{"id":1231,"date":"2023-10-05T09:00:00","date_gmt":"2023-10-05T09:00:00","guid":{"rendered":"https:\/\/gamerseo.com\/blog\/?p=1231"},"modified":"2023-12-31T09:09:55","modified_gmt":"2023-12-31T09:09:55","slug":"how-to-write-influencer-contract-template-examples-included","status":"publish","type":"post","link":"https:\/\/gamerseo.com\/blog\/how-to-write-influencer-contract-template-examples-included\/","title":{"rendered":"How to Write Influencer Contract Template [Examples Included]"},"content":{"rendered":"\n<p>Today,<a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> 91% of millennials<\/a> trust online reviews as much as friends and family.&nbsp; What\u2019s more, influencer marketing generates<a href=\"https:\/\/www.socialmediatoday.com\/news\/the-rising-importance-of-influencer-marketing-statistics-and-trends-info\/519084\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> 11 times as much return on investment<\/a> (ROI) compared to traditional digital marketing methods. All that proves that social media influencers have already surpassed TV celebrities.<\/p>\n\n\n\n<p>However, to establish successful influencer marketing campaigns, both parties need to know where they stand. Today, a handshake isn\u2019t a sufficient confirmation of anything. Thus, it\u2019s crucial to draw up clear regulations that will specify the rights and obligations of both sides.<\/p>\n\n\n\n<p>Want to know what should be included in a<strong> flawless influencer contract?<\/strong> Read along.<\/p>\n\n\n\n<div class=\"wp-block-ht-block-toc  is-style-outline htoc htoc--position-wide toc-list-style-plain\" data-htoc-state=\"expanded\"><span class=\"htoc__title\"><span class=\"ht_toc_title\">Table of Contents<\/span><span class=\"htoc__toggle\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\"><g fill=\"#444\"><path d=\"M15 7H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1z\"><\/path><path d=\"M15 1H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1zM15 13H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1z\"><\/path><\/g><\/svg><\/span><\/span><div class=\"htoc__itemswrap\"><ul class=\"ht_toc_list\"><li class=\"\"><a href=\"#htoc-what-is-an-influencer-contract\">What Is an Influencer Contract?&nbsp;<\/a><\/li><li class=\"\"><a href=\"#htoc-common-sections-in-influencer-contracts\">Common Sections in Influencer Contracts<\/a><\/li><li class=\"\"><a href=\"#htoc-social-media-influencer-agreement-templates\">Social Media Influencer Agreement Templates<\/a><\/li><li class=\"\"><a href=\"#htoc-conclusions\">Conclusions<\/a><\/li><li class=\"\"><a href=\"#htoc-faq\">FAQ<\/a><\/li><\/ul><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-what-is-an-influencer-contract\">What Is an Influencer Contract?&nbsp;<\/h2>\n\n\n\n<p>An <strong>influencer contract<\/strong> is a written legal agreement between the influencer and the brand. It specifies all the necessary terms of collaboration between both parties. The essential elements that such a legal document usually includes are:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Influencer content or product to be created,<\/li>\n\n\n\n<li>Frequency of posts on influencer\u2019s social media,<\/li>\n\n\n\n<li>Compensation specifications,<\/li>\n\n\n\n<li>Specification of a social media platform or social media platforms,<\/li>\n\n\n\n<li>Length of collaboration,<\/li>\n\n\n\n<li>Ways of solving disputes,<\/li>\n\n\n\n<li>Legal protection for both parties.<\/li>\n<\/ul>\n\n\n\n<p>Based on our experience, it\u2019s often convenient for brands to make use of an editable template, especially when starting a one-off campaign. Depending on the influencer and the type of campaign, this allows them to quickly perform necessary changes.&nbsp;<\/p>\n\n\n\n<p>Furthermore, brands should keep in mind that Influencer marketing procedures are regulated by the FTC (Federal Trade Commission). Those rules can change over time and, depending on the country where the campaign is being launched; the parties might need to respect different regulations in a formal contract.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-common-sections-in-influencer-contracts\">Common Sections in Influencer Contracts<\/h2>\n\n\n\n<p>Depending on your previous arrangements with the influencer, you might need to adapt the contract to fit all the<a href=\"https:\/\/gamerseo.com\/blog\/how-to-do-influencer-marketing-a-guide-to-well-planned-strategy\/\"> previously established terms<\/a>. Below, we have enumerated the standard sections of the influencer contract. However, while collaborating with our clients, we always adjust these to the needs of both parties involved.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-standard-agreement-terms\">Standard Agreement Terms&nbsp;<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"626\" height=\"173\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/09\/influencer-agreement.png\" alt=\"standard agreement terms in brand ambassador contract\" class=\"wp-image-1234 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/09\/influencer-agreement.png 626w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/09\/influencer-agreement-300x83.png 300w\" data-sizes=\"auto, (max-width: 626px) 100vw, 626px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 626px; --smush-placeholder-aspect-ratio: 626\/173;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"626\" height=\"173\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/09\/influencer-agreement.png\" alt=\"standard agreement terms in brand ambassador contract\" class=\"wp-image-1234\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/09\/influencer-agreement.png 626w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/09\/influencer-agreement-300x83.png 300w\" sizes=\"auto, (max-width: 626px) 100vw, 626px\" \/><\/noscript><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/zarawatsonlaw.com\/product\/influencer-brand-agreement\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Image source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>This section includes the basics of collaboration between a brand and an influencer. It usually contains personal information such as the introduction of the parties\u2019 names involved, their addresses, contact details, and how they are referred to in the agreement. What\u2019s more, this section usually features a simple description of what the contract is about. Depending on the way the contract is formulated, this part may also include an effective date.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-campaign-timelines\">Campaign Timelines<\/h3>\n\n\n\n<p>Within this section, parties specify whether the social media influencer contract is just a one-time campaign or the influencer relationship is a long-term collaboration. We also recommend including clauses that define under what circumstances the partnership will (or will not) be prolonged.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-content-requirements-amp-deliverables\">Content Requirements &amp; Deliverables<\/h3>\n\n\n\n<p>What kind of<a href=\"https:\/\/gamerseo.com\/blog\/content-for-ecommerce-website-6-ideas-that-really-convert\/\"> content<\/a> is expected from the influencer? Should the influencer create content on Facebook, YouTube channel, or Instagram? How often should the influencer publish content promoting your brand?&nbsp; Are there any penalties for late posting? How much time does the brand have to report any needed adjustments? While collaborating with influencers, we put emphasis on making this section as detailed as possible, and that\u2019s what we suggest you do in your influencer agreement.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"591\" height=\"260\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/09\/content-requirements.png\" alt=\"influencer content requirements and deliverables in legal documents\" class=\"wp-image-1235 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/09\/content-requirements.png 591w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/09\/content-requirements-300x132.png 300w\" data-sizes=\"auto, (max-width: 591px) 100vw, 591px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 591px; --smush-placeholder-aspect-ratio: 591\/260;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"591\" height=\"260\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/09\/content-requirements.png\" alt=\"influencer content requirements and deliverables in legal documents\" class=\"wp-image-1235\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/09\/content-requirements.png 591w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/09\/content-requirements-300x132.png 300w\" sizes=\"auto, (max-width: 591px) 100vw, 591px\" \/><\/noscript><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/medium.com\/@phlanxmarketing\/influencer-blogger-agreement-template-free-download-20fe926baf79\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Image source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p>This section should include a detailed scope of work and determine the specific deliverables the influencer must produce to satisfy the agreement. For example, \u201cone 1800-200 word blog post,\u201d \u201c15 Instagram stories 10 seconds each,\u201d or \u201cone 6,000-word e-book.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-cancellation-policy\">Cancellation Policy<\/h3>\n\n\n\n<p>In the influencer campaigns we implement, we always make sure that the social media influencer contract specifies the requirements for terminating the agreement by either party. The section often determines what happens when a breach of contract occurs. <\/p>\n\n\n\n<p>Normally, cancellation clauses specify that in case of negligence by either party, the injured party may have the right to end or suspend promotional activities prematurely. When it\u2019s the influencer that caused harm to a brand&#8217;s reputation, they may also be obliged to issue a clarifying statement within a specific period.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-list-of-things-to-avoid\">List of Things to Avoid<\/h3>\n\n\n\n<p>As a brand that signs a social media influencer agreement, you want to include a list of things that the influencer should avoid in their content. These could involve mentioning specific phrases, inappropriate language, or names of brands you compete with.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-approval-process\">Approval Process&nbsp;<\/h3>\n\n\n\n<p>Brands want all the content that\u2019s published by the influencer to meet the standards of the company. Thus, they usually want to have an influence on content creation and review it before it goes live. The results we have achieved for our clients show that this approach is beneficial for content creators and the overall<a href=\"https:\/\/gamerseo.com\/blog\/marketing-success-stories-a-few-lessons-to-learn\/\"> success of the campaign<\/a>.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"753\" height=\"618\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/09\/content-approval-tiers.png\" alt=\"steps that original content has to go through before becoming approved content\" class=\"wp-image-1236 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/09\/content-approval-tiers.png 753w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/09\/content-approval-tiers-300x246.png 300w\" data-sizes=\"auto, (max-width: 753px) 100vw, 753px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 753px; --smush-placeholder-aspect-ratio: 753\/618;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"753\" height=\"618\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/09\/content-approval-tiers.png\" alt=\"steps that original content has to go through before becoming approved content\" class=\"wp-image-1236\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/09\/content-approval-tiers.png 753w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/09\/content-approval-tiers-300x246.png 300w\" sizes=\"auto, (max-width: 753px) 100vw, 753px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>A well-planned checking process will eliminate all the errors and raise the overall standard of the campaign. Have you already started planning your next marketing campaign? Make sure the influencer marketing agreement contains a section regulating all the date frames and general rules regarding the approval process.&nbsp;<\/p>\n\n\n\n<p>Among other details, you should verify whether the content: Making use of our experience, we would also say that&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>contains branding elements,&nbsp;<\/li>\n\n\n\n<li>meets brief requirements,&nbsp;<\/li>\n\n\n\n<li>is free from obscene and offensive language,<\/li>\n\n\n\n<li>It is marked as <a href=\"https:\/\/gamerseo.com\/blog\/sponsored-content-vs-native-advertising-big-differences-great-results\/\">sponsored content<\/a>,<\/li>\n\n\n\n<li>Is grammatically and stylistically correct.<\/li>\n<\/ul>\n\n\n\n<p>With many years in the business, we have seen numerous influencer collaborations which neglected the approval process. In addition to the above tips, remember to always pay attention to how the influencer presents your brand or product. To make the business partnership authentic, the promotional content has to match the voice and values of your brand. If your company promotes equality, you shouldn\u2019t let influencers say that your product will help the buyers feel superior to others.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-confidentiality-and-exclusivity\">Confidentiality and Exclusivity&nbsp;<\/h3>\n\n\n\n<p>During the campaign, influencers may receive access to the company\u2019s confidential information. That\u2019s why a brand-influencer contract should contain entries that forbid sharing relatively sensitive and relevant information. Make sure that the influencer marketing contract contains such a non-disclosure agreement.&nbsp;<\/p>\n\n\n\n<p>When signing an influencer contract, the content creator becomes your brand ambassador. Therefore, you need to make sure that an influencer doesn&#8217;t work with your<a href=\"https:\/\/gamerseo.com\/blog\/why-is-competitor-analysis-important-stay-one-step-ahead\/\"> competition<\/a> during the duration of the contract.&nbsp;<\/p>\n\n\n\n<p>We have already had the possibility to work with influencers of various sizes. We have noticed that especially smaller influencers aren\u2019t very selective when it comes to brand collaborations. That said, we suggest securing your company&#8217;s interests with appropriate contractual provisions.<\/p>\n\n\n\n<p>For example, if an influencer works for Nvidia, it would be typical to include a non-compete exclusivity clause. In this case, it would probably say that they couldn\u2019t work for other companies from the industry such as AMD, Qualcomm, Dell Technologies, Samsung, or Intel Corporation. The non-compete clause should be valid during the agreement and a few months after it\u2019s terminated.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"777\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/09\/gaming-setup-1024x777.png\" alt=\"a gaming setup project presenting  different brand products at the same time\" class=\"wp-image-1237 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/09\/gaming-setup-1024x777.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/09\/gaming-setup-300x228.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/09\/gaming-setup-768x583.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/09\/gaming-setup.png 1213w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/777;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"777\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/09\/gaming-setup-1024x777.png\" alt=\"a gaming setup project presenting  different brand products at the same time\" class=\"wp-image-1237\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/09\/gaming-setup-1024x777.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/09\/gaming-setup-300x228.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/09\/gaming-setup-768x583.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/09\/gaming-setup.png 1213w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>Here\u2019s another example. When <a href=\"https:\/\/gamerseo.com\/blog\/social-networking-for-gamers-level-up-your-marketing-game\/\">gaming<\/a> influencers post photos on social media as a result of a brand partnership, it happens that the pictures feature logos of multiple brands. For instance, it could be a photo of a gaming set consisting of hardware of different brands. There is always a chance that one of those brands could be a potential competitor of the client.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-compensation\">Compensation<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"814\" height=\"369\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/09\/pricing-models.png\" alt=\"compensation details for content produced by influencers\" class=\"wp-image-1238 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/09\/pricing-models.png 814w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/09\/pricing-models-300x136.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/09\/pricing-models-768x348.png 768w\" data-sizes=\"auto, (max-width: 814px) 100vw, 814px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 814px; --smush-placeholder-aspect-ratio: 814\/369;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"814\" height=\"369\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/09\/pricing-models.png\" alt=\"compensation details for content produced by influencers\" class=\"wp-image-1238\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/09\/pricing-models.png 814w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/09\/pricing-models-300x136.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/09\/pricing-models-768x348.png 768w\" sizes=\"auto, (max-width: 814px) 100vw, 814px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>As collaborations with influencers are specific, you need to clearly communicate the payment terms for the influencer\u2019s work (whether it\u2019s flat fee, commission, pay per click, or other). If the influencer agrees, brands at times pay them with their products or discounts rather than with money. Thus, if you send a product as compensation, be sure to include the value and amount of it in this section. However, from our expertise, we can say that today not only top influencers expect payments for a post or video.<\/p>\n\n\n\n<p>When it comes to payment details, don\u2019t forget to include the time, frequency of payments, and currency used. You should also specify an exact timeline of when the influencer will get compensation for their work. If both parties agree on products as the payment form, specify how long it will take for the products to arrive.<\/p>\n\n\n\n<p>Furthermore, you may include a phrase that would motivate your brand ambassadors to get highly engaged in the campaign. Thus, they may receive bonus incentives for good results, for example, \u201cif you get X users referred, you\u2019ll get additional &lt;amount&gt;.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-ftc-responsibility\">FTC Responsibility&nbsp;<\/h3>\n\n\n\n<p>The Federal Trade Commission (FTC) has recently gotten interested in influencer marketing. Now, it\u2019s up to the influencer to ensure they stick to specific guidelines. Therefore, your contract should highlight that content creators must comply with applicable laws, including the FTC guidelines.<\/p>\n\n\n\n<p>The FTC requirements state that influencers have to reveal their relationships with brands within their posts or videos. Thus, followers need to be informed whether the content they\u2019re consuming is an organic or sponsored post.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"265\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/09\/la-times-headline-1024x265.png\" alt=\"LA Times headline about FTC\u2019s legal action against Sony\" class=\"wp-image-1239 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/09\/la-times-headline-1024x265.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/09\/la-times-headline-300x78.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/09\/la-times-headline-768x199.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/09\/la-times-headline.png 1071w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/265;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"265\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/09\/la-times-headline-1024x265.png\" alt=\"LA Times headline about FTC\u2019s legal action against Sony\" class=\"wp-image-1239\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/09\/la-times-headline-1024x265.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/09\/la-times-headline-300x78.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/09\/la-times-headline-768x199.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/09\/la-times-headline.png 1071w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>In 2014, the FTC had started<a href=\"https:\/\/mediakix.com\/blog\/ftc-influencer-marketing-violations-cases-history\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> legal action against Sony<\/a> and its advertising agency, Deutsch LA. In this case, a member of Deutsch LA had asked employees to tweet about the PS Vita using the hashtag #GAMECHANGER. However, the tweets didn\u2019t contain a mention regarding their relationship with Deutsch LA or Sony. Ultimately, the case was settled, with Sony agreeing to give their customer base $25 in cash or $50 in merchandise credits as compensation.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"479\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/09\/razer-sponsored-post.png\" alt=\"professional sponsored posts on Twitter presenting Razer laptop with company logo\" class=\"wp-image-1240 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/09\/razer-sponsored-post.png 600w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/09\/razer-sponsored-post-300x240.png 300w\" data-sizes=\"auto, (max-width: 600px) 100vw, 600px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/479;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"479\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/09\/razer-sponsored-post.png\" alt=\"professional sponsored posts on Twitter presenting Razer laptop with company logo\" class=\"wp-image-1240\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/09\/razer-sponsored-post.png 600w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/09\/razer-sponsored-post-300x240.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>To avoid such issues, instruct your influencers to disclose the partnership in the content they post. Testing various solutions in many campaigns, we came to the conclusion that using hashtags such as<strong> #sponsored, #paid or #ads<\/strong> is the most transparent way to inform consumers about an influencer&#8217;s \u201cmaterial connection\u201d with your or other brands. However, it\u2019s <strong>not necessary. <\/strong>Even though the influencer has to include mention of sponsorship or paid promotion within the text of the content\u2019s caption, hashtags aren\u2019t required.<\/p>\n\n\n\n<p>The text disclosures should be clearly visible. Thus, make sure they are not &#8220;hidden&#8221; among hundreds of other hashtags or noticeable only after clicking the \u201cmore\u201d button. If the influencer campaign includes video content, the disclosures such as &#8220;This video is sponsored by brand X\u201d ideally should be included within the first 30 seconds.<\/p>\n\n\n\n<p>To avoid confusion regarding influencer\u2019s responsibilities, our advice is always to send them the<a href=\"https:\/\/www.ftc.gov\/system\/files\/documents\/plain-language\/1001a-influencer-guide-508_1.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> FTC guidelines<\/a>. Then, request them to confirm via email that they read and understand their legal obligations. If anything remains unclear, make sure to provide them with explanations or ask for legal advice from an attorney or a law firm.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-anything-else\">Anything Else<\/h3>\n\n\n\n<p>There may be extra conditions you want to add to your contract. These may include things like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Force Majeure<\/strong> clause. It regulates unforeseeable circumstances that may prevent any of the sides from fulfilling a contract. There may be some Act of God situations out of the parties\u2019 control that would impact, for example, agreed on deadlines. Suppose there\u2019s a hurricane in Florida, where the influencer resides. In such circumstances, they would be unlikely to produce videos or make a live stream promoting your services.<\/li>\n\n\n\n<li>You might also think about highlighting that an influencer is an independent contractor and not an employee.&nbsp;<\/li>\n\n\n\n<li>It happens that the parties operate in different states or countries, thus it\u2019s reasonable to specify how you will handle communication across different time zones. This section also clarifies what would happen if a dispute escalates to the point you need legal counsel. The contract should also include clarification of which governing law would be used to solve the issue.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-social-media-influencer-agreement-templates\">Social Media Influencer Agreement Templates<\/h2>\n\n\n\n<p>If you are looking for ready-made agreement templates for your influencer marketing campaign, here are several options that you may find useful:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2017\/09\/influencer-contract.doc\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Influencer Marketing Hub template<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.wonder.legal\/us\/creation-modele\/influencer-agreement\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Wonder.legal template<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/hireinfluence.com\/images\/resources\/Influencer_Terms\/HireInfluenceInfluencerTerms.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Hire Influence template<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.jotform.com\/pdf-templates\/influencer-contract-template\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Jotform template<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-conclusions\">Conclusions<\/h2>\n\n\n\n<p>In today\u2019s digitalized world, working with influencers is one of the best ways to market your products, engage your target audience, develop brand awareness, or boost conversions and sales.&nbsp;<\/p>\n\n\n\n<p>However, having a legally binding agreement is a must in any business relationship. You need to protect your company\u2019s interests against potential mistakes made by the other party, define the working relationship, establish termination terms and specify other critical issues.<\/p>\n\n\n\n<p>The legally binding contract clarifies the expectations of both parties, therefore minimizing the risk of any miscommunication. Additionally, the influencer marketing agreement is a sort of legal protection for both parties in case one of the parties fails to fulfill the terms of the contract.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-faq\">FAQ<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-how-do-you-write-an-influencer-contract\">How do You Write an influencer contract?<\/h3>\n\n\n\n<p>Each influencer contract should be individually tailored to the needs of a given campaign. This way, the advertiser and influencer can be confident that everyone\u2019s on the same page and know exactly what both parties expect. However, as we have run numerous influencer campaigns for our clients, we are confident to say that some common sections and specific terms should find a place in every agreement. These are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Campaign timelines,<\/li>\n\n\n\n<li>Content requirements and deliverables,<\/li>\n\n\n\n<li>Cancellation policy,<\/li>\n\n\n\n<li>Things that the influencer should avoid in their content,<\/li>\n\n\n\n<li>Approval process,<\/li>\n\n\n\n<li>Confidentiality and exclusivity,<\/li>\n\n\n\n<li>Compensation,<\/li>\n\n\n\n<li>FTC responsibility,<\/li>\n\n\n\n<li>Additional sections.<\/li>\n<\/ul>\n\n\n\n<p>All of these sections have been extensively explained in our article, in common sections.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-do-influencers-have-to-sign-a-contract\">Do Influencers Have to Sign a Contract?<\/h3>\n\n\n\n<p>As our clients invest a lot of resources into the campaign, our job is to protect their business with a thoughtful influencer agreement. They can\u2019t be sure if the influencer will create original content, promote the brand with expected engagement, and meet the overall requirements of the campaign. Thus, no matter if it\u2019s a short campaign or a long-term relationship, there should be an agreement signed by both parties.&nbsp;<\/p>\n\n\n\n<p>Firstly, Influencer agreements are highly important because they specify the compensation model. When the brands collaborate with not-so-popular content creators, a common method is to compensate them with products instead of monetary compensation. If that\u2019s the case, it has to be specified in the agreement.&nbsp;<\/p>\n\n\n\n<p>Secondly, an influencer contract regulates the frequency, form, and amount of content expected from the influencer. Furthermore, it makes it easier to manage any disputes that may occur during the collaboration. It also regulates all the legal issues regarding intellectual property, ownership rights of the uploaded media, and many other key terms.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-how-much-should-you-pay-someone-to-post-on-instagram\">How Much Should You Pay Someone to Post on Instagram?<\/h3>\n\n\n\n<p>While there isn\u2019t one-size-fits-all pricing, many digital marketers stick to the $100 per 10,000 followers rule. However, it is only a starting point for the calculation, as many other factors should be considered.&nbsp;<\/p>\n\n\n\n<p>As a marketer, you have to be careful! While researching suitable content creators for our clients, we come across numerous influencers with fake follower numbers. The influencer may have bought the \u201caudience\u201d from any website that offers such a service. In fact, they can not only harm your campaign but also your brand reputation and drain your marketing budget.<\/p>\n\n\n\n<p>Therefore, while drawing up a contract with an influencer, analyze engagement rates of Instagram posts, campaign length, and other partnership specifics. Additionally, make sure always to compare the engagement rates to the number of followers. You may use the infographic below:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"604\" height=\"586\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/09\/instagram-influencer-average.png\" alt=\"instagram influencer average\" class=\"wp-image-1241 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/09\/instagram-influencer-average.png 604w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/09\/instagram-influencer-average-300x291.png 300w\" data-sizes=\"auto, (max-width: 604px) 100vw, 604px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 604px; --smush-placeholder-aspect-ratio: 604\/586;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"604\" height=\"586\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/09\/instagram-influencer-average.png\" alt=\"instagram influencer average\" class=\"wp-image-1241\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/09\/instagram-influencer-average.png 604w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/09\/instagram-influencer-average-300x291.png 300w\" sizes=\"auto, (max-width: 604px) 100vw, 604px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>Nevertheless, <a href=\"https:\/\/influencermarketinghub.com\/influencer-rates\/\">I<\/a><a href=\"https:\/\/influencermarketinghub.com\/influencer-rates\/\" rel=\"nofollow\">nfluencer Marketing Hub<\/a> has provided the following <strong>average <\/strong>influencer earnings per post on Instagram:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nano-influencers (1-10k followers): $10\u2013$100 per post.<\/li>\n\n\n\n<li>Micro-influencers (10-50k followers): $100\u2013$500 per post.<\/li>\n\n\n\n<li>Mid-tier influencers (50-500k followers): $500\u2013$5,000 per post.<\/li>\n\n\n\n<li>Macro-influencers (500k-1mln followers): $5,000\u2013$10,000 per post.<\/li>\n\n\n\n<li>Mega-influencers (1,000,000+ followers): $10,000+ per post.<\/li>\n<\/ul>\n\n\n\n<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"How do you write an influencer contract?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\\n<p>Each influencer contract should be individually tailored to the needs of a given campaign. This way, the advertiser and influencer can be confident that everyone\u2019s on the same page and know exactly what both parties expect. However, as we have run numerous influencer campaigns for our clients, we are confident to say that some common sections and specific terms should find a place in every agreement. These are:<\/p>\\n\\n\\n\\n<ul><li>Campaign timelines,<\/li><li>Content requirements and deliverables,<\/li><li>Cancellation policy,<\/li><li>Things that the influencer should avoid in their content,<\/li><li>Approval process,<\/li><li>Confidentiality and exclusivity,<\/li><li>Compensation,<\/li><li>FTC responsibility,<\/li><li>Additional sections.<\/li><\/ul>\\n\\n<p>All of these sections have been extensively explained in our article, in common sections.<\/p>\\n\"}},{\"@type\":\"Question\",\"name\":\"Do influencers have to sign a contract?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\\n\\n\\n\\n\"}},{\"@type\":\"Question\",\"name\":\"How much should you pay someone to post on Instagram?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\\n\\n\\n\\n\\n\\n\\n\"}}]}<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Today, 91% of millennials trust online reviews as much as friends and family.&nbsp; What\u2019s more, influencer marketing generates 11 times as much return on investment (ROI) compared to traditional digital marketing methods. All that proves that social media influencers have already surpassed TV celebrities. However, to establish successful influencer marketing campaigns, both parties need to &#8230; <a title=\"How to Write Influencer Contract Template [Examples Included]\" class=\"read-more\" href=\"https:\/\/gamerseo.com\/blog\/how-to-write-influencer-contract-template-examples-included\/\" aria-label=\"More on How to Write Influencer Contract Template [Examples Included]\">Read more<\/a><\/p>\n","protected":false},"author":9,"featured_media":1242,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1231","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Write Influencer Contract Template [Examples Included]<\/title>\n<meta name=\"description\" content=\"Do you want to avoid risks while collaborating with influencers? 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