{"id":134,"date":"2023-08-04T09:00:00","date_gmt":"2023-08-04T09:00:00","guid":{"rendered":"http:\/\/gamerseo.com\/blog\/?p=134"},"modified":"2023-09-21T04:56:45","modified_gmt":"2023-09-21T04:56:45","slug":"why-invest-in-content-marketing-8-data-supported-reasons","status":"publish","type":"post","link":"https:\/\/gamerseo.com\/blog\/why-invest-in-content-marketing-8-data-supported-reasons\/","title":{"rendered":"Why Invest in Content Marketing: 8 Data-Supported Reasons"},"content":{"rendered":"\n<p>As ad-blocker usage skyrockets to 42.7%, the days of relying solely on paid ads are fading. That\u2019s one of the reasons why content marketing has gained such relevance these days. Combined with SEO, businesses not only enhance visibility but also build trust. Email marketing and social media further amplify this approach, forging personalized interactions and vibrant communities.<\/p>\n\n\n\n<p>This journey delves into the core of content marketing&#8217;s prowess. From crafting compelling narratives to harnessing social media dynamics, we uncover why this strategy is pivotal for businesses in the ad-blocker era. Join us to decode how content marketing can elevate your brand amidst evolving digital landscapes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What Is Content Marketing?<\/strong><\/h2>\n\n\n\n<p>There is a difference between content marketing and other forms of advertisement.&nbsp;<\/p>\n\n\n\n<p>Traditionally, ads want to get the customer&#8217;s attention and persuade them to buy the product.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"539\" height=\"332\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/Average-Adults-Daily-Media-Ad-Exposure.jpg\" alt=\"average ad exposure\" class=\"wp-image-135 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/Average-Adults-Daily-Media-Ad-Exposure.jpg 539w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/Average-Adults-Daily-Media-Ad-Exposure-300x185.jpg 300w\" data-sizes=\"auto, (max-width: 539px) 100vw, 539px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 539px; --smush-placeholder-aspect-ratio: 539\/332;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"539\" height=\"332\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/Average-Adults-Daily-Media-Ad-Exposure.jpg\" alt=\"average ad exposure\" class=\"wp-image-135\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/Average-Adults-Daily-Media-Ad-Exposure.jpg 539w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/Average-Adults-Daily-Media-Ad-Exposure-300x185.jpg 300w\" sizes=\"auto, (max-width: 539px) 100vw, 539px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>And even though the time spent on various media increases, the effectiveness of grabbing users\u2019 attention leaves a lot to be desired.<\/p>\n\n\n\n<p>As the stats illustrate, consumers ignore more than half of the ads they see on a daily basis. However, we think it\u2019s safe to say that the exposure to the majority of remaining ads ends at a single-eye glance.<\/p>\n\n\n\n<p>That\u2019s why <strong>content marketers adopted a different approach &#8211; <\/strong>&nbsp;they want to answer the questions.<\/p>\n\n\n\n<p>Focusing on what the audience is looking for, companies provide the most effective way to deliver the solution to a problem.<\/p>\n\n\n\n<p>\u201cContent marketing is educational, not promotional,\u201d says Michele Linn from <a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2019\/10\/2020_B2B_Research_Final.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Content Marketing Institute.<\/a><\/p>\n\n\n\n<p>If your content marketing strategy focuses on sharing reliable knowledge, you will become a magnet for your target audience. They will thank you with brand loyalty and trust &#8211; the foundation of success in any industry.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Effects Of Content Marketing<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"618\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/09\/neil-patel-on-youtube-1024x618.jpg\" alt=\"neil patel on youtube\" class=\"wp-image-4902 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/09\/neil-patel-on-youtube-1024x618.jpg 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/09\/neil-patel-on-youtube-300x181.jpg 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/09\/neil-patel-on-youtube-768x464.jpg 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/09\/neil-patel-on-youtube.jpg 1279w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/618;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"618\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/09\/neil-patel-on-youtube-1024x618.jpg\" alt=\"neil patel on youtube\" class=\"wp-image-4902\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/09\/neil-patel-on-youtube-1024x618.jpg 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/09\/neil-patel-on-youtube-300x181.jpg 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/09\/neil-patel-on-youtube-768x464.jpg 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/09\/neil-patel-on-youtube.jpg 1279w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>Even though the written word is not the only way of utilizing content marketing, according to Neil Patel,<strong> text ranks better than any form of content on Google.&nbsp;<\/strong><\/p>\n\n\n\n<p>But does content marketing bring results immediately?&nbsp;<\/p>\n\n\n\n<p>As with all good things in life &#8211; some time and patience are required.<\/p>\n\n\n\n<p>Neil discusses the case of his blog neilpatel.com, which needed two years to grow from <strong>9,000 to over 400,000<\/strong> monthly visitors. It\u2019s because Google needs time to check various factors, such as how many shares it gets, how detailed the content is, etc.<\/p>\n\n\n\n<p>Now, it\u2019s time to look at why the results are worth waiting for.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Benefits Of Content Marketing<\/h2>\n\n\n\n<p>In the times when being genuine and providing useful information are highly valued, content marketing plays a crucial role. It&#8217;s extremely important for building strong connections with a brand, boosting its online presence, and ultimately achieving long-lasting success. Let\u2019s have a look at the major benefits of content marketing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Content Marketing Is Cost-Efficient<\/h3>\n\n\n\n<p>You may have heard the claim that content marketing requires a lot of financial contribution. The amount of investment obviously varies depending on your business size, goals, and content marketing budget.&nbsp;<\/p>\n\n\n\n<p>However, <a href=\"https:\/\/www.demandmetric.com\/content\/content-marketing-infographic\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">DemandMetric<\/a> shared interesting data:Research shows that content marketing <strong>costs about 62% less<\/strong> than traditional marketing strategies. Additionally, it generates about 3 times as many leads, which usually translates into positive ROI.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"586\" height=\"258\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/content-marketing-costs-less-and-generates-more-leads.jpg\" alt=\"content marketing costs less and generates more leads\" class=\"wp-image-137 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/content-marketing-costs-less-and-generates-more-leads.jpg 586w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/content-marketing-costs-less-and-generates-more-leads-300x132.jpg 300w\" data-sizes=\"auto, (max-width: 586px) 100vw, 586px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 586px; --smush-placeholder-aspect-ratio: 586\/258;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"586\" height=\"258\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/content-marketing-costs-less-and-generates-more-leads.jpg\" alt=\"content marketing costs less and generates more leads\" class=\"wp-image-137\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/content-marketing-costs-less-and-generates-more-leads.jpg 586w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/content-marketing-costs-less-and-generates-more-leads-300x132.jpg 300w\" sizes=\"auto, (max-width: 586px) 100vw, 586px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>That being said, content marketing may level up the marketing game of businesses at different stages of development, even the ones with limited financial resources.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Content Marketing Improves Your Search Rankings<\/h3>\n\n\n\n<p>According to <a href=\"https:\/\/www.lyfemarketing.com\/blog\/why-is-content-marketing-important\/#targetText=Quality%20content%20marketing%20can%20significantly,educate%20your%20leads%20and%20customers.\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Lyfe Marketing<\/a>, business sites that consistently post blog content have <strong>434% more pages indexed<\/strong> by search engines on average.<\/p>\n\n\n\n<p>The thing is that blog content may be enriched with various<a href=\"https:\/\/gamerseo.com\/blog\/what-is-seo-strategy-and-how-to-create-a-good-one\/\" target=\"_blank\" rel=\"noreferrer noopener\"> SEO strategies<\/a>. Incorporating relevant keywords, creating captivating meta descriptions and titles increase blogs\u2019 visibility, bringing a larger number of visitors.<\/p>\n\n\n\n<p>Moreover, consumers perceive highly-ranked websites as reliable information resource. As a result, your brand will not only be more recognizable but also seen as an authority in the industry.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"486\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/62-traffic-measure.jpg\" alt=\"traffic measure\" class=\"wp-image-138 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/62-traffic-measure.jpg 650w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/62-traffic-measure-300x224.jpg 300w\" data-sizes=\"auto, (max-width: 650px) 100vw, 650px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 650px; --smush-placeholder-aspect-ratio: 650\/486;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"486\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/62-traffic-measure.jpg\" alt=\"traffic measure\" class=\"wp-image-138\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/62-traffic-measure.jpg 650w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/62-traffic-measure-300x224.jpg 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>According to <a href=\"https:\/\/www.hubspot.com\/state-of-marketing?__hstc=20629287.6b54d625a84dc9939482923b8f3a14d5.1472206093678.1490182003805.1490213202871.5&amp;__hssc=20629287.2.1490213202871&amp;__hsfp=2010045186\" target=\"_blank\" rel=\"noreferrer noopener\">Hubspot <\/a>statistics<a href=\"https:\/\/www.hubspot.com\/state-of-marketing?__hstc=20629287.6b54d625a84dc9939482923b8f3a14d5.1472206093678.1490182003805.1490213202871.5&amp;__hssc=20629287.2.1490213202871&amp;__hsfp=2010045186\">,<\/a> <strong>62% of respondents <\/strong>\u2013 content marketers \u2013 analyze their website traffic when <a href=\"https:\/\/gamerseo.com\/blog\/how-to-measure-seo-success-is-your-seo-done-right\/\" target=\"_blank\" rel=\"noreferrer noopener\">measuring success<\/a>. Even though traffic shouldn\u2019t be a crucial factor while analyzing content marketing efficiency, it\u2019s something worth paying attention to.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Content Marketing Builds Trust<\/h3>\n\n\n\n<p>As we have mentioned before, people shift away from traditional ads in part due to their salesy vibe. This is not the case with content marketing.<\/p>\n\n\n\n<p>On the contrary, content marketing creates a perfect opportunity to gain trust and build a long-term relationship with your audience.<\/p>\n\n\n\n<p>By producing high-quality content based on reliable sources and research data, the potential consumer sees you as a thought leader in the field.<\/p>\n\n\n\n<p>If you manage to gain the trust of your potential new and existing customers, they will be more likely to follow your recommendations.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"650\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/quotes.jpg\" alt=\"quotes\" class=\"wp-image-139 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/quotes.jpg 650w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/quotes-300x300.jpg 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/quotes-150x150.jpg 150w\" data-sizes=\"auto, (max-width: 650px) 100vw, 650px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 650px; --smush-placeholder-aspect-ratio: 650\/650;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"650\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/quotes.jpg\" alt=\"quotes\" class=\"wp-image-139\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/quotes.jpg 650w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/quotes-300x300.jpg 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/quotes-150x150.jpg 150w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>When you <a href=\"https:\/\/gamerseo.com\/blog\/how-to-build-trust-in-business-7-game-changing-tips-for-your-company\/\" target=\"_blank\" rel=\"noreferrer noopener\">build trust<\/a> via creating content, make sure to find the balance between frequency and quality of publishing.\u00a0<\/p>\n\n\n\n<p>Obviously, the content should be as entertaining and engaging as possible. However, if posts appear sporadically, audiences won&#8217;t have the reason to enter your page, which will result in a lower position in the Google search results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Content Marketing Boosts Social Media Presence<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"702\" height=\"463\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/Global-social-media-users.jpg\" alt=\"global social media users\" class=\"wp-image-140 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/Global-social-media-users.jpg 702w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/Global-social-media-users-300x198.jpg 300w\" data-sizes=\"auto, (max-width: 702px) 100vw, 702px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 702px; --smush-placeholder-aspect-ratio: 702\/463;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"702\" height=\"463\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/Global-social-media-users.jpg\" alt=\"global social media users\" class=\"wp-image-140\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/Global-social-media-users.jpg 702w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/Global-social-media-users-300x198.jpg 300w\" sizes=\"auto, (max-width: 702px) 100vw, 702px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>According to the data above, there were 3.6 billion users of social network channels in 2020. Unsurprisingly, the number will have grown to 4.41 billion by 2025.<\/p>\n\n\n\n<p>What is more,&nbsp; on average, internet users spend 144 minutes daily on social media and messaging apps \u2013 that is half an hour more than in 2015.<\/p>\n\n\n\n<p>Therefore, an active presence on social media pages is a must for success-oriented brands.&nbsp;<\/p>\n\n\n\n<p>Creating social media posts is a great tool to improve brand visibility. However, everyone should keep in mind the following points:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Create valuable and <\/strong><a href=\"https:\/\/gamerseo.com\/blog\/what-is-unique-content-and-how-to-create-it-10-best-tips\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>unique content<\/strong><\/a> &#8211; Yes, content creation requires extensive research. However, your readers expect a specialty of the house, not an old chestnut. Therefore, treat competition articles as an inspiration, not a copy point;<\/li>\n\n\n\n<li><strong>Build relationships, not a follower base <\/strong>&#8211; in social media,&nbsp; a smaller number of followers usually generates higher engagement rates &#8211; therefore, focus on building social media bonds rather than generating clicks. That decision will pay off over the long haul;<\/li>\n\n\n\n<li><strong>Attract attention using visuals<\/strong> &#8211; even if you produce quality content, it may not reach potential viewers &#8211; nowadays consumers tend to scan text &#8211; especially on social media, which is flooded with tons of content. Thus, visuals are a great way to attract attention.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Content Marketing Supports Other Strategies<\/h3>\n\n\n\n<p>Content created for your <a href=\"https:\/\/gamerseo.com\/blog\/why-have-a-company-blog-7-fact-based-reasons\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/gamerseo.com\/blog\/why-have-a-company-blog-7-fact-based-reasons\/\" rel=\"noreferrer noopener\">company&#8217;s blog <\/a>can also help with other strategies.<\/p>\n\n\n\n<p>You may use the blog post lead on your social media profiles like Facebook, and then include a link to the full article. It will generate leads, and more website traffic as well as save some effort regarding social media post creation.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"474\" height=\"437\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/PcGAMER-POST.jpg\" alt=\"pcgamer post\" class=\"wp-image-141 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/PcGAMER-POST.jpg 474w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/PcGAMER-POST-300x277.jpg 300w\" data-sizes=\"auto, (max-width: 474px) 100vw, 474px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 474px; --smush-placeholder-aspect-ratio: 474\/437;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"474\" height=\"437\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/PcGAMER-POST.jpg\" alt=\"pcgamer post\" class=\"wp-image-141\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/PcGAMER-POST.jpg 474w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/PcGAMER-POST-300x277.jpg 300w\" sizes=\"auto, (max-width: 474px) 100vw, 474px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>As PC Gamer wants to increase traffic on their website, they use this content strategy, taking advantage of almost 4 million Facebook followers.&nbsp;<\/p>\n\n\n\n<p>Some of the blog&#8217;s content can also be used to create an email marketing campaign for lead nurturing.&nbsp;<\/p>\n\n\n\n<p>Valuable content included in a newsletter may encourage potential customers to take action, engage with your business, and help you acquire more marketing leads and sales.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Content Marketing Builds Brand Identity<\/h3>\n\n\n\n<p>Content marketing is the perfect tool for sharing your company&#8217;s values.<\/p>\n\n\n\n<p>Of course, a catchy slogan or a well-designed logo are also important elements of the company\u2019s image.<\/p>\n\n\n\n<p>However, the best players in each industry know how to inspire others with their perception of the world, allowing them to stay ahead of competitors.<br><strong><em>Read also:<\/em><\/strong><a href=\"https:\/\/gamerseo.com\/blog\/how-to-beat-the-competition-in-google-12-useful-tips\/\" target=\"_blank\" rel=\"noreferrer noopener\"> How to Beat the Competition in Google<\/a><\/p>\n\n\n\n<p><strong>Airbnb <\/strong>is an online platform for short-term rental accommodation from private individuals. The website was established in 2008 when two designers hosted three travelers looking for accommodation in their apartment.<\/p>\n\n\n\n<p>\u201cAt the end of the day, what we\u2019re trying to do is bring the world together. You\u2019re not getting a room, you\u2019re getting a sense of belonging,\u201d&nbsp;<\/p>\n\n\n\n<p>Brian Chesky, co-founder of Airbnb<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"981\" height=\"787\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/09\/build-brand-airbnb.jpg\" alt=\"build brand airbnb\" class=\"wp-image-4901 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/09\/build-brand-airbnb.jpg 981w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/09\/build-brand-airbnb-300x241.jpg 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/09\/build-brand-airbnb-768x616.jpg 768w\" data-sizes=\"auto, (max-width: 981px) 100vw, 981px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 981px; --smush-placeholder-aspect-ratio: 981\/787;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"981\" height=\"787\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/09\/build-brand-airbnb.jpg\" alt=\"build brand airbnb\" class=\"wp-image-4901\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/09\/build-brand-airbnb.jpg 981w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/09\/build-brand-airbnb-300x241.jpg 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/09\/build-brand-airbnb-768x616.jpg 768w\" sizes=\"auto, (max-width: 981px) 100vw, 981px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>With their core message &#8211; \u201cBelong Anywhere\u201d &#8211; Airbnb shares the vision of the brand in every element of its content plan, commercial campaigns, services, and marketing efforts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Content Marketing Improves Conversions<\/h3>\n\n\n\n<p>Let\u2019s assume that a potential customer is looking for a gaming mouse. They finally found two online stores, both selling gaming gear.<\/p>\n\n\n\n<p><strong>Store A<\/strong> offers nothing besides basic <a href=\"https:\/\/gamerseo.com\/blog\/how-to-write-good-product-description-11-little-known-tips\/\">product description<\/a>, including specifications and purchase prices.<\/p>\n\n\n\n<p>However, <strong>Store B <\/strong>has enriched its website with educational value.&nbsp;<\/p>\n\n\n\n<p>They included insights regarding mouse choice, informing how to pick out a mouse according to the hand size and preferred grip style. Additionally, the articles comprised examples of products matching individual preferences.Using that knowledge, the customer may easily find the piece of gear they need and finish their shopping journey. As you may see, educational blogging generates higher traffic on the site of <strong>Store B<\/strong>, which then translates into customer acquisition.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"634\" height=\"681\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/SteelSeries-blog.jpg\" alt=\"steel series blog\" class=\"wp-image-143 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/SteelSeries-blog.jpg 634w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/SteelSeries-blog-279x300.jpg 279w\" data-sizes=\"auto, (max-width: 634px) 100vw, 634px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 634px; --smush-placeholder-aspect-ratio: 634\/681;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"634\" height=\"681\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/SteelSeries-blog.jpg\" alt=\"steel series blog\" class=\"wp-image-143\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/SteelSeries-blog.jpg 634w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/SteelSeries-blog-279x300.jpg 279w\" sizes=\"auto, (max-width: 634px) 100vw, 634px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>The post author has used this content marketing strategy on the Steelseries gaming blog, describing each grip style and giving links to specific examples.<br><strong><em>Read also<\/em>:<\/strong><a href=\"https:\/\/gamerseo.com\/blog\/best-blog-examples-for-business-lets-learn-from-the-best-in-the-industry\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Best Blog Examples for Business<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Content Marketing Fits Any Business<\/h3>\n\n\n\n<p>Of course, it\u2019s way easier to create content about viral topics such as fitness, gaming, music, etc.<\/p>\n\n\n\n<p>However, content marketing may do much good, <strong>even for dull industries.<\/strong>&nbsp;<\/p>\n\n\n\n<p>Actually, boring industries don\u2019t exist &#8211; their marketing team just isn\u2019t creative enough.<\/p>\n\n\n\n<p>Creating content should serve an educational purpose, yet enriching it with humorous elements may turn out to be a standout.<\/p>\n\n\n\n<p>The company Blendtec has been fully aware that relevant content marketing is a mighty tool. However, they also know that raw blender-related content may not work in terms of attracting attention.<\/p>\n\n\n\n<p>Therefore, they created a humorous series of YouTube videos presenting how powerful their blenders are:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"647\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/09\/YouTube-videos-presenting-how-powerful-their-blenders-are-1024x647.jpg\" alt=\"YouTube videos presenting how powerful their blenders are\" class=\"wp-image-4903 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/09\/YouTube-videos-presenting-how-powerful-their-blenders-are-1024x647.jpg 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/09\/YouTube-videos-presenting-how-powerful-their-blenders-are-300x190.jpg 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/09\/YouTube-videos-presenting-how-powerful-their-blenders-are-768x485.jpg 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/09\/YouTube-videos-presenting-how-powerful-their-blenders-are.jpg 1280w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/647;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"647\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/09\/YouTube-videos-presenting-how-powerful-their-blenders-are-1024x647.jpg\" alt=\"YouTube videos presenting how powerful their blenders are\" class=\"wp-image-4903\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/09\/YouTube-videos-presenting-how-powerful-their-blenders-are-1024x647.jpg 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/09\/YouTube-videos-presenting-how-powerful-their-blenders-are-300x190.jpg 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/09\/YouTube-videos-presenting-how-powerful-their-blenders-are-768x485.jpg 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/09\/YouTube-videos-presenting-how-powerful-their-blenders-are.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>As you may have guessed, the things they throw into the blender are, to put it mildly, extraordinary. However, the series has existed on the channel for 14 years, which suggests it\u2019s bringing Blendtec the expected outcome.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusions<\/h2>\n\n\n\n<p>Content marketing methods can successfully promote your company, product, or service.<\/p>\n\n\n\n<p>However, content marketing functions on different principles than traditional advertising.&nbsp;<\/p>\n\n\n\n<p>It is primarily the art of understanding and satisfying our customers\u2019 needs. Therefore, it requires monitoring, listening to the community\u2019s response, establishing a communication flow with consumers on <a href=\"https:\/\/gamerseo.com\/blog\/social-networking-for-gamers-level-up-your-marketing-game\/\" target=\"_blank\" rel=\"noreferrer noopener\">social networking<\/a> sites, then drawing conclusions and providing the best possible user experience.<\/p>\n\n\n\n<p>Every company which wants to create a successful marketing strategy should invest in content marketing. Besides higher conversion rates, it carries other numerous growth opportunities, the most important of which can be found <a href=\"https:\/\/docs.google.com\/document\/d\/1QCz3j5YcZnLJkNSaYBwBtj9yuz6-Z_ZQfxzQjWT6KM8\/edit#heading=h.3p9468q87bi0\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">in this part of the article.<\/a><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/09\/GamerSEO-services-2-1024x576.png\" alt=\"gamerseo services\" class=\"wp-image-4904 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/09\/GamerSEO-services-2-1024x576.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/09\/GamerSEO-services-2-300x169.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/09\/GamerSEO-services-2-768x432.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/09\/GamerSEO-services-2-1536x864.png 1536w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/09\/GamerSEO-services-2.png 1600w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/576;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/09\/GamerSEO-services-2-1024x576.png\" alt=\"gamerseo services\" class=\"wp-image-4904\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/09\/GamerSEO-services-2-1024x576.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/09\/GamerSEO-services-2-300x169.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/09\/GamerSEO-services-2-768x432.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/09\/GamerSEO-services-2-1536x864.png 1536w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/09\/GamerSEO-services-2.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>One of the easiest ways of handling SEO (Search Engine Optimization) or content marketing, is to hire professionals. At GamerSEO, we excel at creating quality content that is both engaging and SEO optimized. Fill out our <a href=\"https:\/\/gamerseo.com\/#contact\" target=\"_blank\" rel=\"noreferrer noopener\">contact form<\/a>, and we\u2019ll reach out to you ASAP to discuss the details.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">FAQ<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Why Is Content Marketing The Best?<\/h3>\n\n\n\n<p>Content marketing is in fact king because it can help any company, regardless of its industry or budget. What is more, it offers many different tools, creating space for creativity and unconventional methods.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What Is The Benefit Of Content Marketing?<\/h3>\n\n\n\n<p>Among other benefits, content marketing will increase brand awareness and authenticity, supports other marketing strategies, improves conversions, and builds customer relationships.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How To Include Content Marketing In Marketing Strategy?<\/h3>\n\n\n\n<p>Content marketing tactics complementing the rest of your marketing strategy may include for example:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>creating blog posts,&nbsp;<\/li>\n\n\n\n<li>posting infographics on social media sites,&nbsp;<\/li>\n\n\n\n<li>using content marketing in an email campaign,&nbsp;<\/li>\n\n\n\n<li>using video content.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">What is The Ultimate Goal of Content Marketing?<\/h3>\n\n\n\n<p>The ultimate goal of content marketing is to generate money flow. However, it is achieved through different measures than in traditional marketing.<\/p>\n\n\n\n<p>Copyright 2023. All Rights Reserved.<\/p>\n\n\n\n<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Why Is Content Marketing The Best?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Content marketing is in fact king because it can help any company, regardless of its industry or budget. 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However, it is achieved through different measures than in traditional marketing.\"}}]}<\/script><!--FAQPage Code Generated by https:\/\/saijogeorge.com\/json-ld-schema-generator\/faq\/-->\n","protected":false},"excerpt":{"rendered":"<p>As ad-blocker usage skyrockets to 42.7%, the days of relying solely on paid ads are fading. That\u2019s one of the reasons why content marketing has gained such relevance these days. Combined with SEO, businesses not only enhance visibility but also build trust. Email marketing and social media further amplify this approach, forging personalized interactions and &#8230; <a title=\"Why Invest in Content Marketing: 8 Data-Supported Reasons\" class=\"read-more\" href=\"https:\/\/gamerseo.com\/blog\/why-invest-in-content-marketing-8-data-supported-reasons\/\" aria-label=\"More on Why Invest in Content Marketing: 8 Data-Supported Reasons\">Read more<\/a><\/p>\n","protected":false},"author":7,"featured_media":146,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-134","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Invest in Content Marketing: 8 Data-Supported Reasons<\/title>\n<meta name=\"description\" content=\"Check out 8 most important reasons why it&#039;s worth investing in Content Marketing. 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