{"id":1369,"date":"2023-08-02T09:00:00","date_gmt":"2023-08-02T09:00:00","guid":{"rendered":"https:\/\/gamerseo.com\/blog\/?p=1369"},"modified":"2023-09-21T03:48:41","modified_gmt":"2023-09-21T03:48:41","slug":"youtube-influencer-marketing-best-practices-and-tips","status":"publish","type":"post","link":"https:\/\/gamerseo.com\/blog\/youtube-influencer-marketing-best-practices-and-tips\/","title":{"rendered":"Best Practices and Tips for YouTube Influencer Marketing"},"content":{"rendered":"\n<p>YouTube has rapidly become the second largest search engine in the world. And since <a href=\"https:\/\/invideo.io\/blog\/youtube-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">30 million users enter daily<\/a> to see content, businesses found out that YouTuber influencer marketing is worth doing. Even though there are a few direct competitors, such as Instagram with its IG-TV, people still prefer to spend time watching YouTube videos.<\/p>\n\n\n\n<p>On the platform, most of the content is created with one purpose, to entertain and educate people. In fact, <a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/video\/youtube-gamer-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">73% of YouTube gamers say they enjoy watching other peoples\u2019 gameplays<\/a>; 56% of them say that a YouTube channel is where they connect the most with their communities.<\/p>\n\n\n\n<p>Thus, it\u2019s not surprising that YouTube influencers have that much power regarding lead generation and conversion compared to other marketing strategies.&nbsp;<\/p>\n\n\n\n<p>If you want to run deep influencer marketing combined with YouTube marketing campaigns, this article is for you. We will be discussing:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Why influencer marketing is powerful.<\/li>\n\n\n\n<li>Inspiring examples of <a href=\"https:\/\/gamerseo.com\/blog\/how-to-do-influencer-marketing-a-guide-to-well-planned-strategy\/\">YouTube influencer marketing<\/a> campaigns.<\/li>\n\n\n\n<li>How to measure a YouTube marketing campaign.<\/li>\n\n\n\n<li>What kind of YouTube marketing campaign fits you.<\/li>\n<\/ul>\n\n\n\n<p>Brands perceive a YouTube campaign as an opportunity to invest and play with a different form of marketing, explore new boundaries and generate value for another person. However, it is not as easy as it looks.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"660\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/10\/youtube-as-a-platform-of-communitactions-1024x660.jpg\" alt=\"Youtube as a platform of communications.\" class=\"wp-image-1370 lazyload\" title=\"Youtube as a platform of communications\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/10\/youtube-as-a-platform-of-communitactions-1024x660.jpg 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/10\/youtube-as-a-platform-of-communitactions-300x194.jpg 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/10\/youtube-as-a-platform-of-communitactions-768x495.jpg 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/10\/youtube-as-a-platform-of-communitactions-1536x991.jpg 1536w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/10\/youtube-as-a-platform-of-communitactions.jpg 1600w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/660;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"660\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/10\/youtube-as-a-platform-of-communitactions-1024x660.jpg\" alt=\"Youtube as a platform of communications.\" class=\"wp-image-1370\" title=\"Youtube as a platform of communications\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/10\/youtube-as-a-platform-of-communitactions-1024x660.jpg 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/10\/youtube-as-a-platform-of-communitactions-300x194.jpg 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/10\/youtube-as-a-platform-of-communitactions-768x495.jpg 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/10\/youtube-as-a-platform-of-communitactions-1536x991.jpg 1536w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/10\/youtube-as-a-platform-of-communitactions.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Why Use YouTube Influencer Marketing Services?<\/h2>\n\n\n\n<p>The strategy works like a <a href=\"https:\/\/gamerseo.com\/blog\/what-is-a-sales-funnel-and-how-does-it-work\/\" target=\"_blank\" rel=\"noreferrer noopener\">sales funnel<\/a>, which means it drives traffic and prospects to your website.\u00a0<\/p>\n\n\n\n<p>YouTube creators spend time and dedicate their efforts to<a href=\"https:\/\/gamerseo.com\/blog\/what-is-unique-content-and-how-to-create-it-10-best-tips\/\" target=\"_blank\" rel=\"noreferrer noopener\"> create high-quality content <\/a>to get recognition, engage with people, hear them out, gain more followers, or even start their businesses on <a href=\"https:\/\/gamerseo.com\/blog\/social-networking-for-gamers-level-up-your-marketing-game\/\" target=\"_blank\" rel=\"noreferrer noopener\">social networks<\/a>. You can collaborate with YouTubers of all sizes, whether they are celebrities or small channels.<\/p>\n\n\n\n<p>The collaboration needs to be based on objectives, respect, and support since both parties expect a benefit.<\/p>\n\n\n\n<p>But why should you work with YouTube content creators to boost your business?&nbsp;<\/p>\n\n\n\n<p>Collaborating with YT influencers can bring the following benefits:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Expanded Reach and Targeted Audience<\/strong>: Partnering with influencers enables your brand to reach a broader and more targeted audience. Influencers have followers who share similar interests and demographics, aligning with your target market.<\/li>\n\n\n\n<li><strong>Increased Brand Awareness<\/strong>: When your brand collaborates with influencers, their audience becomes aware of your products or services, leading to increased brand visibility.&nbsp;<\/li>\n\n\n\n<li><strong>Improved Content Creation<\/strong>: Influencers are skilled content creators who know how to craft compelling videos.&nbsp;<\/li>\n\n\n\n<li><strong>Real-time Feedback and Insights<\/strong>: Influencers are in constant communication with their audience, and their insights can help you improve your offerings, understand customer preferences, and stay ahead of market trends.<\/li>\n\n\n\n<li><strong>SEO Benefits<\/strong>: Influencer collaborations can also positively impact your search engine optimization (SEO) efforts. When influencers link back to your website or mention your brand, it can improve your website&#8217;s domain authority and search engine rankings.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">What Influencers Should You Collaborate With?<\/h2>\n\n\n\n<p>To start your influencer marketing on YouTube, you don\u2019t need to contact the top leading YouTubers. Influencer marketing campaigns will also work with all kinds of influencers, e.g., micro-influencers.<\/p>\n\n\n\n<p>They tend to have more engagement percentage than big influencers. Although their audience might be smaller, they usually have a greater bond with their viewers. It is said that small influencers don\u2019t have enough materials to work with. However, the truth is that many channels have the same creative control as the big ones.<\/p>\n\n\n\n<p>Thus, a YouTube video with <a href=\"https:\/\/gamerseo.com\/blog\/sponsored-content-vs-native-advertising-big-differences-great-results\/\" target=\"_blank\" rel=\"noreferrer noopener\">sponsored content <\/a>in a small channel could bring the same benefits and require smaller budget.<\/p>\n\n\n\n<p>When you give small YouTubers a chance to feature your product in their videos, they will prioritize it and recommend it sincerely. On the other hand, big influencers have been around for a while and already have many brand deals. So, their recommendations might not feel as genuine as those from smaller influencers.<\/p>\n\n\n\n<p>Of course, it will all depend on the goals and budget of your brand. If you\u2019re looking to increase brand awareness, celebrities and big influencers are a good choice because of their reach. On the other hand, if you aim to increase sales and conversions, smaller ones are a wiser choice due to their bond with viewers.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"614\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/10\/How-Can-Media-Buys-Amplify-Influencer-Marketing-1024x614.jpg\" alt=\"The majority of the content is made to entertain, but also to create communities and opinions.\" class=\"wp-image-1372 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/10\/How-Can-Media-Buys-Amplify-Influencer-Marketing-1024x614.jpg 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/10\/How-Can-Media-Buys-Amplify-Influencer-Marketing-300x180.jpg 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/10\/How-Can-Media-Buys-Amplify-Influencer-Marketing-768x461.jpg 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/10\/How-Can-Media-Buys-Amplify-Influencer-Marketing-1536x922.jpg 1536w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/10\/How-Can-Media-Buys-Amplify-Influencer-Marketing.jpg 1600w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/614;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"614\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/10\/How-Can-Media-Buys-Amplify-Influencer-Marketing-1024x614.jpg\" alt=\"The majority of the content is made to entertain, but also to create communities and opinions.\" class=\"wp-image-1372\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/10\/How-Can-Media-Buys-Amplify-Influencer-Marketing-1024x614.jpg 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/10\/How-Can-Media-Buys-Amplify-Influencer-Marketing-300x180.jpg 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/10\/How-Can-Media-Buys-Amplify-Influencer-Marketing-768x461.jpg 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/10\/How-Can-Media-Buys-Amplify-Influencer-Marketing-1536x922.jpg 1536w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/10\/How-Can-Media-Buys-Amplify-Influencer-Marketing.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">How to Run a YouTube Influencer Marketing Campaign?<\/h2>\n\n\n\n<p>Running a successful YouTube influencer marketing campaign requires careful planning, execution, and collaboration with relevant influencers. Here&#8217;s a step-by-step guide to help you get started:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Define Your Goals and Budget<\/h3>\n\n\n\n<p>Clearly outline the objectives and budget of your influencer marketing campaign. It could be to increase brand awareness, drive website traffic, boost sales, or promote a specific product\/service.<\/p>\n\n\n\n<p>For instance, if your goal is to increase your brand awareness, it would be best to collaborate with big influencers. However, if your marketing budget is rather small, you will have to think about a different approach.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Look for Social Media Influencers Related to Your Niche or Topic<\/h3>\n\n\n\n<p>You need to know your niche to find find relevant influencers. There is no use in paying for sponsored content on a beauty channel if your company operates in the gaming market..&nbsp;<\/p>\n\n\n\n<p>At this stage, you need to understand the need to use a marketing strategy and choose the kind of content you want to share with the communities.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Contact the Influencers<\/h3>\n\n\n\n<p>You should ask many questions and queries before closing an agreement with the influencer, such as asking for their metrics, their media plan, etc. To find the contact information of a YouTuber\u2019s channel, you need to go to the \u201cinformation\u201d section and find their email.<\/p>\n\n\n\n<p>Sometimes, you won\u2019t find the email but social channels to contact them, so you need to go to their social media, like Instagram, and start a conversation.<\/p>\n\n\n\n<p>In this stage, you will be asking standard questions like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How the influencer\u2019s audience reacts to sponsored content.<\/li>\n\n\n\n<li>Is the influencer able to create content like product placement videos or unboxing videos?<\/li>\n\n\n\n<li>Has the influencer made advertising before?<\/li>\n<\/ul>\n\n\n\n<p>A few more doubts can come up, depending on whether you are a product\/service company.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Closing the Deal<\/li>\n<\/ol>\n\n\n\n<p>Now that you\u2019ve solved all your doubts with the influencer, you can decide which YouTuber you want to start the marketing campaign with. If your budget allows it, you can close deals with more than one and establish a strong strategy with several channels to distribute your sponsored content.<\/p>\n\n\n\n<p>For this stage, usually, brands pay some up-front money for the start of the marketing campaign.&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\">\n<li>Schedule and control the strategy.<\/li>\n<\/ol>\n\n\n\n<p>Scheduling the strategy will be a common task between you and the YouTuber. There must be a person in charge of establishing the dates and ensuring they are followed according to the content plan.<\/p>\n\n\n\n<p>In this stage, the brand needs to be aware that some publications will have mistakes. They need to be corrected so that they don\u2019t affect the potential of the strategy.<\/p>\n\n\n\n<p>As you can see, it takes time to settle all the strategies. It needs to go through different stages before you can start distributing the content. YouTube influencer marketing is looking for brand familiarity, so it requires you to spend a budget for a few months before starting to notice an actual effect in your company.<\/p>\n\n\n\n<p>Social media has proven to be an excellent way to promote products or services. This is why there are tons of commercials on the different platforms you can advertise on. And in addition, the possibility of creating an organic trend filled with comments and real interactions is critical for these kinds of services.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/10\/Influencer-marketing-step-by-step-1024x576.jpg\" alt=\"Marketing strategies bring constant knowledge to marketers and companies.\" class=\"wp-image-1374 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/10\/Influencer-marketing-step-by-step-1024x576.jpg 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/10\/Influencer-marketing-step-by-step-300x169.jpg 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/10\/Influencer-marketing-step-by-step-768x432.jpg 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/10\/Influencer-marketing-step-by-step.jpg 1200w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/576;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/10\/Influencer-marketing-step-by-step-1024x576.jpg\" alt=\"Marketing strategies bring constant knowledge to marketers and companies.\" class=\"wp-image-1374\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/10\/Influencer-marketing-step-by-step-1024x576.jpg 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/10\/Influencer-marketing-step-by-step-300x169.jpg 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/10\/Influencer-marketing-step-by-step-768x432.jpg 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/10\/Influencer-marketing-step-by-step.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">How Do You Measure The Success Of A YouTube Influencer Campaign?<\/h2>\n\n\n\n<p>The method of measuring the success or failure of a YouTube influencer marketing campaign will depend on the brand. The marketing department of the brand should establish goals for different kinds of situations. These are called KPIs.<\/p>\n\n\n\n<p>Some of these KPIs are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Conversions:<\/strong> Conversions are a crucial part of influencer marketing, and unfortunately, they can\u2019t be promised no matter how well you develop your strategy. However, the best way to track them is by measuring your sales before, during, and after the promotion.<\/li>\n<\/ul>\n\n\n\n<p>Of course, you can measure much more than sales\u2014for example, a sign-up or a visit to your website.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Referral traffic:<\/strong> There is a common discussion between the previous KPI mentioned and this one. Both of them can track the amount of traffic that is derived from a video to somewhere else. However, \u201creferral traffic\u201d is often used when you don\u2019t know if your website is fully optimized to measure actual conversions.<\/li>\n<\/ul>\n\n\n\n<p>So, instead of an increase in sales, you may see<a href=\"https:\/\/gamerseo.com\/blog\/how-to-get-quality-traffic-to-your-website-20-effective-ways\/\" target=\"_blank\" rel=\"noreferrer noopener\"> growth in traffic<\/a>. That means that posts within the videos work but different from what you thought they would. With that in mind, a separate KPI that only tracks the traffic will help you see the actual reach of the strategy.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Reach and brand awareness: <\/strong>As one of the digital marketing channels, YouTube allows you to measure how your campaign\u2019s reach and if people are more aware of your brand than before.<\/li>\n<\/ul>\n\n\n\n<p>For instance, you can use impression data available on a YouTuber\u2019s video and ask him how many impressions the video had. It\u2019s worth mentioning that you can also see the analytics of the URL you\u2019re promoting to see if it has any changes regarding traffic.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/10\/Youtube-influencer-marketing-funnel-1024x576.jpg\" alt=\"Marketers keep searching for the best influencer campaign strategy.\" class=\"wp-image-1375 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/10\/Youtube-influencer-marketing-funnel-1024x576.jpg 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/10\/Youtube-influencer-marketing-funnel-300x169.jpg 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/10\/Youtube-influencer-marketing-funnel-768x432.jpg 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/10\/Youtube-influencer-marketing-funnel-1536x864.jpg 1536w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/10\/Youtube-influencer-marketing-funnel.jpg 1600w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/576;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/10\/Youtube-influencer-marketing-funnel-1024x576.jpg\" alt=\"Marketers keep searching for the best influencer campaign strategy.\" class=\"wp-image-1375\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/10\/Youtube-influencer-marketing-funnel-1024x576.jpg 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/10\/Youtube-influencer-marketing-funnel-300x169.jpg 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/10\/Youtube-influencer-marketing-funnel-768x432.jpg 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/10\/Youtube-influencer-marketing-funnel-1536x864.jpg 1536w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/10\/Youtube-influencer-marketing-funnel.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Audience growth:<\/strong> Measuring potential growth is similar to the KPI above, but it only counts the number of people who turn into engaged audiences.<\/li>\n<\/ul>\n\n\n\n<p>For example, if you have a new product and you are promoting it with a direct link to your website, this KPI will only count the ones that get engaged with your content and identifies with all your brand\u2019s values.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Engagement rate:<\/strong> The engagement rate can measure a lot of things. It all depends on the brand\u2019s goals. It counts as different actions such as likes, comments, clicks, purchases, sharing content, etc.<\/li>\n<\/ul>\n\n\n\n<p>This KPI is important since it shows how the brand is seen within the YouTuber\u2019s audience. The more people are engaged, the better results you will have.&nbsp;<\/p>\n\n\n\n<p>Of course, there are other KPIs that can be measured according to the brand\u2019s marketing goals. For example, you can analyze how many free products were given during the campaign. Now, when interpreting the results, you need to be careful not to consider the same things with different names. It makes sense if you want to collide those KPIs into one, though.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/10\/kpi-1024x536.png\" alt=\"KPIs are set to prioritize in an effective way by category each goal that the strategy can reach.\" class=\"wp-image-1376 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/10\/kpi-1024x536.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/10\/kpi-300x157.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/10\/kpi-768x402.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/10\/kpi.png 1200w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/536;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/10\/kpi-1024x536.png\" alt=\"KPIs are set to prioritize in an effective way by category each goal that the strategy can reach.\" class=\"wp-image-1376\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/10\/kpi-1024x536.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/10\/kpi-300x157.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/10\/kpi-768x402.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/10\/kpi.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Types of YouTube Influencer Campaigns<\/h2>\n\n\n\n<p>There are different types of YouTube influencer campaigns that you can be involved in. They all depend on what kind of content the influencer is uploading and what you\u2019re looking for. Of course, they all have unique features you can take advantage of.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Product Placements<\/h3>\n\n\n\n<p>This kind of marketing campaign allows the YouTuber to test and show a product or service that you are providing. Usually, they show the brand name along with your product so they can increase brand awareness.<\/p>\n\n\n\n<p>It\u2019s one of the most common video marketing campaigns and fits most of the campaign goals, bringing the brand\u2019s latest news to a certain number of prospects.<\/p>\n\n\n\n<p>And since people can see what you are providing, they are more likely to listen to everything the influencers have to say about your product\/service.<\/p>\n\n\n\n<p>An example of this would be this Nordpass in this video: <a href=\"https:\/\/www.youtube.com\/watch?v=52vo1g4VBbc\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Don&#8217;t wait for the Switch Pro, Buy This Today!<\/a>.\u00a0<\/p>\n\n\n\n<p>They placed a 10-second ad at the beginning of the video about their service on a well-known channel. Since it\u2019s not a commercial or a YouTube ad, the content can\u2019t be skipped, so you increase the possible results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Unboxing Videos<\/h3>\n\n\n\n<p>Unboxing video campaigns can be a powerful tool as well. This type of campaign is specially designed for brands that have a product to offer. Brands send their merchandise to the YouTuber wrapped up in the standard package. When the influencer is recording the video, they show what the product is like. This includes a presentation of:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>the material of the package.<\/li>\n\n\n\n<li>how the product will arrive at the buyer\u2019s hands.<\/li>\n\n\n\n<li>the manuals and instructions.<\/li>\n<\/ul>\n\n\n\n<p>These marketing campaigns aim to show how the product will arrive when you buy it and convince the prospect to purchase what you offer.<\/p>\n\n\n\n<p>You can see this video as an example, where the YouTuber makes an unboxing of the Xbox Series X: <a href=\"https:\/\/www.youtube.com\/watch?v=sb1BRMLXxGY\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Xbox Series X Unboxing &#8211; The REAL Thing<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tutorials and Guides<\/h3>\n\n\n\n<p>Tutorials and guides are a great way to show how your product\/service works. Brands will give information to the influencers about what they\u2019re providing. Then, the YouTuber will create a special video showing how to use the product or service.<\/p>\n\n\n\n<p>The guide below shows how to increase performance for GPUs and features an ad for World of Warships:<\/p>\n\n\n\n<p>\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=cqshaJTI8FQ\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Simple ways to increase GPU performance for FREE<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Vlogs<\/h3>\n\n\n\n<p>7A video blog (Vlogs) shows the everyday lifestyle of an influencer. The idea of these kinds of videos is to show the audience that YouTubers are also humans, and that they have a life away from YouTube. They also create connections and bonds between the content creator and their followers.<\/p>\n\n\n\n<p>If you wanted to place an ad effectively in this kind of video, you would need to do it naturally due to the off-script nature of the Vlog.<\/p>\n\n\n\n<p>As an example, you can see this Vlog where the YouTuber speaks about his life as a videogame and includes a sponsor: <a href=\"https:\/\/www.youtube.com\/watch?v=Rim2rXIbVoA\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">How I made my life a video game<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Hiring Professionals<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/09\/GamerSEO-service-for-youtube-influencer-marketing-1024x576.png\" alt=\"GamerSEO services for youtube influencer marketing\" class=\"wp-image-4894 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/09\/GamerSEO-service-for-youtube-influencer-marketing-1024x576.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/09\/GamerSEO-service-for-youtube-influencer-marketing-300x169.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/09\/GamerSEO-service-for-youtube-influencer-marketing-768x432.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/09\/GamerSEO-service-for-youtube-influencer-marketing-1536x864.png 1536w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/09\/GamerSEO-service-for-youtube-influencer-marketing.png 1600w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/576;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/09\/GamerSEO-service-for-youtube-influencer-marketing-1024x576.png\" alt=\"GamerSEO services for youtube influencer marketing\" class=\"wp-image-4894\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/09\/GamerSEO-service-for-youtube-influencer-marketing-1024x576.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/09\/GamerSEO-service-for-youtube-influencer-marketing-300x169.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/09\/GamerSEO-service-for-youtube-influencer-marketing-768x432.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/09\/GamerSEO-service-for-youtube-influencer-marketing-1536x864.png 1536w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/09\/GamerSEO-service-for-youtube-influencer-marketing.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>If you feel like it\u2019s too much to handle for a single person, you can hire a professional SEO agency to take care of your YouTube marketing. At GamerSEO, we\u2019ve run several <a href=\"https:\/\/gamerseo.com\/services\/youtube-campaigns\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube campaigns<\/a> with positive results. If you want to discuss the details, simply fill out our <a href=\"https:\/\/gamerseo.com\/#contact\" target=\"_blank\" rel=\"noreferrer noopener\">contact form<\/a> and our specialists will contact you ASAP.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Examples of Influencer Marketing on YouTube<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=9S-U5f140-U\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">The BEST Keyboards Under $75!<\/a> &#8211; In this video, the YouTuber describes a series of gaming keyboards that can be bought for $75 or less. He also includes an ad about Glasswire at the beginning of the video.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=03jcYOoOzFg\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Keychron Q1 Review &#8211; A CRAZY good keyboard for the price!<\/a> &#8211; In this case, the YouTuber is doing a full review for a new keyboard, the Keychron Q1.\u00a0 This is an excellent example of an unboxing video.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=Vu0M3hbIMv8\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Best Online Casinos 2021\ud83e\udd47Play &amp; Win Real Money on Online Casino<\/a> &#8211; This video is an organic ad made by a channel due to research. The research found several <a href=\"https:\/\/gamerseo.com\/blog\/how-can-online-casino-marketing-agency-help-your-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">online casinos<\/a> that are worth checking out.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Final Thoughts<\/h2>\n\n\n\n<p>YouTube videos are far different from a blog post. They aim at a different target audience looking to be entertained by watching and listening instead of reading.&nbsp;<\/p>\n\n\n\n<p>Videos are one of the most consumed media in the world right now. Social networks like YouTube, Twitter, Facebook, etc., are well aware of this. That\u2019s why they work hard every day to show people the videos they like to consume.<\/p>\n\n\n\n<p>Knowing this, and the fact that millions of users enter the platforms to consume content makes influencer marketing so effective. This is why the possibility of promoting something with a popular YouTuber is strong within several industries since using this strategy could potentially increase sales over time.<\/p>\n\n\n\n<p>After all, consumers are driven by experiences, emotions, and connections, and YouTubers provide this without wanting anything else but the audiences\u2019 attention. For companies, though, these features represent an opportunity to boost their brand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">FAQ<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Is YouTube influencer marketing effective?<\/h3>\n\n\n\n<p>A YouTube influencer marketing strategy can bring a lot of benefits. It can <a href=\"https:\/\/gamerseo.com\/blog\/how-to-increase-sales-in-ecommerce-12-data-packed-ideas\/\" target=\"_blank\" rel=\"noreferrer noopener\">increase sales<\/a> of a product\/service if you do it right. This is because people carefully watch the content they consume and remember the suggestions YouTubers give them.<\/p>\n\n\n\n<p>However, it can also be a failure if you don\u2019t know the industry you\u2019re working in well and the viewers that should watch the videos where you place the ads. Understanding how the market works is vital to succeeding in a marketing strategy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How much should you pay for a YouTuber?<\/h3>\n\n\n\n<p>There is not a fixed price that you should be paying for a YouTuber. Their price will change according to the number of followers, engagement, and niche they\u2019re working in. However, you can find an estimate according to Google.<\/p>\n\n\n\n<p>The search engine leaves some tips to know this, like paying $20 for 1000 subscribers. In fact, an important metric to have in mind when selecting a YouTube is the number of people that subscribe to their channel.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How do you advertise with YouTube influencers?<\/h3>\n\n\n\n<p>Advertising with a YouTuber influencer is not hard, but it takes time. First, you need to identify how to contact them and establish a relationship with a direct message where you can easily talk and get a fast answer.<\/p>\n\n\n\n<p>This way, you will be able to find more information than the one they give with a formal contact form.<\/p>\n\n\n\n<p>The advertisement should be placed in a way that potential customers value what they see without thinking that they are being used to increase sales. After all, they are looking for forms of entertainment without any kind of promotions.<\/p>\n\n\n\n<p>So, the task for a successful strategy is to find as many ways as you can find to influence viewers and communicate what you want to say within the context of the video without giving the idea of selling.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Can YouTubers actually influence people?<\/h3>\n\n\n\n<p>Of course, you see, a YouTube influencer is someone that has positioned themself as an expert in the field, in a way that their opinion counts as official information. They have the ability and skills to influence, set trends, cancel them and even incorporate other types of situations within their audience.<\/p>\n\n\n\n<p>Since advertisers know this, they use YouTubers to leverage the opinion of consumers for their brand.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>YouTube has rapidly become the second largest search engine in the world. And since 30 million users enter daily to see content, businesses found out that YouTuber influencer marketing is worth doing. Even though there are a few direct competitors, such as Instagram with its IG-TV, people still prefer to spend time watching YouTube videos. &#8230; <a title=\"Best Practices and Tips for YouTube Influencer Marketing\" class=\"read-more\" href=\"https:\/\/gamerseo.com\/blog\/youtube-influencer-marketing-best-practices-and-tips\/\" aria-label=\"More on Best Practices and Tips for YouTube Influencer Marketing\">Read more<\/a><\/p>\n","protected":false},"author":7,"featured_media":1404,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-1369","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-youtube-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Best Practices and Tips for YouTube Influencer Marketing<\/title>\n<meta name=\"description\" content=\"A YouTube influencer marketing strategy can give your business a huge boost. Keep reading if you want to know what you need to start one!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gamerseo.com\/blog\/youtube-influencer-marketing-best-practices-and-tips\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Best Practices and Tips for YouTube Influencer Marketing\" \/>\n<meta property=\"og:description\" content=\"A YouTube influencer marketing strategy can give your business a huge boost. Keep reading if you want to know what you need to start one!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gamerseo.com\/blog\/youtube-influencer-marketing-best-practices-and-tips\/\" \/>\n<meta property=\"og:site_name\" content=\"GamerSEO - Video game marketing agency\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-02T09:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-21T03:48:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/11\/youtuber-influencer-marketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Stanek Marek\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stanek Marek\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"14 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/gamerseo.com\/blog\/youtube-influencer-marketing-best-practices-and-tips\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/gamerseo.com\/blog\/youtube-influencer-marketing-best-practices-and-tips\/\"},\"author\":{\"name\":\"Stanek Marek\",\"@id\":\"https:\/\/gamerseo.com\/blog\/#\/schema\/person\/f0cb96c35d54cb06c617beaf4a479948\"},\"headline\":\"Best Practices and Tips for YouTube Influencer Marketing\",\"datePublished\":\"2023-08-02T09:00:00+00:00\",\"dateModified\":\"2023-09-21T03:48:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/gamerseo.com\/blog\/youtube-influencer-marketing-best-practices-and-tips\/\"},\"wordCount\":2966,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/gamerseo.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/gamerseo.com\/blog\/youtube-influencer-marketing-best-practices-and-tips\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/11\/youtuber-influencer-marketing.jpg\",\"articleSection\":[\"YouTube Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/gamerseo.com\/blog\/youtube-influencer-marketing-best-practices-and-tips\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/gamerseo.com\/blog\/youtube-influencer-marketing-best-practices-and-tips\/\",\"url\":\"https:\/\/gamerseo.com\/blog\/youtube-influencer-marketing-best-practices-and-tips\/\",\"name\":\"Best Practices and Tips for YouTube Influencer Marketing\",\"isPartOf\":{\"@id\":\"https:\/\/gamerseo.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/gamerseo.com\/blog\/youtube-influencer-marketing-best-practices-and-tips\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/gamerseo.com\/blog\/youtube-influencer-marketing-best-practices-and-tips\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/11\/youtuber-influencer-marketing.jpg\",\"datePublished\":\"2023-08-02T09:00:00+00:00\",\"dateModified\":\"2023-09-21T03:48:41+00:00\",\"description\":\"A YouTube influencer marketing strategy can give your business a huge boost. 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