{"id":1660,"date":"2023-12-22T09:30:00","date_gmt":"2023-12-22T09:30:00","guid":{"rendered":"https:\/\/gamerseo.com\/blog\/?p=1660"},"modified":"2023-12-29T18:13:47","modified_gmt":"2023-12-29T18:13:47","slug":"how-to-develop-the-best-ecommerce-seo-strategy-for-your-business","status":"publish","type":"post","link":"https:\/\/gamerseo.com\/blog\/how-to-develop-the-best-ecommerce-seo-strategy-for-your-business\/","title":{"rendered":"How to Develop the Best Ecommerce SEO Strategy for Your Business"},"content":{"rendered":"\n<p>In a modern digital world, finding ways to reach as many people as possible is of the highest importance. This way, we can increase the number of deals and <a href=\"https:\/\/gamerseo.com\/blog\/how-does-seo-help-your-business-grow-7-useful-tips\/\" target=\"_blank\" rel=\"noreferrer noopener\">keep the business growing<\/a>.<\/p>\n\n\n\n<p>If you are working with eCommerce sites, it is important to mark your presence in search engines like Google. The best way to do so is through Search Engine Optimization (SEO).&nbsp;<\/p>\n\n\n\n<p>Many people get eCommerce SEO wrong, not knowing how to direct their SEO efforts. This guide to building an eCommerce SEO strategy will help you understand how to use SEO for business and develop an excellent eCommerce SEO campaign.&nbsp;<\/p>\n\n\n\n<p>Thus, it\u2019s time to go deeper into this eCommerce SEO guide and analyze the best eCommerce SEO strategies.<\/p>\n\n\n\n<div class=\"wp-block-ht-block-toc  is-style-outline htoc htoc--position-wide toc-list-style-plain\" data-htoc-state=\"expanded\"><span class=\"htoc__title\"><span class=\"ht_toc_title\">Table of Contents<\/span><span class=\"htoc__toggle\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\"><g fill=\"#444\"><path d=\"M15 7H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1z\"><\/path><path d=\"M15 1H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1zM15 13H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1z\"><\/path><\/g><\/svg><\/span><\/span><div class=\"htoc__itemswrap\"><ul class=\"ht_toc_list\"><li class=\"\"><a href=\"#htoc-what-is-an-ecommerce-seo-strategy1\">What is an eCommerce SEO Strategy?<\/a><\/li><li class=\"\"><a href=\"#htoc-developing-your-on-page-seo-for-ecommerce1\">Developing Your On-Page SEO for eCommerce<\/a><\/li><li class=\"\"><a href=\"#htoc-perform-the-right-keyword-research1\">Perform the Right Keyword Research<\/a><\/li><li class=\"\"><a href=\"#htoc-work-on-your-ecommerce-site-architecture1\">Work on Your eCommerce Site Architecture<\/a><\/li><li class=\"\"><a href=\"#htoc-ecommerce-website-optimization1\">eCommerce Website Optimization<\/a><\/li><li class=\"\"><a href=\"#htoc-conclusions1\">Conclusions<\/a><\/li><\/ul><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-what-is-an-ecommerce-seo-strategy1\">What is an eCommerce SEO Strategy?<\/h2>\n\n\n\n<p>This kind of strategy combines technical SEO methods to make you appear in Google searches and stand out from other eCommerce websites. The main goal is to get <a href=\"https:\/\/gamerseo.com\/blog\/how-to-get-quality-traffic-to-your-website-20-effective-ways\/\" target=\"_blank\" rel=\"noreferrer noopener\">more traffic<\/a>, conversion rate optimization, and generate sales.<\/p>\n\n\n\n<p>To reach this objective, every company must understand how SEO works and apply SEO techniques to make it stronger and appear in the organic search results. To know what to improve in your SEO, remember to perform <a href=\"https:\/\/gamerseo.com\/blog\/what-is-seo-audit-learn-the-basics-quickly\/\" target=\"_blank\" rel=\"noreferrer noopener\">a site audit <\/a>regularly. This way, you\u2019ll check how Google-friendly your website is.<\/p>\n\n\n\n<p>This strategy is vital because SEO lets you rank without investing in paid search, which is far more expensive. Using SEO makes you get better results without a huge money investment.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-developing-your-on-page-seo-for-ecommerce1\">Developing Your On-Page SEO for eCommerce<\/h2>\n\n\n\n<p>There are many things to cover in this guide to eCommerce SEO. We will focus on on-page SEO since the Off-page SEO is out of your control. The first thing you should be looking at to improve your search engine rankings and general search traffic is keyword research. Using proper words and phrases is one of the key factors determining almost everything you do to rank higher.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"674\" height=\"450\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/image-showing-good-keyword-search-on-a-laptop.png\" alt=\"image showing good keyword search on a laptop\" class=\"wp-image-5890 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/image-showing-good-keyword-search-on-a-laptop.png 674w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/image-showing-good-keyword-search-on-a-laptop-300x200.png 300w\" data-sizes=\"auto, (max-width: 674px) 100vw, 674px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 674px; --smush-placeholder-aspect-ratio: 674\/450;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"674\" height=\"450\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/image-showing-good-keyword-search-on-a-laptop.png\" alt=\"image showing good keyword search on a laptop\" class=\"wp-image-5890\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/image-showing-good-keyword-search-on-a-laptop.png 674w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/image-showing-good-keyword-search-on-a-laptop-300x200.png 300w\" sizes=\"auto, (max-width: 674px) 100vw, 674px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p><a href=\"https:\/\/www.crazyegg.com\/blog\/on-site-ecommerce-seo\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Source<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-perform-the-right-keyword-research1\">Perform the Right Keyword Research<\/h2>\n\n\n\n<p>This is fundamental for many eCommerce platforms because looking for product-focused keywords will let you find keyword ideas for your eCommerce website. The eCommerce keyword research will help you with:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Your Primary keyword<\/li>\n\n\n\n<li>Long Tail keywords<\/li>\n\n\n\n<li>LSI keywords<\/li>\n<\/ul>\n\n\n\n<p>There are some things to look at when choosing the right keywords. First, it would be good to have the help of an SEO tool, such as Google Keyword Planner, Google Search Console, or Semrush.<\/p>\n\n\n\n<p>While choosing keywords, the first thing you can do is use your competitors to find the best keywords to target. The search bars of other sites like Amazon are perfect for finding relevant keywords you can use in your eCommerce site.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"459\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Amazon-search-bar-best-results-for-the-word-book-1024x459.png\" alt=\"Amazon search bar best results for the word \u201cbook\u201d \" class=\"wp-image-5891 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Amazon-search-bar-best-results-for-the-word-book-1024x459.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Amazon-search-bar-best-results-for-the-word-book-300x134.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Amazon-search-bar-best-results-for-the-word-book-768x344.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Amazon-search-bar-best-results-for-the-word-book-1536x688.png 1536w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Amazon-search-bar-best-results-for-the-word-book.png 1600w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/459;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"459\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Amazon-search-bar-best-results-for-the-word-book-1024x459.png\" alt=\"Amazon search bar best results for the word \u201cbook\u201d \" class=\"wp-image-5891\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Amazon-search-bar-best-results-for-the-word-book-1024x459.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Amazon-search-bar-best-results-for-the-word-book-300x134.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Amazon-search-bar-best-results-for-the-word-book-768x344.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Amazon-search-bar-best-results-for-the-word-book-1536x688.png 1536w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Amazon-search-bar-best-results-for-the-word-book.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>After you put your seed keyword in the bar, it will give more keyword ideas with high search volume on their website. It shows you how to name your product and gives you ideas for titles and meta tags that will improve your search rankings in a Search Engine Results Page (SERP). That&#8217;s why it is so important to map keywords for your eCommerce Stores. However, mind that keyword stuffing can bring a relevant page down in Google\u2019s search results.&nbsp;&nbsp;<\/p>\n\n\n\n<p>It will be easier for you to rank if you have a specific group of target keywords known as <a href=\"https:\/\/gamerseo.com\/blog\/what-are-longtail-keywords-and-how-theyll-earn-you-money\/\" target=\"_blank\" rel=\"noreferrer noopener\">long-tail keywords<\/a>. These are long-term words that don\u2019t have great research numbers (so they are less competitive) but keep a good level of search for a long time and a great buyer intent. Thus, focusing on long-tail keyword groups will surely help.\u00a0<\/p>\n\n\n\n<p>This kind of research will also help you get LSI keywords (terms related to your target keyword that can improve your ranking). Remember that if you have something special about your product, it can give you unique keywords to use and grow in the search engine results pages.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-what-to-look-at-when-searching-for-keywords\">What to Look at When Searching for Keywords?<\/h3>\n\n\n\n<p>The first thing is search volume (the number of searches in a specific period) which tells you if a keyword is worth the investment. It changes from business to business, and it\u2019s up to you to know if they are suitable for your eCommerce store. Google Keyword Planner (GKP) is an excellent free tool that determines the search volume of each keyword you use.<\/p>\n\n\n\n<p>Second, your business and the words you pick must be related. Keywords that are not in your niche will only decrease your eCommerce site ranking.<\/p>\n\n\n\n<p>Third: find words with good commercial intent. GKP gives you the competition rate for every keyword, which means how much your competitors invest in Google ads or other paid ads for that word. A bigger investment resembles a bigger profit potential.<\/p>\n\n\n\n<p>The last is the keyword difficulty. It shows how hard it will be for your main keyword or any other keyword related to it to rank high in the first SERP. SEMrush gives you the difficulty level on a scale of 0-100, and you must avoid numbers close to 100, as it will be impossible to rank high.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"396\" height=\"408\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/SEMrush-showing-keyword-difficulty.png\" alt=\"SEMrush showing keyword difficulty\" class=\"wp-image-5892 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/SEMrush-showing-keyword-difficulty.png 396w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/SEMrush-showing-keyword-difficulty-291x300.png 291w\" data-sizes=\"auto, (max-width: 396px) 100vw, 396px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 396px; --smush-placeholder-aspect-ratio: 396\/408;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"396\" height=\"408\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/SEMrush-showing-keyword-difficulty.png\" alt=\"SEMrush showing keyword difficulty\" class=\"wp-image-5892\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/SEMrush-showing-keyword-difficulty.png 396w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/SEMrush-showing-keyword-difficulty-291x300.png 291w\" sizes=\"auto, (max-width: 396px) 100vw, 396px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p><a href=\"https:\/\/backlinko.com\/ecommerce-seo\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Source<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-work-on-your-ecommerce-site-architecture1\">Work on Your eCommerce Site Architecture<\/h2>\n\n\n\n<p>Let\u2019s see another main topic: site architecture, one of the most important eCommerce SEO techniques. Most sites have a specific structure that helps the search engines understand them. A messy design impacts your entire site.<\/p>\n\n\n\n<p>The key point in a good structure is that it improves the UX (User Experience), which Google pledges most when ranking any website. Check our post about <a href=\"https:\/\/gamerseo.com\/blog\/how-ux-impacts-seo-improve-users-satisfaction-and-rankings\/\" target=\"_blank\" rel=\"noreferrer noopener\">How UX Impacts your SEO<\/a>.\u00a0<\/p>\n\n\n\n<p>This technical SEO strategy refers to setting up your eCommerce product pages, category pages, and navigation. It\u2019s important because eCommerce sites have too many other pages, and all of them must be well-ranked. Let\u2019s see a few things you can do to improve structure.<\/p>\n\n\n\n<p>Two main topics are critical in eCommerce platform page architecture:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>First: keep things simple and scalable.&nbsp;<\/li>\n\n\n\n<li>Second: never keep a page more than three clicks from the main one.<\/li>\n<\/ul>\n\n\n\n<p>Each page\u2019s authority is determined by how \u201cfar\u201d it is from the main page, which means that category and product pages are the ones that usually lose authority since they are the furthest. With that in mind, to fix a bad site architecture, you must bring them as close as you can from your main page.<\/p>\n\n\n\n<p>So, most eCommerce sites will like to be organized this way:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"622\" height=\"437\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Well-Optimized-website-structure.png\" alt=\"Well-Optimized website structure\" class=\"wp-image-5893 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Well-Optimized-website-structure.png 622w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Well-Optimized-website-structure-300x211.png 300w\" data-sizes=\"auto, (max-width: 622px) 100vw, 622px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 622px; --smush-placeholder-aspect-ratio: 622\/437;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"622\" height=\"437\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Well-Optimized-website-structure.png\" alt=\"Well-Optimized website structure\" class=\"wp-image-5893\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Well-Optimized-website-structure.png 622w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Well-Optimized-website-structure-300x211.png 300w\" sizes=\"auto, (max-width: 622px) 100vw, 622px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p><a href=\"https:\/\/www.semrush.com\/blog\/ecommerce-seo\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Source<\/a><\/p>\n\n\n\n<p>In a well-optimized architecture, the category page comes right after the homepage. Usually, all eCommerce category pages should be right after the main one, followed by one layer of sub-categories and, then, the product page layers.<\/p>\n\n\n\n<p>The product category pages will have a low authority in a badly-optimized structure since everyone will take longer to reach them. When people search for a product page, they must get to it as fast as possible.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-ecommerce-website-optimization1\">eCommerce Website Optimization<\/h2>\n\n\n\n<p>There are some things that eCommerce site owners can do to make their pages rank better. Search engines like well-optimized eCommerce pages, so let\u2019s take a look at what can be done to grow in the SERPs:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-optimize-your-title-tags-meta-descriptions-and-url1\">Optimize Your Title Tags, Meta Descriptions, and URL<\/h3>\n\n\n\n<p>You must add your main keywords to your title tag, but it is also important not to stop there. Adding long-tail keywords will attract more attention to e-Commerce websites and improve the search results of the store, bringing targeted traffic to your e-Commerce websites.<\/p>\n\n\n\n<p>Some long-tail competitive keywords you can use are: \u201ccheap,\u201d \u201cbuy,\u201d \u201cdeals.\u201d They will undoubtedly result in more organic traffic for your eCommerce Store. Here is a list with other words:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Best<\/li>\n\n\n\n<li>Free Shipping&nbsp;<\/li>\n\n\n\n<li>Online<\/li>\n\n\n\n<li>Review<\/li>\n\n\n\n<li>Guarantee<\/li>\n\n\n\n<li>Lowest Price<\/li>\n\n\n\n<li>Overnight Shipping<\/li>\n\n\n\n<li>Sale<\/li>\n<\/ul>\n\n\n\n<p>An eCommerce business that uses them will get the most traffic, becoming Google&#8217;s and other search engines\u2019 top pages.<\/p>\n\n\n\n<p>A good <strong>meta description<\/strong> should be as precise as possible and stay close to 150 words. You can also use the space to put informational or semantic keywords that go well with your content.<\/p>\n\n\n\n<p>In the <strong>URL<\/strong> matter, you must focus on creating short, keyword-rich URLs. Long URLs are one of the most common technical SEO issues, as they are hard for Google\u2019s crawlers to read. Ecommerce pages generally have longer URLs, but it doesn\u2019t mean you should pass the 50-word count.<\/p>\n\n\n\n<p>Here is an example of a good URL: <strong>https:\/\/example.com\/category\/subcategory\/product.html<\/strong><\/p>\n\n\n\n<p>You should include only one or two keywords for your category, moving forward to a subcategory with one or two keywords again. Then, finish with your product.<\/p>\n\n\n\n<p>If you want to keep<a href=\"https:\/\/gamerseo.com\/blog\/how-to-measure-seo-success-is-your-seo-done-right\/\" target=\"_blank\" rel=\"noreferrer noopener\"> constructing your SEO success<\/a>, don\u2019t use capital letters and special symbols. It will also be good to avoid numbers, as they also confuse Google\u2019s crawlers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-link-building-and-image-optimization1\">Link Building and Image Optimization<\/h3>\n\n\n\n<p>Internal linking structure is a critical SEO factor. Many eCommerce sites link important pages related to the one already visited to create a navigation flow. Let\u2019s look at some essential things to consider when you build links.<\/p>\n\n\n\n<p>An internal linking strategy is vital because online business generally doesn\u2019t get many backlinks pointing to them. Always add relevant internal links pointing to other products or more information to develop a good internal link structure.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"593\" height=\"388\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Good-linking-sites-examples.png\" alt=\"Good linking sites examples\" class=\"wp-image-5894 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Good-linking-sites-examples.png 593w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Good-linking-sites-examples-300x196.png 300w\" data-sizes=\"auto, (max-width: 593px) 100vw, 593px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 593px; --smush-placeholder-aspect-ratio: 593\/388;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"593\" height=\"388\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Good-linking-sites-examples.png\" alt=\"Good linking sites examples\" class=\"wp-image-5894\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Good-linking-sites-examples.png 593w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Good-linking-sites-examples-300x196.png 300w\" sizes=\"auto, (max-width: 593px) 100vw, 593px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p><a href=\"https:\/\/backlinko.com\/ecommerce-seo\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Source<\/a>\u00a0<\/p>\n\n\n\n<p>You can find sites linking to your competitors\u2019 pages to find new ways to get backlinks. First, while building links on your website, remember to look for a way to increase your product and category link authority. Secondly, always check if you\u2019re not adding broken links.<\/p>\n\n\n\n<p>Images also help develop your site structure, and for e-Commerce websites, they are vital since your target audience will always choose to buy from a page with a product image. They also help your client to \u201cbreathe\u201d during the page reading.<\/p>\n\n\n\n<p>Always use images highly related to your product, and don\u2019t forget to optimize their alt text. They help Google understand what images are showing and are a good place to put even more keywords. To finish, remember to have a file name that describes the product instead of something like \u201cIMG01.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-focus-on-mobile-friendly-and-fast-pages1\">Focus on Mobile-Friendly and Fast Pages<\/h3>\n\n\n\n<p>One of Google\u2019s new metrics is the mobile site rating, which started interfering with general rankings in computers. Thus, as a part of your digital marketing efforts, you must pay attention to mobile optimization to keep your site as mobile-friendly as possible. If you need help with that, check this guide about <a href=\"https:\/\/gamerseo.com\/blog\/mobile-website-optimization-7-best-tips-youll-find-today\/\" target=\"_blank\" rel=\"noreferrer noopener\">7 tips for mobile website optimization<\/a>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"359\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/sales-difference-with-mobile-friendly-and-unfriendly-website.png\" alt=\"sales difference with mobile friendly and unfriendly website\" class=\"wp-image-5895 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/sales-difference-with-mobile-friendly-and-unfriendly-website.png 600w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/sales-difference-with-mobile-friendly-and-unfriendly-website-300x180.png 300w\" data-sizes=\"auto, (max-width: 600px) 100vw, 600px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/359;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"359\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/sales-difference-with-mobile-friendly-and-unfriendly-website.png\" alt=\"sales difference with mobile friendly and unfriendly website\" class=\"wp-image-5895\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/sales-difference-with-mobile-friendly-and-unfriendly-website.png 600w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/sales-difference-with-mobile-friendly-and-unfriendly-website-300x180.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p><a href=\"https:\/\/www.searchenginewatch.com\/2012\/09\/26\/72-of-consumers-want-mobile-friendly-sites-google-research\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Source<\/a><\/p>\n\n\n\n<p>Another thing to keep an eye on is the site speed. You must look into having a fast and responsive website. Pay attention to<a href=\"https:\/\/gamerseo.com\/blog\/does-page-speed-affect-seo-avoid-these-mistakes\/\" target=\"_blank\" rel=\"noreferrer noopener\"> page load speed<\/a> because Google understands that people don\u2019t lose more than a few seconds waiting for a page to load. If yours takes too long, you will fall in the SERPs.<\/p>\n\n\n\n<p>To increase your page speed, remove all unnecessary elements from your page, such as huge background images. Plugins and addons that don\u2019t contribute should be removed too.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-developing-well-optimized-product-pages1\">Developing Well-Optimized Product Pages<\/h3>\n\n\n\n<p>Optimizing a product page is one of the most challenging tasks in SEO, but it is also one of the most important aspects. It is difficult because you must have extensive, high-quality content for each of your products.<\/p>\n\n\n\n<p>Keyword usage is also vital, so don\u2019t forget to spread your words into your text and look for LSI (Latent Semantic Indexing) words. To get into these numbers and avoid thin content pages, <a href=\"https:\/\/gamerseo.com\/blog\/how-to-write-good-product-description-11-little-known-tips\/\" target=\"_blank\" rel=\"noreferrer noopener\">detailed product descriptions<\/a>, FAQ sections, and product reviews are helpful.<\/p>\n\n\n\n<p>You also want to write <a href=\"https:\/\/gamerseo.com\/blog\/what-is-unique-content-and-how-to-create-it-10-best-tips\/\" target=\"_blank\" rel=\"noreferrer noopener\">unique content<\/a> for every page. It may be even more complicated if you have lots of products, but it\u2019s worth the effort. In eCommerce, it\u2019s a common practice to copy product descriptions from the manufacturers\u2019 websites, leading to multiple pages having the same descriptions. To stand out, create unique descriptions for your products, and Google will reward you.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-schema-markups-for-seo-improvement1\">Schema Markups for SEO Improvement<\/h3>\n\n\n\n<p>Using a schema markup will also help you to rank well in the SERPs. They are a specific language of structured data that helps Google better read your page and rank higher. <a href=\"https:\/\/www.semrush.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">SEMrush<\/a> is one of the best free eCommerce SEO tools to review schema markup.<\/p>\n\n\n\n<p>Schema also helps with the rich snippets, which are information given below the page title, such as the number of reviews and prices. Understand that if you make it easier for Google to identify pages\u2019 content, you will be better-ranked.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"670\" height=\"192\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/example-of-a-page-with-schema-markups.png\" alt=\"example of a page with schema markups\" class=\"wp-image-5896 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/example-of-a-page-with-schema-markups.png 670w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/example-of-a-page-with-schema-markups-300x86.png 300w\" data-sizes=\"auto, (max-width: 670px) 100vw, 670px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 670px; --smush-placeholder-aspect-ratio: 670\/192;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"670\" height=\"192\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/example-of-a-page-with-schema-markups.png\" alt=\"example of a page with schema markups\" class=\"wp-image-5896\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/example-of-a-page-with-schema-markups.png 670w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/example-of-a-page-with-schema-markups-300x86.png 300w\" sizes=\"auto, (max-width: 670px) 100vw, 670px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-avoid-duplicate-content-duplicate-title-tags-and-junk-pages1\">Avoid Duplicate Content, Duplicate Title Tags, and Junk Pages<\/h3>\n\n\n\n<p>Google penalizes duplicate content, and many eCommerce websites have multiple pages with no use or return to them. It\u2019s essential to look at all your pages and determine which of them are truly valuable. The remaining ones must be deleted or deindexed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-using-a-blog-to-rank-and-attract-more-potential-customers1\">Using a Blog to Rank and Attract More Potential Customers<\/h3>\n\n\n\n<p>A blog post can be a great way of using keywords to improve your site ranking. It can also help you drive the <a href=\"https:\/\/gamerseo.com\/blog\/types-of-search-intent-understand-the-needs-of-web-users\/\" target=\"_blank\" rel=\"noreferrer noopener\">search intent <\/a>from \u201csearching\u201d to \u201cbuying.\u201d Let&#8217;s imagine an eCommerce store selling gaming gear. Blog content about the top 10 mechanical keyboards can make your user go from search queries with informational keywords about keyboards into buying one of your products.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/GamerSEO-services-for-ecommerce-1024x576.png\" alt=\"GamerSEO services\" class=\"wp-image-5897 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/GamerSEO-services-for-ecommerce-1024x576.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/GamerSEO-services-for-ecommerce-300x169.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/GamerSEO-services-for-ecommerce-768x432.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/GamerSEO-services-for-ecommerce-1536x864.png 1536w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/GamerSEO-services-for-ecommerce.png 1600w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/576;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/GamerSEO-services-for-ecommerce-1024x576.png\" alt=\"GamerSEO services\" class=\"wp-image-5897\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/GamerSEO-services-for-ecommerce-1024x576.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/GamerSEO-services-for-ecommerce-300x169.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/GamerSEO-services-for-ecommerce-768x432.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/GamerSEO-services-for-ecommerce-1536x864.png 1536w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/GamerSEO-services-for-ecommerce.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>You can contact us if you need help writing high-quality articles and SEO in general. At GamerSEO, we have the expertise to take care of your blog and ensure it will rank in the SERPs in a couple of months.&nbsp;<\/p>\n\n\n\n<p>Do you want to know more about <a href=\"https:\/\/gamerseo.com\/blog\/content-for-ecommerce-website-6-ideas-that-really-convert\/\" target=\"_blank\" rel=\"noreferrer noopener\">content marketing for eCommerce<\/a>? Find out why you should <a href=\"https:\/\/gamerseo.com\/blog\/why-have-a-company-blog-7-fact-based-reasons\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/gamerseo.com\/blog\/why-have-a-company-blog-7-fact-based-reasons\/<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-conclusions1\">Conclusions<\/h2>\n\n\n\n<p>These are some of the best techniques you can apply to your eCommerce to improve your Google rankings and then generate traffic and <a href=\"https:\/\/gamerseo.com\/blog\/how-to-increase-sales-in-ecommerce-12-data-packed-ideas\/\" target=\"_blank\" rel=\"noreferrer noopener\">sales<\/a>. Remember that there isn\u2019t a golden book for SEO, as the known rules may change with Google algorithms, but this SEO tutorial for eCommerce is exactly what you need to start improving your business.<\/p>\n\n\n\n<p>If you need help with your e-Commerce or any other site SEO, be sure to contact us for assistance!&nbsp;&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a modern digital world, finding ways to reach as many people as possible is of the highest importance. This way, we can increase the number of deals and keep the business growing. If you are working with eCommerce sites, it is important to mark your presence in search engines like Google. The best way &#8230; <a title=\"How to Develop the Best Ecommerce SEO Strategy for Your Business\" class=\"read-more\" href=\"https:\/\/gamerseo.com\/blog\/how-to-develop-the-best-ecommerce-seo-strategy-for-your-business\/\" aria-label=\"More on How to Develop the Best Ecommerce SEO Strategy for Your Business\">Read more<\/a><\/p>\n","protected":false},"author":7,"featured_media":1663,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1660","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Develop the Best Ecommerce SEO Strategies For Your Business<\/title>\n<meta name=\"description\" content=\"Boost your online store&#039;s visibility and sales with effective eCommerce SEO strategies. Learn key techniques to rank higher and attract more customers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gamerseo.com\/blog\/how-to-develop-the-best-ecommerce-seo-strategy-for-your-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Develop the Best Ecommerce SEO Strategies For Your Business\" \/>\n<meta property=\"og:description\" content=\"Boost your online store&#039;s visibility and sales with effective eCommerce SEO strategies. Learn key techniques to rank higher and attract more customers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gamerseo.com\/blog\/how-to-develop-the-best-ecommerce-seo-strategy-for-your-business\/\" \/>\n<meta property=\"og:site_name\" content=\"GamerSEO - Video game marketing agency\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-22T09:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-29T18:13:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/12\/ecommerce-seo-strategies.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Stanek Marek\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stanek Marek\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/gamerseo.com\/blog\/how-to-develop-the-best-ecommerce-seo-strategy-for-your-business\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/gamerseo.com\/blog\/how-to-develop-the-best-ecommerce-seo-strategy-for-your-business\/\"},\"author\":{\"name\":\"Stanek Marek\",\"@id\":\"https:\/\/gamerseo.com\/blog\/#\/schema\/person\/f0cb96c35d54cb06c617beaf4a479948\"},\"headline\":\"How to Develop the Best Ecommerce SEO Strategy for Your Business\",\"datePublished\":\"2023-12-22T09:30:00+00:00\",\"dateModified\":\"2023-12-29T18:13:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/gamerseo.com\/blog\/how-to-develop-the-best-ecommerce-seo-strategy-for-your-business\/\"},\"wordCount\":2358,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/gamerseo.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/gamerseo.com\/blog\/how-to-develop-the-best-ecommerce-seo-strategy-for-your-business\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/12\/ecommerce-seo-strategies.jpg\",\"articleSection\":[\"SEO\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/gamerseo.com\/blog\/how-to-develop-the-best-ecommerce-seo-strategy-for-your-business\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/gamerseo.com\/blog\/how-to-develop-the-best-ecommerce-seo-strategy-for-your-business\/\",\"url\":\"https:\/\/gamerseo.com\/blog\/how-to-develop-the-best-ecommerce-seo-strategy-for-your-business\/\",\"name\":\"Develop the Best Ecommerce SEO Strategies For Your Business\",\"isPartOf\":{\"@id\":\"https:\/\/gamerseo.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/gamerseo.com\/blog\/how-to-develop-the-best-ecommerce-seo-strategy-for-your-business\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/gamerseo.com\/blog\/how-to-develop-the-best-ecommerce-seo-strategy-for-your-business\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/12\/ecommerce-seo-strategies.jpg\",\"datePublished\":\"2023-12-22T09:30:00+00:00\",\"dateModified\":\"2023-12-29T18:13:47+00:00\",\"description\":\"Boost your online store's visibility and sales with effective eCommerce SEO strategies. 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