{"id":167,"date":"2021-03-15T17:04:44","date_gmt":"2021-03-15T17:04:44","guid":{"rendered":"https:\/\/gamerseo.com\/blog\/?p=167"},"modified":"2023-02-13T09:51:17","modified_gmt":"2023-02-13T09:51:17","slug":"marketing-success-stories-a-few-lessons-to-learn","status":"publish","type":"post","link":"https:\/\/gamerseo.com\/blog\/marketing-success-stories-a-few-lessons-to-learn\/","title":{"rendered":"5 Inspiring Marketing Success Stories That&#8217;ll Change Your Brand"},"content":{"rendered":"\n<p>How often do you see headlines like <em>&#8220;This 25-year-old is now a billionaire, after he\u2026&#8221;?<\/em><\/p>\n\n\n\n<p>A few years back, such people were a phenomenon. However, today brands that achieve enormous success are often anonymous to the general public.  If you asked your parents what &#8220;Blizzard&#8221; is, they probably wouldn&#8217;t have a clue, right?<\/p>\n\n\n\n<p>This happens because modern marketing initiatives are meticulously tailored to hit specific audiences. In today&#8217;s article, we will discuss different brands with one thing in common. They became marketing success stories thanks to well-planned <strong>digital content marketing<\/strong>.<\/p>\n\n\n\n<p>But first, let&#8217;s clarify a few notions.<\/p>\n\n\n\n<div class=\"wp-block-ht-block-toc  is-style-outline htoc htoc--position-wide toc-list-style-plain\" data-htoc-state=\"expanded\"><span class=\"htoc__title\"><span class=\"ht_toc_title\">Table of Contents<\/span><span class=\"htoc__toggle\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\"><g fill=\"#444\"><path d=\"M15 7H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1z\"><\/path><path d=\"M15 1H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1zM15 13H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1z\"><\/path><\/g><\/svg><\/span><\/span><div class=\"htoc__itemswrap\"><ul class=\"ht_toc_list\"><li class=\"\"><a href=\"#htoc-what-is-content-marketing\">What Is Content Marketing?<\/a><ul class=\"ht_toc_child_list\"><\/ul><\/li><li class=\"\"><a href=\"#htoc-kylie-cosmetics\">Kylie Cosmetics&nbsp;<\/a><ul class=\"ht_toc_child_list\"><\/ul><\/li><li class=\"\"><a href=\"#htoc-gymshark\">GymShark<\/a><ul class=\"ht_toc_child_list\"><\/ul><\/li><li class=\"\"><a href=\"#htoc-ikea\">Ikea<\/a><ul class=\"ht_toc_child_list\"><\/ul><\/li><li class=\"\"><a href=\"#htoc-rolex\">Rolex<\/a><ul class=\"ht_toc_child_list\"><\/ul><\/li><li class=\"\"><a href=\"#htoc-cd-projekt-red\">CD Projekt Red<\/a><ul class=\"ht_toc_child_list\"><\/ul><\/li><li class=\"\"><a href=\"#htoc-summary\">Summary<\/a><\/li><li class=\"\"><a href=\"#htoc-faq\">FAQ<\/a><ul class=\"ht_toc_child_list\"><\/ul><\/li><\/ul><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-what-is-content-marketing\">What Is Content Marketing?<\/h2>\n\n\n\n<p>The brands we&#8217;ll be talking about don&#8217;t owe their success to one-off catchy slogans or ubiquitous ads. These success stories are built on carefully planned schemes of content marketing activities.<\/p>\n\n\n\n<p><strong>Content marketing <\/strong>is creating valuable and relevant content to attract and retain a specific audience. It features<strong> <\/strong>building long-term relationships between the company and the customer, allowing brands to understand what the customer expects.&nbsp; Thanks to an appropriate content marketing strategy, brands are able to: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>adjust their offer, <\/li>\n\n\n\n<li>attract customers&#8217; attention, <\/li>\n\n\n\n<li>build customers&#8217; engagement and identification with the brand.<\/li>\n<\/ul>\n\n\n\n<p>Joe Pulizzi said that &#8220;a <strong>well-planned content marketing strategy makes the client realize that the product we offer is something they in fact need.<\/strong>&#8220;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-content-marketing-and-seo\">Content Marketing And SEO<\/h3>\n\n\n\n<p>\u201cSEO and content marketing are actually two personalities of the same person.\u201d&nbsp;<\/p>\n\n\n\n<p><em>&#8211; Neil Patel<\/em><\/p>\n\n\n\n<p>More and more often you can meet with the claim that content marketing is starting to replace SEO. How would this come about if both these issues live in a kind of symbiosis?&nbsp;<\/p>\n\n\n\n<p>Of course, Content Marketing and SEO are two separate terms but two separate terms <strong>complementing each other.<\/strong> <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"518\" height=\"458\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/seo-and-content-marketing.jpg\" alt=\"seo and content marketing\" class=\"wp-image-169 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/seo-and-content-marketing.jpg 518w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/seo-and-content-marketing-300x265.jpg 300w\" data-sizes=\"auto, (max-width: 518px) 100vw, 518px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 518px; --smush-placeholder-aspect-ratio: 518\/458;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"518\" height=\"458\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/seo-and-content-marketing.jpg\" alt=\"seo and content marketing\" class=\"wp-image-169\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/seo-and-content-marketing.jpg 518w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/seo-and-content-marketing-300x265.jpg 300w\" sizes=\"auto, (max-width: 518px) 100vw, 518px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p><em>source: neilpatel.com<\/em><\/p>\n\n\n\n<p>Therefore, while building a successful content marketing plan, an adequate <a href=\"https:\/\/gamerseo.com\/blog\/what-is-seo-strategy-and-how-to-create-a-good-one\/\">SEO strategy<\/a> should also be taken into account. Content containing carefully selected keywords will certainly increase the traffic on your website. This in turn will result in reaching a greater number of recipients, i.e. potential customers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-digital-marketing\">Digital Marketing<\/h3>\n\n\n\n<p>Digital marketing is nothing else than reaching recipients thanks to digitization. It uses all types of digital media &#8211; Internet, radio, TV, and mobile devices to reach customers. In short, <strong>digital marketing can be defined as any form of marketing that functions on the Internet.<\/strong><\/p>\n\n\n\n<p>As you all know, the Internet has probably already lapped its bitter rivals, that is radio and TV. However, what is the main channel of reaching customers in content marketing via the Internet? You&#8217;re right &#8211; social media.<\/p>\n\n\n\n<p>Who is better aware of social media than its queen, who, however, prefers to be called <em>the king<\/em>? Let&#8217;s take a look at the controversial &#8220;King Kylie&#8221; Jenner and her cosmetic brand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-kylie-cosmetics\">Kylie Cosmetics&nbsp;<\/h2>\n\n\n\n<p>Of course, you may say \u201cshe has one of the world\u2019s most famous families behind her, what\u2019s the big deal?\u201d<\/p>\n\n\n\n<p>Well, why nobody of the Kardashian-Jenner clan repeated her success? Why are other kids from equally wealthy families not achieving what the youngest Jenner has?&nbsp;<\/p>\n\n\n\n<p>If you don\u2019t remember, let us remind: in 2018, Forbes named then 21-year-old Kylie Jenner <strong>the world\u2019s youngest billionaire.<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"826\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/forbes-cover.jpg\" alt=\"Kylie Jenner forbes cover\" class=\"wp-image-171 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/forbes-cover.jpg 650w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/forbes-cover-236x300.jpg 236w\" data-sizes=\"auto, (max-width: 650px) 100vw, 650px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 650px; --smush-placeholder-aspect-ratio: 650\/826;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"826\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/forbes-cover.jpg\" alt=\"Kylie Jenner forbes cover\" class=\"wp-image-171\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/forbes-cover.jpg 650w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/forbes-cover-236x300.jpg 236w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>However, In May 2020, <strong>Forbes criticized Kylie<\/strong> for giving false data about her assets. Yet, this resulted in staunch denial from the representatives of Kylie and Kris Jenner. Still, even if Forbes&#8217; allegations were true, Kylie Jenner&#8217;s net worth would be estimated <strong>at around $900 million<\/strong>, which is still an astronomical sum considering that the brand was found in 2015.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-beginnings\">Kylie&#8217;s Beginnings<\/h3>\n\n\n\n<p>However, was setting up a cosmetics company enough to achieve such a fortune? Of course not. As you may know, Kylie took her first steps in show business through a family reality show. Gradually increasing her activity on <em>KUWTK<\/em>, <strong>she was earning a reported $500,000 per episode by 2014.&nbsp;<\/strong><\/p>\n\n\n\n<p>Strategic marketing activities (collabs with Puma or creating her own app) helped Kylie rank <strong>in the top 5<\/strong> most popular Instagram accounts. Currently, she stays ahead of the likes of Beyonce, Nike, and Leo Messi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-personal-branding\">Personal Branding<\/h3>\n\n\n\n<p>So, why did Kylie Jenner succeed?&nbsp;<\/p>\n\n\n\n<p>All that was the consequence of building a <strong>personal brand <\/strong>on her social media. With pictures of expensive cars and breathtaking vacations, Kylie has been consistently creating an image of exclusivity and luxury.&nbsp;<\/p>\n\n\n\n<p>Kylie Jenner does not own a brand &#8211; <strong>Kylie Jenner is a brand.<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"941\" height=\"219\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/kylie-insta.jpg\" alt=\"kylie instagram\" class=\"wp-image-172 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/kylie-insta.jpg 941w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/kylie-insta-300x70.jpg 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/kylie-insta-768x179.jpg 768w\" data-sizes=\"auto, (max-width: 941px) 100vw, 941px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 941px; --smush-placeholder-aspect-ratio: 941\/219;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"941\" height=\"219\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/kylie-insta.jpg\" alt=\"kylie instagram\" class=\"wp-image-172\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/kylie-insta.jpg 941w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/kylie-insta-300x70.jpg 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/kylie-insta-768x179.jpg 768w\" sizes=\"auto, (max-width: 941px) 100vw, 941px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>Like it or not, Kylie has become an icon in terms of the cosmetics industry and fashion. This gives her direct access to<strong> over 215 million people&#8217;s Instagram feeds.<\/strong><\/p>\n\n\n\n<p>What&#8217;s the key takeaway? Social media is not the movie or music industry. You don&#8217;t need someone giving you a chance to show yourself to the world.&nbsp;<\/p>\n\n\n\n<p>Of course &#8211; it is a lot easier to start with a powerful family behind your back. Still, working on a personal brand is something achievable for anybody. There are endless examples of people who achieved marketing success without a family background like Kylie. And we are sure you can name a few examples without much thought.<\/p>\n\n\n\n<p><strong>Still not convinced?<\/strong>&nbsp;<\/p>\n\n\n\n<p>We realize that bringing up such a controversial celebrity may end up with disbelief among some readers. And that&#8217;s fine. If you&#8217;re one of them, then have a look at the next marketing success story. It will clear out all the excuses.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-gymshark\">GymShark<\/h2>\n\n\n\n<p>Kylie Jenner (18) and Ben Francis (19) were of a similar age when they started building their businesses. But there are also some differences.<\/p>\n\n\n\n<p>Back then, Kylie was already living her luxurious life. On the other hand, Ben <strong>was mixing day studies with night work at Pizza Hut.<\/strong><\/p>\n\n\n\n<p>Kylie could make use of marketing initiatives from seasoned advisers and a wealthy family. Ben learned sewing from his grandmother. Having started from the family garage, Francis\u2019 business is<strong> currently worth $1.3 billion.&nbsp;<\/strong><\/p>\n\n\n\n<p>But what does Gymshark actually do?<strong> <\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"810\" height=\"340\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/gymshark.png\" alt=\"\" class=\"wp-image-173 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/gymshark.png 810w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/gymshark-300x126.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/gymshark-768x322.png 768w\" data-sizes=\"auto, (max-width: 810px) 100vw, 810px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 810px; --smush-placeholder-aspect-ratio: 810\/340;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"810\" height=\"340\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/gymshark.png\" alt=\"\" class=\"wp-image-173\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/gymshark.png 810w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/gymshark-300x126.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/gymshark-768x322.png 768w\" sizes=\"auto, (max-width: 810px) 100vw, 810px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p><strong>GymShark <\/strong>is a British manufacturer of fitness clothing and accessories for men and women. Its offer includes sports leggings, training shirts, sports bras,  hats, caps, and shakers. Today, the <strong>store sells products in 131 countries around the globe.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-creating-a-bond-with-customers\">Creating A Bond With Customers<\/h3>\n\n\n\n<p>Ben Francis found a niche in the saturated market of the fitness industry. Gymshark is not only about clothes. It is a faithful community of recipients gathered around the company&#8217;s philosophy. The brand is targeting 18-25-year-olds in love with physical activity and fashion.<\/p>\n\n\n\n<p>&nbsp;\u201cIt takes zero talent to work hard and zero talent to stay humble. If you get those things right, you will always do well in your journey.\u201d<\/p>\n\n\n\n<p><em>Steve Hewitt, Gymshark\u2019s CEO<\/em><\/p>\n\n\n\n<p>The <strong>#stayhumble<\/strong> campaign has been created not only to promote Gymshark&#8217;s values but also to integrate the community. Gymshark actively encouraged brand fans to motivate each other. That created a<strong> sense of authenticity and relatability<\/strong> around the brand. The brand followers formed a team with the same goal &#8211; a transformation into a better version of themselves. The company&#8217;s social media share the content provided by its fans, showing support and promoting the &#8220;zero judgment&#8221; movement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-influencer-marketing\">Influencer Marketing<\/h3>\n\n\n\n<p>Even though the fitness market is strongly saturated, <a href=\"https:\/\/gamerseo.com\/blog\/how-to-do-influencer-marketing-a-guide-to-well-planned-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">influencer marketing<\/a> is gaining prominence. 49% of consumers depend on influencer recommendations. What&#8217;s more, 40% have made purchases due to influencer posts on Twitter, YouTube, or Instagram (source: <a href=\"https:\/\/medium.com\/swlh\/how-gymshark-leveraged-influencer-marketing-to-become-a-500m-business-7ae2432f2f31\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">medium.com)<\/a>.<\/p>\n\n\n\n<p>Due to influencer collaborations, Gymshark is one of the first companies to move away from traditional marketing strategies. Ben Francis and his friends started with reaching the bodybuilders they actually enjoyed watching &#8211; Lex Griffin and Chris Lavado. Then, they were sending them free clothing samples. Both bodybuilders started wearing GymShark clothes in their videos.<\/p>\n\n\n\n<p>In his YouTube vlog, Francis says:&nbsp;<\/p>\n\n\n\n<p>\u201cAt the time, no one else was doing [influencer marketing]. It came totally naturally to us because we were just fans of the guys.\u201d<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"693\" height=\"267\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/steve-cook.jpg\" alt=\"steve cook\" class=\"wp-image-174 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/steve-cook.jpg 693w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/steve-cook-300x116.jpg 300w\" data-sizes=\"auto, (max-width: 693px) 100vw, 693px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 693px; --smush-placeholder-aspect-ratio: 693\/267;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"693\" height=\"267\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/steve-cook.jpg\" alt=\"steve cook\" class=\"wp-image-174\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/steve-cook.jpg 693w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/steve-cook-300x116.jpg 300w\" sizes=\"auto, (max-width: 693px) 100vw, 693px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>GymShark continued on developing influencer marketing by sending their products to Instagram and Facebook fitness celebrities. Today, the brand is promoted by the brightest stars of the industry as well as professional sportsmen.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-gymshark-s-content-marketing\">Gymshark\u2019s Content Marketing<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"801\" height=\"377\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/gymshark-blog.jpg\" alt=\"gymshark blog\" class=\"wp-image-175 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/gymshark-blog.jpg 801w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/gymshark-blog-300x141.jpg 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/gymshark-blog-768x361.jpg 768w\" data-sizes=\"auto, (max-width: 801px) 100vw, 801px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 801px; --smush-placeholder-aspect-ratio: 801\/377;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"801\" height=\"377\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/gymshark-blog.jpg\" alt=\"gymshark blog\" class=\"wp-image-175\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/gymshark-blog.jpg 801w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/gymshark-blog-300x141.jpg 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/gymshark-blog-768x361.jpg 768w\" sizes=\"auto, (max-width: 801px) 100vw, 801px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>Thanks to an official blog, Gymshark has created yet another channel of communication with its consumers.&nbsp;<\/p>\n\n\n\n<p>Gymshark blog content circulates around a healthy lifestyle, food recipes, and physical activity. High-quality articles generate more traffic to their website, which results in higher brand awareness and finally sales growth.&nbsp; At the same time, customers receive additional information about the goods, their functionality, and the brand itself.<\/p>\n\n\n\n<p>Content marketing in the case of fitness is quite simple. The industry covers many popular topics, so every reader will find a blog post that suits them.&nbsp;Even if someone isn&#8217;t into cooking, they would be happy to read about muscle development, etc.<\/p>\n\n\n\n<p>However, there are industries whose services target a much larger, more general target. That being said, creating compelling content about certain &#8220;boring&#8221; niches can be extremely difficult.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-ikea\">Ikea<\/h2>\n\n\n\n<p>Let&#8217;s be honest, hardly anybody is interested in how the sofa was made. Still, everybody has one in their apartment.&nbsp;<\/p>\n\n\n\n<p>How do furniture companies advertise their goods?&nbsp;<\/p>\n\n\n\n<p>Let&#8217;s take a look at the success story of one of the world&#8217;s furniture big shots, Ikea.<\/p>\n\n\n\n<p>Despite the fact that Ikea has widely popular brick-and-mortar stores, it is only a part of their marketing endeavors.&nbsp;<\/p>\n\n\n\n<p>\u00a0When it comes to other areas, the company <strong>prints over 200 million copies of its catalog<\/strong> each year. That&#8217;s double the number of Bibles printed in the same time frame. Moreover, the brand still continues to expand its marketing channels by introducing new, innovative strategies (source: <a href=\"https:\/\/contently.com\/2014\/11%20\/%2007%20\/%20how-ikea-became-kings-of-content-marketing%20\/)\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">contently.com<\/a>).<\/p>\n\n\n\n<p>Ikea content marketers are aware that furniture may not be the most engaging topic. Thus, they are taking advantage of technology trends that help them reach their audience and attract their attention.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-square-metre-challenge\">Square Metre Challenge<\/h3>\n\n\n\n<center><iframe loading=\"lazy\" width=\"560\" height=\"315\" data-src=\"https:\/\/www.youtube.com\/embed\/GaNw5oqSZt4\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/center>\n\n\n\n<p>Ikea perfectly understands the world we live in and therefore, the needs of its customers. Being aware that living in large cities is associated with high housing costs, Ikea launched the &#8220;Square Meter Challenge.&#8221;&nbsp;<\/p>\n\n\n\n<p>The initiative consists of a series of YouTube video content as well as blog posts. They show how to organize even the smallest space in order to achieve the greatest possible functionality.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-augmented-reality-ar\">Augmented Reality (AR)<\/h3>\n\n\n\n<center><iframe loading=\"lazy\" width=\"560\" height=\"315\" data-src=\"https:\/\/www.youtube.com\/embed\/UudV1VdFtuQ\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/center>\n\n\n\n<p>IKEA Place is a free app that uses Apple&#8217;s ARKit augmented reality technology.&nbsp;<\/p>\n\n\n\n<p><strong>Augmented reality<\/strong> is a technology that combines the image of reality with a three-dimensional virtual image on the screen of a mobile device.&nbsp;<\/p>\n\n\n\n<p>Thanks to the application, users can check how a particular piece of furniture would look in their real environment. From sofas and armchairs to coffee tables, all products in the app are three-dimensional and with real sizes.&nbsp;<\/p>\n\n\n\n<p>Ikea created this app to cause an impact on user creativity and to boost customer interest in home furnishing.&nbsp;Thanks to it, the organization of home space and making the right choice is even easier. <\/p>\n\n\n\n<p>All these initiatives prove that a &#8220;boring industry&#8221; doesn&#8217;t exist. However, sometimes content marketing requires creative solutions that will benefit not only your company but also your customers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-rolex\">Rolex<\/h2>\n\n\n\n<p>Ikea&#8217;s marketing is largely based on the constant introduction of new products.&nbsp;<\/p>\n\n\n\n<p>However, how to modernize the marketing of a company that builds its philosophy on being a timeless classic?<\/p>\n\n\n\n<p>Well, let&#8217;s take a look at <strong>Rolex&#8217;s digital marketing strategies<\/strong>.<\/p>\n\n\n\n<p>\u201cLuxury brands have been notoriously late to the table when it comes to adapting social media, but Rolex, perhaps unsurprisingly, is right on time.\u201d<\/p>\n\n\n\n<p class=\"has-text-align-right\">-Column Five<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-sticking-to-the-image\">Building Brand&#8217;s Personality<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/rolex-watch-roger-federer-1024x683.jpg\" alt=\"rolex watch roger federer\" class=\"wp-image-176 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/rolex-watch-roger-federer-1024x683.jpg 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/rolex-watch-roger-federer-300x200.jpg 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/rolex-watch-roger-federer-768x512.jpg 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/rolex-watch-roger-federer-1536x1024.jpg 1536w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/rolex-watch-roger-federer.jpg 1600w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/683;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/rolex-watch-roger-federer-1024x683.jpg\" alt=\"rolex watch roger federer\" class=\"wp-image-176\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/rolex-watch-roger-federer-1024x683.jpg 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/rolex-watch-roger-federer-300x200.jpg 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/rolex-watch-roger-federer-768x512.jpg 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/rolex-watch-roger-federer-1536x1024.jpg 1536w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/rolex-watch-roger-federer.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>With respect to the company&#8217;s foundation, Rolex representatives carefully select their business partners. The watchmakers sponsor exclusive events that uphold the image of luxury and tradition.&nbsp; Rolex ambassadors include such individuals as tennis veteran <strong>Roger Federer<\/strong>, who is perceived as a personification of class and style in and outside the court.<\/p>\n\n\n\n<p>What is more, Rolex has accompanied climbers during <strong>Mount Everest expeditions since 1930.&nbsp;<\/strong>Additionally, the brand&#8217;s logo is present during motorsports, yachting, as well as underwater exploration. This way, Rolex stays loyal to its philosophy and values.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-rolex-social-media-channels\">Rolex Social Media Channels<\/h3>\n\n\n\n<p>Having their core message in mind, Rolex uses modern marketing strategies on its own terms.&nbsp;<\/p>\n\n\n\n<center><blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CMPvLEDoE6O\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CMPvLEDoE6O\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> Wy\u015bwietl ten post na Instagramie.<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CMPvLEDoE6O\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">Post udost\u0119pniony przez ROLEX (@rolex)<\/a><\/p><\/div><\/blockquote> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/center>\n\n\n\n<p>By showcasing photos of the watches on Instagram, Rolex shows attention to detail, presenting every design element from different angles. Nevertheless, the images are made in a modern style, perfectly matching the medium on which they are placed.<\/p>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"505\" height=\"547\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/Rolex-FB-Post.jpg\" alt=\"Rolex Facebook Post\" class=\"wp-image-939 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/Rolex-FB-Post.jpg 505w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/Rolex-FB-Post-277x300.jpg 277w\" data-sizes=\"auto, (max-width: 505px) 100vw, 505px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 505px; --smush-placeholder-aspect-ratio: 505\/547;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"505\" height=\"547\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/Rolex-FB-Post.jpg\" alt=\"Rolex Facebook Post\" class=\"wp-image-939\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/Rolex-FB-Post.jpg 505w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/Rolex-FB-Post-277x300.jpg 277w\" sizes=\"auto, (max-width: 505px) 100vw, 505px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>When it comes to <strong>content marketing<\/strong>, Rolex pays special attention to language choices.&nbsp;<\/p>\n\n\n\n<p>Being an exclusive brand, Rolex SM posts are rich in sophisticated vocabulary, often referring to heritage and tradition. They use minimalist classy fonts and background colors, reflecting the exclusive character of the brand.&nbsp;<\/p>\n\n\n\n<p>The watchmakers\u2019 consistency has been appreciated by its consumers, <a href=\"https:\/\/gamerseo.com\/blog\/how-to-beat-the-competition-in-google-12-useful-tips\/\">staying ahead of the competitors<\/a> with over <strong>7.5 million Facebook followers.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-applying-seo-strategies\">Applying SEO Strategies<\/h3>\n\n\n\n<p>Besides the high-quality content, the Rolex site is also well-designed in terms of SEO. Thanks to various category pages, it&#8217;s easy for users to navigate the site. Moreover, strategic keywords such as &#8220;rose gold&#8221; or &#8220;white gold&#8221; helps achieve high positions in the results of web browsers. These words are searched countless times every day, mostly by potential customers with <a href=\"https:\/\/gamerseo.com\/blog\/types-of-search-intent-understand-the-needs-of-web-users\/\" target=\"_blank\" rel=\"noreferrer noopener\">transactional intent<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-cd-projekt-red\">CD Projekt Red<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"645\" height=\"358\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/cd-projekt-red-logo.png\" alt=\"\" class=\"wp-image-178 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/cd-projekt-red-logo.png 645w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/cd-projekt-red-logo-300x167.png 300w\" data-sizes=\"auto, (max-width: 645px) 100vw, 645px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 645px; --smush-placeholder-aspect-ratio: 645\/358;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"645\" height=\"358\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/cd-projekt-red-logo.png\" alt=\"\" class=\"wp-image-178\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/cd-projekt-red-logo.png 645w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/cd-projekt-red-logo-300x167.png 300w\" sizes=\"auto, (max-width: 645px) 100vw, 645px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>When it comes to the world of gaming, our attention was drawn to CD Projekt Red. And that&#8217;s not only because of the recent launch of Cyberpunk 2077.&nbsp;The company&#8217;s marketing department applied some interesting strategic moves that are worth pointing out.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-the-witcher-on-netflix\">The Witcher On Netflix<\/h3>\n\n\n\n<p>CD Projekt Red released The Witcher 3: Wild Hunt in 2015.&nbsp;<\/p>\n\n\n\n<p>Following the game&#8217;s commercial success,&nbsp; four years later <strong>Netflix<\/strong> released a TV series &#8220;The Witcher&#8221;, taking place in the same universe. Its success has even exceeded the sales of The Witcher 3: Wild Hunt, and The Witcher books. As a result, season 2 is expected to have <strong>a release date of 2021.<\/strong><\/p>\n\n\n\n<p>However, did the series have any impact on the game? After all, the series premiered a few years later.<\/p>\n\n\n\n<p>Well, four years after the release, The Witcher 3: Wild Hunt <strong>hit a new player record<\/strong>.<\/p>\n\n\n\n<center><blockquote class=\"twitter-tweet\"><p lang=\"en\" dir=\"ltr\">New player record for <a href=\"https:\/\/twitter.com\/witchergame?ref_src=twsrc%5Etfw\">@witchergame<\/a> on <a href=\"https:\/\/twitter.com\/Steam?ref_src=twsrc%5Etfw\">@Steam<\/a>, over 4 years after the release! \u2764\ufe0f <a href=\"https:\/\/t.co\/mTGvmrMM5a\">pic.twitter.com\/mTGvmrMM5a<\/a><\/p>\u2014 Marcin Momot (@Marcin360) <a href=\"https:\/\/twitter.com\/Marcin360\/status\/1211368344420573185?ref_src=twsrc%5Etfw\">December 29, 2019<\/a><\/blockquote> <script async=\"\" src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/center>\n\n\n\n<p>Thanks to the Netflix series, CD Projekt Red has given their game a new lease of life.&nbsp;<\/p>\n\n\n\n<p>The Witcher is not a unique case. Netflix adaptations affect the popularity of games, books (\u201cLupin\u201d), sports (\u201cThe Queen&#8217;s Gambit\u201d), and even lifestyle (\u201cThe Game Changers\u201d).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-getting-keanu-reeves-on-board\">Keanu Reeves Collaboration<\/h3>\n\n\n\n<p>During 2019\u2019s Electronic Entertainment Expo, gaming fans witnessed another brilliant marketing move by CD Projekt Red.&nbsp;<\/p>\n\n\n\n<p>\u201cThe Matrix&#8221; and \u201cJohn Wick\u201d star <strong>Keanu Reeves<\/strong> went on stage to announce his appearance as a non-playable character in Cyberpunk 2077. And the Internet just lost it.&nbsp;<\/p>\n\n\n\n<p>Keanu has already expressed his fascination with the Sci-FI world before, and yeah, that&#8217;s important. But&#8230;there&#8217;s no denying that the general public sees him as the<strong> coolest guy in the world!<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"406\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/keanu.jpg\" alt=\"\" class=\"wp-image-181 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/keanu.jpg 720w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/keanu-300x169.jpg 300w\" data-sizes=\"auto, (max-width: 720px) 100vw, 720px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 720px; --smush-placeholder-aspect-ratio: 720\/406;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"406\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/keanu.jpg\" alt=\"\" class=\"wp-image-181\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/keanu.jpg 720w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/keanu-300x169.jpg 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>Keanu is loved not only for acting but also for his altruism. Secret charity foundation, friendly chats with homeless people, using public transport &#8211; how many Hollywood superstars do that?&nbsp;What is more, he rejected a $12 million offer to star in \u201cSpeed 2.\u201d Why? Well, he didn\u2019t like the script. Instead, he went on to act in a theater for 800 people.<\/p>\n\n\n\n<p>CD Projekt Red perfectly knew what they were doing. Getting Keanu Reeves on board means reaching a new audience of people that will buy the game because of their idol.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-getting-out-of-comfort-zone\">Leaving The Comfort Zone<\/h3>\n\n\n\n<p>CD Projekt Red gained popularity thanks to games set in the Witcher&#8217;s universe. The productions were more and more successful, building the brand&#8217;s position around the world.&nbsp;<\/p>\n\n\n\n<p>However, the Polish game developer didn\u2019t rest on the laurels. Having decided to leave the comfort zone, CD Projekt Red started working on Cyberpunk 2077. The game has been set in a completely different universe.&nbsp;<\/p>\n\n\n\n<p>Nevertheless, the company didn\u2019t lose its identity, still maintaining fantasy themes.&nbsp; By addressing futuristic matters, Cyberpunk sparked interest of new technology enthusiasts:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"595\" height=\"573\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/elon-musk-cyberpunk-tweet.png\" alt=\"\" class=\"wp-image-183 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/elon-musk-cyberpunk-tweet.png 595w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/elon-musk-cyberpunk-tweet-300x289.png 300w\" data-sizes=\"auto, (max-width: 595px) 100vw, 595px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 595px; --smush-placeholder-aspect-ratio: 595\/573;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"595\" height=\"573\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/elon-musk-cyberpunk-tweet.png\" alt=\"\" class=\"wp-image-183\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/elon-musk-cyberpunk-tweet.png 595w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/elon-musk-cyberpunk-tweet-300x289.png 300w\" sizes=\"auto, (max-width: 595px) 100vw, 595px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>Getting the attention of Elon Musk gave Poland\u2019s biggest computer game maker a turbo marketing boost. Following Tesla\u2019s CEO tweet, CD Projekt&#8217;s stock rose 19%, noting the highest increase since June 2015,<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-summary\">Summary<\/h2>\n\n\n\n<p>The case studies that we have introduced present slightly different marketing success stories. However, the acquired knowledge may serve as an inspiration in your business efforts. These lessons will help you accurately approach different problems, make better deals and increase your brand awareness. All that will eventually translate into higher revenue.<\/p>\n\n\n\n<p>Let\u2019s have a brief summary of the takeaways from the marketing examples:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Lesson 1:<\/strong> Seize opportunities. Of course, Kylie Jenner had an easier start than you. However her marketing success shows the right mindset towards opportunities that stand on your way.<\/li>\n\n\n\n<li><strong>Lesson 2:<\/strong> Work on personal branding. Social media create multiple ways to present your content to potential customers. Make a name for yourself in that world &#8211; a name that people would like to follow.<\/li>\n\n\n\n<li><strong>Lesson 3<\/strong>: Starting from the bottom shouldn&#8217;t stop you. Before transforming into large enterprises, Google, Amazon, Microsoft and Apple all have started in a garage.<\/li>\n\n\n\n<li><strong>Lesson 4:<\/strong> Let the right niche identify with your company &#8211; digital marketing creates a ton of business opportunities. Think what message you\u2019d like to send your customers. If it fits their perception of the world, they will share it, promoting your business.<\/li>\n\n\n\n<li><strong>Lesson 5: <\/strong>Follow the trends on your own rules. Being up to date with technological trends is a necessity in the era of digital marketing. However, it is crucial to remember your history and what values your business conveys. Consistency in building the company&#8217;s image is as important as presenting it to a wider audience.<\/li>\n\n\n\n<li><strong>Lesson 6:<\/strong> Step out of comfort zone. The digital world is constantly evolving and it is crucial to embrace new solutions and marketing initiavites. Try various kind of content, mark your presence on different channels, and reach for the helping hand of social media influencers.<\/li>\n<\/ul>\n\n\n\n<p>Thanks for your time! We hope that the above-mentioned examples will help you notice an improvement in your business efforts.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-faq\">FAQ<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-what-is-the-most-successful-advertising-campaign-ever\">What is the most successful advertising campaign ever?<\/h3>\n\n\n\n<p>One of the most successful advertising campaigns ever are&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nike: &#8220;Just Do It&#8221;&nbsp;<\/li>\n\n\n\n<li>Apple: &#8220;Get a Mac&#8221; Campaign&nbsp;<\/li>\n\n\n\n<li>Pepsi: &#8220;Is Pepsi OK?&#8221; Campaign.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-what-are-the-5-marketing-activities\">What are the 5 marketing activities?<\/h3>\n\n\n\n<p>The examples are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Getting leads through email subscriptions<\/li>\n\n\n\n<li>sending out newsletters via emails<\/li>\n\n\n\n<li>optimizing your website with SEO strategies&nbsp;<\/li>\n\n\n\n<li>creating a blog with thematic articles<\/li>\n\n\n\n<li>collecting reviews.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-how-do-you-know-if-a-marketing-story-is-good\">How do you know if a marketing story is good?<\/h3>\n\n\n\n<p>Every good marketing success story has a hero, an obstacle, and a moral.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-what-are-the-keys-to-success-in-marketing\">What are the keys to success in marketing?<\/h3>\n\n\n\n<p>Having a business strategy, combining different aspects of digital marketing, focusing on long term goals, and creating a relatable brand.<\/p>\n\n\n\n<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What is the most successful advertising campaign ever?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"One of the most successful advertising campaigns ever are:\\nNike: \\\"Just Do It\\\" \\nApple: \\\"Get a Mac\\\" Campaign\\nPepsi: \\\"Is Pepsi OK?\\\" Campaign.\"}},{\"@type\":\"Question\",\"name\":\"What are the 5 marketing activities?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The examples are:\\nGetting leads through email subscriptions\\nsending out newsletters via emails\\noptimizing your website with SEO strategies \\ncreating a blog with thematic articles\\ncollecting reviews.\"}},{\"@type\":\"Question\",\"name\":\"How do you know if a marketing story is good?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Every good marketing success story has a hero, an obstacle, and a moral.\"}},{\"@type\":\"Question\",\"name\":\"What are the keys to success in marketing?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Having a business strategy, combining different aspects of digital marketing, focusing on long term goals, and creating a relatable brand.\"}}]}<\/script>\n\n\n\n<p>Copyright 2021. All Rights Reserved.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How often do you see headlines like &#8220;This 25-year-old is now a billionaire, after he\u2026&#8221;? A few years back, such people were a phenomenon. However, today brands that achieve enormous success are often anonymous to the general public. If you asked your parents what &#8220;Blizzard&#8221; is, they probably wouldn&#8217;t have a clue, right? This happens &#8230; <a title=\"5 Inspiring Marketing Success Stories That&#8217;ll Change Your Brand\" class=\"read-more\" href=\"https:\/\/gamerseo.com\/blog\/marketing-success-stories-a-few-lessons-to-learn\/\" aria-label=\"More on 5 Inspiring Marketing Success Stories That&#8217;ll Change Your Brand\">Read more<\/a><\/p>\n","protected":false},"author":9,"featured_media":184,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Inspiring Marketing Success Stories That&#039;ll Change Your Brand<\/title>\n<meta name=\"description\" content=\"Developing a business? 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