{"id":221,"date":"2023-08-01T08:42:00","date_gmt":"2023-08-01T08:42:00","guid":{"rendered":"https:\/\/gamerseo.com\/blog\/?p=221"},"modified":"2023-09-20T12:54:10","modified_gmt":"2023-09-20T12:54:10","slug":"is-seo-worth-it-for-small-business-we-believe-so","status":"publish","type":"post","link":"https:\/\/gamerseo.com\/blog\/is-seo-worth-it-for-small-business-we-believe-so\/","title":{"rendered":"Is SEO Worth It For Small Business?"},"content":{"rendered":"\n<p>First-page search results receive almost 95% of web traffic. This shows how important it is to position your business in search engines skillfully.&nbsp;<\/p>\n\n\n\n<p>As a business owner, your need to cross the path of a customer who\u2019s already looking for a place to spend their money. However, you need to make yourself noticeable first.<\/p>\n\n\n\n<p>That\u2019s when SEO (<strong>Search Engine Optimization<\/strong>) comes in handy.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Nonetheless, due to significant competition, small business owners often compare their SEO efforts to a David vs. Goliath story.<\/p>\n\n\n\n<p>Are they right? Is SEO worth it for small business or not? Let\u2019s find out.<\/p>\n\n\n\n<div class=\"wp-block-ht-block-toc  is-style-outline htoc htoc--position-wide toc-list-style-plain\" data-htoc-state=\"expanded\"><span class=\"htoc__title\"><span class=\"ht_toc_title\">Table of Contents<\/span><span class=\"htoc__toggle\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\"><g fill=\"#444\"><path d=\"M15 7H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1z\"><\/path><path d=\"M15 1H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1zM15 13H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1z\"><\/path><\/g><\/svg><\/span><\/span><div class=\"htoc__itemswrap\"><ul class=\"ht_toc_list\"><li class=\"\"><a href=\"#htoc-how-much-does-seo-cost\">How Much Does SEO Cost?<\/a><\/li><li class=\"\"><a href=\"#htoc-when-does-seo-bring-results\">When Does SEO Bring Results?<\/a><\/li><li class=\"\"><a href=\"#htoc-seo-benefits-for-small-businesses1\">SEO Benefits For Small Businesses<\/a><\/li><li class=\"\"><a href=\"#htoc-seo-vs-ppc-what-s-better\">SEO vs. PPC: What\u2019s Better?<\/a><\/li><li class=\"\"><a href=\"#htoc-why-should-you-combine-seo-and-ppc1\">Why Should You Combine SEO And PPC?<\/a><\/li><li class=\"\"><a href=\"#htoc-should-small-businesses-invest-in-social-media1\">Should Small Businesses Invest In Social Media?<\/a><\/li><li class=\"\"><a href=\"#htoc-can-successful-businesses-stop-doing-seo1\">Can Successful Businesses Stop Doing SEO?<\/a><\/li><li class=\"\"><a href=\"#htoc-invest-in-seo-company\">Invest in SEO Company<\/a><\/li><li class=\"\"><a href=\"#htoc-conclusions1\">Conclusions<\/a><\/li><li class=\"\"><a href=\"#htoc-faq\">FAQ<\/a><\/li><\/ul><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-how-much-does-seo-cost\">How Much Does SEO Cost?<\/h2>\n\n\n\n<p><a href=\"https:\/\/gamerseo.com\/blog\/how-to-measure-seo-success-is-your-seo-done-right\/\" target=\"_blank\" rel=\"noreferrer noopener\">To achieve success with SEO<\/a>, that is, to<a href=\"https:\/\/gamerseo.com\/blog\/how-to-get-quality-traffic-to-your-website-20-effective-ways\/\" target=\"_blank\" rel=\"noreferrer noopener\"> get high-quality traffic<\/a>, you will have to meet specific criteria.\u00a0<\/p>\n\n\n\n<p>SEO services include copywriting, link building, and website optimization. Unfortunately, all that has a particular cost &#8211; and either you\u2019ll spend money or time.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"602\" height=\"557\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/monthly-seo-spendings.png\" alt=\"Average Clients Spendings on SEO Campaigns in United States Dollar (USD)\" class=\"wp-image-222 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/monthly-seo-spendings.png 602w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/monthly-seo-spendings-300x278.png 300w\" data-sizes=\"auto, (max-width: 602px) 100vw, 602px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 602px; --smush-placeholder-aspect-ratio: 602\/557;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"602\" height=\"557\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/monthly-seo-spendings.png\" alt=\"Average Clients Spendings on SEO Campaigns in United States Dollar (USD)\" class=\"wp-image-222\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/monthly-seo-spendings.png 602w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/monthly-seo-spendings-300x278.png 300w\" sizes=\"auto, (max-width: 602px) 100vw, 602px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>Most businesses pay between <strong>$1,000 and $2,500<\/strong> per month for digital marketing services.&nbsp;<\/p>\n\n\n\n<p>However, <strong>comparing <\/strong>two different companies\u2019 prices<strong> is pointless<\/strong> unless you know the scope of activities within these costs.&nbsp;<\/p>\n\n\n\n<p>Say you pay <strong>SEO Company A<\/strong> $1000 per month. Their services generate a certain amount of traffic and conversions.<\/p>\n\n\n\n<p><strong>SEO Company B<\/strong> charges $1500 per month yet brings <strong>twice<\/strong> as many conversions.&nbsp;<\/p>\n\n\n\n<p>Therefore, hiring SEO Company B turns out to be more profitable for your business.&nbsp;<\/p>\n\n\n\n<p>The entire positioning process is based on the skillful publishing of content and acquiring links to the website. It is the <strong>quantity and quality<\/strong> of text as well as links that determine whether your website will rank high.&nbsp;<\/p>\n\n\n\n<p>Cheap SEO companies cannot deliver that quality because they would have to partly pay out of their pocket. Therefore, five quality texts and ten links for $1000 <strong>is simply a scam <\/strong>as such a digital marketing agency aims at the buyer&#8217;s ignorance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-when-does-seo-bring-results\">When Does SEO Bring Results?<\/h2>\n\n\n\n<p>The fact that big companies always appear first in search engine results is no coincidence. These brands have usually been working on their market position <strong>for decades.<\/strong><\/p>\n\n\n\n<p>The truth is no SEO agency should promise you <strong>immediate results<\/strong>. If they do, they either don\u2019t know what they are doing or try to scam you.&nbsp;<\/p>\n\n\n\n<p>Yes, SEO brings results, yet the process requires time and patience &#8211; no one will boost your sales in two weeks, nor in two months.&nbsp;<\/p>\n\n\n\n<p>Neil Patel states that if you follow these three essential rules, you should see improvement <strong>within 12 months<\/strong>.&nbsp;However, the bulk of your results will come within the <strong>first two years:<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"434\" height=\"240\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/Neil-Patel-3-seo-Essentials.jpg\" alt=\"Essential SEO Rules Everyone Should Follow\" class=\"wp-image-223 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/Neil-Patel-3-seo-Essentials.jpg 434w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/Neil-Patel-3-seo-Essentials-300x166.jpg 300w\" data-sizes=\"auto, (max-width: 434px) 100vw, 434px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 434px; --smush-placeholder-aspect-ratio: 434\/240;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"434\" height=\"240\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/Neil-Patel-3-seo-Essentials.jpg\" alt=\"Essential SEO Rules Everyone Should Follow\" class=\"wp-image-223\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/Neil-Patel-3-seo-Essentials.jpg 434w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/Neil-Patel-3-seo-Essentials-300x166.jpg 300w\" sizes=\"auto, (max-width: 434px) 100vw, 434px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-seo-benefits-for-small-businesses1\">SEO Benefits For Small Businesses<\/h2>\n\n\n\n<p>SEO (Search Engine Optimization) offers several significant benefits for small businesses that can make a substantial impact on their online visibility, brand recognition, and overall success in the digital landscape.&nbsp;<\/p>\n\n\n\n<p>As the world becomes increasingly interconnected through the internet, harnessing the power of SEO has become essential for any small business looking to thrive in the competitive market.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-user-friendly-websites1\">User-Friendly Websites<\/h3>\n\n\n\n<p>SEO is not only about ranking your website high in the search results.&nbsp;<\/p>\n\n\n\n<p>Appropriate <a href=\"https:\/\/gamerseo.com\/blog\/what-is-seo-strategy-and-how-to-create-a-good-one\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO strategies<\/a> help your potential customers find exactly what they\u2019re looking for on your site. Proper web design may decide whether the customer stays on your website or leaves.\u00a0<\/p>\n\n\n\n<p>Therefore, well-structured websites are more attractive to casual viewers, translating into a lower bounce rate and more web page views.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"366\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/blog-structure-1024x366.png\" alt=\"Example of A Well-Designed Blog Menu\" class=\"wp-image-224 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/blog-structure-1024x366.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/blog-structure-300x107.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/blog-structure-768x274.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/blog-structure.png 1185w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/366;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"366\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/blog-structure-1024x366.png\" alt=\"Example of A Well-Designed Blog Menu\" class=\"wp-image-224\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/blog-structure-1024x366.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/blog-structure-300x107.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/blog-structure-768x274.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/blog-structure.png 1185w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p><a href=\"https:\/\/thegamingblog.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Thegamingblog.co.uk<\/a> landing page displays the navigation menu at eye level, improving the <strong>website\u2019s navigation.<\/strong><\/p>\n\n\n\n<p>That being said, your website structure should let someone find what they need within<strong> three clicks<\/strong>.&nbsp; Obviously, this idea could be applied regardless of business size.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-better-conversion-rates1\">Better Conversion Rates<\/h3>\n\n\n\n<p>A modern web user searches for goods not only on a computer but also on <strong>mobile <\/strong>devices.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"909\" height=\"464\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/mobile-devices-searches.png\" alt=\"Statistical information presenting the role of mobile phones in digital marketing\" class=\"wp-image-225 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/mobile-devices-searches.png 909w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/mobile-devices-searches-300x153.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/mobile-devices-searches-768x392.png 768w\" data-sizes=\"auto, (max-width: 909px) 100vw, 909px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 909px; --smush-placeholder-aspect-ratio: 909\/464;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"909\" height=\"464\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/mobile-devices-searches.png\" alt=\"Statistical information presenting the role of mobile phones in digital marketing\" class=\"wp-image-225\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/mobile-devices-searches.png 909w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/mobile-devices-searches-300x153.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/mobile-devices-searches-768x392.png 768w\" sizes=\"auto, (max-width: 909px) 100vw, 909px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>The infographics show how proper<a href=\"https:\/\/gamerseo.com\/blog\/mobile-website-optimization-7-best-tips-youll-find-today\/\" target=\"_blank\" rel=\"noreferrer noopener\"> mobile optimization<\/a> leads to better <strong>conversion <\/strong>rates.<\/p>\n\n\n\n<p>With skillful SEO optimization, your website loads fast and looks good on all kinds of devices. The convenience of shopping is critical, as customers highly value time. Therefore, letting them buy things in a few clicks will significantly increase your revenue.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-more-targeted-traffic1\">More Targeted Traffic<\/h3>\n\n\n\n<p>According to Search Engine Journal, <strong>53% of all trackable<\/strong> website traffic comes from organic search.<\/p>\n\n\n\n<p>Google users always ask questions, whereas the algorithm tries to show them where to find answers.&nbsp;<\/p>\n\n\n\n<p>In this case, <strong>keywords serve as a signpost<\/strong>. If properly placed, they will lead the customer to your store.<\/p>\n\n\n\n<p>A new business shouldn\u2019t waste time and financial resources on people who will never become your customers. SEO strategies will message those that are actively searching for a product like yours.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-builds-brand-awareness1\">Builds Brand Awareness<\/h3>\n\n\n\n<p>How should customers buy your products if they don\u2019t know your company exists?<\/p>\n\n\n\n<p>How can they find your website on Google if you can\u2019t do it yourself?<\/p>\n\n\n\n<p>That\u2019s why you need to <strong>build brand awareness.&nbsp;<\/strong><\/p>\n\n\n\n<p>What is more, consumers tend to see top-rated websites as<strong> authorities<\/strong> in the industry.As customers start recognizing your company, other factors, such as the <a href=\"https:\/\/gamerseo.com\/blog\/how-to-build-trust-in-business-7-game-changing-tips-for-your-company\/\" target=\"_blank\" rel=\"noreferrer noopener\">brand&#8217;s trust<\/a>, loyalty, and customer relationships, come into play. From that point, you have an easier way to develop your business further.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-seo-vs-ppc-what-s-better\">SEO vs. PPC: What\u2019s Better?<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"670\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/PPC-VS-SEO.jpg\" alt=\"A list of Organic and Sponsored Search Results concerning Razer DeathAdder v2\" class=\"wp-image-226 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/PPC-VS-SEO.jpg 650w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/PPC-VS-SEO-291x300.jpg 291w\" data-sizes=\"auto, (max-width: 650px) 100vw, 650px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 650px; --smush-placeholder-aspect-ratio: 650\/670;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"670\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/PPC-VS-SEO.jpg\" alt=\"A list of Organic and Sponsored Search Results concerning Razer DeathAdder v2\" class=\"wp-image-226\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/PPC-VS-SEO.jpg 650w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/PPC-VS-SEO-291x300.jpg 291w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>Many small business owners wonder if they should put their efforts and money into SEO or PPC campaigns.&nbsp;<\/p>\n\n\n\n<p>Well, neither of them can guarantee you a spot in Google\u2019s top results, but both can help you reach the desired audience.<\/p>\n\n\n\n<p><strong>Search Engine Optimization (SEO)<\/strong> puts the website in the top places of <strong>organic <\/strong>search results in SERPs for specific key phrases.<\/p>\n\n\n\n<p><strong>In Pay Per Click (PPC),<\/strong> you pay for ads that appear in the first places of search results. Ads in the PPC model can be profiled to specific recipients and keywords. However, the more frequently a keyword is searched, the more competitors, and thus the higher the price for each click.<\/p>\n\n\n\n<p>Both Search Engine Optimization and Pay Per Click are components of Search Engine Marketing (SEM) &#8211; <strong>SEO + PPC = SEM.<\/strong><\/p>\n\n\n\n<p>The long-term benefits of SEO make it a superior choice for sustained and consistent traffic. By optimizing your website&#8217;s content and structure for search engines, you can organically attract a steady stream of relevant visitors over time.&nbsp;<\/p>\n\n\n\n<p>On the other hand, PPC can be a valuable tool in complementing SEO efforts, especially during specific seasons or periods of high demand for your products or services. Utilizing PPC campaigns strategically can give your SEO initiatives an extra boost, ensuring your website gains visibility and attracts potential customers precisely when they are actively searching for your offerings.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-what-are-the-benefits-of-seo1\">What Are the Benefits of SEO?&nbsp;<\/h3>\n\n\n\n<p>Besides the pros listed in the previous section, SEO carries benefits that put it in a winning position over PPC.<\/p>\n\n\n\n<p>First of all, organic traffic is <strong>long-lasting<\/strong> \u2014 if a website is optimized properly, it can stay at the top for long.If you aim for long-term success, <strong>SEO is cheaper<\/strong>. The Ahrefs copywriting team consists of three to four people.&nbsp; The blog articles get an estimated 240,000+ search visitors a month and rank for over 120,000 keywords.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"653\" height=\"111\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/ahrefs-analytics.png\" alt=\"The analytics of monthly content order value on Ahrefs blog\" class=\"wp-image-227 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/ahrefs-analytics.png 653w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/ahrefs-analytics-300x51.png 300w\" data-sizes=\"auto, (max-width: 653px) 100vw, 653px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 653px; --smush-placeholder-aspect-ratio: 653\/111;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"653\" height=\"111\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/ahrefs-analytics.png\" alt=\"The analytics of monthly content order value on Ahrefs blog\" class=\"wp-image-227\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/ahrefs-analytics.png 653w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/ahrefs-analytics-300x51.png 300w\" sizes=\"auto, (max-width: 653px) 100vw, 653px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>If the website owners were to buy the traffic through PPC, they would need to invest <strong>around $8.8 million per year.<\/strong>&nbsp;&nbsp;<\/p>\n\n\n\n<p>It is hard to imagine that each copywriter would earn more than $2 million a year.&nbsp; Thus, we can safely assume that SEO doesn\u2019t eat up such funds.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-what-are-the-drawbacks-of-seo1\">What Are the Drawbacks of SEO?&nbsp;<\/h3>\n\n\n\n<p>The main difference is that<a href=\"https:\/\/gamerseo.com\/blog\/is-seo-worth-it-for-small-business-we-believe-so\/#results\" target=\"_blank\" rel=\"noreferrer noopener\"> SEO <strong>requires time <\/strong>to bring results<\/a>.\u00a0<\/p>\n\n\n\n<p>Additionally, SEO doesn\u2019t guarantee success. Algorithms frequently introduce changes, so new brands may struggle to meet the new requirements set by Google. In this case, it is worth cooperating with industry-experienced analysts who will create and run SEO campaigns adequate for your type of business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-what-are-the-benefits-of-ppc1\">What Are the Benefits Of PPC?&nbsp;<\/h3>\n\n\n\n<p>Compared to SEO, <strong>PPC brings faster results. <\/strong>Therefore, PPC will be great for promoting seasonal campaigns, e.g., related to Cyber Monday or Black Friday.<\/p>\n\n\n\n<p>PPC allows you to reach a <strong>more specific target audience<\/strong> as you can choose a precise group of recipients who will see your ad, whether they are men\/women of a certain age or people interested in real estate.<\/p>\n\n\n\n<p>You can measure and analyze PPC ads <strong>accurately and effectively<\/strong>. This gives you insights into details such as traffic numbers and conversions. When pursuing your business goals, you should take the guesswork out and pay attention to the ROI (Return on Investment).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-what-are-the-drawbacks-of-ppc1\">What Are The Drawbacks Of PPC?<\/h3>\n\n\n\n<p>If you are a small business owner on a budget, running a PPC campaign will <strong>cost you lots of money <\/strong>in the long run. Contrary to SEO, your positions for certain phrases in Google will not improve over time.Another aspect is<strong> price wars <\/strong>with competitors. It occurs when two or more advertisers are vigorously competing for the best position for a given search term. Over time, the ads may become less profitable as a result of the inflated bids.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"529\" height=\"286\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/paid-vs-natural-cliks-distribution.png\" alt=\"Study presenting Paid vs. Natural click distribution\" class=\"wp-image-228 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/paid-vs-natural-cliks-distribution.png 529w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/paid-vs-natural-cliks-distribution-300x162.png 300w\" data-sizes=\"auto, (max-width: 529px) 100vw, 529px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 529px; --smush-placeholder-aspect-ratio: 529\/286;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"529\" height=\"286\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/paid-vs-natural-cliks-distribution.png\" alt=\"Study presenting Paid vs. Natural click distribution\" class=\"wp-image-228\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/paid-vs-natural-cliks-distribution.png 529w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/paid-vs-natural-cliks-distribution-300x162.png 300w\" sizes=\"auto, (max-width: 529px) 100vw, 529px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>As the graph shows, people tend to<strong> ignore sponsored ads.<\/strong> Although PPC ads appear before organic results, they are usually skipped. 94% of Internet users automatically scroll down to see organic search results concerning a given search query. They are more likely to be trusted than paid advertising.<\/p>\n\n\n\n<p>The next issue you should be aware of<strong> <\/strong>is<strong> click fraud<\/strong>. It happens when the competition purposely clicks on your sponsored ads to undermine your advertising budget. Even though Google has implemented the appropriate algorithms, they do not work perfectly. According to Adage.com, for <strong>every $5 spent on digital ads, fraud takes $1<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-why-should-you-combine-seo-and-ppc1\">Why Should You Combine SEO And PPC?<\/h2>\n\n\n\n<p>Taking everything into consideration, the combination of PPC and SEO service will ensure you the greatest effectiveness. If you build the foundations of your website with good SEO practices, PPC may be the next step in acquiring potential customers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-control-the-campaign1\">Control The Campaign<\/h3>\n\n\n\n<p>When your website shop or blog posts are optimized for specific keywords, you can implement a PPC campaign that will increase the awareness of those pages by driving direct traffic to them.&nbsp;<\/p>\n\n\n\n<p>Based on the directed traffic from advertisements, you will find out whether the current content is appropriate for the selected target group and how it translates into conversion rates.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-two-links-in-top-serps\">Two Links In Top SERPs<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"709\" height=\"393\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/two-links-in-top-serps.png\" alt=\"Organic and Paid Search Results concerning best gaming chairs\" class=\"wp-image-229 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/two-links-in-top-serps.png 709w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/two-links-in-top-serps-300x166.png 300w\" data-sizes=\"auto, (max-width: 709px) 100vw, 709px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 709px; --smush-placeholder-aspect-ratio: 709\/393;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"709\" height=\"393\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/two-links-in-top-serps.png\" alt=\"Organic and Paid Search Results concerning best gaming chairs\" class=\"wp-image-229\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/two-links-in-top-serps.png 709w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/two-links-in-top-serps-300x166.png 300w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>Sponsored links are the first three or four results on the first page of Google Search. Thus, such websites are highly visible to customers.<\/p>\n\n\n\n<p>If additionally, your web page or blog post appears just below these paid ads, a person looking for a specific product sees two links to your page displayed on the first page of Google.<\/p>\n\n\n\n<p>Speaking about Google &#8211; If you are the owner of a small local business, something you have to do is to get a listing in <strong>Google Maps<\/strong>.&nbsp;<\/p>\n\n\n\n<p>All you have to do is sign up and verify your company in Google My Business. That way, the location of your business will become visible to customers. It\u2019s completely free of charge.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-ad-rank1\">Ad Rank<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"421\" height=\"195\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/ad-rank.png\" alt=\"Image showing what Ad Rank consists of\" class=\"wp-image-230 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/ad-rank.png 421w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/ad-rank-300x139.png 300w\" data-sizes=\"auto, (max-width: 421px) 100vw, 421px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 421px; --smush-placeholder-aspect-ratio: 421\/195;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"421\" height=\"195\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/ad-rank.png\" alt=\"Image showing what Ad Rank consists of\" class=\"wp-image-230\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/ad-rank.png 421w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/ad-rank-300x139.png 300w\" sizes=\"auto, (max-width: 421px) 100vw, 421px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>A website optimized for SEO positively influences the <strong>Ad Rank <\/strong>of PPC ads.&nbsp;<\/p>\n\n\n\n<p>Ad Rank is a factor that determines, among others, the quality of the ad and landing page and their adequacy to the user&#8217;s search queries.&nbsp;<\/p>\n\n\n\n<p><strong>The higher the Ad Rank is, the lower the pricing <\/strong>when a user clicks on your ad. If your website is properly optimized for SEO, it will also be positively received by the algorithm that determines the Ad Rank of Google Ads.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-remarketing1\">Remarketing<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"647\" height=\"370\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/remarketing.png\" alt=\"Infographics showing how remarketing works\" class=\"wp-image-231 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/remarketing.png 647w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/remarketing-300x172.png 300w\" data-sizes=\"auto, (max-width: 647px) 100vw, 647px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 647px; --smush-placeholder-aspect-ratio: 647\/370;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"647\" height=\"370\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/remarketing.png\" alt=\"Infographics showing how remarketing works\" class=\"wp-image-231\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/remarketing.png 647w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/remarketing-300x172.png 300w\" sizes=\"auto, (max-width: 647px) 100vw, 647px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>As the image illustrates, the ads are targeted only at users who have previously visited your website. These might be readers who browsed through the site but didn&#8217;t buy anything from it. <strong>Remarketing will help them reconnect<\/strong> by showing them relevant ads on their devices.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-should-small-businesses-invest-in-social-media1\">Should Small Businesses Invest In Social Media?<\/h2>\n\n\n\n<p>The number of users on the most popular social media channels is as follows:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"697\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/most-popular-social-networks.png\" alt=\"Most popular social media worldwide by active users (in millions) - Statistica 2021.\" class=\"wp-image-232 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/most-popular-social-networks.png 683w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/most-popular-social-networks-294x300.png 294w\" data-sizes=\"auto, (max-width: 683px) 100vw, 683px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 683px; --smush-placeholder-aspect-ratio: 683\/697;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"697\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/most-popular-social-networks.png\" alt=\"Most popular social media worldwide by active users (in millions) - Statistica 2021.\" class=\"wp-image-232\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/most-popular-social-networks.png 683w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/most-popular-social-networks-294x300.png 294w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Most popular social media worldwide by active users (in millions) &#8211; Statistica 2021.<\/em><\/p>\n\n\n\n<p>Therefore, if you want to be visible on the internet, your company<strong> has to<\/strong> get exposure to some form of social media!&nbsp;<\/p>\n\n\n\n<p>Social media activities are a great option to get leads through building brand awareness and customer trust.&nbsp;<\/p>\n\n\n\n<p>As a small business owner, focus on the area bringing the most benefits for your type of company &#8211; if you are into the <strong>gaming industry<\/strong>, pay attention to Facebook and Instagram. However, don\u2019t forget about video streaming platforms such as YouTube and Twitch.<\/p>\n\n\n\n<p><em>For a detailed analysis of Social Media Channels, see the article<\/em>: <a href=\"https:\/\/gamerseo.com\/blog\/social-networking-for-gamers-level-up-your-marketing-game\/\">Social Networking For Gamers: Level Up Your Marketing Game<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-can-successful-businesses-stop-doing-seo1\">Can Successful Businesses Stop Doing SEO?<\/h2>\n\n\n\n<p>Can you stop doing SEO once you made a name for yourself in Google Results?&nbsp;<\/p>\n\n\n\n<p>Does your position immediately go down in the rankings?&nbsp;<\/p>\n\n\n\n<p>The answer to both of these questions is <strong>no.<\/strong><\/p>\n\n\n\n<p>As we said before, SEO gives long-term results.&nbsp;<\/p>\n\n\n\n<p>In the first few months of inactivity, <strong>your position should remain relatively stable, <\/strong>meaning the traffic is likely to stay the same.&nbsp;<\/p>\n\n\n\n<p>However, a <strong>decrease<\/strong> in website rank <strong>has to appear soon<\/strong>. If you stop updating the page with new,<a href=\"https:\/\/gamerseo.com\/blog\/what-is-seo-friendly-content-satisfy-users-and-search-engines\/\"> SEO-optimized conten<\/a>t for a few months, the website will start losing authority.<\/p>\n\n\n\n<p>In fact, you may even continue to gain visitors.<\/p>\n\n\n\n<p>The local-focused companies can note steady traffic for longer simply due to the established position and constant need for their services.<\/p>\n\n\n\n<p>In turn, companies focused globally have to reckon with much higher competition. Other brands will certainly try to use the period of inactivity to take over in the SERP.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-invest-in-seo-company\">Invest in SEO Company<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/09\/GamerSEO-services-for-small-business-1024x576.png\" alt=\"GamerSEO services for small business\" class=\"wp-image-4891 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/09\/GamerSEO-services-for-small-business-1024x576.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/09\/GamerSEO-services-for-small-business-300x169.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/09\/GamerSEO-services-for-small-business-768x432.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/09\/GamerSEO-services-for-small-business-1536x864.png 1536w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/09\/GamerSEO-services-for-small-business.png 1600w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/576;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/09\/GamerSEO-services-for-small-business-1024x576.png\" alt=\"GamerSEO services for small business\" class=\"wp-image-4891\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/09\/GamerSEO-services-for-small-business-1024x576.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/09\/GamerSEO-services-for-small-business-300x169.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/09\/GamerSEO-services-for-small-business-768x432.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/09\/GamerSEO-services-for-small-business-1536x864.png 1536w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/09\/GamerSEO-services-for-small-business.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>The best way to ensure that any SEO strategy will become successful is to hire professionals. Even when running a small business, there are several factors to be taken care of, and it\u2019s easy to make a mistake.\u00a0Therefore, paying someone experienced to do it for you is your best bet. At GamerSEO, we are willing to diagnose any SEO-related issues regarding your website. Use our <a href=\"https:\/\/gamerseo.com\/#contact\" target=\"_blank\" rel=\"noreferrer noopener\">contact form<\/a> to reach us, and we will contact you ASAP.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-conclusions1\">Conclusions<\/h2>\n\n\n\n<p>Word of mouth marketing in terms of a small business is not enough anymore.&nbsp;<\/p>\n\n\n\n<p>And even though an effective SEO takes longer to see results, it is still worth the time and effort.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Most importantly, SEO is a lot cheaper than PPC and attracts more clicks.<\/p>\n\n\n\n<p>Additionally, Internet users put more trust in organic search results than PPC ads. It\u2019s impossible to get top-ranked overnight, but your business will benefit many times in the long run.<\/p>\n\n\n\n<p>The best idea is to combine PPC ads with organic search results. Each tactic has its benefits, and both will help you enjoy more web presence.<\/p>\n\n\n\n<p>Keep in mind that there are many SEO agencies on the market. Before choosing the &#8220;one,\u201d carefully consider all the options.Make sure to avoid the mistake of<a href=\"https:\/\/gamerseo.com\/blog\/how-to-choose-seo-agency-6-things-you-must-know-about\/\" target=\"_blank\" rel=\"noreferrer noopener\"> choosing an agency<\/a> that tempts you with the cheapest offer. Instead, take into account how detailed the strategy is and if the marketing campaign\u2019s potential results are transparent.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-faq\">FAQ<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-is-seo-still-worth-it-in-2021\">Is SEO Still Worth It Nowadays?<\/h3>\n\n\n\n<p>As it carries a number of advantages, SEO is worth including in the business plan of your company. Actually, SEO is the key to long-term visibility on the web.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-can-you-pay-google-for-seo\">Can you pay Google for SEO?<\/h3>\n\n\n\n<p>The rules concerning SEO strategy are set by Google, yet you can\u2019t pay for a higher position in organic results. However, temporary PPC campaigns can boost your brand\u2019s visibility and generate more traffic to the website, which later may influence the position on the search engine results page.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-does-seo-increase-sales\">Does SEO increase sales?<\/h3>\n\n\n\n<p>By driving more traffic to your website, SEO presents your offer to potential customers. Therefore, more people get the chance to know your products. If it\u2019s what they are looking for, then the traffic will translate into the conversion rate, <a href=\"https:\/\/gamerseo.com\/blog\/how-to-increase-sales-in-ecommerce-12-data-packed-ideas\/\" target=\"_blank\" rel=\"noreferrer noopener\">increasing the sales<\/a> of your brand.<\/p>\n\n\n\n<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Is SEO Still Worth It Nowadays?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"As it carries a number of advantages, SEO is worth including in the business plan of your company. Actually, SEO is the key to long-term visibility on the web.\"}},{\"@type\":\"Question\",\"name\":\"Can you pay Google for SEO?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The rules concerning SEO strategy are set by Google, yet you can\u2019t pay for a higher position in organic results. However, temporary PPC campaigns can boost your brand\u2019s visibility and generate more traffic to the website, which later may influence the position on the search engine results page.\"}},{\"@type\":\"Question\",\"name\":\"Does SEO increase sales?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"By driving more traffic to your website, SEO presents your offer to potential customers. Therefore, more people get the chance to know your products. If it\u2019s what they are looking for, then the traffic will translate into the conversion rate, increasing the sales of your brand.\"}}]}<\/script>\n\n\n\n<p>Copyright 2023. All Rights Reserved.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>First-page search results receive almost 95% of web traffic. This shows how important it is to position your business in search engines skillfully.&nbsp; As a business owner, your need to cross the path of a customer who\u2019s already looking for a place to spend their money. However, you need to make yourself noticeable first. That\u2019s &#8230; <a title=\"Is SEO Worth It For Small Business?\" class=\"read-more\" href=\"https:\/\/gamerseo.com\/blog\/is-seo-worth-it-for-small-business-we-believe-so\/\" aria-label=\"More on Is SEO Worth It For Small Business?\">Read more<\/a><\/p>\n","protected":false},"author":7,"featured_media":235,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is SEO Worth It For Small Business?<\/title>\n<meta name=\"description\" content=\"Is SEO Worth It For Small Business? We believe it is, and we&#039;ll show you how your company can benefit from proper SEO. Read through to find out!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gamerseo.com\/blog\/is-seo-worth-it-for-small-business-we-believe-so\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is SEO Worth It For Small Business?\" \/>\n<meta property=\"og:description\" content=\"Is SEO Worth It For Small Business? We believe it is, and we&#039;ll show you how your company can benefit from proper SEO. 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