{"id":238,"date":"2021-03-25T15:21:22","date_gmt":"2021-03-25T15:21:22","guid":{"rendered":"https:\/\/gamerseo.com\/blog\/?p=238"},"modified":"2021-11-26T21:03:37","modified_gmt":"2021-11-26T21:03:37","slug":"advergaming-examples-how-games-can-give-you-sales","status":"publish","type":"post","link":"https:\/\/gamerseo.com\/blog\/advergaming-examples-how-games-can-give-you-sales\/","title":{"rendered":"Advergaming Examples &#8211; How Games can give you Sales?"},"content":{"rendered":"\n<p>As numerous studies show, customers are tired of traditional advertising.&nbsp;<\/p>\n\n\n\n<p>Therefore, marketers are looking for other ways to convince people to their products. Being aware of the rapid development of the gaming industry, well-known brands willingly partner with gaming companies.&nbsp;&nbsp;<\/p>\n\n\n\n<p>How do successful brands promote their products through games? To explain this phenomenon and point out its benefits, we should look at specific <strong>advergaming examples.&nbsp;<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Is Advergaming?<\/h2>\n\n\n\n<p>Advergaming is commonly mistaken for product placement within already existing games. Banner ads promoting well-known products in equally famous computer games belong to a completely different category.<\/p>\n\n\n\n<p><strong>Advergaming<\/strong> is about creating a game whose main idea is to advertise the company&#8217;s main product.<\/p>\n\n\n\n<p>Advertising the brand and its products through promotional games evokes much more sympathy among recipients than intrusive traditional ads or annoying pop-ups. Therefore, it influences the increase of brand awareness and <a href=\"https:\/\/gamerseo.com\/blog\/how-to-build-trust-in-business-7-game-changing-tips-for-your-company\/\">trust<\/a>.<\/p>\n\n\n\n<p>Additionally, advergaming lets the brand connect with the audience of various age groups and gender &#8211; contrary to the still-prevailing stereotype.<\/p>\n\n\n\n<p><em>See more: <\/em><a href=\"https:\/\/gamerseo.com\/blog\/social-networking-for-gamers-level-up-your-marketing-game\/\"><em>Video Games: The Demographic Change<\/em><\/a><em>.<\/em><\/p>\n\n\n\n<p>What is more, games are a form of entertainment, a pleasant way of spending leisure time. In that case, players associate the brand promoted by a given title with positive and friendly features, such as fun and relaxation.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Examples Of Advergaming Campaigns<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Tooth Protectors<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"430\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/tooth-protectors.png\" alt=\"Tooth Protectors - one of the first advergames in history\" class=\"wp-image-239 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/tooth-protectors.png 650w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/tooth-protectors-300x198.png 300w\" data-sizes=\"auto, (max-width: 650px) 100vw, 650px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 650px; --smush-placeholder-aspect-ratio: 650\/430;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"430\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/tooth-protectors.png\" alt=\"Tooth Protectors - one of the first advergames in history\" class=\"wp-image-239\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/tooth-protectors.png 650w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/tooth-protectors-300x198.png 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/noscript><\/figure><\/div>\n\n\n\n<p>Every story has its beginning &#8211;&nbsp; that\u2019s why we are starting with one of the classics.<\/p>\n\n\n\n<p>In 1983 American pharmaceutical and consumer goods manufacturer Johnson &amp; Johnson commissioned the video game <strong>Tooth Protectors\u2019 production.&nbsp;<\/strong><\/p>\n\n\n\n<p>Therefore, it is one of the earliest games of this format on the market, available on the <strong>Atari 2600<\/strong> console.<\/p>\n\n\n\n<p>The advergame character is a small, smiling face with dental floss overhead. The player must prevent the snack squares from reaching the row of white teeth at the bottom of the screen.<\/p>\n\n\n\n<p>The user\u2019s manual that comes with the game concludes with commercials for J&amp;J toothbrushes, dental floss, and dental fluid.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Burger King Games<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"425\" height=\"224\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/burger-king-games.png\" alt=\"PocketBike Racer, Big Bumpin\u2019, and Sneak King Xbox covers.\" class=\"wp-image-240 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/burger-king-games.png 425w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/burger-king-games-300x158.png 300w\" data-sizes=\"auto, (max-width: 425px) 100vw, 425px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 425px; --smush-placeholder-aspect-ratio: 425\/224;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"425\" height=\"224\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/burger-king-games.png\" alt=\"PocketBike Racer, Big Bumpin\u2019, and Sneak King Xbox covers.\" class=\"wp-image-240\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/burger-king-games.png 425w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/burger-king-games-300x158.png 300w\" sizes=\"auto, (max-width: 425px) 100vw, 425px\" \/><\/noscript><\/figure><\/div>\n\n\n\n<p><strong>Burger King<\/strong> entered the video game market by releasing three productions related to its brand, each game having a brand\u2019s mascot as a protagonist. The games include PocketBike Racer, Big Bumpin\u2019, and Sneak King.&nbsp;<\/p>\n\n\n\n<p>The games were sold as part of a promotion during the holiday season from late November until December 24, 2006.<\/p>\n\n\n\n<p>Their main goal was to increase the sales rate of Burger King products, and, as the data suggest, they fulfilled the task.<\/p>\n\n\n\n<p>According to the Burger King representative, the three games for the Xbox and Xbox 360 consoles have created a solid fan base, selling a total of <strong>3.2 million copies. <\/strong>The games were available with the purchase of a value meal for an extra $3.99.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Zool<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"350\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/zool.png\" alt=\"Screenshot of Zool game with attention-attracting Chupa Chups logo\" class=\"wp-image-241 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/zool.png 640w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/zool-300x164.png 300w\" data-sizes=\"auto, (max-width: 640px) 100vw, 640px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/350;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"350\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/zool.png\" alt=\"Screenshot of Zool game with attention-attracting Chupa Chups logo\" class=\"wp-image-241\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/zool.png 640w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/zool-300x164.png 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/noscript><\/figure><\/div>\n\n\n\n<p>Zool is a 1992 video game created by Gremlin Graphics in cooperation with the famous Chupa Chups <strong>lollipops producer.<\/strong><\/p>\n\n\n\n<p>During the gameplay, gamers climb through levels as <strong>Ninja Ant<\/strong>, which is extraordinarily greedy for candies. Zool travels through colorful worlds full of candy as the game sponsor is a lollipop-producer <strong>Chupa Chups.<\/strong><\/p>\n\n\n\n<p>Interestingly, the game was supposed to be a rival to Sega&#8217;s <strong>Sonic <\/strong>the Hedgehog:<\/p>\n\n\n\n<center><blockquote class=\"twitter-tweet\"><p lang=\"en\" dir=\"ltr\">Zool was a platformer released in 1992 for the SNES and Sega Genesis, intended to rival Sonic the Hedgehog. It was not bad news for hedgehogs.<\/p>\u2014 Context for Poorly Aged Things (@AgedContext) <a href=\"https:\/\/twitter.com\/AgedContext\/status\/1238110345060851712?ref_src=twsrc%5Etfw\">March 12, 2020<\/a><\/blockquote> <script async=\"\" src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/center>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Chex Quest<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"451\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/Chex-Quest.png\" alt=\"Screenshot presenting Chex Quest Game\" class=\"wp-image-242 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/Chex-Quest.png 650w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/Chex-Quest-300x208.png 300w\" data-sizes=\"auto, (max-width: 650px) 100vw, 650px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 650px; --smush-placeholder-aspect-ratio: 650\/451;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"451\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/Chex-Quest.png\" alt=\"Screenshot presenting Chex Quest Game\" class=\"wp-image-242\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/Chex-Quest.png 650w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/Chex-Quest-300x208.png 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/noscript><\/figure><\/div>\n\n\n\n<p>In 1996, Digital Caf\u00e9 created a video game to put it in a cereal box as a prize.&nbsp;<\/p>\n\n\n\n<p>The advergame was a remake of the well-known first-person shooter Doom. However, to boost <a href=\"https:\/\/gamerseo.com\/blog\/how-ux-impacts-seo-improve-users-satisfaction-and-rankings\/\">user experience<\/a>, game developers decreased the violence level &#8211; the game aimed at children aged 6\u20139 and up. Consumers played as the Chex Warrior, trying to save a variety of other cereal-men from alien invaders.\u00a0<\/p>\n\n\n\n<p>The marketing tactic brought great results, <strong>driving sales of the cereal up by 248%.<\/strong><\/p>\n\n\n\n<p>The advertisement received the 1996 Golden EFFIE Award for Advertising Effectiveness and the 1998 Golden Reggie Award for Promotional Achievement.<\/p>\n\n\n\n<p>Interestingly, the game still holds a special place in the hearts of many gamers.&nbsp;<\/p>\n\n\n\n<p>For that reason, in 2020, the cult following Chex finally got a long-awaited <strong>modern remake.<\/strong> It introduces some new playable characters, cartoon cinematics, a multiplayer mode, and a few new gameplay features while maintaining the classic elements of the 1996 version.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Chipotle Scarecrow<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"692\" height=\"420\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/Chipotle-Scarecrow.png\" alt=\"Image with information regarding Scarecrow on mobile devices\" class=\"wp-image-243 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/Chipotle-Scarecrow.png 692w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/Chipotle-Scarecrow-300x182.png 300w\" data-sizes=\"auto, (max-width: 692px) 100vw, 692px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 692px; --smush-placeholder-aspect-ratio: 692\/420;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"692\" height=\"420\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/Chipotle-Scarecrow.png\" alt=\"Image with information regarding Scarecrow on mobile devices\" class=\"wp-image-243\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/Chipotle-Scarecrow.png 692w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/Chipotle-Scarecrow-300x182.png 300w\" sizes=\"auto, (max-width: 692px) 100vw, 692px\" \/><\/noscript><\/figure><\/div>\n\n\n\n<p>Back in 2013, as an effect of collaboration, Chipotle and Moonbot Studios produced an animated film and an arcade-style adventure mobile game to promote the <strong>Food with Integrity campaign.&nbsp;<\/strong><\/p>\n\n\n\n<p>The message of the campaign was to raise awareness concerning processed food around the world.&nbsp; The scarecrow\u2019s journey consists of bringing wholesome food back to the people.&nbsp;<\/p>\n\n\n\n<p>The hard work of the whole team paid off.&nbsp;<\/p>\n\n\n\n<p>The film noted <strong>6.5 million views<\/strong> on YouTube in less than two weeks. However, the game was placed in the top 15 free iOS apps on the US iOS app store, having sparked the interest of <strong>&nbsp;250,000<\/strong> users within four days of its release.<\/p>\n\n\n\n<p>The campaign was described in the likes of the New York Times or Time Magazine, which contributed to the project\u2019s final success.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Magnum Pleasure Hunt<\/h3>\n\n\n\n<center><iframe loading=\"lazy\" width=\"560\" height=\"315\" data-src=\"https:\/\/www.youtube.com\/embed\/Ci0IaU7_H8k\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/center>\n\n\n\n<p><\/p>\n\n\n\n<p>In 2011, the Swedish developer Lowe Brindfors created an advergame as a part of Magnum\u2019s worldwide online campaign promoting Magnum ice-cream products.&nbsp;<\/p>\n\n\n\n<p>In the side-scrolling game, players use the opportunity to walk through web sites of various brands (like Dove) and collect chocolates to score points. Each visited web site has a separate soundtrack, referring to the nature of the brand.<\/p>\n\n\n\n<p>The game turned out to be a big success in terms of reach &#8211; the buzz around the game engaged more than <strong>7 million <\/strong>players.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Doritos VR Battle<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/Doritos-VR-Battle-3-1024x576.png\" alt=\"Doritos VR Battle avatar\" class=\"wp-image-247 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/Doritos-VR-Battle-3-1024x576.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/Doritos-VR-Battle-3-300x169.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/Doritos-VR-Battle-3-768x432.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/Doritos-VR-Battle-3-1536x864.png 1536w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/Doritos-VR-Battle-3.png 1600w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/576;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/Doritos-VR-Battle-3-1024x576.png\" alt=\"Doritos VR Battle avatar\" class=\"wp-image-247\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/Doritos-VR-Battle-3-1024x576.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/Doritos-VR-Battle-3-300x169.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/Doritos-VR-Battle-3-768x432.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/Doritos-VR-Battle-3-1536x864.png 1536w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/Doritos-VR-Battle-3.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure><\/div>\n\n\n\n<p>Due to the increasing availability of new technologies such as VR, companies are starting to use them in their marketing efforts.&nbsp;<\/p>\n\n\n\n<p>In this action game, players have to fight evil demon-like monsters and collect Doritos on their way through the game\u2019s universe. You can play alone and with friends, trying to beat each other\u2019s performance.<\/p>\n\n\n\n<p>Even though it\u2019s just advergames aren\u2019t overly complicated, this one requires focus, agility, and a lot of room to walk around.&nbsp;<\/p>\n\n\n\n<p>The game is available on Steam and Google Play.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Different Forms Of Marketing In Games<\/h2>\n\n\n\n<p>Besides advergaming, there are also other ways to promote products or services within games.&nbsp;<\/p>\n\n\n\n<p>Therefore, if you see a billboard of <strong>Coca-Cola <\/strong>or another soft drink in a game, it\u2019s probably a form of business collaboration between two brands.<\/p>\n\n\n\n<p>As this article\u2019s primary topic is advergames, we won\u2019t include a long list of in-game product placements.&nbsp;<\/p>\n\n\n\n<p>However, to point out the difference, let\u2019s look at the tactics used in two racing games.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Crazy Taxi<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"458\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/crazy-taxi.jpg\" alt=\"Screenshot of CrazyTaxi with visible Pizza Hut theme\" class=\"wp-image-248 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/crazy-taxi.jpg 650w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/crazy-taxi-300x211.jpg 300w\" data-sizes=\"auto, (max-width: 650px) 100vw, 650px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 650px; --smush-placeholder-aspect-ratio: 650\/458;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"458\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/crazy-taxi.jpg\" alt=\"Screenshot of CrazyTaxi with visible Pizza Hut theme\" class=\"wp-image-248\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/crazy-taxi.jpg 650w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/crazy-taxi-300x211.jpg 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/noscript><\/figure><\/div>\n\n\n\n<p><strong>Crazy Taxi <\/strong>is an arcade racing game released in 1999. In the game world, the player becomes a taxi driver, earning money by driving the customer to their destination point while performing crazy stunts.<\/p>\n\n\n\n<p>The game features well-known real establishments such as <strong>Pizza Hut, FILA<\/strong> sportswear store,<strong> Levi&#8217;s<\/strong> stores, and <strong>KFC<\/strong>, giving it an even more realistic feeling.&nbsp; However, these locations have been replaced with generic businesses in later versions because of licensing difficulties.&nbsp;<\/p>\n\n\n\n<p>In fact, this is not a typical example of an advergame. However, we felt it was worth mentioning as the game featured many brand ads which weren\u2019t in any way intrusive.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Mario Kart 8<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"394\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/Mario-Kart-8.png\" alt=\"Mercedes branding in Mario\" class=\"wp-image-249 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/Mario-Kart-8.png 700w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/Mario-Kart-8-300x169.png 300w\" data-sizes=\"auto, (max-width: 700px) 100vw, 700px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/394;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"394\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/Mario-Kart-8.png\" alt=\"Mercedes branding in Mario\" class=\"wp-image-249\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/Mario-Kart-8.png 700w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/Mario-Kart-8-300x169.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/noscript><\/figure><\/div>\n\n\n\n<p>Another example of the cooperation of a well-known company with an equally famous game producer is the collaboration between <strong>Nintendo and Mercedes-Benz.<\/strong><\/p>\n\n\n\n<p>The idea was to promote the automaker&#8217;s GLA crossover, which was included in the Mario series\u2019s virtual world. However, the ad met with <strong>criticism<\/strong> from the racing franchise community, as they claimed that the vehicle does not fit into the cartoon-like world.<\/p>\n\n\n\n<p>The Mercedes-Benz representatives referred to the <strong>issue<\/strong>, saying:&nbsp;<\/p>\n\n\n\n<p>\u201c(&#8230;)There\u2019s a big number of 30- and 40-somethings around for which Super Mario Maker hails back to their school days and gives them a large dose of nostalgia. We received a lot of positive feedback on the campaign (&#8230;), but we also learned that many players are skeptical about in-game brand advertisements.&nbsp; So we made sure to put a lot of effort and passion into designing the actual level.\u201d<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Final Thoughts<\/h2>\n\n\n\n<p>Advergaming is the advertisers\u2019 answer to customers\u2019 changing and growing expectations towards the product and service market.&nbsp;<\/p>\n\n\n\n<p>After taking everything into consideration, it\u2019s safe to say that advergaming works on a different basis. The strategy\u2019s key advantage is that it\u2019s not pushy, so the customer perceives ads in video games as something positive.&nbsp;<\/p>\n\n\n\n<p>That being said, the brands are associated with entertainment, which means that customers may be more likely to reach for their products.<\/p>\n\n\n\n<p>Keep in mind that advergaming is a strategy that can bring advantages even for companies with a low marketing budget. Advergames don&#8217;t require complex technology, as their main characteristics are simple design and effortless gameplay.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What is Mobile Advergaming?<\/h3>\n\n\n\n<p>As more and more Internet users switch from computers to mobile phones, Mobile Advergaming is a trend that creates mobile games for promotional purposes. Therefore, mobile device advergame\u2019s main aim is to expose the product of a given brand to potential customers through entertainment.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What Are Serious Video Games?<\/h3>\n\n\n\n<p>Serious Video Games is a special type of games with a specific purpose, different from entertainment. They may carry educational values or discuss significant issues such as health care or politics.<\/p>\n\n\n\n<p>Copyright 2021. All Rights Reserved.<\/p>\n\n\n\n<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What is Mobile Advergaming?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"As more and more Internet users switch from computers to mobile phones, Mobile Advergaming is a trend that creates mobile games for promotional purposes. Therefore, mobile device advergame\u2019s main aim is to expose the product of a given brand to potential customers through entertainment.\"}},{\"@type\":\"Question\",\"name\":\"What Are Serious Video Games?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Serious Video Games is a special type of games with a specific purpose, different from entertainment. They may carry educational values or discuss significant issues such as health care or politics.\"}}]}<\/script>\n","protected":false},"excerpt":{"rendered":"<p>As numerous studies show, customers are tired of traditional advertising.&nbsp; Therefore, marketers are looking for other ways to convince people to their products. Being aware of the rapid development of the gaming industry, well-known brands willingly partner with gaming companies.&nbsp;&nbsp; How do successful brands promote their products through games? To explain this phenomenon and point &#8230; <a title=\"Advergaming Examples &#8211; How Games can give you Sales?\" class=\"read-more\" href=\"https:\/\/gamerseo.com\/blog\/advergaming-examples-how-games-can-give-you-sales\/\" aria-label=\"More on Advergaming Examples &#8211; How Games can give you Sales?\">Read more<\/a><\/p>\n","protected":false},"author":9,"featured_media":250,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Advergaming Examples - How Games can give you Sales?<\/title>\n<meta name=\"description\" content=\"Have a look at 7 specific advergaming examples and the results the strategy brought for companies that decided to include it in their marketing plan.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gamerseo.com\/blog\/advergaming-examples-how-games-can-give-you-sales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Advergaming Examples - How Games can give you Sales?\" \/>\n<meta property=\"og:description\" content=\"Have a look at 7 specific advergaming examples and the results the strategy brought for companies that decided to include it in their marketing plan.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gamerseo.com\/blog\/advergaming-examples-how-games-can-give-you-sales\/\" \/>\n<meta property=\"og:site_name\" content=\"GamerSEO - Video game marketing agency\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-25T15:21:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-26T21:03:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/advergaming-examples.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fernando Vallone\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fernando Vallone\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/gamerseo.com\/blog\/advergaming-examples-how-games-can-give-you-sales\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/gamerseo.com\/blog\/advergaming-examples-how-games-can-give-you-sales\/\"},\"author\":{\"name\":\"Fernando Vallone\",\"@id\":\"https:\/\/gamerseo.com\/blog\/#\/schema\/person\/a56c73e4250f871c3a65c209e6ca6ca6\"},\"headline\":\"Advergaming Examples &#8211; 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