{"id":352,"date":"2023-10-11T09:00:00","date_gmt":"2023-10-11T09:00:00","guid":{"rendered":"https:\/\/gamerseo.com\/blog\/?p=352"},"modified":"2023-12-15T08:36:02","modified_gmt":"2023-12-15T08:36:02","slug":"does-page-speed-affect-seo-avoid-these-mistakes","status":"publish","type":"post","link":"https:\/\/gamerseo.com\/blog\/does-page-speed-affect-seo-avoid-these-mistakes\/","title":{"rendered":"Does Page Speed Affect SEO? Avoid These Mistakes!"},"content":{"rendered":"\n<p>First impressions matter. After taking care of your landing page design, it\u2019s time to boost its loading time. <em>Why?<\/em><\/p>\n\n\n\n<p>The importance of page speed was emphasized in 2010 and 2018 when Google announced it as a ranking factor for desktop searches and mobile searches, respectively.<\/p>\n\n\n\n<p>What is more, <strong>53% of mobile site visitors leave the site if the page takes longer than 3 seconds to load.&nbsp;&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>These facts lead to an obvious conclusion &#8211; page speed affects<\/strong> not only <strong>SEO<\/strong> but also user experience and conversions.<\/p>\n\n\n\n<p>That being said, taking care of the page load speed is a must if one seriously thinks about getting a top spot in Google search results. This guide will teach you not only how to do that but also provide the answers to the following queries:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How is page speed measured;<\/li>\n\n\n\n<li>What\u2019s the correlation between page speed and mobile search;<\/li>\n\n\n\n<li>How page speed affects SEO;<\/li>\n\n\n\n<li>How to improve page load speed;<\/li>\n\n\n\n<li>How page speed translates into conversions.<\/li>\n<\/ul>\n\n\n\n<p><strong>Read Also:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/gamerseo.com\/blog\/common-seo-mistakes-to-avoid-fix-them-asap\/\">Common SEO Mistakes To Avoid: Fix Them ASAP!<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/gamerseo.com\/blog\/is-seo-worth-it-for-small-business-we-believe-so\/\">Is SEO Worth It For Small Business? We Believe So<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">What Is Page Speed?<\/h2>\n\n\n\n<p>Experts use two definitions regarding page speed:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Page load time<\/strong> &#8211; the time it takes to fully present the content of a specific page to the visitor,<\/li>\n\n\n\n<li><strong>Time to first byte<\/strong> &#8211; the time it takes for a browser to receive the first byte of information from the server.<\/li>\n<\/ul>\n\n\n\n<p>Page Speed can also refer to the speed at which an individual page loads on your website. That being said, different pages can have different speeds due to factors such as images, scripts, etc.&nbsp;<\/p>\n\n\n\n<p>The page loading speed is influenced by various factors, including the optimization of graphics, distance from the server, or the number of plugins. Let\u2019s now dig a bit deeper into this matter.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"pagespeed\">How Is Page Speed Measured?<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/google-pagespeed-logo.png\" alt=\"Google PageSpeed Insights - a helpful tool to fix speed issues\" class=\"wp-image-353 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/google-pagespeed-logo.png 800w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/google-pagespeed-logo-300x169.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/google-pagespeed-logo-768x432.png 768w\" data-sizes=\"auto, (max-width: 800px) 100vw, 800px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/450;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/google-pagespeed-logo.png\" alt=\"Google PageSpeed Insights - a helpful tool to fix speed issues\" class=\"wp-image-353\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/google-pagespeed-logo.png 800w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/google-pagespeed-logo-300x169.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/google-pagespeed-logo-768x432.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>The tool that Google suggests using to measure and adjust page speed is called PageSpeed Insights. Its primary function is the identification of web performance issues on sites.&nbsp;<\/p>\n\n\n\n<p>The tool covers not only technical SEO issues but also user experience and accessibility, making use of the Chrome User Experience Report.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Here\u2019s what Google developers say about PageSpeed Insights:<\/p>\n\n\n\n<p><em>\u201c<\/em><em>PSI provides both lab and field data about a page. Lab data is useful for debugging performance issues, as it is collected in a controlled environment. However, it may not capture real-world bottlenecks. Field data is useful for capturing true, real-world user experience &#8211; but has a more limited set of speed metrics.\u201d&nbsp;<\/em><\/p>\n\n\n\n<p>To try it out,&nbsp; enter your website\u2019s URL on <a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google PageSpeed Insights website.<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">PSI Field Data Indicators<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>First Contentful Paint (FCP) <\/strong>&#8211; FCP informs when the browser is rendering the first &#8220;content,&#8221; an image, text, or anything other than a white background. To put things plainly, this is the moment when the user can see something meaningful like some readable text or an image displays on their screen;<\/li>\n\n\n\n<li><strong>First Input Delay (FID)<\/strong> &#8211; it examines the delay between the appearance of an interface and the point when it\u2019s available to use. The lower the FID, the more responsive the page is, which means it responds faster to scrolling and clicks;<\/li>\n\n\n\n<li><strong>Largest Contentful Paint (LCP)<\/strong> &#8211; measures how long the user has to wait for the most critical part of the page to load.&nbsp;&nbsp;<\/li>\n\n\n\n<li><strong>Cumulative Layout Shift (CLS) &#8211; <\/strong>checks the visual stability of a website. It measures whether the page is stable while loading and if it\u2019s free of unexpected layout shifts (e.g., due to loading of background photos).<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">PSI Lab Data Indicators<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"747\" height=\"407\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/psi-lab-data-indicators.png\" alt=\"Indicators of Lab Data in the speed tests of Google Speed Insights\" class=\"wp-image-354 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/psi-lab-data-indicators.png 747w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/psi-lab-data-indicators-300x163.png 300w\" data-sizes=\"auto, (max-width: 747px) 100vw, 747px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 747px; --smush-placeholder-aspect-ratio: 747\/407;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"747\" height=\"407\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/psi-lab-data-indicators.png\" alt=\"Indicators of Lab Data in the speed tests of Google Speed Insights\" class=\"wp-image-354\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/psi-lab-data-indicators.png 747w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/psi-lab-data-indicators-300x163.png 300w\" sizes=\"auto, (max-width: 747px) 100vw, 747px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>The diagram above shows the contribution of each metric to the overall speed score of Pagespeed Insights in Lab Data. Besides the factors described in the previous section, lab data includes a few other points, namely:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Total Blocking Time <\/strong>&#8211; the amount of time during which long tasks (all tasks longer than 50ms) block the main thread and affect the usability of a page. It shows how unresponsive a page is before it becomes fully interactive;<\/li>\n\n\n\n<li><strong>Speed Index<\/strong> &#8211; shows how quickly the contents of a page are displayed;&nbsp;<\/li>\n\n\n\n<li><strong>Time to Interactive<\/strong> &#8211; the amount of time it takes for a page to become fully interactive;<\/li>\n\n\n\n<li><strong>Cumulative Layout Shift<\/strong> &#8211; It is a measure of the user&#8217;s experience with a website, and more precisely &#8211; with its visual stability. CLS measures the cumulative value of individual layout shifts on a page, which is the sum of all unexpected changes to the page.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Page Speed and Mobile Search<\/h2>\n\n\n\n<p>The number of Internet users browsing the web on their mobile phones is constantly increasing. As Google\u2019s mission is to provide users with the best experience possible, page speed has been a ranking factor for mobile searches since the \u201cSpeed Update\u201d of July 2018.<\/p>\n\n\n\n<p>In the introduction, we mentioned that users expect mobile pages to load in less than three seconds. Of course, sometimes, the source of the problem may lie in the user&#8217;s internet connection rather than website optimization.\u00a0<\/p>\n\n\n\n<p>However, according to Google\u2019s research, the <strong>average<\/strong> mobile site takes over <strong>15 seconds<\/strong> to load. If your website meets similar parameters, you should consider it a serious call to action.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"346\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/TESTMYSITE.jpg\" alt=\"TestMySite - tool offering fully customized report with recommendations for mobile optimization\" class=\"wp-image-355 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/TESTMYSITE.jpg 650w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/TESTMYSITE-300x160.jpg 300w\" data-sizes=\"auto, (max-width: 650px) 100vw, 650px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 650px; --smush-placeholder-aspect-ratio: 650\/346;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"346\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/TESTMYSITE.jpg\" alt=\"TestMySite - tool offering fully customized report with recommendations for mobile optimization\" class=\"wp-image-355\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/TESTMYSITE.jpg 650w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/TESTMYSITE-300x160.jpg 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>To test your mobile site, look at Google\u2019s <a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-cee\/feature\/testmysite\/?gclid=Cj0KCQjw9_mDBhCGARIsAN3PaFPFEhUDPniY-939rZVq2t5o_N6neDF8t06Pk8lKq6FC9N0Rv5lZFX0aAh88EALw_wcB&amp;gclsrc=aw.ds\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">TestMySite<\/a> (this is not advertising). With this tool, you may perform a 4G and 3G connection test, depending on your choice. It also provides you with a full report, including custom recommendations for both marketers and developers.<\/p>\n\n\n\n<p>What is more, Botify experts have conducted research indicating a positive correlation between page speed and the mobile-first index (MFI). According to, Google has been transitioning very slow sites to the MFI at a lower rate than faster sites.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"705\" height=\"514\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/PCT-of-websites-in-MFI-by-average-load-times.png\" alt=\"PCT of websites in MFI by average load times\" class=\"wp-image-356 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/PCT-of-websites-in-MFI-by-average-load-times.png 705w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/PCT-of-websites-in-MFI-by-average-load-times-300x219.png 300w\" data-sizes=\"auto, (max-width: 705px) 100vw, 705px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 705px; --smush-placeholder-aspect-ratio: 705\/514;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"705\" height=\"514\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/PCT-of-websites-in-MFI-by-average-load-times.png\" alt=\"PCT of websites in MFI by average load times\" class=\"wp-image-356\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/PCT-of-websites-in-MFI-by-average-load-times.png 705w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/PCT-of-websites-in-MFI-by-average-load-times-300x219.png 300w\" sizes=\"auto, (max-width: 705px) 100vw, 705px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>Source: <a href=\"https:\/\/www.botify.com\/guides\/mfi\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">The Complete Guide to Mobile-First Indexing.<\/a><\/p>\n\n\n\n<p>Therefore, Google recommends developers and website owners perform a site audit via Lighthouse and PageSpeed Insights. They help to diagnose and improve user experiences on mobiles and desktops. We have already described PSI in the previous section. Let\u2019s focus on Google Lighthouse then.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Google Lighthouse<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"407\" height=\"258\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/google-lighthouse.jpg\" alt=\"Google Lighthouse indicators as one of the speed testing tools\" class=\"wp-image-357 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/google-lighthouse.jpg 407w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/google-lighthouse-300x190.jpg 300w\" data-sizes=\"auto, (max-width: 407px) 100vw, 407px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 407px; --smush-placeholder-aspect-ratio: 407\/258;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"407\" height=\"258\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/google-lighthouse.jpg\" alt=\"Google Lighthouse indicators as one of the speed testing tools\" class=\"wp-image-357\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/google-lighthouse.jpg 407w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/google-lighthouse-300x190.jpg 300w\" sizes=\"auto, (max-width: 407px) 100vw, 407px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p><strong>Google Lighthouse<\/strong> is a tool that allows you to track the performance of your website with a speed test report. It can be used as a simple Google Chrome extension or together with Chrome DevTools.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"707\" height=\"170\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/google-lighthouse-performance.png\" alt=\"performance metrics in Google Lighthouse - first contentful paint, speed index, time to interactive, first meaningful paint, first CPU idle, and estimated input latency.\" class=\"wp-image-358 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/google-lighthouse-performance.png 707w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/google-lighthouse-performance-300x72.png 300w\" data-sizes=\"auto, (max-width: 707px) 100vw, 707px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 707px; --smush-placeholder-aspect-ratio: 707\/170;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"707\" height=\"170\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/google-lighthouse-performance.png\" alt=\"performance metrics in Google Lighthouse - first contentful paint, speed index, time to interactive, first meaningful paint, first CPU idle, and estimated input latency.\" class=\"wp-image-358\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/google-lighthouse-performance.png 707w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/google-lighthouse-performance-300x72.png 300w\" sizes=\"auto, (max-width: 707px) 100vw, 707px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>It will provide you with data on page speed, its availability, and aspects related to SEO. In case of errors, you will also receive basic instructions on how to fix them. The tool analyzes similar metrics to Google PageSpeed Insights, namely the ones affecting the convenience of using the website by potential customers.<\/p>\n\n\n\n<p>Browser extensions might affect the report, so we suggest you run an audit in incognito mode.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How Page Speed Affects SEO?<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"546\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/How-Page-Speed-Affects-SEO.jpg\" alt=\"a caption \u2018how page speed affects SEO?\u2019 with a computer code on a laptop screen in the background\" class=\"wp-image-359 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/How-Page-Speed-Affects-SEO.jpg 650w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/How-Page-Speed-Affects-SEO-300x252.jpg 300w\" data-sizes=\"auto, (max-width: 650px) 100vw, 650px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 650px; --smush-placeholder-aspect-ratio: 650\/546;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"546\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/How-Page-Speed-Affects-SEO.jpg\" alt=\"a caption \u2018how page speed affects SEO?\u2019 with a computer code on a laptop screen in the background\" class=\"wp-image-359\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/How-Page-Speed-Affects-SEO.jpg 650w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/How-Page-Speed-Affects-SEO-300x252.jpg 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>Similarly to other ranking factors, a top page speed alone won\u2019t guarantee you a high position in the Google search engine if, for instance, your content is useless.&nbsp;<\/p>\n\n\n\n<p>However, a low site speed will indeed affect your search engine optimization and prevent you from getting a top spot in SERP even with the best content out there. With that in mind, improving your site speed is essential, yet many other search factors shouldn\u2019t be left out.<\/p>\n\n\n\n<p>Besides being a ranking factor itself, page speed can also indirectly affect other metrics, namely:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Bounce rates<\/strong> &#8211; if the page load time is too long, users usually abandon the site, therefore increasing the bounce rate;<\/li>\n\n\n\n<li><strong>Pogo-sticking<\/strong> &#8211; When the user enters the website and leaves immediately, it\u2019s called \u201cpogo-sticking.\u201d Google hates it, and extended page loading is the main reason for it;<\/li>\n\n\n\n<li><strong>Dwell time <\/strong>&#8211; If the website\u2019s content takes too long to load, users won\u2019t spend much time on the website, which causes the dwell time to decrease.<\/li>\n<\/ul>\n\n\n\n<p>What is more,&nbsp; search engines can\u2019t crawl all the pages on the web due to limited time and resources. Therefore, each site is given a <strong>crawl budget<\/strong> &#8211;&nbsp; the amount of time they spend on your site in a given session.&nbsp;<\/p>\n\n\n\n<p>With that in mind, a slow page speed limits the crawl budget allocated to your website, which could negatively affect your indexation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to Improve Page Load Speed?<\/h2>\n\n\n\n<p>As we have already discussed the aspects which contribute to page load speed, let\u2019s now focus on how to improve it. Here\u2019s a list of ideas that you might find useful in fixing your page speed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Choose A Good Server<\/h3>\n\n\n\n<p>Make sure you use a web server adequate for the size of your website structure, <a href=\"https:\/\/gamerseo.com\/blog\/how-to-get-quality-traffic-to-your-website-20-effective-ways\/\">traffic<\/a>, and type of business so that it handles all the database queries. Even though a particular server may be sufficient for a local business, it may not handle the needs of a store with thousands of products and hundreds of thousands of visitors.&nbsp;<\/p>\n\n\n\n<p>Such shortcomings often show up during sales like Black Friday, as servers aren&#8217;t capable of managing the crowd knocking to the virtual door of stores.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"252\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/too-many-requests.jpg\" alt=\"too many requests from clients causing a bug\" class=\"wp-image-360 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/too-many-requests.jpg 650w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/too-many-requests-300x116.jpg 300w\" data-sizes=\"auto, (max-width: 650px) 100vw, 650px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 650px; --smush-placeholder-aspect-ratio: 650\/252;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"252\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/too-many-requests.jpg\" alt=\"too many requests from clients causing a bug\" class=\"wp-image-360\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/too-many-requests.jpg 650w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/too-many-requests-300x116.jpg 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>Another server-related problem is location. If your business mainly focuses on local SEO, a local server should be your go-to. Therefore, if the majority of your clients are British, look for a server with a data center in Great Britain. If the data center is located in another part of the world, the information will have to travel a considerable distance before reaching your target audience.<\/p>\n\n\n\n<p>The good idea is to test the hosting provider\u2019s website with PageSpeed Insights and pay attention to their TTFB (Time To First Byte) and Server Response Time. You may also find a website that uses the service of the hosting you are interested in. Then, check that website\u2019s performance. Most likely, your site will be sharing the hosting with other websites, whereas the hosts\u2019 websites usually have dedicated servers.<\/p>\n\n\n\n<p>If you are planning or already running a global business, you may consider using a <strong>Content Delivery Network<\/strong>. CDN is a geographically distributed network of proxy servers and their data centers. Therefore, it accelerates the display of pages for users from different parts of the world, reducing the response time and improving user experience.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"878\" height=\"422\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/cdn.png\" alt=\"cdn map explanation\" class=\"wp-image-361 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/cdn.png 878w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/cdn-300x144.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/cdn-768x369.png 768w\" data-sizes=\"auto, (max-width: 878px) 100vw, 878px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 878px; --smush-placeholder-aspect-ratio: 878\/422;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"878\" height=\"422\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/cdn.png\" alt=\"cdn map explanation\" class=\"wp-image-361\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/cdn.png 878w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/cdn-300x144.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/cdn-768x369.png 768w\" sizes=\"auto, (max-width: 878px) 100vw, 878px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Optimize Images<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"366\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/fix-your-images.jpg\" alt=\"\u201cfix images on your website\u201d caption with a computer in the background\" class=\"wp-image-362 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/fix-your-images.jpg 650w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/fix-your-images-300x169.jpg 300w\" data-sizes=\"auto, (max-width: 650px) 100vw, 650px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 650px; --smush-placeholder-aspect-ratio: 650\/366;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"366\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/fix-your-images.jpg\" alt=\"\u201cfix images on your website\u201d caption with a computer in the background\" class=\"wp-image-362\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/fix-your-images.jpg 650w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/fix-your-images-300x169.jpg 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>While uploading the images on your website, make sure they are in the correct file format and compressed:&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You should use PNG files for graphics with fewer than 16 colors, e.g., a logo or a simple banner;<\/li>\n\n\n\n<li>You should use JPEG files for photographs.<\/li>\n<\/ul>\n\n\n\n<p>Use CSS sprites to create a template for image files that often occur on your website, like buttons and icons. CSS sprites combine multiple images into a single image file for use on a website to help with performance. This means all images load at once, making fewer HTTP requests.&nbsp;<\/p>\n\n\n\n<p>Therefore, search engine users don\u2019t have to wait for many images to load separately.<\/p>\n\n\n\n<p>The bigger the image size is, the more it will take to load on the page. Thus, having lots of large images in a blog post increases the page size. Therefore it slows down the loading of your website.<\/p>\n\n\n\n<p><strong>WP Smush is <\/strong>a good tool for image compression. It can decrease the size of your file image without sacrificing the quality. Reducing the image sizes on the page by even 10-20% will positively affect the loading of your page. You can also use a program such as Photoshop, which helps to retain control over the image\u2019s quality.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Remove Unnecessary Scripts&nbsp;<\/h3>\n\n\n\n<p>Make sure that you still need all the scripts you are currently using. You may no longer remember about some of them. Still, such scripts unnecessarily delay the loading of your page. Therefore, carefully check your plugins, pop-ups, and other additional elements on the page.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Effective Caching Policy<\/h3>\n\n\n\n<p>Users who have visited your website before have a static version of it saved in their browser, which significantly speeds up page loading. Therefore, caching your web pages can lower Time to First Byte (TTFB) by requiring the server to use fewer resources to load a page.<\/p>\n\n\n\n<p>Manually changing caching settings is an advanced job that you should hand to a programmer or a web developer. However, some plugins may turn out helpful.&nbsp; WordPress users can use the popular plugin W3 Total Cache.<\/p>\n\n\n\n<p><strong>W3 Total Cache<\/strong> is a free and easy-to-use WordPress plugin. The cache plugin saves the result of the PHP script operation in the memory as processed, ready to be displayed to users, pure HTML code. Thanks to this operation, users don&#8217;t have to wait for the page to be generated again by the PHP interpreter. They get the result from the previously saved HTML file.<\/p>\n\n\n\n<p>After installing and activating the plugin, simply navigate to General Settings &gt; Page Cache and select the <strong>Enable <\/strong>option.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Enable Asynchronous Loading<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"644\" height=\"421\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/asynchronous-loading.jpg\" alt=\"\u201cuse asynchronous loading\u201d caption with a laptop and mobile in the background\" class=\"wp-image-363 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/asynchronous-loading.jpg 644w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/asynchronous-loading-300x196.jpg 300w\" data-sizes=\"auto, (max-width: 644px) 100vw, 644px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 644px; --smush-placeholder-aspect-ratio: 644\/421;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"644\" height=\"421\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/asynchronous-loading.jpg\" alt=\"\u201cuse asynchronous loading\u201d caption with a laptop and mobile in the background\" class=\"wp-image-363\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/asynchronous-loading.jpg 644w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/asynchronous-loading-300x196.jpg 300w\" sizes=\"auto, (max-width: 644px) 100vw, 644px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>By default, web browsers process individual DOM elements one by one when loading a page. Therefore, prolonged loading of an element such as a script can stop the processing of the rest of the elements. This process is called <strong>synchronous loading.&nbsp;<\/strong><\/p>\n\n\n\n<p>One of the ways to increase website speed is to load JavaScript asynchronously. Asynchronous loading enables multiple files to load at the same time, which can speed up the page&#8217;s performance.<\/p>\n\n\n\n<p>Again, WordPress users could use two plugins to take care of this task:&nbsp; <strong>Autoptimize<\/strong> and <strong>Async JavaScript<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Optimize Videos<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"544\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/optimize-your-videos.jpg\" alt=\"\u2018optimize your videos\u2019 caption with a video editing software on a tablet screen in the background\" class=\"wp-image-364 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/optimize-your-videos.jpg 650w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/optimize-your-videos-300x251.jpg 300w\" data-sizes=\"auto, (max-width: 650px) 100vw, 650px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 650px; --smush-placeholder-aspect-ratio: 650\/544;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"544\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/optimize-your-videos.jpg\" alt=\"\u2018optimize your videos\u2019 caption with a video editing software on a tablet screen in the background\" class=\"wp-image-364\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/optimize-your-videos.jpg 650w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/optimize-your-videos-300x251.jpg 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>It\u2019s also worth taking care of videos. Having videos on your website is a great way to increase the on-page time. Still,&nbsp; unoptimized videos can affect the loading speed of your site. Therefore, pay attention to the following points:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Don\u2019t upload videos directly<\/strong> on your page \u2013 what you should do instead is upload the videos to a streaming service such as YouTube and then embed them on your website. That way, your server doesn\u2019t have to stream the video content, which decreases the work server has to do during load times;<\/li>\n\n\n\n<li>Disable <strong>video autoplay<\/strong> \u2013 video autoplay not only brings a bad user experience but also slows down the page load time;<\/li>\n\n\n\n<li>Use <strong>lazy loading<\/strong> \u2013 The purpose of lazy loading is to load only the elements visible to the user at the given moment and not everything at once. You can also use it with videos.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Move Scripts to Footer<\/h3>\n\n\n\n<p>The &lt;head&gt; section is the first resource that will load on your page. Having a lot of JavaScript will force the browser to recognize and execute the script first and render the site afterward.&nbsp;<\/p>\n\n\n\n<p>You want the <strong>above-the-fold content to appear without delay<\/strong>. Otherwise, people will bounce.<\/p>\n\n\n\n<p>Google Ads and Google Analytics scripts can also slow down the page a bit, and there\u2019s nothing wrong with moving them to the &lt;footer&gt;.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Hire Professionals<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/GamerSEO-Video-game-marketing-agency-correct-page-speed.png\" alt=\"GamerSEO Video game marketing agency - correct page speed \" class=\"wp-image-5810 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/GamerSEO-Video-game-marketing-agency-correct-page-speed.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/GamerSEO-Video-game-marketing-agency-correct-page-speed-300x169.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/GamerSEO-Video-game-marketing-agency-correct-page-speed-768x432.png 768w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/576;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/GamerSEO-Video-game-marketing-agency-correct-page-speed.png\" alt=\"GamerSEO Video game marketing agency - correct page speed \" class=\"wp-image-5810\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/GamerSEO-Video-game-marketing-agency-correct-page-speed.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/GamerSEO-Video-game-marketing-agency-correct-page-speed-300x169.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/GamerSEO-Video-game-marketing-agency-correct-page-speed-768x432.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n\n\n\n<p>If you\u2019re unsure if you can manage all of the abovementioned tips by yourself, you can leave it to professional SEO agencies. At GamerSEO, we take care of all SEO-related issues regarding your website. You can count on us whether it&#8217;s quality content, relevant keywords, or optimizing page speed. Fill out our <a href=\"https:\/\/gamerseo.com\/#contact\">contact form<\/a>, and we will respond ASAP.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Page Speed and Conversions<\/h2>\n\n\n\n<p>A conversion happen when the person visiting your website completes a desired goal, such as signing to a newsletter, answering a survey, or making a purchase. The percentage of total visitors that convert is called your conversion rate. When 1,000 users visit your page, and 20 users click the &#8216;buy&#8217; button, the conversion rate is 2%.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"905\" height=\"220\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/conversion-on-smartphones.jpg\" alt=\"77% of smartphone shoppers more likely to purchase from those who allow them purchases quickly\" class=\"wp-image-365 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/conversion-on-smartphones.jpg 905w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/conversion-on-smartphones-300x73.jpg 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/conversion-on-smartphones-768x187.jpg 768w\" data-sizes=\"auto, (max-width: 905px) 100vw, 905px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 905px; --smush-placeholder-aspect-ratio: 905\/220;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"905\" height=\"220\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/conversion-on-smartphones.jpg\" alt=\"77% of smartphone shoppers more likely to purchase from those who allow them purchases quickly\" class=\"wp-image-365\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/conversion-on-smartphones.jpg 905w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/conversion-on-smartphones-300x73.jpg 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/conversion-on-smartphones-768x187.jpg 768w\" sizes=\"auto, (max-width: 905px) 100vw, 905px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>Various companies have researched the relationship between page speed and conversions. The overall result was easy to predict &#8211; the faster the page load, the higher the conversion rate. However, is the page loading to conversions ratio high enough to bother with website speed optimization at all?&nbsp;<\/p>\n\n\n\n<p>Let&#8217;s have a look at the infographic presenting two <a href=\"https:\/\/gamerseo.com\/blog\/how-to-write-a-case-study-lets-provide-trustworthiness-and-results\/\">case studies<\/a>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"998\" height=\"692\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/Conversions-of-Walmart-and-Firefox.jpg\" alt=\"Walmart and Firefox data on conversions\" class=\"wp-image-366 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/Conversions-of-Walmart-and-Firefox.jpg 998w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/Conversions-of-Walmart-and-Firefox-300x208.jpg 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/Conversions-of-Walmart-and-Firefox-768x533.jpg 768w\" data-sizes=\"auto, (max-width: 998px) 100vw, 998px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 998px; --smush-placeholder-aspect-ratio: 998\/692;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"998\" height=\"692\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/Conversions-of-Walmart-and-Firefox.jpg\" alt=\"Walmart and Firefox data on conversions\" class=\"wp-image-366\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/Conversions-of-Walmart-and-Firefox.jpg 998w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/Conversions-of-Walmart-and-Firefox-300x208.jpg 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/Conversions-of-Walmart-and-Firefox-768x533.jpg 768w\" sizes=\"auto, (max-width: 998px) 100vw, 998px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p><em>Source: Radware.com blog<\/em><\/p>\n\n\n\n<p>According to Forbes, Walmart\u2019s revenue has reached $559 billion for the fiscal year 2020,&nbsp; keeping its top ranking as the largest U.S. retailer. An example shows that Walmart would generate an extra $11.18 billion in annual revenue by increasing page load time by just one second.<\/p>\n\n\n\n<p>In 2014, the Firefox web page had around 275,000 daily visitors. Thanks to reducing average pages load time, the number of downloads increased by 10 million in one year.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Page Speed and Google Rankings Research<\/h2>\n\n\n\n<p>Neil Patel and his team conducted study analyzing 143,827 URLs to see how page speed affects Google search rankings according to specific criteria.\u00a0<\/p>\n\n\n\n<p>Here\u2019s what Neil Patel said about the sample used in the research:<\/p>\n\n\n\n<p>\u201c<em>To determine the URLs to crawl, we generated 5,000 random keywords with a monthly search volume of more than 10 per month to ensure we were using a representative sample of all types of keywords, from head terms to <a href=\"https:\/\/gamerseo.com\/blog\/what-are-longtail-keywords-and-how-theyll-earn-you-money\/\">longtails<\/a>.<\/em>\u201d<\/p>\n\n\n\n<p>These are, in our opinion, the most important points of the research:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>On average, Rank 6 in Google results was 20% slower than rank 1. Therefore, improving start render times contributes directly to a higher Google result, with page load time being significantly faster for the first five positions.&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/gamerseo.com\/blog\/why-is-competitor-analysis-important-stay-one-step-ahead\/\">Compared to competitors<\/a>, top-ranked websites have faster site speeds for page load time to first byte (TTFB). This factor has shown the largest correlation with Google Rankings noted in Neil Patel\u2019s study.<\/li>\n\n\n\n<li>Despite that, Google does not consider a simplified TTFB score alone as it did in the past. Today, the combination of doc complete and start render is a factor that people can\u2019t neglect as they pose a similar impact to TTFB.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"440\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/Neil-Patel-Google-Rankings-vs-Page-Speed-correlation.jpg\" alt=\"the correlation of various factors on google rankings\" class=\"wp-image-367 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/Neil-Patel-Google-Rankings-vs-Page-Speed-correlation.jpg 650w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/Neil-Patel-Google-Rankings-vs-Page-Speed-correlation-300x203.jpg 300w\" data-sizes=\"auto, (max-width: 650px) 100vw, 650px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 650px; --smush-placeholder-aspect-ratio: 650\/440;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"440\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/Neil-Patel-Google-Rankings-vs-Page-Speed-correlation.jpg\" alt=\"the correlation of various factors on google rankings\" class=\"wp-image-367\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/Neil-Patel-Google-Rankings-vs-Page-Speed-correlation.jpg 650w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/04\/Neil-Patel-Google-Rankings-vs-Page-Speed-correlation-300x203.jpg 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p><em>Source: NeilPatel.com<\/em><\/p>\n\n\n\n<p>We also encourage you to have a look at the <a href=\"https:\/\/neilpatel.com\/blog\/does-speed-impact-rankings\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">extensive version of Neil Patel\u2019s research.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Best SEO Tools for Measuring Page Load Speed<\/h2>\n\n\n\n<p>Page Speed Insight and Lighthouse report are not the only ones. In fact, there are at least a few other useful SEO Tools to help you out.&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">PageSpeed Insights<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/gtmetrix.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">GTMetrix<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/tools.pingdom.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Pingdom<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.uptrends.com\/tools\/website-speed-test\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Uptrends<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.dotcom-tools.com\/website-speed-test\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Dotcom-Monitor<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/gf.dev\/website-audit\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">GeekFlare Website Audit<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/performance.sucuri.net\/?cjevent=bb822fdba1e711eb80c402db0a180510&amp;cj_aid=13948108&amp;cj_pid=8092889&amp;cj_cid=4761150\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">SUCURI<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.webpagetest.org\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Web page test<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.websitepulse.com\/tools\/web-page-test\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Website Pulse<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.site24x7.com\/web-page-analyzer.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Site 24\u00d77<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.dareboost.com\/en\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Dareboost<\/a><\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusions<\/h2>\n\n\n\n<p>Although page speed translates into various aspects, the factor is constantly neglected by website owners and even developers. It affects the website\u2019s position in Google search results and <a href=\"https:\/\/gamerseo.com\/blog\/how-ux-impacts-seo-improve-users-satisfaction-and-rankings\/\">user experience<\/a>, and the conversion ratio.<\/p>\n\n\n\n<p>While taking care of page speed, you should pay attention to the server, video, and image optimization. What is more, think about using speed-optimizing plugins and helpful Google services, such as Lighthouse or PageSpeed Insights.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">FAQ<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Does Google Page Speed Optimize your Page?<\/h3>\n\n\n\n<p>Google PageSpeed does not optimize your page itself, but it can give you many useful tips on best practices telling how to fix certain on-page issues. To learn more, read the <a href=\"https:\/\/gamerseo.com\/blog\/does-page-speed-affect-seo-avoid-these-mistakes\/#pagespeed\">How Is Page Speed Measured?<\/a> section in this article.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How Important is Page Speed?<\/h3>\n\n\n\n<p>Page Speed is highly important as it\u2019s a ranking factor and translates into conversions, user experience, and other ranking factors such as dwell time and bounce rate.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Is Site Speed a Ranking Factor?<\/h3>\n\n\n\n<p>Yes, site speed is a ranking factor for mobile devices (since 2018) and desktops (since 2010).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What Is a Good Page Load Time?<\/h3>\n\n\n\n<p>Google recommended page load time is 1-2 seconds, whereas 80% of the websites take longer than 10 seconds to load.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What Is Time to First Byte?<\/h3>\n\n\n\n<p>It\u2019s the time it takes for a browser to receive the first byte of information from the server.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Do I Need AMP Pages?<\/h3>\n\n\n\n<p>Usually, a quality, light, responsive theme like Neve or Generate Press should suffice.<\/p>\n\n\n\n<p>Copyright 2021. All Rights Reserved.<\/p>\n\n\n\n<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Does Google Page Speed Optimize your Page?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Google PageSpeed does not optimize your page itself, but it can give you many useful tips on best practices telling how to fix certain on-page issues. 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After taking care of your landing page design, it\u2019s time to boost its loading time. Why? The importance of page speed was emphasized in 2010 and 2018 when Google announced it as a ranking factor for desktop searches and mobile searches, respectively. What is more, 53% of mobile site visitors leave the &#8230; <a title=\"Does Page Speed Affect SEO? Avoid These Mistakes!\" class=\"read-more\" href=\"https:\/\/gamerseo.com\/blog\/does-page-speed-affect-seo-avoid-these-mistakes\/\" aria-label=\"More on Does Page Speed Affect SEO? Avoid These Mistakes!\">Read more<\/a><\/p>\n","protected":false},"author":7,"featured_media":368,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-352","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Does Page Speed Affect SEO? Avoid These Mistakes!<\/title>\n<meta name=\"description\" content=\"Does page speed affect SEO? What&#039;s slowing your page down? How much money do you lose because of it? How to fix it? 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