{"id":3906,"date":"2023-05-10T09:05:00","date_gmt":"2023-05-10T09:05:00","guid":{"rendered":"https:\/\/gamerseo.com\/blog\/?p=3906"},"modified":"2023-04-14T14:30:19","modified_gmt":"2023-04-14T14:30:19","slug":"gaming-influencer-marketing-everything-you-need-to-know","status":"publish","type":"post","link":"https:\/\/gamerseo.com\/blog\/gaming-influencer-marketing-everything-you-need-to-know\/","title":{"rendered":"Gaming Influencer Marketing &#8211; Everything You Need To Know"},"content":{"rendered":"\n<p>Influencers are one of the most popular ways to promote your brand. Their sales are off the roof, young people love them, and overall \u2013 they are a significant investment in the long run.<\/p>\n\n\n\n<p>But you have to watch out. There are many stories about influencers with paid subscribers, lots of shady activity, and just not being the best people on the planet. To combat those, we\u2019ve prepared some influencer marketing strategies so you can reach your gaming audience.<\/p>\n\n\n\n<p>We\u2019re not going to be checking out some specific influencers; we\u2019d instead focus on the influencer marketing platform to create a gaming community with some help from the more popular influencers.<\/p>\n\n\n\n<p>Influencer marketing is only one of the ways to promote your product. Here, at GamerSEO, we can provide you with a comprehensive marketing package that can help you out with your marketing efforts! <a href=\"https:\/\/gamerseo.com\/#contact\" target=\"_blank\" rel=\"noreferrer noopener\">Contact us<\/a> and we will respond with some ideas!<\/p>\n\n\n\n<p>With that in mind, let\u2019s get into some severe influencing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Is Influencer Marketing?<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"704\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/04\/laptop-and-influencer-marketing.png\" alt=\"laptop and influencer marketing\" class=\"wp-image-3907 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/04\/laptop-and-influencer-marketing.png 1000w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/04\/laptop-and-influencer-marketing-300x211.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/04\/laptop-and-influencer-marketing-768x541.png 768w\" data-sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1000px; --smush-placeholder-aspect-ratio: 1000\/704;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"704\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/04\/laptop-and-influencer-marketing.png\" alt=\"laptop and influencer marketing\" class=\"wp-image-3907\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/04\/laptop-and-influencer-marketing.png 1000w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/04\/laptop-and-influencer-marketing-300x211.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/04\/laptop-and-influencer-marketing-768x541.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>The internet is an excellent tool for taking the world by storm on your terms. It\u2019s a great democratizer as you don\u2019t have to sell your soul to the entertainment industry anymore; you can just go ahead and start your Facebook gaming profile and reap the benefits for yourself.<\/p>\n\n\n\n<p>Social media platforms created many possibilities for influencers, and online gaming created a space for them to use their influence.<\/p>\n\n\n\n<p>So, when big companies saw what was happening, they thought \u2013 well, we can go ahead and buy a TV commercial and we have no way of knowing if anyone would click it. Alternatively, we can give this guy some discount codes and be certain that their audience will use them.<\/p>\n\n\n\n<p>Well, it seemed understandable then, and it feels understandable now.<\/p>\n\n\n\n<p>Whether you have your product on multiple gaming platforms or want to promote mobile games, you should know that social media influencers have changed the marketing and gaming world forever. It\u2019s now almost impossible to market gaming without the help of game influencers.&nbsp;<\/p>\n\n\n\n<p>Video game developers know that and often give some early access games to most gaming influencers so they can put the gameplay on their Youtube channel or other social platforms.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Makes Influencer Marketing Different?<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-93aef8f9\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" class=\"gb-image gb-image-93aef8f9 lazyload\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/04\/red-love-hearts-around-the-Instagram-logo.png\" alt=\"red love hearts around the Instagram logo\" title=\"red-love-hearts-around-the-Instagram-logo\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/04\/red-love-hearts-around-the-Instagram-logo.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/04\/red-love-hearts-around-the-Instagram-logo-300x200.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/04\/red-love-hearts-around-the-Instagram-logo-768x512.png 768w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/683;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" class=\"gb-image gb-image-93aef8f9\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/04\/red-love-hearts-around-the-Instagram-logo.png\" alt=\"red love hearts around the Instagram logo\" title=\"red-love-hearts-around-the-Instagram-logo\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/04\/red-love-hearts-around-the-Instagram-logo.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/04\/red-love-hearts-around-the-Instagram-logo-300x200.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/04\/red-love-hearts-around-the-Instagram-logo-768x512.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n\n\n\n<p>That is the most critical question to ask. The main difference between your everyday ad-based gaming marketing and influencer marketing is something we\u2019ve hinted at before, which is \u2013 interaction.<\/p>\n\n\n\n<p>As a marketer, you have come across this problem multiple times.&nbsp;<\/p>\n\n\n\n<p><em>\u201cI keep sending money to the media, and I just can\u2019t help to notice that I have no idea if it does anything. I have those analyses of the audience segments and how many people the ad reached, but it almost feels like extortion.\u201d<\/em>&nbsp;<\/p>\n\n\n\n<p>Media companies tell the people from marketing that if they do not put out an ad, their competition will have an advantage but how much of it is true?<\/p>\n\n\n\n<p>It\u2019s an industry standard where a significant portion of the marketing pie goes to the same few TVs, same billboards, and radio stations because it was always like this, but does it do any good for the game publishers?&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Direct Approach<\/h3>\n\n\n\n<p>Well, you can\u2019t know that. With influencers, you can easily find out the number of views of the video with your ad just by looking at the view count. It\u2019s public information. You can see that they talk about your product, use it, etc. You have follow-up links with unique codes and can see whether the codes were used or not.<\/p>\n\n\n\n<p>So, to answer the question in the heading \u2013 the difference between traditional marketing and influencer marketing is that the captive audience of an influencer will get you further ahead.<\/p>\n\n\n\n<p>You can see it through Reddit posts, Facebook groups, Instagram, and whatever you like. Gaming creators have a loyal audience of thousands interested in what they\u2019re recommending.<\/p>\n\n\n\n<p>You cannot also undermine the individual approach when it comes to influencer marketing. People feel as if they have a direct connection with the influencer and therefore, the recommendation of the product they are getting, feels more immersive. It shows up in the popularity of this advertisment model, like <a href=\"https:\/\/blog.hubspot.com\/marketing\/influencer-marketing-stats#:~:text=Influencer%20Marketing%20on%20Instagram,-13.&amp;text=72%25%20of%20marketers%20used%20Instagram,ad%20on%20Instagram%20in%202021.\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">in the recent study<\/a> where it was obvious that the future of online marketing will be heavily impacted by the influencer marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Invest in Influencer Marketing?<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"585\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/04\/content-marketing-sign.png\" alt=\"\" class=\"wp-image-3909 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/04\/content-marketing-sign.png 780w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/04\/content-marketing-sign-300x225.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/04\/content-marketing-sign-768x576.png 768w\" data-sizes=\"auto, (max-width: 780px) 100vw, 780px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 780px; --smush-placeholder-aspect-ratio: 780\/585;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"585\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/04\/content-marketing-sign.png\" alt=\"\" class=\"wp-image-3909\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/04\/content-marketing-sign.png 780w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/04\/content-marketing-sign-300x225.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/04\/content-marketing-sign-768x576.png 768w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>Why should you be investing in influencer marketing? If you\u2019re asking that question, you\u2019ve probably slept through some marketing seminars over the last few years, but don\u2019t worry \u2013 we\u2019ve got you covered!<\/p>\n\n\n\n<p>Influencer marketing is one of the world&#8217;s biggest growth industries, so it\u2019s great to get your piece of that pie, especially when you\u2019d hear about the benefits those influencers can provide.<\/p>\n\n\n\n<p>With that in mind, let\u2019s see some benefits of influencer marketing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Audience Engagement<\/h3>\n\n\n\n<p>As we\u2019ve mentioned, there is no similar audience engagement anywhere in the marketing world compared to influencer marketing.<\/p>\n\n\n\n<p>Some of those kids are real-life Stans of the influencers and would do almost everything their idols tell them to. Of course, in influencer marketing, we mean within the realms of the law, there were some instances of that not being the case. There are many instances of hate-raiding done by fighting streamers, doxxing other people or just <a href=\"https:\/\/www.sportskeeda.com\/esports\/news-ishowspeed-gets-swatted-livestream-forced-end-soon-after\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">straight-up swatting like in case of IShowSpeed<\/a>.<\/p>\n\n\n\n<p>Nevertheless, influencers have a lot of \u201cinfluence\u201d over their audience, so they can really make a difference in product engagement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Phenomenal Targeting<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"615\" height=\"426\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/04\/social-media-attention.png\" alt=\"social media attention\" class=\"wp-image-3910 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/04\/social-media-attention.png 615w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/04\/social-media-attention-300x208.png 300w\" data-sizes=\"auto, (max-width: 615px) 100vw, 615px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 615px; --smush-placeholder-aspect-ratio: 615\/426;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"615\" height=\"426\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/04\/social-media-attention.png\" alt=\"social media attention\" class=\"wp-image-3910\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/04\/social-media-attention.png 615w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/04\/social-media-attention-300x208.png 300w\" sizes=\"auto, (max-width: 615px) 100vw, 615px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>You don\u2019t even need to consider the target audience if you have a gaming influencer and a game. It\u2019s already there. You don\u2019t have to reach or lure them to your product.<\/p>\n\n\n\n<p>They are already, willingly, spending hours every day watching and listening to their favorite influencers. They follow them everywhere, whether it\u2019s a Twitch stream, an Instagram post, or maybe some Tik Tok dance. It\u2019s an excellent opportunity to seize for sure.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Best Demographic<\/h3>\n\n\n\n<p>Well, depending on the creator, most gaming influencers have young audiences that can be easily convinced of your product.<\/p>\n\n\n\n<p>Demographics is the key to marketing, and kids watching gaming influencers can ask for your product from their parents if you market it the right way. Of course, everything has to be within the boundaries of some basic morality, but there is nothing wrong with advertising a game for kids. It\u2019s something they seek out on their own.<\/p>\n\n\n\n<p>Just remember not to advertise mature games to audiences full of young kids, as it may pose some issues in the future.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Not Only Games<\/h3>\n\n\n\n<p>Of course, it is not only games in the gaming influencer marketing, as we\u2019ve seen time and time again with individuals like PewDiePie who made a whole meme about his gaming chair. Influencers do not limit themselves to selling games, they also sell microphones, mouses, keyboard and even whole PC units.&nbsp;<\/p>\n\n\n\n<p>It just shows that the influencer marketing is alive and well and can only get progressively, well, more influential.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Are Some Gaming Influencers Strategies?<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"563\" height=\"375\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/04\/social-media-marketing-sign.png\" alt=\"social media marketing sign\" class=\"wp-image-3911 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/04\/social-media-marketing-sign.png 563w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/04\/social-media-marketing-sign-300x200.png 300w\" data-sizes=\"auto, (max-width: 563px) 100vw, 563px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 563px; --smush-placeholder-aspect-ratio: 563\/375;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"563\" height=\"375\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/04\/social-media-marketing-sign.png\" alt=\"social media marketing sign\" class=\"wp-image-3911\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/04\/social-media-marketing-sign.png 563w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/04\/social-media-marketing-sign-300x200.png 300w\" sizes=\"auto, (max-width: 563px) 100vw, 563px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>Marketing professionals worldwide are working on making the best marketing strategies for influencer marketing, and not without reason.<\/p>\n\n\n\n<p>Many loyal fans will try the product even if it\u2019s not something for them because their idol recommended it.&nbsp;<\/p>\n\n\n\n<p>So, if you\u2019re interested in growing your product, pay close attention to those strategies, and you will surely get ahead of the game!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Coupon Codes<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"680\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/04\/Attentioninterestdesireaction.png\" alt=\"Attention, interest, desire, action\" class=\"wp-image-3912 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/04\/Attentioninterestdesireaction.png 900w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/04\/Attentioninterestdesireaction-300x227.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/04\/Attentioninterestdesireaction-768x580.png 768w\" data-sizes=\"auto, (max-width: 900px) 100vw, 900px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/680;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"680\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/04\/Attentioninterestdesireaction.png\" alt=\"Attention, interest, desire, action\" class=\"wp-image-3912\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/04\/Attentioninterestdesireaction.png 900w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/04\/Attentioninterestdesireaction-300x227.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/04\/Attentioninterestdesireaction-768x580.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>Whether you\u2019re advertising shoes, psychological help, or anything else,&nbsp; influencer marketing is something you need to use. And one of the most popular ways people use it is to provide the influencer\u2019s audience with special coupon codes they can use with a purchase.<\/p>\n\n\n\n<p>It\u2019s a great way of accomplishing a few things simultaneously. First, as we\u2019ve stated before, it allows you some central tracking of new audiences. When you put out the unique codes for the influencer, you can see where the audience comes from. That way, you can have more names in your database and make sure that the influencers you\u2019re working with are worth the money.<\/p>\n\n\n\n<p>For example, if you\u2019d pick the right influencers, you will quickly see their audience migrating to your website and getting your products to support the creator. But, if you choose more risky ones, you can see the audience slipping away from you or not even reaching the product.<\/p>\n\n\n\n<p>So, make sure to get the best influencers for your product!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Early Access<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/04\/advertising-sign-1024x683.png\" alt=\"advertising sign\" class=\"wp-image-3913 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/04\/advertising-sign-1024x683.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/04\/advertising-sign-300x200.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/04\/advertising-sign-768x512.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/04\/advertising-sign.png 1200w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/683;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/04\/advertising-sign-1024x683.png\" alt=\"advertising sign\" class=\"wp-image-3913\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/04\/advertising-sign-1024x683.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/04\/advertising-sign-300x200.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/04\/advertising-sign-768x512.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/04\/advertising-sign.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>Another great way to promote your game is to give the influencers early access. The gaming industry quickly learned that gaming influencer marketing campaigns could be just an experience of watching someone play the game.&nbsp;<\/p>\n\n\n\n<p>Therefore, many games changed their scope to migrate towards massive online multiplayer gaming. No one would want to walk through a single-player game they saw someone already playing.<\/p>\n\n\n\n<p>But we digress. The most important thing about this way of promoting your game is that the audience will be encouraged to play when they see how much fun other people have when playing it. Content creators have a lot of ways to engage with their audience. Gaming is one of them. Most of them would be interested in making a paid live stream, so if you want your target audience to be involved, it\u2019s a great way to do so.<\/p>\n\n\n\n<p>You can pay the influencers to play your game during the Livestream or give them an early access copy. Depending on the influencer\u2019s size, you can negotiate some terms.<\/p>\n\n\n\n<p>You have to understand that getting the hyped-up game early is also content for them, so they will be happy to work with you.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Giveaways<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"680\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/04\/brand-content-branches.png\" alt=\"brand content branches\" class=\"wp-image-3914 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/04\/brand-content-branches.png 900w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/04\/brand-content-branches-300x227.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/04\/brand-content-branches-768x580.png 768w\" data-sizes=\"auto, (max-width: 900px) 100vw, 900px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/680;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"680\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/04\/brand-content-branches.png\" alt=\"brand content branches\" class=\"wp-image-3914\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/04\/brand-content-branches.png 900w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/04\/brand-content-branches-300x227.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/04\/brand-content-branches-768x580.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>More and more influencers work with companies by providing giveaways for their audience. For example, let\u2019s say they\u2019re watching a stream during which an influencer is playing your game.<\/p>\n\n\n\n<p>During the stream, they can put out some game giveaway codes or in-game currency for their audience. It\u2019s a win-win situation for everyone. People are waiting for the discount codes, and influencers have an audience that is encouraged to stay during the stream.<\/p>\n\n\n\n<p>On the other hand, the gaming company has people invested in the game while not having to put out a costly campaign on TV or elsewhere.<\/p>\n\n\n\n<p>Of course, some giveaways will have to be paid, but it\u2019s so much cheaper to pay a few influencers to get the talks about your product than having to pay the whole media conglomerate that will never be satisfied.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ambassadors<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"615\" height=\"416\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/04\/content-influencer-marketing.png\" alt=\"content influencer marketing\" class=\"wp-image-3915 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/04\/content-influencer-marketing.png 615w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/04\/content-influencer-marketing-300x203.png 300w\" data-sizes=\"auto, (max-width: 615px) 100vw, 615px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 615px; --smush-placeholder-aspect-ratio: 615\/416;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"615\" height=\"416\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/04\/content-influencer-marketing.png\" alt=\"content influencer marketing\" class=\"wp-image-3915\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/04\/content-influencer-marketing.png 615w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/04\/content-influencer-marketing-300x203.png 300w\" sizes=\"auto, (max-width: 615px) 100vw, 615px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>Another great way of making influencers invested in your product is to make them ambassadors of the game or, for example, some of the fractions in the game.<\/p>\n\n\n\n<p>That way, your personal PR company will be for their audience, talking up your product and constantly growing the hype for your business.<\/p>\n\n\n\n<p>Gamers love when their idol has backing from the companies, and they will be more than happy to check out the product if their favorite influencer is an ambassador for it.&nbsp;<\/p>\n\n\n\n<p>People are social creatures, and the engagement is enormous if they\u2019re in a group.&nbsp;<\/p>\n\n\n\n<p>So, if you work with influencers, try asking them if they would be interested in this partnership. It will probably cost a lot more than just getting coupon codes or something, but in the long run \u2013 you want someone hyping your product up from time to time. And creating a group of prominent influencer ambassadors for your game is interesting.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Micro-Influencers<\/h3>\n\n\n\n<p>Sometimes, it\u2019s not advised to go big and grand. It\u2019s best to go medium or even micro when it comes to other influencers. Brands found out that sometimes a way to success is by advertising their product through multiple channels and influencers on various platforms.&nbsp;<\/p>\n\n\n\n<p>It may not seem that great at first glance, but in the long run \u2013 it\u2019s beneficial to have this whispering campaign from multiple sources praising your product and engaging with it. Also, it may save you some money. Getting thousands of micro-influencers to talk about your product is sometimes a little cheaper than getting one big influencer that will ask for thousands of dollars for even mentioning your product.&nbsp;<\/p>\n\n\n\n<p>Additionally, it is not the view count that matters, it\u2019s engagement rate. Of course, you can buy dozens of views from India, but little to no one will buy your product. If you are an Instagram influencer who just posts some pictures of themselves at the beach without building a community, you will not be able to build a trust among your followers enough to market the product to them efficiently. That is why the engagement rate is much more important than simply how many people you can reach.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Gaming Influencer Marketing &#8211; Conclusion<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/04\/influencer-marketing-on-the-blackboard.png\" alt=\"influencer marketing on the blackboard\" class=\"wp-image-3916 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/04\/influencer-marketing-on-the-blackboard.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/04\/influencer-marketing-on-the-blackboard-300x200.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/04\/influencer-marketing-on-the-blackboard-768x512.png 768w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/683;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/04\/influencer-marketing-on-the-blackboard.png\" alt=\"influencer marketing on the blackboard\" class=\"wp-image-3916\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/04\/influencer-marketing-on-the-blackboard.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/04\/influencer-marketing-on-the-blackboard-300x200.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/04\/influencer-marketing-on-the-blackboard-768x512.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>As you can see, you can get many benefits from gaming influencer marketing. Plenty of people are using those strategies already, and it\u2019s a growing industry to get into.<\/p>\n\n\n\n<p>There are millions of gamers worldwide, and we can guarantee that most of them are watching some gaming influencers right now. It may be something different from what most PR\/Marketing agencies are used to. Still, you can&#8217;t go wrong with influencer marketing when it comes to direct marketing with so many possibilities.<\/p>\n\n\n\n<p>As you can see, the audience, demographics, and influencing quality are out there; you just have to make it your own.<\/p>\n\n\n\n<p>Thanks so much for checking out our article; we\u2019ll see you in the next one!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Influencers are one of the most popular ways to promote your brand. Their sales are off the roof, young people love them, and overall \u2013 they are a significant investment in the long run. But you have to watch out. There are many stories about influencers with paid subscribers, lots of shady activity, and just &#8230; <a title=\"Gaming Influencer Marketing &#8211; Everything You Need To Know\" class=\"read-more\" href=\"https:\/\/gamerseo.com\/blog\/gaming-influencer-marketing-everything-you-need-to-know\/\" aria-label=\"More on Gaming Influencer Marketing &#8211; Everything You Need To Know\">Read more<\/a><\/p>\n","protected":false},"author":7,"featured_media":3917,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-3906","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gaming Influencer Marketing - Everything You Need To Know<\/title>\n<meta name=\"description\" content=\"Check out our guide on everything there is to know about gaming influencer marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gamerseo.com\/blog\/gaming-influencer-marketing-everything-you-need-to-know\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gaming Influencer Marketing - Everything You Need To Know\" \/>\n<meta property=\"og:description\" content=\"Check out our guide on everything there is to know about gaming influencer marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gamerseo.com\/blog\/gaming-influencer-marketing-everything-you-need-to-know\/\" \/>\n<meta property=\"og:site_name\" content=\"GamerSEO - Video game marketing agency\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-10T09:05:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-14T14:30:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/04\/gaming-influencer-marketing-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Stanek Marek\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stanek Marek\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/gamerseo.com\/blog\/gaming-influencer-marketing-everything-you-need-to-know\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/gamerseo.com\/blog\/gaming-influencer-marketing-everything-you-need-to-know\/\"},\"author\":{\"name\":\"Stanek Marek\",\"@id\":\"https:\/\/gamerseo.com\/blog\/#\/schema\/person\/f0cb96c35d54cb06c617beaf4a479948\"},\"headline\":\"Gaming Influencer Marketing &#8211; 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