{"id":392,"date":"2021-05-07T16:12:17","date_gmt":"2021-05-07T16:12:17","guid":{"rendered":"https:\/\/gamerseo.com\/blog\/?p=392"},"modified":"2021-12-07T07:54:53","modified_gmt":"2021-12-07T07:54:53","slug":"types-of-search-intent-understand-the-needs-of-web-users","status":"publish","type":"post","link":"https:\/\/gamerseo.com\/blog\/types-of-search-intent-understand-the-needs-of-web-users\/","title":{"rendered":"Types of Search Intent: Understand the Needs of Web Users"},"content":{"rendered":"\n<p>On average, Google handles 3.8 million searches per minute. That\u2019s 5.6 billion searches per day.&nbsp;<\/p>\n\n\n\n<p>When we had searched for those numbers, Google provided us with about 205,000,000 results in 1.27 seconds. Some of them were highly informative, whereas others failed to give us what we wanted.<\/p>\n\n\n\n<p>Those that managed to satisfy our needs have guessed our <strong>search intent <\/strong>accurately<strong>. <\/strong>These were the pages with top positions in Google search results.<\/p>\n\n\n\n<p>Thus, the correlation is easily noticeable &#8211; the better you understand user\u2019s needs, the higher your position in Google.&nbsp;<\/p>\n\n\n\n<p>And that\u2019s what we\u2019d like to help you with today. In this article, we are covering the following topics:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/gamerseo.com\/blog\/types-of-search-intent-understand-the-needs-of-web-users\/#what-is\">What is search intent?<\/a><\/li><li><a href=\"https:\/\/gamerseo.com\/blog\/types-of-search-intent-understand-the-needs-of-web-users\/#what-are\">What are the types of search intent?<\/a><\/li><li><a href=\"https:\/\/gamerseo.com\/blog\/types-of-search-intent-understand-the-needs-of-web-users\/#how-to-optimize\">How to optimize for each search intent?<\/a><\/li><li><a href=\"https:\/\/gamerseo.com\/blog\/types-of-search-intent-understand-the-needs-of-web-users\/#seo-benefits\">SEO benefits of intent targeting<\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is\">What Is Search Intent?<\/h2>\n\n\n\n<p><strong>Search Intent<\/strong> is the reason or purpose for which users enter a given phrase or query in Google and search for specific data about it.<\/p>\n\n\n\n<p>Let\u2019s take a look at some examples:<\/p>\n\n\n\n<p><strong>\u2018What is digital marketing\u2019<\/strong> &#8211; users with such search queries want to find out what\u2019s digital marketing.<\/p>\n\n\n\n<p><strong>\u2018The best keyword research tools\u2019<\/strong><strong> <\/strong>&#8211; this query suggests that searchers already have a basic understanding of keyword research tools. Yet, they are looking for the best ones. Therefore, the intent is slightly different than in the example above.<\/p>\n\n\n\n<p><strong>\u2018Buy CS: GO keys\u2019<\/strong><strong> <\/strong><em>&#8211; <\/em>such a query informs that users want to perform an action. Thus, it signals the difference between this and previous queries.<\/p>\n\n\n\n<p><strong>Steelseries blog<\/strong><strong> <\/strong>&#8211; the goal of users typing in this query is to find a specific page. In this case, the user most likely wants to read Steelseries blog posts.<\/p>\n\n\n\n<p>Even though such examples are endless, 99% of them can be grouped into just four categories. These are called<strong> the types of search intent<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-are\">What Are the Types of Search Intent?<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"510\" height=\"425\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/types-of-search-intent.jpg\" alt=\"types of search intent by gamerseo\" class=\"wp-image-394 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/types-of-search-intent.jpg 510w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/types-of-search-intent-300x250.jpg 300w\" data-sizes=\"auto, (max-width: 510px) 100vw, 510px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 510px; --smush-placeholder-aspect-ratio: 510\/425;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"510\" height=\"425\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/types-of-search-intent.jpg\" alt=\"types of search intent by gamerseo\" class=\"wp-image-394\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/types-of-search-intent.jpg 510w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/types-of-search-intent-300x250.jpg 300w\" sizes=\"auto, (max-width: 510px) 100vw, 510px\" \/><\/noscript><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Informational Intent&nbsp;<\/h3>\n\n\n\n<p>The queries suggesting users want to learn something have <strong>informational intent. <\/strong>These may be, for example:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>How to fix a washing machine?<\/li><li>Recipe for pizza<\/li><li>What are backlinks?<\/li><\/ul>\n\n\n\n<p>Such search terms are the majority of queries performed on Google. And even though they don\u2019t aim at making a purchase directly &#8211; you can\u2019t afford to ignore them.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"699\" height=\"280\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/example-of-informational-intent.jpg\" alt=\"Intel page as an example from Google rankings on query \u2018how to choose a gaming monitor\u2019\" class=\"wp-image-395 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/example-of-informational-intent.jpg 699w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/example-of-informational-intent-300x120.jpg 300w\" data-sizes=\"auto, (max-width: 699px) 100vw, 699px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 699px; --smush-placeholder-aspect-ratio: 699\/280;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"699\" height=\"280\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/example-of-informational-intent.jpg\" alt=\"Intel page as an example from Google rankings on query \u2018how to choose a gaming monitor\u2019\" class=\"wp-image-395\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/example-of-informational-intent.jpg 699w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/example-of-informational-intent-300x120.jpg 300w\" sizes=\"auto, (max-width: 699px) 100vw, 699px\" \/><\/noscript><\/figure><\/div>\n\n\n\n<p>Intel creates educational content to cover informational searches such as \u2018<em>how to choose a gaming monitor<\/em>.\u2019&nbsp; While providing users with helpful information, Intel can subtly recommend its products.<\/p>\n\n\n\n<p>Therefore, consider queries with informational intent as the opportunity to make a good impression.&nbsp;<\/p>\n\n\n\n<p>Rome wasn\u2019t built in a day &#8211; people looking for information can convert in the future. At this point, focus your efforts on building your brand\u2019s authority and make visitors aware of your services.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Navigational Intent<\/h3>\n\n\n\n<p>These queries suggest that the user wants to land on a specific website. That being said, queries like <em>\u2018Google Search Console\u2019 or \u2018Google Analytics\u2019 <\/em>suggest that the user wants to use Google tools.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"713\" height=\"274\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/example-of-navigational-intent.jpg\" alt=\"SellersandFriends as a Google search result on query \u2018Buy OSRS gold SAF\u2019\" class=\"wp-image-396 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/example-of-navigational-intent.jpg 713w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/example-of-navigational-intent-300x115.jpg 300w\" data-sizes=\"auto, (max-width: 713px) 100vw, 713px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 713px; --smush-placeholder-aspect-ratio: 713\/274;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"713\" height=\"274\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/example-of-navigational-intent.jpg\" alt=\"SellersandFriends as a Google search result on query \u2018Buy OSRS gold SAF\u2019\" class=\"wp-image-396\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/example-of-navigational-intent.jpg 713w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/example-of-navigational-intent-300x115.jpg 300w\" sizes=\"auto, (max-width: 713px) 100vw, 713px\" \/><\/noscript><\/figure><\/div>\n\n\n\n<p>However, the query \u2018<em>Buy OSRS Gold Sellers And Friends\u2019 <\/em>also has a navigational intent. Even though a user undoubtedly wishes to make a purchase, they already have made a decision whose service to use. In this case, it\u2019s Sellers and Friends.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Transactional Intent<\/h3>\n\n\n\n<p>The queries with a transactional intent suggest that users are ready to take action in no time. This might relate to buying something, downloading a program, signing up for a webinar, etc. Results on such queries usually are accompanied by paid shopping ads, shopping results, and shopping carousels.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"623\" height=\"377\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/example-of-transactional-intent.jpg\" alt=\"query buy SteelSeries arctis 7 as an example of transactional intent\" class=\"wp-image-397 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/example-of-transactional-intent.jpg 623w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/example-of-transactional-intent-300x182.jpg 300w\" data-sizes=\"auto, (max-width: 623px) 100vw, 623px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 623px; --smush-placeholder-aspect-ratio: 623\/377;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"623\" height=\"377\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/example-of-transactional-intent.jpg\" alt=\"query buy SteelSeries arctis 7 as an example of transactional intent\" class=\"wp-image-397\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/example-of-transactional-intent.jpg 623w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/example-of-transactional-intent-300x182.jpg 300w\" sizes=\"auto, (max-width: 623px) 100vw, 623px\" \/><\/noscript><\/figure><\/div>\n\n\n\n<p>An example of a query with transactional intent would be \u2018<em>buy SteelSeries Arctis 7\u2019<\/em>. It shows that the author is ready to spend some sweet dollars on a specific product. However, in contrast to the example from the previous section, they haven\u2019t yet decided where to go.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Commercial Investigation<\/h3>\n\n\n\n<p>Users who are researching a particular product &#8211; looking for advice or suggestions &#8211; usually are on the stage of a commercial investigation. A certain product or service has sparked their interest, yet they still have certain doubts.&nbsp;<\/p>\n\n\n\n<p>Users at this stage may type in queries such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Apple Airpods Pro Review,<\/li><li>Best keyboards for gamers,<\/li><li>Top free backlink checker tools.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"612\" height=\"286\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/commercial-investigation-example.jpg\" alt=\"query \u2018razer naga vs. Logitech g600\u2019 as an example of commercial investigation\" class=\"wp-image-398 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/commercial-investigation-example.jpg 612w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/commercial-investigation-example-300x140.jpg 300w\" data-sizes=\"auto, (max-width: 612px) 100vw, 612px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 612px; --smush-placeholder-aspect-ratio: 612\/286;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"612\" height=\"286\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/commercial-investigation-example.jpg\" alt=\"query \u2018razer naga vs. Logitech g600\u2019 as an example of commercial investigation\" class=\"wp-image-398\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/commercial-investigation-example.jpg 612w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/commercial-investigation-example-300x140.jpg 300w\" sizes=\"auto, (max-width: 612px) 100vw, 612px\" \/><\/noscript><\/figure><\/div>\n\n\n\n<p>Users looking for the comparison of Razer Naga Trinity vs. Logitech G600 might be thinking about buying a gaming mouse soon. However, they are yet not sure which product\u2019s right for them.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Let\u2019s say that your content convincingly shows the advantage of one mouse over another.&nbsp; Then, the user might change the intent to transactional and purchase from your store.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to Identify Search Intent?<\/h2>\n\n\n\n<p>Imagine someone visits Google and types in seed keywords like &#8220;PS4 controller&#8221;. Can you guess what they are up to?<\/p>\n\n\n\n<p>That\u2019s a difficult question, as we can have multiple interpretations. In fact, the searcher may be looking for:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>the list of best PS4 controllers,<\/li><li>a store that sells PS4 controllers,<\/li><li>the price of PS4 controller,<\/li><li>the types of PS4 controllers.<\/li><\/ul>\n\n\n\n<p>And probably even more.<\/p>\n\n\n\n<p>It may be tricky to identify the search intent straight away. However, usually, it doesn\u2019t pose a problem for Google.&nbsp;<\/p>\n\n\n\n<p>Therefore, what helps guess the potential user intent is the search engine. When choosing the content type, head to Google and pay attention to the following stuff.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Analyze Search Intent Markers<\/h3>\n\n\n\n<p>Search intent markers are characteristic words for specific search intents. They surround the target keyword in the page titles in SERPs.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s take a look at the search term \u2018SEO strategy.\u2019<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"645\" height=\"635\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/SEO-Strategy-intent-markers.jpg\" alt=\"search results regarding query \u2018SEO strategy\u2019\" class=\"wp-image-399 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/SEO-Strategy-intent-markers.jpg 645w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/SEO-Strategy-intent-markers-300x295.jpg 300w\" data-sizes=\"auto, (max-width: 645px) 100vw, 645px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 645px; --smush-placeholder-aspect-ratio: 645\/635;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"645\" height=\"635\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/SEO-Strategy-intent-markers.jpg\" alt=\"search results regarding query \u2018SEO strategy\u2019\" class=\"wp-image-399\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/SEO-Strategy-intent-markers.jpg 645w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/SEO-Strategy-intent-markers-300x295.jpg 300w\" sizes=\"auto, (max-width: 645px) 100vw, 645px\" \/><\/noscript><\/figure><\/div>\n\n\n\n<p>As it turns out, users with such a query usually look for information on creating an <a href=\"https:\/\/gamerseo.com\/blog\/what-is-seo-strategy-and-how-to-create-a-good-one\/\">SEO strategy<\/a>.\u00a0 Therefore, SERPs suggest that your piece of content should focus on sharing knowledge rather than advertising your services.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Check People Also Ask and Relates Searches<\/h3>\n\n\n\n<p>Every search query is accompanied by a \u2018People also ask\u2019 box and a list of related searches at the bottom of the page.<\/p>\n\n\n\n<p>Suppose you are an online store owner with MMORPG goods, such as accounts, items, or other services. You want to rank for the keyword \u201cWoW classic warrior.\u201d<\/p>\n\n\n\n<p>Let\u2019s take a look at \u2018People also ask\u2019 and \u2018Related searches\u2019 regarding this keyword.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"610\" height=\"214\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/people-also-ask.png\" alt=\"people also ask concerning query \u2018wow classic warrior\u2019\" class=\"wp-image-400 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/people-also-ask.png 610w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/people-also-ask-300x105.png 300w\" data-sizes=\"auto, (max-width: 610px) 100vw, 610px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 610px; --smush-placeholder-aspect-ratio: 610\/214;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"610\" height=\"214\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/people-also-ask.png\" alt=\"people also ask concerning query \u2018wow classic warrior\u2019\" class=\"wp-image-400\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/people-also-ask.png 610w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/people-also-ask-300x105.png 300w\" sizes=\"auto, (max-width: 610px) 100vw, 610px\" \/><\/noscript><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"610\" height=\"221\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/people-also-ask-2.png\" alt=\"related searches concerning query \u2018wow classic warrior\u2019\" class=\"wp-image-401 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/people-also-ask-2.png 610w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/people-also-ask-2-300x109.png 300w\" data-sizes=\"auto, (max-width: 610px) 100vw, 610px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 610px; --smush-placeholder-aspect-ratio: 610\/221;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"610\" height=\"221\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/people-also-ask-2.png\" alt=\"related searches concerning query \u2018wow classic warrior\u2019\" class=\"wp-image-401\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/people-also-ask-2.png 610w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/people-also-ask-2-300x109.png 300w\" sizes=\"auto, (max-width: 610px) 100vw, 610px\" \/><\/noscript><\/figure><\/div>\n\n\n\n<p>As you can see, the results should effectively discourage you from optimizing your product pages for this keyword. In this case, you have two options:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>drop the idea, add some keyword modifiers and choose a more long-tail keyword instead,<\/li><li>create an informative blog post covering the query &#8211; it would bring traffic to your site and, with a bit of luck, could positively affect conversion rate.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Check Featured Snippets<\/h3>\n\n\n\n<p>Featured snippets are short snippets of text that contain quick answers to users\u2019 queries. They appear at the top of Google\u2019s search results.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"648\" height=\"369\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/brand-awareness-definition-as-example-of-featured-snippet.jpg\" alt=\"featured snippet on query \u2018brand awareness\u2019\" class=\"wp-image-402 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/brand-awareness-definition-as-example-of-featured-snippet.jpg 648w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/brand-awareness-definition-as-example-of-featured-snippet-300x171.jpg 300w\" data-sizes=\"auto, (max-width: 648px) 100vw, 648px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 648px; --smush-placeholder-aspect-ratio: 648\/369;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"648\" height=\"369\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/brand-awareness-definition-as-example-of-featured-snippet.jpg\" alt=\"featured snippet on query \u2018brand awareness\u2019\" class=\"wp-image-402\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/brand-awareness-definition-as-example-of-featured-snippet.jpg 648w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/brand-awareness-definition-as-example-of-featured-snippet-300x171.jpg 300w\" sizes=\"auto, (max-width: 648px) 100vw, 648px\" \/><\/noscript><\/figure><\/div>\n\n\n\n<p>Featured snippets can pop up as:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>a definition,<\/li><li>a table,<\/li><li>a list post,<\/li><li>a recipe.<\/li><\/ul>\n\n\n\n<p>Oftentimes, the query needs to be more long-tail for the featured snippets to pop up. Still, they may be treated as a confirmation of the search intent.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-optimize\">How to Optimize for Each Search Intent<\/h2>\n\n\n\n<p>We already know the types of search intent. However, for users to find our website, we need to know what steps to take during the optimization process.<\/p>\n\n\n\n<p>You should make sure that the landing page targets the search intent of your visitors. If people search for information, putting a product page in front of their eyes may scare them away.&nbsp; On the other hand, if they want to buy something, don\u2019t send them to sleep with long articles. Instead, lead them to your product pages.<\/p>\n\n\n\n<p>With that in mind, let&#8217;s see what content optimization and SEO tips can be launched to answer each type of search intent correctly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Optimizing for Informational Intent<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>You want to put the query in a place that\u2019s visible for readers. That way,&nbsp; users will easily see where they can find the essential information. In the majority, <strong>users don&#8217;t read. They scan the text.<\/strong> Therefore, make sure to place the question in the most strategic positions like headings, subheadings, title, and description.<\/li><li>When you answer the questions, insert the body copy containing the answer directly below the header.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"404\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/example-of-question-in-heading-and-straight-answer-below.jpg\" alt=\"fragment of guide \u2018how to create a blog\u2019 with arrows pointing at the heading and the beginning of the paragraph\" class=\"wp-image-403 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/example-of-question-in-heading-and-straight-answer-below.jpg 700w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/example-of-question-in-heading-and-straight-answer-below-300x173.jpg 300w\" data-sizes=\"auto, (max-width: 700px) 100vw, 700px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/404;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"404\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/example-of-question-in-heading-and-straight-answer-below.jpg\" alt=\"fragment of guide \u2018how to create a blog\u2019 with arrows pointing at the heading and the beginning of the paragraph\" class=\"wp-image-403\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/example-of-question-in-heading-and-straight-answer-below.jpg 700w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/example-of-question-in-heading-and-straight-answer-below-300x173.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/noscript><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Use statistics and specific examples if it\u2019s appropriate &#8211; according to SurveyMonkey, people are more likely to follow the content backed up by specific data.&nbsp;<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"817\" height=\"206\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/data-vs-writers-opinion.jpg\" alt=\"infographics telling that 82% of adults from the United States prefer data-based texts\" class=\"wp-image-404 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/data-vs-writers-opinion.jpg 817w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/data-vs-writers-opinion-300x76.jpg 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/data-vs-writers-opinion-768x194.jpg 768w\" data-sizes=\"auto, (max-width: 817px) 100vw, 817px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 817px; --smush-placeholder-aspect-ratio: 817\/206;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"817\" height=\"206\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/data-vs-writers-opinion.jpg\" alt=\"infographics telling that 82% of adults from the United States prefer data-based texts\" class=\"wp-image-404\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/data-vs-writers-opinion.jpg 817w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/data-vs-writers-opinion-300x76.jpg 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/data-vs-writers-opinion-768x194.jpg 768w\" sizes=\"auto, (max-width: 817px) 100vw, 817px\" \/><\/noscript><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>As informative content usually has a longer form, make sure <a href=\"https:\/\/gamerseo.com\/blog\/mobile-website-optimization-7-best-tips-youll-find-today\/\">the page is scannable and mobile-friendly<\/a>.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">&nbsp;Optimizing for Transactional Intent<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Transactional searches should usually take a person to your product or registration page.<\/li><li>Therefore, optimizing your product pages for more commercial-driven keywords should be your go-to. If you sell CS: GO keys, you could optimize a product page for the keyword \u2018buy CS: GO keys.\u2019&nbsp;<\/li><li>Make sure the product name and description are clearly stated in the title and elsewhere on the page.<br><br><\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"644\" height=\"242\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/secretlab-omega-example-of-product-name-in-title.jpg\" alt=\" Secretlab omega as an example of the eye-catching title of the product page \" class=\"wp-image-405 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/secretlab-omega-example-of-product-name-in-title.jpg 644w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/secretlab-omega-example-of-product-name-in-title-300x113.jpg 300w\" data-sizes=\"auto, (max-width: 644px) 100vw, 644px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 644px; --smush-placeholder-aspect-ratio: 644\/242;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"644\" height=\"242\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/secretlab-omega-example-of-product-name-in-title.jpg\" alt=\" Secretlab omega as an example of the eye-catching title of the product page \" class=\"wp-image-405\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/secretlab-omega-example-of-product-name-in-title.jpg 644w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/secretlab-omega-example-of-product-name-in-title-300x113.jpg 300w\" sizes=\"auto, (max-width: 644px) 100vw, 644px\" \/><\/noscript><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>You don\u2019t want your product pages to contain unnecessary information. Focus on the following:<ul><li><strong>Call-to-Action<\/strong> &#8211; make it clear and obvious. What is more, CTA should be the first thing that grabs the user&#8217;s attention. The good idea is to mark the \u2018buy now\u2019 or \u2018add to cart\u2019 button with eye-catching colors.<\/li><\/ul><\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"179\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/example-of-CTA.jpg\" alt=\"example of how CTA should like on product page  - the button add to cart marked on red\" class=\"wp-image-406 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/example-of-CTA.jpg 500w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/example-of-CTA-300x107.jpg 300w\" data-sizes=\"auto, (max-width: 500px) 100vw, 500px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/179;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"179\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/example-of-CTA.jpg\" alt=\"example of how CTA should like on product page  - the button add to cart marked on red\" class=\"wp-image-406\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/example-of-CTA.jpg 500w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/example-of-CTA-300x107.jpg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/noscript><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Clear design<\/strong> &#8211; potential customers make their opinion about a website quickly. One of the factors that influence the first impression is visual design. That\u2019s why your page should have limited wording and no distractions but contain tempting visuals (not only images but also videos).<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"532\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/example-of-visuals-in-product-page.jpg\" alt=\"Secretlab gaming chair with marked images and video\" class=\"wp-image-407 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/example-of-visuals-in-product-page.jpg 450w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/example-of-visuals-in-product-page-254x300.jpg 254w\" data-sizes=\"auto, (max-width: 450px) 100vw, 450px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 450px; --smush-placeholder-aspect-ratio: 450\/532;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"532\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/example-of-visuals-in-product-page.jpg\" alt=\"Secretlab gaming chair with marked images and video\" class=\"wp-image-407\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/example-of-visuals-in-product-page.jpg 450w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/example-of-visuals-in-product-page-254x300.jpg 254w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><\/noscript><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong><a href=\"https:\/\/gamerseo.com\/blog\/how-to-write-good-product-description-11-little-known-tips\/\">Product descriptions<\/a> <\/strong>should be specific and scannable. A good idea is to point out the product features in bullet points and mark the most appealing words in bold.\u00a0\u00a0<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"559\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/aoc-c2g1-specs-1024x559.jpg\" alt=\"part of AOC C24g1 amazon product description\" class=\"wp-image-408 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/aoc-c2g1-specs-1024x559.jpg 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/aoc-c2g1-specs-300x164.jpg 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/aoc-c2g1-specs-768x419.jpg 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/aoc-c2g1-specs.jpg 1196w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/559;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"559\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/aoc-c2g1-specs-1024x559.jpg\" alt=\"part of AOC C24g1 amazon product description\" class=\"wp-image-408\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/aoc-c2g1-specs-1024x559.jpg 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/aoc-c2g1-specs-300x164.jpg 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/aoc-c2g1-specs-768x419.jpg 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/aoc-c2g1-specs.jpg 1196w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Show verified user reviews &#8211; genuine user reviews on a website <a href=\"https:\/\/gamerseo.com\/blog\/how-to-build-trust-in-business-7-game-changing-tips-for-your-company\/\">help to build trust in your company<\/a> and your products. Consequently, customers are more likely to make a purchase.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"843\" height=\"279\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/secretlab-omega-200-customer-reviews.jpg\" alt=\"Secretlab omega 2020 reviews pointing out it\u2019s been graded 9331 times\" class=\"wp-image-409 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/secretlab-omega-200-customer-reviews.jpg 843w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/secretlab-omega-200-customer-reviews-300x99.jpg 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/secretlab-omega-200-customer-reviews-768x254.jpg 768w\" data-sizes=\"auto, (max-width: 843px) 100vw, 843px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 843px; --smush-placeholder-aspect-ratio: 843\/279;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"843\" height=\"279\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/secretlab-omega-200-customer-reviews.jpg\" alt=\"Secretlab omega 2020 reviews pointing out it\u2019s been graded 9331 times\" class=\"wp-image-409\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/secretlab-omega-200-customer-reviews.jpg 843w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/secretlab-omega-200-customer-reviews-300x99.jpg 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/secretlab-omega-200-customer-reviews-768x254.jpg 768w\" sizes=\"auto, (max-width: 843px) 100vw, 843px\" \/><\/noscript><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Optimizing for Commercial Intent<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>In commercial intent, the most important thing is to understand what kind of text a particular user needs. It can be a review, comparison of services, list of the best products of a particular category, etc.<\/li><li>Therefore, you need to carefully examine what\u2019s surrounding target keywords regarding the search query. The commercial intent usually includes words such as: \u2018best,\u2019 \u2018top,\u2019 \u2018review,\u2019 \u2018vs.,\u2019 \u2018comparison,\u2019 \u2018list,\u2019 \u2018cost,\u2019 etc. Make sure to include them in the page title and\/or headings.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"412\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/examples-of-commercial-keywords-in-search-engine-results.jpg\" alt=\"a lot of phrases from search results that signal commercial  intent \" class=\"wp-image-410 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/examples-of-commercial-keywords-in-search-engine-results.jpg 750w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/examples-of-commercial-keywords-in-search-engine-results-300x165.jpg 300w\" data-sizes=\"auto, (max-width: 750px) 100vw, 750px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 750px; --smush-placeholder-aspect-ratio: 750\/412;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"412\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/examples-of-commercial-keywords-in-search-engine-results.jpg\" alt=\"a lot of phrases from search results that signal commercial  intent \" class=\"wp-image-410\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/examples-of-commercial-keywords-in-search-engine-results.jpg 750w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/examples-of-commercial-keywords-in-search-engine-results-300x165.jpg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/noscript><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>The good idea is to show the advantages of your services over the competition. However, pointing out the benefits should be specific and clear, but not intrusive. It may be done by, for example, <a href=\"https:\/\/gamerseo.com\/blog\/how-to-write-a-case-study-lets-provide-trustworthiness-and-results\/\">presenting the history of a case study<\/a> of your current or previous clients.<\/li><li>Users with commercial intent have doubts regarding the purchase. Thus, your main task is to subtly encourage them to take the next step into the funnel. To do that, you may offer a smaller transaction with a lower commitment. It may be leaving an email address for a newsletter or downloading free versions of your product.\u00a0<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Optimizing for Navigational Intent<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>When optimizing for navigational intent,&nbsp; make sure you have fixed your homepage and the landing pages of your products and services.<\/li><li>Note that each page should contain your product or brand names in strategic places, such as the page title, subheadings, URLs, and meta descriptions.<\/li><li>Include detailed information about your company, services, and field of expertise.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"567\" height=\"213\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/Roccat-page-as-example-of-navigational-intent.jpg\" alt=\"Roccat website in search results with underlined word Roccat in the title, URL, and meta description\" class=\"wp-image-411 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/Roccat-page-as-example-of-navigational-intent.jpg 567w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/Roccat-page-as-example-of-navigational-intent-300x113.jpg 300w\" data-sizes=\"auto, (max-width: 567px) 100vw, 567px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 567px; --smush-placeholder-aspect-ratio: 567\/213;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"567\" height=\"213\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/Roccat-page-as-example-of-navigational-intent.jpg\" alt=\"Roccat website in search results with underlined word Roccat in the title, URL, and meta description\" class=\"wp-image-411\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/Roccat-page-as-example-of-navigational-intent.jpg 567w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/Roccat-page-as-example-of-navigational-intent-300x113.jpg 300w\" sizes=\"auto, (max-width: 567px) 100vw, 567px\" \/><\/noscript><\/figure><\/div>\n\n\n\n<p>Roccat has included their brand name in the URL, page name, and meta description, being aware of navigational intent.&nbsp;<\/p>\n\n\n\n<p>Their landing page contains further information about their field of expertise, again emphasizing the brand name.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"434\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/Roccat-keywords-on-landing-page.jpg\" alt=\"Roccat landing page with underlined word Roccat\" class=\"wp-image-412 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/Roccat-keywords-on-landing-page.jpg 750w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/Roccat-keywords-on-landing-page-300x174.jpg 300w\" data-sizes=\"auto, (max-width: 750px) 100vw, 750px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 750px; --smush-placeholder-aspect-ratio: 750\/434;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"434\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/Roccat-keywords-on-landing-page.jpg\" alt=\"Roccat landing page with underlined word Roccat\" class=\"wp-image-412\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/Roccat-keywords-on-landing-page.jpg 750w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/Roccat-keywords-on-landing-page-300x174.jpg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/noscript><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"seo-benefits\">SEO Benefits of Intent Targeting<\/h2>\n\n\n\n<p>Intent targeting is not only about users. Give visitors what they expect to receive, and it will reflect in the <a href=\"https:\/\/gamerseo.com\/blog\/how-to-measure-seo-success-is-your-seo-done-right\/\">success of your SEO<\/a>. Here\u2019s a list of benefits that you might obtain.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Higher Conversion Rates and Revenue&nbsp;<\/h3>\n\n\n\n<p>\u00a0If your product pages are optimized for transactional intent, they will attract users at the last stage of the <a href=\"https:\/\/gamerseo.com\/blog\/what-is-a-sales-funnel-and-how-does-it-work\/\">sales funnel<\/a>.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Better User Experience<\/h3>\n\n\n\n<p>When users don\u2019t have to dig through your website looking for this specific piece of content, their satisfaction increases, and as we know &#8211; this is what Google puts first.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Position of Brand Authority&nbsp;<\/h3>\n\n\n\n<p>You want your website content to be relevant and match users\u2019 needs. In turn, Google will boost your position in SERPs,&nbsp; which builds your brand as an industry authority.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Lower Bounce Rate and More Organic Traffic&nbsp;<\/h3>\n\n\n\n<p>Website visitors look for the content that you\u2019ve got. That translates into more <a href=\"https:\/\/gamerseo.com\/blog\/how-to-get-quality-traffic-to-your-website-20-effective-ways\/\">relevant and qualified traffic to your website<\/a>.\u00a0\u00a0<\/p>\n\n\n\n<p>It\u2019s simple &#8211; when everyone is landing on the pages of their choice, there\u2019s no reason to part ways with your website. If users like what they see, bounce rates and pogo-sticking decrease.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Targeting Multiple Stages of the Marketing Funnel&nbsp;<\/h3>\n\n\n\n<p>With intent targeting, you are reaching customers at every stage of the marketing funnel. What\u2019s more, well-designed content may convince them to take the next step, which can result in new leads for your business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">More Answer Boxes<\/h3>\n\n\n\n<p>If your content is selected for Google\u2019s featured snippets, it allows your pages to rank in position 0 above the first search result.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Wider Audience Reach<\/h3>\n\n\n\n<p>Google is smart enough to see various queries as having the same topic and intent. That means your intent-optimized page will be listed for other similar queries as well.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Search Intent Types &#8211; the Conclusion<\/h2>\n\n\n\n<p>There are four main types of search intent:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Informational intent<\/li><li>Navigational intent<\/li><li>Transactional intent<\/li><li>Commercial investigation<\/li><\/ul>\n\n\n\n<p>Each of them poses slightly different challenges for website optimization. Yet, working on them should be included in your content marketing strategy. If you don\u2019t optimize for search intent, you fail to give users what they expect. And that usually leads to a drastic fall in your ranking chances.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">FAQ<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">What Is Keyword Intent?<\/h3>\n\n\n\n<p>The concept of keyword intent reveals the user&#8217;s purpose for the search. It informs what action the user will most likely take while searching for a particular term.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Why Is Search Intent Important?<\/h3>\n\n\n\n<p>Optimizing for different types of search intents is of high importance because it helps understand user needs and delivers them what they want to get. If the website fails to satisfy users\u2019 needs, its ranking goes down.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to Determine Search Intent in Search Results?<\/h3>\n\n\n\n<p>To determine the intent behind the user\u2019s query, have a look at:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Intent markers in the titles (terms like \u2018buy,\u2019 \u2018how to,\u2019 \u2018review,\u2019 etc),<\/li><li>\u2018People also ask,\u2019 and \u2018Related searches,\u2019<\/li><li>The content of top10 websites in SERP (what the competitors write about),<\/li><li>Featured snippets and knowledge panels.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">What\u2019s the Biggest Search Engine Apart From Google?<\/h3>\n\n\n\n<p>Speaking about Internet browsers, the biggest search engine apart from Google is Bing. In China, it\u2019s Baidu, and in Russia, it\u2019s Yandex.&nbsp;<\/p>\n\n\n\n<p>However, the biggest search engines overall are Google, Youtube, and Amazon.<\/p>\n\n\n\n<p>Copyright 2021. All Rights Reserved.<\/p>\n\n\n\n<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What Is Keyword Intent?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The concept of keyword intent reveals the user's purpose for the search. It informs what action the user will most likely take while searching for a particular term. \"}},{\"@type\":\"Question\",\"name\":\"Why Is Search Intent Important?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Optimizing for different types of search intents is of high importance because it helps understand user needs and delivers them what they want to get. 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In China, it\u2019s Baidu, and in Russia, it\u2019s Yandex.&nbsp;<\/p>\\n<p>However, the biggest search engines overall are Google, Youtube, and Amazon.<\/p>\"}}]}<\/script>\n","protected":false},"excerpt":{"rendered":"<p>On average, Google handles 3.8 million searches per minute. That\u2019s 5.6 billion searches per day.&nbsp; When we had searched for those numbers, Google provided us with about 205,000,000 results in 1.27 seconds. Some of them were highly informative, whereas others failed to give us what we wanted. Those that managed to satisfy our needs have &#8230; <a title=\"Types of Search Intent: Understand the Needs of Web Users\" class=\"read-more\" href=\"https:\/\/gamerseo.com\/blog\/types-of-search-intent-understand-the-needs-of-web-users\/\" aria-label=\"More on Types of Search Intent: Understand the Needs of Web Users\">Read more<\/a><\/p>\n","protected":false},"author":7,"featured_media":413,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-392","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Types of Search Intent: Understand the Needs of Web Users<\/title>\n<meta name=\"description\" content=\"Check out the GamerSEO guide and learn the types of search intent, how to optimize for each intent type, and what SEO benefits you can get from it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gamerseo.com\/blog\/types-of-search-intent-understand-the-needs-of-web-users\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Types of Search Intent: Understand the Needs of Web Users\" \/>\n<meta property=\"og:description\" content=\"Check out the GamerSEO guide and learn the types of search intent, how to optimize for each intent type, and what SEO benefits you can get from it.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gamerseo.com\/blog\/types-of-search-intent-understand-the-needs-of-web-users\/\" \/>\n<meta property=\"og:site_name\" content=\"GamerSEO - 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