{"id":466,"date":"2024-01-21T09:02:00","date_gmt":"2024-01-21T09:02:00","guid":{"rendered":"https:\/\/gamerseo.com\/blog\/?p=466"},"modified":"2024-02-19T19:32:09","modified_gmt":"2024-02-19T19:32:09","slug":"sponsored-content-vs-native-advertising-big-differences-great-results","status":"publish","type":"post","link":"https:\/\/gamerseo.com\/blog\/sponsored-content-vs-native-advertising-big-differences-great-results\/","title":{"rendered":"Sponsored Content vs Native Advertising &#8211; Big Differences, Great Results"},"content":{"rendered":"\n<p>If your ad placement strategy <strong>fails to create engagement<\/strong>, then your business will be long forgotten in a sea full of other alternatives.<\/p>\n\n\n\n<p>We all want our website to have visibility, but the digital marketing world is now more competitive than ever before.<\/p>\n\n\n\n<p>Consumers are constantly bombarded with ads by businesses. Naturally, we all want to create<strong> an effective strategy so our product or service reaches its target audience<\/strong> as well as possible.<\/p>\n\n\n\n<p>But with so many options in the market, it\u2019s easy for consumers to lose interest while surfing the Internet or browsing their social media.<\/p>\n\n\n\n<p><strong>This creates the need to go one step further<\/strong>. Therefore, the implementation of sponsored content and native advertising could be the right solution for you.<\/p>\n\n\n\n<p>In this post, we will show you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What\u2019s sponsored content and its benefits;<\/li>\n\n\n\n<li>What\u2019s native advertising, and why should you implement it;<\/li>\n\n\n\n<li>Native advertising vs. sponsored content: which one is better for your business<\/li>\n\n\n\n<li>Sponsored content and native advertising practical examples<\/li>\n<\/ul>\n\n\n\n<p>READ ALSO: <a href=\"https:\/\/gamerseo.com\/blog\/why-invest-in-content-marketing-8-data-supported-reasons\/\" target=\"_blank\" rel=\"noreferrer noopener\">Why Invest In Content Marketing: 8 Data-Supported Reasons<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Let\u2019s Learn What Native Advertising Is<\/h2>\n\n\n\n<p>Imagine that you are browsing through your social media as you constantly do.<\/p>\n\n\n\n<p>At this point, advertising content is something people are used to experiencing on a daily basis.<\/p>\n\n\n\n<p>But then you see something on your feed that catches your attention. <strong>It is not a traditional ad<\/strong>; it is more like knowing what products you are interested in.<\/p>\n\n\n\n<p>After all,<strong> you were just yesterday looking for PlayStation 5 prices<\/strong> on different shopping websites.<\/p>\n\n\n\n<p>How convenient is it that the product or service you want is shown to you in your timeline?<\/p>\n\n\n\n<p>It\u2019s almost<strong> like the ad belongs <\/strong><strong><em>natively<\/em><\/strong><strong> to the website<\/strong> like it was intended to be there.<\/p>\n\n\n\n<p><strong>Is this magic? <\/strong>Is it your phone or your PC reading your mind?&nbsp;<\/p>\n\n\n\n<p>Marketers\u2019 dream is to read the mind of their audience, but (so far) this is impossible to achieve (so far).&nbsp;<\/p>\n\n\n\n<p>This, basically, is the concept of native advertising:<strong> sponsored content disguised as organic content.<\/strong> Native ads are just one of the many content formats that we can find in the world of content marketing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Branded Content That Blends Perfectly on a Website<\/h3>\n\n\n\n<p>The main goal of native advertising is to catch potential consumers\u2019 attention by <strong>covering a topic of their interest<\/strong>.<\/p>\n\n\n\n<p>Native ads usually look like a piece of content that perfectly belongs to the current site.<\/p>\n\n\n\n<p>Basically, the content distribution is performed to match<strong> the website\u2019s quality, function, and form.<\/strong><\/p>\n\n\n\n<p>Take a look at the following image:&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"231\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/02\/native-ad-vs.-traditional-website-ad.png\" alt=\"native ad vs. traditional website ad\" class=\"wp-image-6834 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/02\/native-ad-vs.-traditional-website-ad.png 500w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/02\/native-ad-vs.-traditional-website-ad-300x139.png 300w\" data-sizes=\"auto, (max-width: 500px) 100vw, 500px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/231;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"231\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/02\/native-ad-vs.-traditional-website-ad.png\" alt=\"native ad vs. traditional website ad\" class=\"wp-image-6834\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/02\/native-ad-vs.-traditional-website-ad.png 500w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/02\/native-ad-vs.-traditional-website-ad-300x139.png 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>If you log into websites that display ads like the first one, you\u2019ll probably think of getting ad blockers as soon as possible.&nbsp;<\/p>\n\n\n\n<p><strong>It\u2019s intrusive, it\u2019s invasive, it\u2019s annoying.<\/strong> This is the most significant difference between native advertising and trash content.<\/p>\n\n\n\n<p>Don\u2019t let brands fool you &#8211; <strong>they are still paying for having their piece of content sponsored.&nbsp;<\/strong><\/p>\n\n\n\n<p>You are part of their audience, and they want to reach you. Companies want to make native ads look like it\u2019s part of a website&#8217;s editorial content.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Benefits of Using Native Advertising in Your Marketing Strategy<\/h2>\n\n\n\n<p>Let\u2019s say that you are surfing through websites or <a href=\"https:\/\/gamerseo.com\/blog\/social-networking-for-gamers-level-up-your-marketing-game\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">social networks<\/a>, and then you find a really interesting post. It turns out that piece of content was actually<strong> part of a content marketing strategy to make you buy some product.<\/strong><\/p>\n\n\n\n<p>You identified it, and you are not being fooled &#8211; you understand that\u2019s just brand journalism trying to sell you something.&nbsp;<\/p>\n\n\n\n<p>Either way, <strong>you still found the content interesting, which leads you to interact with it. <\/strong>Would you have done the same if it was a piece of paid media that doesn\u2019t mean something relevant to you? We bet you wouldn\u2019t.<\/p>\n\n\n\n<p>That\u2019s why native advertising brings so many benefits for the brands: <strong>it\u2019s targeted so well to a specific audience that it actually works.<\/strong><\/p>\n\n\n\n<p>You can see in this infographic the effectiveness of native advertising:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/02\/infographic-showing-the-benefits-of-native-ads-and-how-do-they-work-1024x576.png\" alt=\"infographic showing the benefits of native ads and how do they work\" class=\"wp-image-6835 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/02\/infographic-showing-the-benefits-of-native-ads-and-how-do-they-work-1024x576.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/02\/infographic-showing-the-benefits-of-native-ads-and-how-do-they-work-300x169.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/02\/infographic-showing-the-benefits-of-native-ads-and-how-do-they-work-768x432.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/02\/infographic-showing-the-benefits-of-native-ads-and-how-do-they-work-1536x864.png 1536w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/02\/infographic-showing-the-benefits-of-native-ads-and-how-do-they-work.png 1600w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/576;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/02\/infographic-showing-the-benefits-of-native-ads-and-how-do-they-work-1024x576.png\" alt=\"infographic showing the benefits of native ads and how do they work\" class=\"wp-image-6835\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/02\/infographic-showing-the-benefits-of-native-ads-and-how-do-they-work-1024x576.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/02\/infographic-showing-the-benefits-of-native-ads-and-how-do-they-work-300x169.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/02\/infographic-showing-the-benefits-of-native-ads-and-how-do-they-work-768x432.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/02\/infographic-showing-the-benefits-of-native-ads-and-how-do-they-work-1536x864.png 1536w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/02\/infographic-showing-the-benefits-of-native-ads-and-how-do-they-work.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Examples of Native Advertising<\/h2>\n\n\n\n<p>Paid search ads that we look at first on our search results are among the most common ways of native content. We can see paid search ads whenever we use Google, so at this point, it is normal for most of us.<\/p>\n\n\n\n<p>Have you ever looked for specific products on Amazon or eBay and, all of a sudden, you see other search results related to your query? <strong>Promoted listings<\/strong> are also a common form of native ads.<\/p>\n\n\n\n<p>The same happens with<strong> recommendation widgets, social media ads, recommended content, and promoted products<\/strong> on E-commerce websites.&nbsp;<\/p>\n\n\n\n<p>Recommendation widgets are often provided by third-party companies such as Taboola, based in New York, or Outbrain.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Native Ads in the Gaming Industry<\/h3>\n\n\n\n<p>There\u2019s a significant advantage in the gaming industry when it comes to using native advertising.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/02\/Runescape-FB-content.-Native-advertising-example-576x1024.png\" alt=\"Runescape FB content. Native advertising example\" class=\"wp-image-6836 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/02\/Runescape-FB-content.-Native-advertising-example-576x1024.png 576w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/02\/Runescape-FB-content.-Native-advertising-example-169x300.png 169w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/02\/Runescape-FB-content.-Native-advertising-example-768x1365.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/02\/Runescape-FB-content.-Native-advertising-example-864x1536.png 864w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/02\/Runescape-FB-content.-Native-advertising-example.png 900w\" data-sizes=\"auto, (max-width: 576px) 100vw, 576px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 576px; --smush-placeholder-aspect-ratio: 576\/1024;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/02\/Runescape-FB-content.-Native-advertising-example-576x1024.png\" alt=\"Runescape FB content. Native advertising example\" class=\"wp-image-6836\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/02\/Runescape-FB-content.-Native-advertising-example-576x1024.png 576w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/02\/Runescape-FB-content.-Native-advertising-example-169x300.png 169w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/02\/Runescape-FB-content.-Native-advertising-example-768x1365.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/02\/Runescape-FB-content.-Native-advertising-example-864x1536.png 864w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/02\/Runescape-FB-content.-Native-advertising-example.png 900w\" sizes=\"auto, (max-width: 576px) 100vw, 576px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>Here we can see how Jagex, the developers of <a href=\"https:\/\/oldschool.runescape.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Old School RuneScape<\/a>, implement a native ad in social media.<\/p>\n\n\n\n<p>If a user has shown interest in PC gaming, there\u2019s a chance that this ad shows to them when<strong> scrolling down their feed.&nbsp;<\/strong><\/p>\n\n\n\n<p>The purpose of this type of ad is to take their audience<strong> directly to their game<\/strong>, which can be done with just a click.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sponsored Content &#8211; What is It?<\/h2>\n\n\n\n<p>Even though some marketers might think that paid content and native advertising are synonymous, you must know that they are not the same.<\/p>\n\n\n\n<p>We understand that native advertising has the purpose of using the<strong> distribution channels <\/strong>available to sell a product or service, right?<\/p>\n\n\n\n<p>Well,<strong> sponsored content is created to be useful, valuable, and original.<\/strong> We can safely say that paid content is like a media placement.&nbsp;<\/p>\n\n\n\n<p>Even though these definitions are very similar, sponsored content is a type of native advertising, but <strong>not every native advertising is sponsored content.&nbsp;<\/strong><\/p>\n\n\n\n<p>These two advertising techniques are often used in the content marketing world. Nonetheless, the main difference between native advertising and paid content is the fact that the second one is actually<strong> a sponsored partnership<\/strong> between two companies looking to build brand awareness.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Advertising That You Would Actually Be Glad to Read<\/h3>\n\n\n\n<p>Most times, sponsored content is presented as a piece of branded content created by a publisher for media sites. This can be either video content made by an influencer or any other form of paid media aiming to have a long-term impact on the audience.<\/p>\n\n\n\n<p>Take a close look at the following screenshot:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"781\" height=\"298\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/02\/Paid-post-example-from-Hot-Wheels.png\" alt=\"Paid post example from Hot Wheels\" class=\"wp-image-6837 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/02\/Paid-post-example-from-Hot-Wheels.png 781w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/02\/Paid-post-example-from-Hot-Wheels-300x114.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/02\/Paid-post-example-from-Hot-Wheels-768x293.png 768w\" data-sizes=\"auto, (max-width: 781px) 100vw, 781px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 781px; --smush-placeholder-aspect-ratio: 781\/298;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"781\" height=\"298\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/02\/Paid-post-example-from-Hot-Wheels.png\" alt=\"Paid post example from Hot Wheels\" class=\"wp-image-6837\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/02\/Paid-post-example-from-Hot-Wheels.png 781w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/02\/Paid-post-example-from-Hot-Wheels-300x114.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/02\/Paid-post-example-from-Hot-Wheels-768x293.png 768w\" sizes=\"auto, (max-width: 781px) 100vw, 781px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>If you have kids, you know how vital playtime is to them. You love your children, and, naturally, you would like to know the mind-blowing benefits of playtime.<\/p>\n\n\n\n<p>So you see this article on a news website. These are exciting things to you, but, as you can see, <strong>there\u2019s a company promoting this article: Hot Wheels.<\/strong><\/p>\n\n\n\n<p>Does that mean that the website is going to turn into E-commerce sites? Will the ad be intrusive and annoying?<\/p>\n\n\n\n<p>No. It will be useful. <strong>If it\u2019s about a topic relevant to you, you\u2019ll enjoy it for sure.&nbsp;<\/strong><\/p>\n\n\n\n<p>Yes, a publisher is promoting their product, but they are still telling a story. This is the key to this type of paid content:<strong> it\u2019s engaging, educating, entertaining.&nbsp;<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Benefits of Using Sponsored Content<\/h2>\n\n\n\n<p>At this point, the benefits for a company of implementing this type of content are pretty straightforward.<\/p>\n\n\n\n<p>If your article or piece of media is good enough,<strong> consumers will experience enjoyment when reading or watching your branded content.<\/strong><\/p>\n\n\n\n<p>Building positive feelings about your brand to<strong> achieve conversion and loyalty is crucial.<\/strong><\/p>\n\n\n\n<p>Having helpful information is not only good for you. It&#8217;s also an excellent way to <strong>create a long-term relationship where your services or products have an authentic voice<\/strong> in the field.<\/p>\n\n\n\n<p>But this doesn&#8217;t stop here. Content marketing is an art, and just like every form of art, it&#8217;s necessary to appeal to the audience.<\/p>\n\n\n\n<p>This infographic perfectly shows why a brand can get benefits from sponsored content.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/02\/effectiveness-of-sponsored-content-for-your-business-1024x576.png\" alt=\"effectiveness of sponsored content for your business\" class=\"wp-image-6838 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/02\/effectiveness-of-sponsored-content-for-your-business-1024x576.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/02\/effectiveness-of-sponsored-content-for-your-business-300x169.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/02\/effectiveness-of-sponsored-content-for-your-business-768x432.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/02\/effectiveness-of-sponsored-content-for-your-business-1536x864.png 1536w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/02\/effectiveness-of-sponsored-content-for-your-business.png 1600w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/576;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/02\/effectiveness-of-sponsored-content-for-your-business-1024x576.png\" alt=\"effectiveness of sponsored content for your business\" class=\"wp-image-6838\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/02\/effectiveness-of-sponsored-content-for-your-business-1024x576.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/02\/effectiveness-of-sponsored-content-for-your-business-300x169.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/02\/effectiveness-of-sponsored-content-for-your-business-768x432.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/02\/effectiveness-of-sponsored-content-for-your-business-1536x864.png 1536w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/02\/effectiveness-of-sponsored-content-for-your-business.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Examples of Sponsored Content<\/h2>\n\n\n\n<p>Making a blog post on news websites or media sites is a wonderful way to catch a reader&#8217;s attention.<\/p>\n\n\n\n<p>At this point, we know that<strong> writing valuable articles is a fantastic way to perform a good content strategy<\/strong> for your business.<\/p>\n\n\n\n<p>READ ALSO: <a href=\"https:\/\/gamerseo.com\/blog\/how-to-find-a-good-copywriter-get-the-best-content-for-your-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to find a good copywriter? Get the best content for your business<\/a><\/p>\n\n\n\n<p>Sponsored content offers<strong> a comparative approach to an audience that is tired of seeing the same traditional ads over and over again<\/strong>.<\/p>\n\n\n\n<p>You can also get your brand in front of the right people by creating videos. Be careful &#8211; there&#8217;s a difference between videos with a commercial purpose and paid content media.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sponsored Content is Growing a Lot Inside the Gaming Industry<\/h3>\n\n\n\n<p>Over the course of 2020, <a href=\"https:\/\/www.tubefilter.com\/2020\/12\/17\/gaming-2-million-sponsored-posts-400000-creators\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">the gaming industry generated over 2 million sponsored posts<\/a>. This number tells us something: sponsored content really works for your content\u00a0 marketing strategy.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"742\" height=\"366\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/02\/how-to-subspace-in-improving-engagement-in-multiplayer-games-heading.png\" alt=\"how to subspace in improving engagement in multiplayer games heading\" class=\"wp-image-6839 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/02\/how-to-subspace-in-improving-engagement-in-multiplayer-games-heading.png 742w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/02\/how-to-subspace-in-improving-engagement-in-multiplayer-games-heading-300x148.png 300w\" data-sizes=\"auto, (max-width: 742px) 100vw, 742px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 742px; --smush-placeholder-aspect-ratio: 742\/366;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"742\" height=\"366\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/02\/how-to-subspace-in-improving-engagement-in-multiplayer-games-heading.png\" alt=\"how to subspace in improving engagement in multiplayer games heading\" class=\"wp-image-6839\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/02\/how-to-subspace-in-improving-engagement-in-multiplayer-games-heading.png 742w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/02\/how-to-subspace-in-improving-engagement-in-multiplayer-games-heading-300x148.png 300w\" sizes=\"auto, (max-width: 742px) 100vw, 742px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>In this screenshot, we can see a sponsored article created by Subspace.<\/p>\n\n\n\n<p>It\u2019s <strong>clearly identified as branded content, <\/strong>so there\u2019s no confusion among the readers.<\/p>\n\n\n\n<p>Either way, the article\u2019s topic goes along with the website\u2019s niche, meaning that it can be helpful for the audience.<\/p>\n\n\n\n<p>Even though a third-party brand creates this content, <strong>it still follows the guidelines of the place where it\u2019s posted.<\/strong><\/p>\n\n\n\n<p>It\u2019s interesting, helpful, and <strong>it blends perfectly to catch a user&#8217;s attention.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Native Advertising vs Sponsored Content: Which is the Right One for You?<\/h2>\n\n\n\n<p>The answer to this question is subjective. Some factors determine what\u2019s best for your business, such as <a href=\"https:\/\/gamerseo.com\/services\/competition-analysis\" target=\"_blank\" rel=\"noreferrer noopener\">competition analysis<\/a> and knowing your goals.<\/p>\n\n\n\n<p>Do you want to <strong>reach the right audience<\/strong> and <strong>persuade them<\/strong> to buy your product? Go for native advertising.<\/p>\n\n\n\n<p>Are you looking to<strong> create fidelity and relevance <\/strong>by offering quality, useful content? Go for sponsored content.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/02\/GamerSEO-services-for-sponsored-content-or-native-advertising-1024x576.png\" alt=\"GamerSEO services for sponsored content or native advertising\" class=\"wp-image-6840 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/02\/GamerSEO-services-for-sponsored-content-or-native-advertising-1024x576.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/02\/GamerSEO-services-for-sponsored-content-or-native-advertising-300x169.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/02\/GamerSEO-services-for-sponsored-content-or-native-advertising-768x432.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/02\/GamerSEO-services-for-sponsored-content-or-native-advertising-1536x864.png 1536w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/02\/GamerSEO-services-for-sponsored-content-or-native-advertising.png 1600w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/576;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/02\/GamerSEO-services-for-sponsored-content-or-native-advertising-1024x576.png\" alt=\"GamerSEO services for sponsored content or native advertising\" class=\"wp-image-6840\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/02\/GamerSEO-services-for-sponsored-content-or-native-advertising-1024x576.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/02\/GamerSEO-services-for-sponsored-content-or-native-advertising-300x169.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/02\/GamerSEO-services-for-sponsored-content-or-native-advertising-768x432.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/02\/GamerSEO-services-for-sponsored-content-or-native-advertising-1536x864.png 1536w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/02\/GamerSEO-services-for-sponsored-content-or-native-advertising.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n\n\n\n<p>Fortunately, <strong>we are here to help you out<\/strong>. We have a team of highly specialized professionals ready to guide you through your new content marketing strategy. Fill out our <a href=\"https:\/\/gamerseo.com\/#contact\" target=\"_blank\" rel=\"noreferrer noopener\">contact form<\/a>, and we will contact you ASAP to discuss the details.<\/p>\n\n\n\n<p>Finally, here you can see the pros and cons of Sponsored Content and Native Advertising.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td colspan=\"2\"><strong>Native Advertising<\/strong><\/td><\/tr><tr><td>Pros<\/td><td>Cons<\/td><\/tr><tr><td>They are great for catching your audience&#8217;s attention<br>Native ads provide higher credibility.<br>You will get the most relevant audience to achieve your goals.<br>More engagement, better performance<\/td><td>It takes time to produce effective native ads.<br>Measuring ROI on native ads can be troublesome.<br>It&#8217;s challenging to make a final choice with so many platform options.<\/td><\/tr><tr><td colspan=\"2\"><strong>Sponsored Content<\/strong><\/td><\/tr><tr><td>Pros<\/td><td>Cons<\/td><\/tr><tr><td>Sponsored Content receive higher engagement rates<br>Customers trust sponsored content more than other types of ads.<br>Sponsored content leads to conversion.<\/td><td>Creating sponsored content is a long and expensive process.<br>Most times, <a href=\"https:\/\/searchengineland.com\/google-news-keep-sponsored-out-153352\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google doesn&#8217;t like<\/a> sponsored content.<br>If you don&#8217;t create a good piece of sponsored content, it can be deceiving for users.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">FAQ<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Is Native Advertising the Same as Sponsored Content?<\/h3>\n\n\n\n<p>Sponsored content is just one type of native ad. Both of them have differences when it comes to executing the strategy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Is Sponsored Content Effective?<\/h3>\n\n\n\n<p>Sponsored ads are a great way to create engagement and loyalty with your brand. It certainly is effective.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Do You Have to Disclose Sponsored Content?<\/h3>\n\n\n\n<p>Yes, it&#8217;s necessary to disclose the partnership whenever a brand plans to work with sponsored content to endorse a product.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Is Native Advertising Controversial?<\/h3>\n\n\n\n<p>It might be for some, but the truth is that it is less invasive than most forms of traditional ads.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Can You Make Money With Native Ads?<\/h3>\n\n\n\n<p>If you manage to reach your target audience, the results will come. It&#8217;s a matter of knowing how to proceed with your ads.<\/p>\n\n\n\n<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Is Native Advertising the same as Sponsored Content?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Sponsored content is just one type of native ad. Both of them have differences when it comes to executing the strategy.\"}},{\"@type\":\"Question\",\"name\":\"Is Sponsored Content Effective?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Sponsored ads are a great way to create engagement and loyalty with your brand. It certainly is effective.\"}},{\"@type\":\"Question\",\"name\":\"Do you Have to Disclose Sponsored Content?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes, whenever a brand plans to work with sponsored content to endorse a product, it's necessary to disclose the partnership.\"}},{\"@type\":\"Question\",\"name\":\"Is Native Advertising Controversial?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"It might be for some, but the truth is that it is less invasive than most forms of traditional ads.\"}},{\"@type\":\"Question\",\"name\":\"Can you Make Money with Native Ads?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"If you manage to reach your target audience, the results will come. It's a matter of knowing how to proceed with your ads.\"}}]}<\/script>\n","protected":false},"excerpt":{"rendered":"<p>If your ad placement strategy fails to create engagement, then your business will be long forgotten in a sea full of other alternatives. We all want our website to have visibility, but the digital marketing world is now more competitive than ever before. Consumers are constantly bombarded with ads by businesses. Naturally, we all want &#8230; <a title=\"Sponsored Content vs Native Advertising &#8211; Big Differences, Great Results\" class=\"read-more\" href=\"https:\/\/gamerseo.com\/blog\/sponsored-content-vs-native-advertising-big-differences-great-results\/\" aria-label=\"More on Sponsored Content vs Native Advertising &#8211; Big Differences, Great Results\">Read more<\/a><\/p>\n","protected":false},"author":9,"featured_media":1770,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-466","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sponsored Content vs Native Advertising - Big Differences, Great Results - GamerSEO<\/title>\n<meta name=\"description\" content=\"Do you want to get your audience&#039;s attention? Knowing the differences between sponsored content vs. native advertising will be the key to achieve your goals.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gamerseo.com\/blog\/sponsored-content-vs-native-advertising-big-differences-great-results\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sponsored Content vs Native Advertising - Big Differences, Great Results - GamerSEO\" \/>\n<meta property=\"og:description\" content=\"Do you want to get your audience&#039;s attention? Knowing the differences between sponsored content vs. native advertising will be the key to achieve your goals.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gamerseo.com\/blog\/sponsored-content-vs-native-advertising-big-differences-great-results\/\" \/>\n<meta property=\"og:site_name\" content=\"GamerSEO - Video game marketing agency\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-21T09:02:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-19T19:32:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/cover-img.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fernando Vallone\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fernando Vallone\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/gamerseo.com\/blog\/sponsored-content-vs-native-advertising-big-differences-great-results\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/gamerseo.com\/blog\/sponsored-content-vs-native-advertising-big-differences-great-results\/\"},\"author\":{\"name\":\"Fernando Vallone\",\"@id\":\"https:\/\/gamerseo.com\/blog\/#\/schema\/person\/a56c73e4250f871c3a65c209e6ca6ca6\"},\"headline\":\"Sponsored Content vs Native Advertising &#8211; Big Differences, Great Results\",\"datePublished\":\"2024-01-21T09:02:00+00:00\",\"dateModified\":\"2024-02-19T19:32:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/gamerseo.com\/blog\/sponsored-content-vs-native-advertising-big-differences-great-results\/\"},\"wordCount\":1946,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/gamerseo.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/gamerseo.com\/blog\/sponsored-content-vs-native-advertising-big-differences-great-results\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/cover-img.jpg\",\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/gamerseo.com\/blog\/sponsored-content-vs-native-advertising-big-differences-great-results\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/gamerseo.com\/blog\/sponsored-content-vs-native-advertising-big-differences-great-results\/\",\"url\":\"https:\/\/gamerseo.com\/blog\/sponsored-content-vs-native-advertising-big-differences-great-results\/\",\"name\":\"Sponsored Content vs Native Advertising - Big Differences, Great Results - GamerSEO\",\"isPartOf\":{\"@id\":\"https:\/\/gamerseo.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/gamerseo.com\/blog\/sponsored-content-vs-native-advertising-big-differences-great-results\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/gamerseo.com\/blog\/sponsored-content-vs-native-advertising-big-differences-great-results\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/cover-img.jpg\",\"datePublished\":\"2024-01-21T09:02:00+00:00\",\"dateModified\":\"2024-02-19T19:32:09+00:00\",\"description\":\"Do you want to get your audience's attention? 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