{"id":5129,"date":"2023-11-15T11:00:03","date_gmt":"2023-11-15T11:00:03","guid":{"rendered":"https:\/\/gamerseo.com\/blog\/?p=5129"},"modified":"2023-12-13T10:31:35","modified_gmt":"2023-12-13T10:31:35","slug":"how-to-create-and-set-up-profitable-facebook-video-ads","status":"publish","type":"post","link":"https:\/\/gamerseo.com\/blog\/how-to-create-and-set-up-profitable-facebook-video-ads\/","title":{"rendered":"How to Create and Set Up Profitable Facebook Video Ads"},"content":{"rendered":"\n<p>Facebook advertising has shown to be one of the most effective ways of promoting your business, and its paid ad campaign platform has all the tools you need for perfect results. Creating Facebook ads is not limited to text or images. The platform allows the ads manager to create numerous digital assets, including videos.<\/p>\n\n\n\n<p>Animated assets, like slideshow ads and videos, tend to achieve a higher Facebook ad performance and more effectively reach the target audience. The best part is that using these ad formats drastically increases audience engagement, helping to generate more profit and increase brand awareness.<\/p>\n\n\n\n<p>If you want to know how to profit from your Facebook videos ads, this article is perfect for you. We will show you everything you need to make your Facebook page more than a simple social media account.<\/p>\n\n\n\n<p>Make sure to take a look at all steps and process carefully. This way, you ensure the best results from your Facebook business page and avoid any problems with your campaigns.<\/p>\n\n\n\n<div class=\"wp-block-ht-block-toc  is-style-outline htoc htoc--position-wide toc-list-style-plain\" data-htoc-state=\"expanded\"><span class=\"htoc__title\"><span class=\"ht_toc_title\">Table of Contents<\/span><span class=\"htoc__toggle\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\"><g fill=\"#444\"><path d=\"M15 7H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1z\"><\/path><path d=\"M15 1H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1zM15 13H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1z\"><\/path><\/g><\/svg><\/span><\/span><div class=\"htoc__itemswrap\"><ul class=\"ht_toc_list\"><li class=\"\"><a href=\"#htoc-what-is-facebook-ads\">What Is Facebook Ads<\/a><\/li><li class=\"\"><a href=\"#htoc-why-creating-videos\">Why Creating Videos<\/a><\/li><li class=\"\"><a href=\"#htoc-why-running-facebook-ads\">Why Running Facebook Ads<\/a><\/li><li class=\"\"><a href=\"#htoc-what-are-facebook-placements\">What Are Facebook Placements<\/a><\/li><li class=\"\"><a href=\"#htoc-how-to-create-video-ad-campaigns-to-make-your-business-profit\">How to Create Video Ad Campaigns to Make Your Business Profit<\/a><\/li><li class=\"\"><a href=\"#htoc-tips-for-generating-better-ads-and-profit\">Tips for Generating Better Ads and Profit<\/a><\/li><li class=\"\"><a href=\"#htoc-why-hiring-a-professional-agency-is-recommended\">Why Hiring a Professional Agency Is Recommended<\/a><\/li><li class=\"\"><a href=\"#htoc-conclusion-on-how-to-create-and-set-up-profitable-facebook-video-ads\">Conclusion on How to Create and Set Up Profitable Facebook Video Ads<\/a><\/li><\/ul><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-what-is-facebook-ads\">What Is Facebook Ads<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/screenshot-from-Facebook-Business-showing-the-different-tabs-from-the-platform-1024x576.png\" alt=\"screenshot from Facebook Business showing the different tabs from the platform\" class=\"wp-image-5130 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/screenshot-from-Facebook-Business-showing-the-different-tabs-from-the-platform-1024x576.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/screenshot-from-Facebook-Business-showing-the-different-tabs-from-the-platform-300x169.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/screenshot-from-Facebook-Business-showing-the-different-tabs-from-the-platform-768x432.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/screenshot-from-Facebook-Business-showing-the-different-tabs-from-the-platform-1536x864.png 1536w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/screenshot-from-Facebook-Business-showing-the-different-tabs-from-the-platform.png 1600w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/576;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/screenshot-from-Facebook-Business-showing-the-different-tabs-from-the-platform-1024x576.png\" alt=\"screenshot from Facebook Business showing the different tabs from the platform\" class=\"wp-image-5130\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/screenshot-from-Facebook-Business-showing-the-different-tabs-from-the-platform-1024x576.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/screenshot-from-Facebook-Business-showing-the-different-tabs-from-the-platform-300x169.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/screenshot-from-Facebook-Business-showing-the-different-tabs-from-the-platform-768x432.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/screenshot-from-Facebook-Business-showing-the-different-tabs-from-the-platform-1536x864.png 1536w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/screenshot-from-Facebook-Business-showing-the-different-tabs-from-the-platform.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>Facebook Ads is Meta\u2019s platform dedicated to creating paid advertisements inside the main platforms of the company. This means that a Facebook ad campaign is not necessarily attached only to Facebook itself but can also be uploaded to Instagram.<\/p>\n\n\n\n<p>It is one of the biggest platforms for this kind of marketing and has numerous tools that allow managers to create Facebook ads however they want. It is a powerful platform that can be a game-changer for any company looking to shine among the competition.<\/p>\n\n\n\n<p>The platform also counts on a variety of formats to attend to the different needs the Facebook ads manager might have. Whether you want to run a Facebook campaign containing images, GIFs, or videos, the platform allows you to upload various formats to ensure you reach your campaign objective.<\/p>\n\n\n\n<p>It is proven that the platform can drastically improve the numbers regarding your business results, from impressions to sales volume. There are several benefits to creating marketing actions in the platform, and each goal requires a different strategy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-why-creating-videos\">Why Creating Videos<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"420\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-showing-a-smartphone-displaying-Facebook-pages-with-multiple-video-ads.png\" alt=\"image showing a smartphone displaying Facebook pages with multiple video ads\" class=\"wp-image-5131 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-showing-a-smartphone-displaying-Facebook-pages-with-multiple-video-ads.png 700w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-showing-a-smartphone-displaying-Facebook-pages-with-multiple-video-ads-300x180.png 300w\" data-sizes=\"auto, (max-width: 700px) 100vw, 700px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/420;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"420\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-showing-a-smartphone-displaying-Facebook-pages-with-multiple-video-ads.png\" alt=\"image showing a smartphone displaying Facebook pages with multiple video ads\" class=\"wp-image-5131\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-showing-a-smartphone-displaying-Facebook-pages-with-multiple-video-ads.png 700w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-showing-a-smartphone-displaying-Facebook-pages-with-multiple-video-ads-300x180.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>We know that nowadays, there is an infinity of different ad formats you can choose to create a marketing campaign, whether digitally or physically. However, video is still one of the best options for almost every kind of company. To start, video is still one of the most engaging media types on every social media platform, especially Facebook.<\/p>\n\n\n\n<p>Generating impressions, clicks, and other types of engagement is much easier. If you want people to stop every time they see an ad, this is the best way to do it.<\/p>\n\n\n\n<p>Videos are usually more attractive than static pictures or a simple promoted blog post with ad copy. The more interactive the media is, the higher the chances of your campaign&#8217;s success.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-why-running-facebook-ads\">Why Running Facebook Ads<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-of-a-person-holding-a-smartphone-with-the-Facebook-app-open-1024x683.png\" alt=\"image of a person holding a smartphone with the Facebook app open\" class=\"wp-image-5132 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-of-a-person-holding-a-smartphone-with-the-Facebook-app-open-1024x683.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-of-a-person-holding-a-smartphone-with-the-Facebook-app-open-300x200.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-of-a-person-holding-a-smartphone-with-the-Facebook-app-open-768x512.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-of-a-person-holding-a-smartphone-with-the-Facebook-app-open.png 1200w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/683;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-of-a-person-holding-a-smartphone-with-the-Facebook-app-open-1024x683.png\" alt=\"image of a person holding a smartphone with the Facebook app open\" class=\"wp-image-5132\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-of-a-person-holding-a-smartphone-with-the-Facebook-app-open-1024x683.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-of-a-person-holding-a-smartphone-with-the-Facebook-app-open-300x200.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-of-a-person-holding-a-smartphone-with-the-Facebook-app-open-768x512.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-of-a-person-holding-a-smartphone-with-the-Facebook-app-open.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>There are several reasons why Facebook is one of the best places for running paid ads, especially videos. It is not the only option for this task, but it is surely one of the best ones, with years of experience and an enormous market to explore.<\/p>\n\n\n\n<p>Here are some of the main reasons why this platform can grant your company an enormous advantage when advertising:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-best-visual-integration\">Best Visual Integration<\/h3>\n\n\n\n<p>Meta\u2019s platforms are famous for having a high volume of visual content. Whether exploring Facebook or Instagram, we see much more visual content than just pure text.&nbsp;<\/p>\n\n\n\n<p>Thanks to this, when you post a picture or video, it looks like part of the posts you see daily. On the other hand, when displaying images on platforms like the Google Search Engine, your images are highlighted among the texts and are evidently a paid promotion.<\/p>\n\n\n\n<p>When using Facebook, it gets much more natural when you see a paid video while scrolling through dozens of others, making everything more organic and increasing the chances of someone clicking on it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-number-of-users\">Number of Users<\/h3>\n\n\n\n<p>Facebook is still the most popular social media platform globally, with over a billion active users. If there is a place where your videos can be seen by an enormous number of people, this place is Facebook.<\/p>\n\n\n\n<p>You can easily target specific audiences based on your own criteria to make results even more positive when trying to reach your target persona. It is an excellent platform for visibility, thanks to the many users using the platform and seeing your content daily.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-variety-of-tools\">Variety of Tools<\/h3>\n\n\n\n<p>Along with the numerous formats available on the platform, Meta also offers a variety of tools to help marketers make their content look precisely the way they want it. From dashboards containing results information to tools dedicated to optimizing your performance, several solutions make the process easier and more optimized.<\/p>\n\n\n\n<p>The paid advertising platform has existed for more than ten years, and over time, Meta has implemented numerous tools, and this will continue. The more time passes, the larger the number of features at your disposal to optimize your ads and help you generate efficient results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-bigger-roi\">Bigger ROI<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"609\" height=\"314\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/graphi-statics-showing-how-much-does-a-click-cost-on-each-social-network.png\" alt=\"graphic statics showing how much does a click cost on each social network\" class=\"wp-image-5133 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/graphi-statics-showing-how-much-does-a-click-cost-on-each-social-network.png 609w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/graphi-statics-showing-how-much-does-a-click-cost-on-each-social-network-300x155.png 300w\" data-sizes=\"auto, (max-width: 609px) 100vw, 609px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 609px; --smush-placeholder-aspect-ratio: 609\/314;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"609\" height=\"314\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/graphi-statics-showing-how-much-does-a-click-cost-on-each-social-network.png\" alt=\"graphic statics showing how much does a click cost on each social network\" class=\"wp-image-5133\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/graphi-statics-showing-how-much-does-a-click-cost-on-each-social-network.png 609w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/graphi-statics-showing-how-much-does-a-click-cost-on-each-social-network-300x155.png 300w\" sizes=\"auto, (max-width: 609px) 100vw, 609px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>Another great advantage of using Facebook Ads for running your video campaign is its incredible return on investment. Facebook has one of the biggest ROIs compared to other paid advertising platforms, including Google.<\/p>\n\n\n\n<p>Whether when running photo ads or any other kind of marketing action, if you have the same ad running on Google and Facebook, Meta\u2019s platform will probably provide a bigger ROI. This happens mainly because running ads on Facebook is cheaper and requires a smaller campaign budget overall, so it is easier to profit, generating more ROI.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-multiple-social-media-platforms\">Multiple Social Media Platforms<\/h3>\n\n\n\n<p>One of the best parts of using Facebook Ads is that you\u2019re not restricted only to Facebook itself. Meta\u2019s paid ad solution allows you to create an ad account for any platform supported by the group, including Messenger ads, Instagram ads, and many others.<\/p>\n\n\n\n<p>This variety makes it much easier to find where your audience is and how to make your ads reach them. You can also integrate your ads in multiple platforms simultaneously so both Instagram and Facebook users see the same ad placements.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-what-are-facebook-placements\">What Are Facebook Placements<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"662\" height=\"1024\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/screenshot-from-Facebook-ad-creation-tab-662x1024.png\" alt=\"screenshot from Facebook ad creation tab\" class=\"wp-image-5134 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/screenshot-from-Facebook-ad-creation-tab-662x1024.png 662w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/screenshot-from-Facebook-ad-creation-tab-194x300.png 194w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/screenshot-from-Facebook-ad-creation-tab-768x1187.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/screenshot-from-Facebook-ad-creation-tab-994x1536.png 994w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/screenshot-from-Facebook-ad-creation-tab.png 1035w\" data-sizes=\"auto, (max-width: 662px) 100vw, 662px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 662px; --smush-placeholder-aspect-ratio: 662\/1024;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"662\" height=\"1024\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/screenshot-from-Facebook-ad-creation-tab-662x1024.png\" alt=\"screenshot from Facebook ad creation tab\" class=\"wp-image-5134\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/screenshot-from-Facebook-ad-creation-tab-662x1024.png 662w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/screenshot-from-Facebook-ad-creation-tab-194x300.png 194w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/screenshot-from-Facebook-ad-creation-tab-768x1187.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/screenshot-from-Facebook-ad-creation-tab-994x1536.png 994w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/screenshot-from-Facebook-ad-creation-tab.png 1035w\" sizes=\"auto, (max-width: 662px) 100vw, 662px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>As mentioned earlier, Facebook Ads counts with multiple platforms where you can create your ad set. Placements refer to the apps and areas where you want your future campaigns to appear. This option can either be automatically chosen by Meta based on your ad objective and the ad format you choose, but it can also be manually decided.<\/p>\n\n\n\n<p>The main platforms supported by Meta are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Facebook &#8211; News Feed, Instant Articles, Marketplace, Stories, Stream Videos, and Right Column<\/li>\n\n\n\n<li>Instagram &#8211; Feed and Stories<\/li>\n\n\n\n<li>Messenger &#8211; Sponsored Messages and Home Screen<\/li>\n\n\n\n<li>Audience Network &#8211; Rewarded Videos, Banner Ads, Native Ads, Stream Videos<\/li>\n<\/ul>\n\n\n\n<p>It is essential to consider the options and think about where you want your Facebook video ad to appear before creating it. All aspects of your strategy must be aligned with your main goal for it to work.<\/p>\n\n\n\n<p>We highly recommend using the automatic placement if you don\u2019t have experience with the ads platform. Through Meta\u2019s algorithms, it will decide the best places your ads can be displayed based on factors such as your objective and the budget you have available.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-how-to-create-video-ad-campaigns-to-make-your-business-profit\">How to Create Video Ad Campaigns to Make Your Business Profit<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/illustration-of-a-laptop-displaying-a-social-media-ad-along-with-the-text-facebook-video-ads.png\" alt=\"illustration of a laptop displaying a social media ad along with the text facebook video ads\" class=\"wp-image-5135 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/illustration-of-a-laptop-displaying-a-social-media-ad-along-with-the-text-facebook-video-ads.png 800w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/illustration-of-a-laptop-displaying-a-social-media-ad-along-with-the-text-facebook-video-ads-300x169.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/illustration-of-a-laptop-displaying-a-social-media-ad-along-with-the-text-facebook-video-ads-768x432.png 768w\" data-sizes=\"auto, (max-width: 800px) 100vw, 800px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/450;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/illustration-of-a-laptop-displaying-a-social-media-ad-along-with-the-text-facebook-video-ads.png\" alt=\"illustration of a laptop displaying a social media ad along with the text facebook video ads\" class=\"wp-image-5135\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/illustration-of-a-laptop-displaying-a-social-media-ad-along-with-the-text-facebook-video-ads.png 800w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/illustration-of-a-laptop-displaying-a-social-media-ad-along-with-the-text-facebook-video-ads-300x169.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/illustration-of-a-laptop-displaying-a-social-media-ad-along-with-the-text-facebook-video-ads-768x432.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>Now it\u2019s time to see the steps to create the perfect campaign featuring paid video advertisement. Make sure to follow carefully every time to ensure optimized results and good profit at the end of your efforts.<\/p>\n\n\n\n<p>Here is how to create the perfect ad creative video for your marketing actions:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-choose-your-objective\">Choose Your Objective<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"467\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/screenshot-from-the-objective-options-available-ad-Facebook-Ads-1024x467.png\" alt=\"screenshot from the objective options available ad Facebook Ads\" class=\"wp-image-5136 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/screenshot-from-the-objective-options-available-ad-Facebook-Ads-1024x467.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/screenshot-from-the-objective-options-available-ad-Facebook-Ads-300x137.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/screenshot-from-the-objective-options-available-ad-Facebook-Ads-768x350.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/screenshot-from-the-objective-options-available-ad-Facebook-Ads-1536x701.png 1536w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/screenshot-from-the-objective-options-available-ad-Facebook-Ads.png 1600w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/467;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"467\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/screenshot-from-the-objective-options-available-ad-Facebook-Ads-1024x467.png\" alt=\"screenshot from the objective options available ad Facebook Ads\" class=\"wp-image-5136\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/screenshot-from-the-objective-options-available-ad-Facebook-Ads-1024x467.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/screenshot-from-the-objective-options-available-ad-Facebook-Ads-300x137.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/screenshot-from-the-objective-options-available-ad-Facebook-Ads-768x350.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/screenshot-from-the-objective-options-available-ad-Facebook-Ads-1536x701.png 1536w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/screenshot-from-the-objective-options-available-ad-Facebook-Ads.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>The first option that will appear once you log into your Facebook Ads Manager account is to choose what your objective with the campaign is. Whether you want to increase your company\u2019s sales, website traffic engagement, app downloads, or anything else, Facebook has numerous options to attend to your needs in the best way possible.<\/p>\n\n\n\n<p>Remember that this objective should be decided before anything else in the planning phase. How your video will be created and where it will be displayed should only be determined after knowing what your main goal is. Choosing exactly what the objective is on Facebook is important because if you select the automatic feature of the platform, it will set up your campaign based on this decision.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-filter-your-target-audience\">Filter Your Target Audience<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"695\" height=\"1024\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-showing-the-audience-filtering-tool-from-Facebook-Ads-695x1024.png\" alt=\"image showing the audience filtering tool from Facebook Ads\" class=\"wp-image-5137 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-showing-the-audience-filtering-tool-from-Facebook-Ads-695x1024.png 695w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-showing-the-audience-filtering-tool-from-Facebook-Ads-204x300.png 204w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-showing-the-audience-filtering-tool-from-Facebook-Ads-768x1132.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-showing-the-audience-filtering-tool-from-Facebook-Ads.png 996w\" data-sizes=\"auto, (max-width: 695px) 100vw, 695px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 695px; --smush-placeholder-aspect-ratio: 695\/1024;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"695\" height=\"1024\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-showing-the-audience-filtering-tool-from-Facebook-Ads-695x1024.png\" alt=\"image showing the audience filtering tool from Facebook Ads\" class=\"wp-image-5137\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-showing-the-audience-filtering-tool-from-Facebook-Ads-695x1024.png 695w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-showing-the-audience-filtering-tool-from-Facebook-Ads-204x300.png 204w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-showing-the-audience-filtering-tool-from-Facebook-Ads-768x1132.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-showing-the-audience-filtering-tool-from-Facebook-Ads.png 996w\" sizes=\"auto, (max-width: 695px) 100vw, 695px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>At this point of the campaign creation, you should have well-structured audience research to know your customers and their behavior. The next step is to share these pieces of information with Meta for better filtering of who should be exposed to your Facebook advertising.<\/p>\n\n\n\n<p>This filter can be done through different methods, including gender, age, language, location, and other options. The more filtered it gets, the higher the chances of turning an impression into a purchase of your product or service.<\/p>\n\n\n\n<p>On the other hand, if you want to generate as many impressions as possible and gather new leads, it might be a good strategy to remove most of the filters. It will not be as effective for getting conversions, but depending on your strategy, it can be the answer to achieving your goals.<\/p>\n\n\n\n<p>Most of the options are related to demographics, but there are also settings about the behavior of the users and what they search for when using the social media platform.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-choose-the-type-of-video-you-ll-run\">Choose the Type of Video You\u2019ll Run<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"657\" height=\"360\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-of-a-person-holding-a-cellphone-and-scrolling-through-Facebooks-news-feed.png\" alt=\"image of a person holding a cellphone and scrolling through Facebook's news feed\" class=\"wp-image-5138 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-of-a-person-holding-a-cellphone-and-scrolling-through-Facebooks-news-feed.png 657w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-of-a-person-holding-a-cellphone-and-scrolling-through-Facebooks-news-feed-300x164.png 300w\" data-sizes=\"auto, (max-width: 657px) 100vw, 657px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 657px; --smush-placeholder-aspect-ratio: 657\/360;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"657\" height=\"360\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-of-a-person-holding-a-cellphone-and-scrolling-through-Facebooks-news-feed.png\" alt=\"image of a person holding a cellphone and scrolling through Facebook's news feed\" class=\"wp-image-5138\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-of-a-person-holding-a-cellphone-and-scrolling-through-Facebooks-news-feed.png 657w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-of-a-person-holding-a-cellphone-and-scrolling-through-Facebooks-news-feed-300x164.png 300w\" sizes=\"auto, (max-width: 657px) 100vw, 657px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>When creating video ads on the Facebook Ads Manager, you\u2019ll find two main options to do it: standard video or slideshow. The recommendation will depend on what you\u2019re advertising, but standard videos tend to be way more attractive and generate more engagement than just slideshows.<\/p>\n\n\n\n<p>After choosing the format, you\u2019ll need to select its details. Facebook will always recommend which settings to use, but you have total control over them and can make a video completely different from the recommended ones. But this usually leads to poor interaction and bad results.<\/p>\n\n\n\n<p>The main settings you\u2019ll have to choose are:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"htoc-length\">Length<\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"360\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/illustration-of-a-hand-holding-a-smartphone-while-watching-a-video.png\" alt=\"illustration of a hand holding a smartphone while watching a video\" class=\"wp-image-5139 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/illustration-of-a-hand-holding-a-smartphone-while-watching-a-video.png 770w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/illustration-of-a-hand-holding-a-smartphone-while-watching-a-video-300x140.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/illustration-of-a-hand-holding-a-smartphone-while-watching-a-video-768x359.png 768w\" data-sizes=\"auto, (max-width: 770px) 100vw, 770px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 770px; --smush-placeholder-aspect-ratio: 770\/360;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"360\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/illustration-of-a-hand-holding-a-smartphone-while-watching-a-video.png\" alt=\"illustration of a hand holding a smartphone while watching a video\" class=\"wp-image-5139\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/illustration-of-a-hand-holding-a-smartphone-while-watching-a-video.png 770w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/illustration-of-a-hand-holding-a-smartphone-while-watching-a-video-300x140.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/illustration-of-a-hand-holding-a-smartphone-while-watching-a-video-768x359.png 768w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>The first item you\u2019ll have to choose is the length of your video. Facebook video ads allow you to create digital assets that go from 10 seconds up to four hours. According to the platform, it is always recommended to keep your ads short and at a maximum of 15 seconds. When featuring a video this short, the message needs to be well-planned to ensure you communicate everything essential and don\u2019t forget important details.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"htoc-aspect-ratio\">Aspect Ratio<\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-showing-the-most-common-aspect-ratios-used-1024x576.png\" alt=\"image showing the most common aspect ratios used\" class=\"wp-image-5140 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-showing-the-most-common-aspect-ratios-used-1024x576.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-showing-the-most-common-aspect-ratios-used-300x169.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-showing-the-most-common-aspect-ratios-used-768x432.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-showing-the-most-common-aspect-ratios-used-1536x864.png 1536w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-showing-the-most-common-aspect-ratios-used.png 1600w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/576;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-showing-the-most-common-aspect-ratios-used-1024x576.png\" alt=\"image showing the most common aspect ratios used\" class=\"wp-image-5140\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-showing-the-most-common-aspect-ratios-used-1024x576.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-showing-the-most-common-aspect-ratios-used-300x169.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-showing-the-most-common-aspect-ratios-used-768x432.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-showing-the-most-common-aspect-ratios-used-1536x864.png 1536w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-showing-the-most-common-aspect-ratios-used.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>Another important aspect of your video is the aspect ratio that it will be posted at. Facebook typically suggests the aspect of 4:5, which maximizes compatibility with most platforms, but it will depend on where it will published and the audience you want to achieve.<\/p>\n\n\n\n<p>If you plan on reaching mobile users, which is the most significant part, we recommend going full vertical and using 9:16.<\/p>\n\n\n\n<p>It is crucial to select the proper ratio because this can not be changed after the Facebook video ad is uploaded. Any problems regarding its structure and the ad will need to be fully set up again.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"htoc-sound-and-caption\">Sound and Caption<\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-showing-icons-from-both-facebook-and-a-video-app-1024x576.png\" alt=\"image showing icons from both facebook and a video app\" class=\"wp-image-5141 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-showing-icons-from-both-facebook-and-a-video-app-1024x576.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-showing-icons-from-both-facebook-and-a-video-app-300x169.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-showing-icons-from-both-facebook-and-a-video-app-768x432.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-showing-icons-from-both-facebook-and-a-video-app-1536x864.png 1536w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-showing-icons-from-both-facebook-and-a-video-app.png 1600w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/576;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-showing-icons-from-both-facebook-and-a-video-app-1024x576.png\" alt=\"image showing icons from both facebook and a video app\" class=\"wp-image-5141\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-showing-icons-from-both-facebook-and-a-video-app-1024x576.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-showing-icons-from-both-facebook-and-a-video-app-300x169.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-showing-icons-from-both-facebook-and-a-video-app-768x432.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-showing-icons-from-both-facebook-and-a-video-app-1536x864.png 1536w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-showing-icons-from-both-facebook-and-a-video-app.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>The last of the three most important settings when uploading a video is its sound and whether to feature captions or not. More than 80% of Facebook users watch video ads without activating the sound, so it could be a good idea to feature captions to attract users regardless of your video&#8217;s length.<\/p>\n\n\n\n<p>The captions can be added by the video producer or automatically generated by Facebook when uploading the video. Make sure to double-check the auto caption to ensure nothing is wrong, and the message is clear.<\/p>\n\n\n\n<p>It is also important to read Facebook\u2019s guidelines about video size supported and how each aspect will look inside the social media platforms. This way, you can better tell which configuration is more effective.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-create-your-ad-copy\">Create Your Ad Copy<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"599\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/illustration-of-a-person-choosing-between-two-ad-copy-options-1024x599.png\" alt=\"illustration of a person choosing between two ad copy options\" class=\"wp-image-5142 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/illustration-of-a-person-choosing-between-two-ad-copy-options-1024x599.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/illustration-of-a-person-choosing-between-two-ad-copy-options-300x176.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/illustration-of-a-person-choosing-between-two-ad-copy-options-768x449.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/illustration-of-a-person-choosing-between-two-ad-copy-options.png 1181w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/599;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"599\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/illustration-of-a-person-choosing-between-two-ad-copy-options-1024x599.png\" alt=\"illustration of a person choosing between two ad copy options\" class=\"wp-image-5142\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/illustration-of-a-person-choosing-between-two-ad-copy-options-1024x599.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/illustration-of-a-person-choosing-between-two-ad-copy-options-300x176.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/illustration-of-a-person-choosing-between-two-ad-copy-options-768x449.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/illustration-of-a-person-choosing-between-two-ad-copy-options.png 1181w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>Even though your main asset is the video, creating catchy and well-structured ad copy is vital. It is complementary information since the video is still the focus of your ad campaign.<\/p>\n\n\n\n<p>Featuring quality CTA is a great practice and helps convince the users to visit your website or Facebook page and to click on the video and watch it. You can create different ad copy versions to test which performs better and attracts more clicks.<\/p>\n\n\n\n<p>Your message also needs to be clear. For good ad copy, you are limited only to 125 characters. Otherwise, your text might get truncated if it is longer than that.<\/p>\n\n\n\n<p><strong>Pro tip<\/strong>: Be careful when featuring ad copy in your thumbnail. Facebook automatically limits ad delivery if the text occupies more than 20% of the entire thumbnail.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-upload-your-asset\">Upload Your Asset<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"440\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-showing-the-multiple-ad-options-available-at-Facebook.png\" alt=\"image showing the multiple ad options available at Facebook\" class=\"wp-image-5143 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-showing-the-multiple-ad-options-available-at-Facebook.png 780w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-showing-the-multiple-ad-options-available-at-Facebook-300x169.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-showing-the-multiple-ad-options-available-at-Facebook-768x433.png 768w\" data-sizes=\"auto, (max-width: 780px) 100vw, 780px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 780px; --smush-placeholder-aspect-ratio: 780\/440;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"440\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-showing-the-multiple-ad-options-available-at-Facebook.png\" alt=\"image showing the multiple ad options available at Facebook\" class=\"wp-image-5143\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-showing-the-multiple-ad-options-available-at-Facebook.png 780w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-showing-the-multiple-ad-options-available-at-Facebook-300x169.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-showing-the-multiple-ad-options-available-at-Facebook-768x433.png 768w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>Lastly, you just need to upload your Facebook video ad to the news feed or any other space. Facebook might take a learning time to deliver your assets in the most optimized way, and a period is also required to be able to access information regarding your campaigns. After this time, you can easily access your management page to visualize the number of impressions, clicks, and other valuable details.<\/p>\n\n\n\n<p>Remember that the performance of your Facebook ads will depend on all of the items below. Creating a solid strategy is the key to generating the best results possible.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-tips-for-generating-better-ads-and-profit\">Tips for Generating Better Ads and Profit<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"955\" height=\"535\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/facebooks-icon-along-with-a-screenshot-from-an-ad.png\" alt=\"facebook's icon along with a screenshot from an ad\" class=\"wp-image-5144 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/facebooks-icon-along-with-a-screenshot-from-an-ad.png 955w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/facebooks-icon-along-with-a-screenshot-from-an-ad-300x168.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/facebooks-icon-along-with-a-screenshot-from-an-ad-768x430.png 768w\" data-sizes=\"auto, (max-width: 955px) 100vw, 955px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 955px; --smush-placeholder-aspect-ratio: 955\/535;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"955\" height=\"535\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/facebooks-icon-along-with-a-screenshot-from-an-ad.png\" alt=\"facebook's icon along with a screenshot from an ad\" class=\"wp-image-5144\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/facebooks-icon-along-with-a-screenshot-from-an-ad.png 955w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/facebooks-icon-along-with-a-screenshot-from-an-ad-300x168.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/facebooks-icon-along-with-a-screenshot-from-an-ad-768x430.png 768w\" sizes=\"auto, (max-width: 955px) 100vw, 955px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>Now it\u2019s time to see the main tips you can use to increase the results of your ads and generate an even bigger profit from your marketing actions. Make sure to take a look at each item to see how your company can benefit from it.<\/p>\n\n\n\n<p>Each marketing action is unique, so there\u2019s not only one way you can use these tips for your company. Everything will depend on the ad you\u2019re creating and the objective you\u2019re trying to achieve.<\/p>\n\n\n\n<p>Here are some tips you can use for better results:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-use-narrative-imagery\">Use Narrative Imagery<\/h3>\n\n\n\n<p>As we mentioned before, most people watch Facebook videos without any sound, so creating imagery that tells a story, even without any soundtrack, is very important. If the users don\u2019t understand what is happening only with images, there is a high chance that they\u2019ll skip your ad, decreasing your video views and, consequently, your campaign results.<\/p>\n\n\n\n<p>Creating a clear video and uploading a story that can be easily understood can drastically change the results of your marketing efforts for the better. This doesn\u2019t mean you shouldn\u2019t add sound to your videos. Adding a straightforward narrative or a good soundtrack in the background is vital, but make sure the message can be understood even without these elements.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-create-short-videos\">Create Short Videos<\/h3>\n\n\n\n<p>Unsurprisingly, users prefer shorter videos than long productions with more than a minute. The ideal duration of an advertisement video is around 15 seconds.<\/p>\n\n\n\n<p>With this comes the challenge of creating a clear message and sharing all the necessary information in this short time. You must carefully plan every second of your ad to ensure it has all the essential information for the users while still interesting and engaging so people interact with it.<\/p>\n\n\n\n<p>The more time passes, the more challenging doing this gets. We live in times when everyone has short time available, so consider this when creating your Facebook ad.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/illustration-of-a-person-using-a-chronometer-1024x683.png\" alt=\"illustration of a person using a chronometer\" class=\"wp-image-5145 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/illustration-of-a-person-using-a-chronometer-1024x683.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/illustration-of-a-person-using-a-chronometer-300x200.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/illustration-of-a-person-using-a-chronometer-768x512.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/illustration-of-a-person-using-a-chronometer-1536x1024.png 1536w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/illustration-of-a-person-using-a-chronometer.png 1600w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/683;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/illustration-of-a-person-using-a-chronometer-1024x683.png\" alt=\"illustration of a person using a chronometer\" class=\"wp-image-5145\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/illustration-of-a-person-using-a-chronometer-1024x683.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/illustration-of-a-person-using-a-chronometer-300x200.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/illustration-of-a-person-using-a-chronometer-768x512.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/illustration-of-a-person-using-a-chronometer-1536x1024.png 1536w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/illustration-of-a-person-using-a-chronometer.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-prioritize-mobile-aspect-ratio\">Prioritize Mobile Aspect Ratio<\/h3>\n\n\n\n<p>Although Meta\u2019s platforms are available on mobile devices and desktops, almost all users use the mobile app to navigate through the feed. People are most likely to watch your video if it\u2019s in a comfortable format. Prioritize aspect ratios like 9:16 or 4:5 since they are the ones that work best when exploring the mobile news feed.<\/p>\n\n\n\n<p>This way, you increase the number of views in your video and the probability of people clicking on your ad and accessing your landing page.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-create-catchy-call-to-action\">Create Catchy Call-to-Action<\/h3>\n\n\n\n<p>The most essential part of any marketing activity is its call to action, and when creating Facebook advertising, it is no different. If your video doesn\u2019t feature a good CTA, it might have a huge number of impressions, but its conversion rate will be way lower than expected.<\/p>\n\n\n\n<p>You must create a message that convinces users that they need your product or service and that it solves their problems. It is important to understand your audience and their main pain points to understand how to do it. With this, your video ad will surely generate better results.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"855\" height=\"400\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-of-a-play-button-with-the-text-call-to-action.png\" alt=\"image of a play button with the text call to action\" class=\"wp-image-5146 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-of-a-play-button-with-the-text-call-to-action.png 855w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-of-a-play-button-with-the-text-call-to-action-300x140.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-of-a-play-button-with-the-text-call-to-action-768x359.png 768w\" data-sizes=\"auto, (max-width: 855px) 100vw, 855px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 855px; --smush-placeholder-aspect-ratio: 855\/400;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"855\" height=\"400\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-of-a-play-button-with-the-text-call-to-action.png\" alt=\"image of a play button with the text call to action\" class=\"wp-image-5146\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-of-a-play-button-with-the-text-call-to-action.png 855w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-of-a-play-button-with-the-text-call-to-action-300x140.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-of-a-play-button-with-the-text-call-to-action-768x359.png 768w\" sizes=\"auto, (max-width: 855px) 100vw, 855px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-always-show-the-product\">Always Show the Product<\/h3>\n\n\n\n<p>This tip is mainly for product advertisement, but several aspects can also help generate insights if you\u2019re promoting a service. Since you have an extremely short time to catch the attention of those who cross through your ad, it is essential to display it as soon as possible for the users so they understand what the ad is about.<\/p>\n\n\n\n<p>Videos with long introductions that don\u2019t display the main product at the beginning tend to be tiring and generate fewer clicks and conversions, so keep this in mind when promoting your assets. Every second of the video is a new chance to convince the users, so align your content with the marketing objective.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-filter-your-audience\">Filter Your Audience<\/h3>\n\n\n\n<p>Just like with any ad, it is imperative to filter the audience who\u2019ll see your ads. Facebook is a social media giant, and there are people from all kinds of backgrounds and with multiple different interests. Trying to achieve all the people would only bring negative results to the marketing action.&nbsp;<\/p>\n\n\n\n<p>Facebook allows you to customize every aspect of your audience to make your ads reach the right customers. You can set up a variety of characteristics, both demographics and behavior.<\/p>\n\n\n\n<p>It is an important part of the process that will directly impact the performance of your campaign. More than helping it achieve better results, it also makes you achieve a better ROI since you won\u2019t be wasting your budget on groups with no interest in your product or service.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-of-a-target-with-multiple-profiles-around-it.png\" alt=\"image of a target with multiple profiles around it\" class=\"wp-image-5147 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-of-a-target-with-multiple-profiles-around-it.png 1000w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-of-a-target-with-multiple-profiles-around-it-300x169.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-of-a-target-with-multiple-profiles-around-it-768x432.png 768w\" data-sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1000px; --smush-placeholder-aspect-ratio: 1000\/563;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-of-a-target-with-multiple-profiles-around-it.png\" alt=\"image of a target with multiple profiles around it\" class=\"wp-image-5147\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-of-a-target-with-multiple-profiles-around-it.png 1000w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-of-a-target-with-multiple-profiles-around-it-300x169.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-of-a-target-with-multiple-profiles-around-it-768x432.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-create-a-focus-for-your-video\">Create a Focus for Your Video<\/h3>\n\n\n\n<p>One of the biggest mistakes marketers make is creating a video ad that tries to share multiple messages at a time. The main reason why they do this is to optimize budget optimization and avoid creating multiple ads, but in the end, this might cause worse results and performance.<\/p>\n\n\n\n<p>Sharing a single message with clarity is recommended to ensure good performance and increase the chances of achieving the video\u2019s goal. You already have little time for your Facebook ad, and trying to split this interval for multiple messages might generate confusion for those watching the video ad.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-keep-a-constant-visual-id\">Keep a Constant Visual ID<\/h3>\n\n\n\n<p>Just like when doing carousel ads or any type of advertisement, keeping a constant visual ID aligned with your company is vital. This helps build brand awareness, and users will start to instantly recognize your business just by looking at your ads.<\/p>\n\n\n\n<p>Whether through the colors used during the video or any other type of identification, this is very important and helps create a uniform visual whenever you run ads. It is one of the most important steps for building a solid brand.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"470\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-showing-the-different-components-of-a-visual-ID.png\" alt=\"image showing the different components of a visual ID\" class=\"wp-image-5148 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-showing-the-different-components-of-a-visual-ID.png 500w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-showing-the-different-components-of-a-visual-ID-300x282.png 300w\" data-sizes=\"auto, (max-width: 500px) 100vw, 500px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/470;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"470\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-showing-the-different-components-of-a-visual-ID.png\" alt=\"image showing the different components of a visual ID\" class=\"wp-image-5148\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-showing-the-different-components-of-a-visual-ID.png 500w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-showing-the-different-components-of-a-visual-ID-300x282.png 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-always-analyze-the-facebook-ads-manager\">Always Analyze the Facebook Ads Manager<\/h3>\n\n\n\n<p>Ads Manager is one of the most powerful features of the entire platform and allows you to easily control all aspects of your collection ads, from the daily budget to the number of impressions. Not only that, but it also allows you to easily analyze any aspect of your video content and its performance, making the insights generation much easier. This overview also dismisses the need for extra tools, creating an even more budget-friendly environment.<\/p>\n\n\n\n<p>The results gathered are as important as the campaign itself because it\u2019s through the data gathered that you\u2019ll understand how the ad performed. With this, you can tell what should continue and what should be changed when producing your next Facebook video ad.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-why-hiring-a-professional-agency-is-recommended\">Why Hiring a Professional Agency Is Recommended<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-from-GamerSEO-showing-the-services-provided-by-the-company-1-1024x576.png\" alt=\"image from GamerSEO showing the services provided by the company\" class=\"wp-image-5149 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-from-GamerSEO-showing-the-services-provided-by-the-company-1-1024x576.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-from-GamerSEO-showing-the-services-provided-by-the-company-1-300x169.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-from-GamerSEO-showing-the-services-provided-by-the-company-1-768x432.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-from-GamerSEO-showing-the-services-provided-by-the-company-1-1536x864.png 1536w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-from-GamerSEO-showing-the-services-provided-by-the-company-1.png 1600w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/576;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-from-GamerSEO-showing-the-services-provided-by-the-company-1-1024x576.png\" alt=\"image from GamerSEO showing the services provided by the company\" class=\"wp-image-5149\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-from-GamerSEO-showing-the-services-provided-by-the-company-1-1024x576.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-from-GamerSEO-showing-the-services-provided-by-the-company-1-300x169.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-from-GamerSEO-showing-the-services-provided-by-the-company-1-768x432.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-from-GamerSEO-showing-the-services-provided-by-the-company-1-1536x864.png 1536w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/image-from-GamerSEO-showing-the-services-provided-by-the-company-1.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>There are several reasons why hiring a professional company is recommended if you want to create profitable Facebook video ads. More than just uploading the asset and monitoring the results, there are several aspects that directly impact how well your campaign performs and, consequently, your ROI.<\/p>\n\n\n\n<p>By hiring a professional agency to take care of your Facebook advertising, you ensure everything gets done by a professional. This way, even though you spend a little extra with this service, you drastically increase how much you earn from the campaigns and how many new customers you acquire.<\/p>\n\n\n\n<p>At GamerSEO, we have the best professionals on the market with years of experience to help you create the perfect solution for your objectives. By joining our family, you ensure the best results and a team that will work with you side-by-side from start to finish.<\/p>\n\n\n\n<p>Whether you need simple keyword research or a complete Facebook ads campaign, we have everything you need. Join us, and let\u2019s create the perfect strategy together.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-conclusion-on-how-to-create-and-set-up-profitable-facebook-video-ads\">Conclusion on How to Create and Set Up Profitable Facebook Video Ads<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/picture-of-a-person-using-Facebook-on-an-iPad-1024x512.png\" alt=\"picture of a person using Facebook on an iPad\" class=\"wp-image-5150 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/picture-of-a-person-using-Facebook-on-an-iPad-1024x512.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/picture-of-a-person-using-Facebook-on-an-iPad-300x150.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/picture-of-a-person-using-Facebook-on-an-iPad-768x384.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/picture-of-a-person-using-Facebook-on-an-iPad-1536x768.png 1536w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/picture-of-a-person-using-Facebook-on-an-iPad.png 1540w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/512;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/picture-of-a-person-using-Facebook-on-an-iPad-1024x512.png\" alt=\"picture of a person using Facebook on an iPad\" class=\"wp-image-5150\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/picture-of-a-person-using-Facebook-on-an-iPad-1024x512.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/picture-of-a-person-using-Facebook-on-an-iPad-300x150.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/picture-of-a-person-using-Facebook-on-an-iPad-768x384.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/picture-of-a-person-using-Facebook-on-an-iPad-1536x768.png 1536w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/10\/picture-of-a-person-using-Facebook-on-an-iPad.png 1540w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>Facebook is one of the best platforms for creating marketing actions, and videos are one of the most effective ad types for reaching potential customers. Whether you\u2019re creating a new campaign to generate interest in a new product or just to increase brand awareness, there are infinite possibilities, and everything will depend on your strategy.<\/p>\n\n\n\n<p>However, everything has to be correctly planned and thought out for this ad type to work. From the video ad length to the custom audience, you create, everything has a distinct impact on how your video performs and its final results.<\/p>\n\n\n\n<p>Now, it\u2019s time for you to create Facebook ads to catch new audiences and help your business grow and achieve its objectives. Remember that hiring a professional company to do these tasks is also recommended for optimal results. Make sure to consider all the aspects above before you start any of your marketing efforts.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook advertising has shown to be one of the most effective ways of promoting your business, and its paid ad campaign platform has all the tools you need for perfect results. Creating Facebook ads is not limited to text or images. The platform allows the ads manager to create numerous digital assets, including videos. Animated &#8230; <a title=\"How to Create and Set Up Profitable Facebook Video Ads\" class=\"read-more\" href=\"https:\/\/gamerseo.com\/blog\/how-to-create-and-set-up-profitable-facebook-video-ads\/\" aria-label=\"More on How to Create and Set Up Profitable Facebook Video Ads\">Read more<\/a><\/p>\n","protected":false},"author":13,"featured_media":5714,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-5129","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Create and Set Up Profitable Facebook Video Ads<\/title>\n<meta name=\"description\" content=\"Want to create and set up profitable Facebook Video Ads? 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