{"id":528,"date":"2021-05-28T13:09:22","date_gmt":"2021-05-28T13:09:22","guid":{"rendered":"https:\/\/gamerseo.com\/blog\/?p=528"},"modified":"2021-06-29T13:35:43","modified_gmt":"2021-06-29T13:35:43","slug":"what-are-longtail-keywords-and-how-theyll-earn-you-money","status":"publish","type":"post","link":"https:\/\/gamerseo.com\/blog\/what-are-longtail-keywords-and-how-theyll-earn-you-money\/","title":{"rendered":"What are Longtail Keywords and how they&#8217;ll Earn you Money"},"content":{"rendered":"\n<p>Every website would love to appear in the top 1 spot in Google for search phrases with high volume. All of them dream of millions of visitors, thousands of prospects and sales, and a never-ending stream of income.<\/p>\n\n\n\n<p>It\u2019s not that easy anymore. Top spots are occupied by websites with high domain authority that built their position over decades.<\/p>\n\n\n\n<p>It is where <strong>long-tail terms come into play<\/strong>.<\/p>\n\n\n\n<p>What are those? How to find them? How to use them to increase your visitor count and conversion rate?&nbsp;<\/p>\n\n\n\n<p>In this blog post, we\u2019ll take a look at:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>what are long-tail keywords;<\/li><li>how to find them;<\/li><li>what are the best free and paid tools to do it.<\/li><\/ul>\n\n\n\n<p>SEO and keyword research are time-consuming processes, so waste no more time and enjoy the article!<\/p>\n\n\n\n<p><strong>READ ALSO<\/strong>: <a href=\"https:\/\/gamerseo.com\/blog\/how-to-choose-seo-agency-6-things-you-must-know-about\/\">How to Choose SEO Agency \u2013 6 Things You Must Know About<\/a>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What are long-tail keywords?<\/h2>\n\n\n\n<p>In modern SEO, keywords are divided into two groups based on the number of words.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Head keywords <\/strong>&#8211; These are short search terms, usually one-word or two-word keywords;<\/li><li><strong>Mid-tail keywords<\/strong> &#8211; Mid-tail keywords are longer than head and shorter than long-tail keywords. They contain 2-4 words;<\/li><li><strong>Long-tail keywords <\/strong>&#8211; These are long, specific keywords, 4 or more words.&nbsp;<\/li><\/ul>\n\n\n\n<p>Look at this search demand curve:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"550\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/search-demand-graph.png\" alt=\"search-demand graph \" class=\"wp-image-529 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/search-demand-graph.png 1000w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/search-demand-graph-300x165.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/search-demand-graph-768x422.png 768w\" data-sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1000px; --smush-placeholder-aspect-ratio: 1000\/550;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"550\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/search-demand-graph.png\" alt=\"search-demand graph \" class=\"wp-image-529\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/search-demand-graph.png 1000w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/search-demand-graph-300x165.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/search-demand-graph-768x422.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/noscript><\/figure><\/div>\n\n\n\n<p>Source: https:\/\/blog.leonardo.com\/<\/p>\n\n\n\n<p>Here\u2019s an example of a head term:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"949\" height=\"868\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/mmorpg-in-serp.png\" alt=\"MMORPG video games in SERP\" class=\"wp-image-530 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/mmorpg-in-serp.png 949w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/mmorpg-in-serp-300x274.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/mmorpg-in-serp-768x702.png 768w\" data-sizes=\"auto, (max-width: 949px) 100vw, 949px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 949px; --smush-placeholder-aspect-ratio: 949\/868;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"949\" height=\"868\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/mmorpg-in-serp.png\" alt=\"MMORPG video games in SERP\" class=\"wp-image-530\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/mmorpg-in-serp.png 949w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/mmorpg-in-serp-300x274.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/mmorpg-in-serp-768x702.png 768w\" sizes=\"auto, (max-width: 949px) 100vw, 949px\" \/><\/noscript><\/figure><\/div>\n\n\n\n<p>It has almost a million people looking for it each month.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"330\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/mmorpg-in-ahrefs-1024x330.png\" alt=\"search results for MMORPG\" class=\"wp-image-531 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/mmorpg-in-ahrefs-1024x330.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/mmorpg-in-ahrefs-300x97.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/mmorpg-in-ahrefs-768x247.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/mmorpg-in-ahrefs-1536x494.png 1536w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/mmorpg-in-ahrefs.png 1600w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/330;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"330\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/mmorpg-in-ahrefs-1024x330.png\" alt=\"search results for MMORPG\" class=\"wp-image-531\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/mmorpg-in-ahrefs-1024x330.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/mmorpg-in-ahrefs-300x97.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/mmorpg-in-ahrefs-768x247.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/mmorpg-in-ahrefs-1536x494.png 1536w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/mmorpg-in-ahrefs.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure><\/div>\n\n\n\n<p>But what are they looking for?&nbsp;<\/p>\n\n\n\n<p>Would you rather have a million random visitors or 100 potential clients?&nbsp;<\/p>\n\n\n\n<p>At first glance, <strong>head terms look like an attractive target<\/strong> for your business. Hundreds of thousands of searches on the Y-axis look tempting. They have a high search volume, meaning crowds of potential customers are looking for them.&nbsp;<\/p>\n\n\n\n<p>It\u2019s a common misconception. Look at the X-axis. 70% of all search queries are long-tail keywords. It\u2019s double the number of head searches.&nbsp;<\/p>\n\n\n\n<p>What\u2019s more, <a href=\"https:\/\/ahrefs.com\/blog\/long-tail-keywords\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Ahrefs analyzed almost 2 billion keywords<\/a> from their database. They\u2019ve found out that 94,2% of them have 10 searches per month or less.&nbsp;<\/p>\n\n\n\n<p>The domination of long-tail keywords happens for two main reasons:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>People seek precise information;&nbsp;<\/li><li>The providers and website owners have begun to use longtail phrases to win top positions.&nbsp;<\/li><\/ul>\n\n\n\n<p>The long-tail term comes from a book named <em>\u2018The long-tail\u2019 <\/em>by Chris Anderson, an English-American author, and entrepreneur.&nbsp;<\/p>\n\n\n\n<p>The author shows you can have more traffic and a better position in search results if you make your \u201cproduct\u201d more specific.&nbsp;<\/p>\n\n\n\n<p>Look at the search demand graph once again. Keywords with a higher number of words look like a long tail of an animal.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Reasons to use Longtail Keywords<\/h2>\n\n\n\n<p>We know what long-tail keywords are. Now let\u2019s talk about why it is worth using in your website, blog posts, categories, and the whole content strategy.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">A Long-tail Keyword is Easier to Rank For<\/h3>\n\n\n\n<p>A few years ago, SEO experts realized head terms are noticeably harder to rank for with a young website. Experts from Singlegrain.com say that <a href=\"https:\/\/www.singlegrain.com\/seo\/how-long-does-it-really-take-to-rank-on-google\/#:~:text=The%20short%20answer%20is%20six,few%20weeks%20or%20even%20days.\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">it takes more than a year<\/a> for a new website to be visible on Google.&nbsp;<\/p>\n\n\n\n<p>Long-tail keywords offer more accessible keyword opportunities.&nbsp;<\/p>\n\n\n\n<p>For example, there is a nifty trick for checking the competition.&nbsp;<\/p>\n\n\n\n<p>If we type our keyword in the search box normally, Google will return 101 million results.<\/p>\n\n\n\n<p>But if we place your keyword in between quotation marks, it will look different.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"948\" height=\"795\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/what-are-longtail-keywords-in-serp.png\" alt=\"what are long-tail KW search results\" class=\"wp-image-532 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/what-are-longtail-keywords-in-serp.png 948w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/what-are-longtail-keywords-in-serp-300x252.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/what-are-longtail-keywords-in-serp-768x644.png 768w\" data-sizes=\"auto, (max-width: 948px) 100vw, 948px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 948px; --smush-placeholder-aspect-ratio: 948\/795;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"948\" height=\"795\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/what-are-longtail-keywords-in-serp.png\" alt=\"what are long-tail KW search results\" class=\"wp-image-532\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/what-are-longtail-keywords-in-serp.png 948w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/what-are-longtail-keywords-in-serp-300x252.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/what-are-longtail-keywords-in-serp-768x644.png 768w\" sizes=\"auto, (max-width: 948px) 100vw, 948px\" \/><\/noscript><\/figure><\/div>\n\n\n\n<p>Now it returns 13,000 results.&nbsp;<\/p>\n\n\n\n<p>Even the top 1 result changed.<\/p>\n\n\n\n<p>The quotation mark is a command telling Google to look for the <strong>exact keyword<\/strong>.<\/p>\n\n\n\n<p>Search Engines \u201cwant\u201d to deliver the most relevant content, right?<\/p>\n\n\n\n<p>Thus, your blog post with an exact keyword in the title and H1 is more likely to do better in keyword rankings.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Long-tail terms make your website more specific<\/h3>\n\n\n\n<p>Let\u2019s say your website\u2019s main keyword is \u201ccoach.\u201d<\/p>\n\n\n\n<p>Is it about a bus, a carriage, or a list of top League of Legends coaches?&nbsp;<\/p>\n\n\n\n<p>On the other hand, let\u2019s look at: \u201cThe best coach for a long trip.\u201d<\/p>\n\n\n\n<p>Now we know exactly what the website is about. It\u2019s about a bus. Thus, people looking for coaching services in League of Legends realize it\u2019s not for them.&nbsp;<\/p>\n\n\n\n<p>You can also fit the user\u2019s search intent better.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">A Long-Tail Keyword guarantees Higher Conversion and More Sales<\/h3>\n\n\n\n<p>Long-tail keywords convert 2,5 times better than head keywords, according to <a href=\"https:\/\/profitworks.ca\/blog\/488-conversions-of-longtail-keywords-are-2-5x-higher-than-head-keywords\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">ProfitWorks<\/a>.<\/p>\n\n\n\n<p>You are not running your business out of a kind heart, right? You want to make money.&nbsp;<\/p>\n\n\n\n<p>Having <strong>lots of organic traffic is a vanity metric<\/strong>. Hordes of visitors look good in Google Analytics, but sales look better.&nbsp;<\/p>\n\n\n\n<p>You can have all the traffic in the world &#8211; if it doesn\u2019t convert, you\u2019ve got nothing.<\/p>\n\n\n\n<p>A wise man said: \u201cDo not confuse popularity with success.\u201d<\/p>\n\n\n\n<p>Being specific is crucial for your company <strong>in terms of an actual conversion<\/strong>. It\u2019s better to bring 10 people interested in your product rather than 1000 random ones.<\/p>\n\n\n\n<p>Also, having <strong>a more precise keyword<\/strong> allows you to fit into the buying cycle better.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"599\" height=\"260\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/customer-buing-cycle.png\" alt=\"buying cycle stages - awareness, consideration, intent, purchase, renewal\" class=\"wp-image-533 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/customer-buing-cycle.png 599w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/customer-buing-cycle-300x130.png 300w\" data-sizes=\"auto, (max-width: 599px) 100vw, 599px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 599px; --smush-placeholder-aspect-ratio: 599\/260;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"599\" height=\"260\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/customer-buing-cycle.png\" alt=\"buying cycle stages - awareness, consideration, intent, purchase, renewal\" class=\"wp-image-533\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/customer-buing-cycle.png 599w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/customer-buing-cycle-300x130.png 300w\" sizes=\"auto, (max-width: 599px) 100vw, 599px\" \/><\/noscript><\/figure><\/div>\n\n\n\n<p>Source: https:\/\/www.profitwell.com\/recur\/all\/buying-cycle-stages<\/p>\n\n\n\n<p>Different stages of the buying cycle mean a different <a href=\"https:\/\/gamerseo.com\/blog\/types-of-search-intent-understand-the-needs-of-web-users\/\">type of search intent<\/a>. Therefore, they require different content and different keywords. A long-tail keyword is the best way to put context onto the search query.&nbsp;<\/p>\n\n\n\n<p>For example, this is an investigational search intent:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"889\" height=\"881\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/best-mouse-for-league-of-legends-serp.png\" alt=\"best mouse for League of legends search results\" class=\"wp-image-534 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/best-mouse-for-league-of-legends-serp.png 889w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/best-mouse-for-league-of-legends-serp-300x297.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/best-mouse-for-league-of-legends-serp-150x150.png 150w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/best-mouse-for-league-of-legends-serp-768x761.png 768w\" data-sizes=\"auto, (max-width: 889px) 100vw, 889px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 889px; --smush-placeholder-aspect-ratio: 889\/881;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"889\" height=\"881\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/best-mouse-for-league-of-legends-serp.png\" alt=\"best mouse for League of legends search results\" class=\"wp-image-534\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/best-mouse-for-league-of-legends-serp.png 889w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/best-mouse-for-league-of-legends-serp-300x297.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/best-mouse-for-league-of-legends-serp-150x150.png 150w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/best-mouse-for-league-of-legends-serp-768x761.png 768w\" sizes=\"auto, (max-width: 889px) 100vw, 889px\" \/><\/noscript><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>But this one is transactional:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"890\" height=\"812\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/cheap-logitech-serp.png\" alt=\"cheap logitech search results\" class=\"wp-image-535 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/cheap-logitech-serp.png 890w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/cheap-logitech-serp-300x274.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/cheap-logitech-serp-768x701.png 768w\" data-sizes=\"auto, (max-width: 890px) 100vw, 890px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 890px; --smush-placeholder-aspect-ratio: 890\/812;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"890\" height=\"812\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/cheap-logitech-serp.png\" alt=\"cheap logitech search results\" class=\"wp-image-535\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/cheap-logitech-serp.png 890w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/cheap-logitech-serp-300x274.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/cheap-logitech-serp-768x701.png 768w\" sizes=\"auto, (max-width: 890px) 100vw, 890px\" \/><\/noscript><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>It means the user made the decision, and they\u2019re ready to buy.<\/p>\n\n\n\n<p>Reading the user\u2019s intent (and adjusting content) would be impossible with only one word.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Long-tail Keywords appear more often on Mobile Search<\/h3>\n\n\n\n<p>More than 50% of the whole Internet traffic comes from mobile devices.&nbsp;<\/p>\n\n\n\n<p>More and more search queries come from voice search. These are usually long questions. According to a study on voice search by Adobe Analytics, most searchers look for:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Asking for music &#8211; 70%;<\/li><li>Weather forecast &#8211; 64%;<\/li><li>Fun questions &#8211; 53%;<\/li><li>News &#8211; 46%;<\/li><li>Asking directions &#8211; 34%;<\/li><li>Other &#8211; 47%.<\/li><\/ul>\n\n\n\n<p>Google gets smarter each year. It means there is a chance to land a correct result just by saying \u201cweather\u201d to the speaker. The search engine most likely knows your location through GPS, and this way, it\u2019ll be able to provide you with matching results.<\/p>\n\n\n\n<p>Although, the chances are higher if you say: \u201cWhat is the weather in San Francisco today.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Long-tail keywords are cheaper in terms of paid traffic<\/h3>\n\n\n\n<p>The price of PPC keywords is based on competition. The more competitive the industry, the higher the CPC. You can see it on the chart below:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"911\" height=\"1024\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/avarage-cpc-cost-911x1024.png\" alt=\"Google Adwords industry benchmarks infographic\" class=\"wp-image-536 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/avarage-cpc-cost-911x1024.png 911w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/avarage-cpc-cost-267x300.png 267w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/avarage-cpc-cost-768x863.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/avarage-cpc-cost.png 1000w\" data-sizes=\"auto, (max-width: 911px) 100vw, 911px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 911px; --smush-placeholder-aspect-ratio: 911\/1024;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"911\" height=\"1024\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/avarage-cpc-cost-911x1024.png\" alt=\"Google Adwords industry benchmarks infographic\" class=\"wp-image-536\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/avarage-cpc-cost-911x1024.png 911w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/avarage-cpc-cost-267x300.png 267w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/avarage-cpc-cost-768x863.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/avarage-cpc-cost.png 1000w\" sizes=\"auto, (max-width: 911px) 100vw, 911px\" \/><\/noscript><\/figure><\/div>\n\n\n\n<p>Source: Wordstream<\/p>\n\n\n\n<p>You can lower your CPC by improving your Quality Score in the eyes of Google. Three main factors influencing the Quality Score are:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Click-Through Rate<\/strong> &#8211; High CTR means that your ad is relevant and attractive.<\/li><li><strong>Keyword Relevance<\/strong> &#8211; Optimizing your ads around relevant keywords is key if you want to have a High-Quality Score.<\/li><li><strong>Ad and Landing Page Quality<\/strong> &#8211; Let\u2019s be honest, if you are paying for sending people onto a website with poor UX, something is wrong. It will be indicated by a high bounce rate metric.<\/li><\/ol>\n\n\n\n<p>As you can see, keyword relevance is one of them. You can achieve higher keyword relevance with a specific keyword, namely a long-tail keyword.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pros and cons of long-tail keywords<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Pros<\/strong><\/td><td><strong>Cons<\/strong><\/td><\/tr><tr><td>Easier to skip the competition and reach top positions in Google, even for highly competitive searches<\/td><td>Lower search volume<\/td><\/tr><tr><td>Higher probability of matching the user\u2019s search intent<\/td><td>It takes more time to find good long-tail keywords<\/td><\/tr><tr><td>They bring less organic search traffic, but it\u2019s a meaningful one<\/td><td>Usually, it requires having a paid tool and practical knowledge<\/td><\/tr><tr><td>Higher conversion rates despite lower monthly searches&nbsp;<\/td><td>Top competitors know about them too<\/td><\/tr><tr><td>They\u2019re less competitive in terms of PPC<\/td><td>You still need a proper link building strategy to rank high<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">How to find long-tail keywords &#8211; step by step<\/h2>\n\n\n\n<p>Now you know how beneficial long-tail keywords are for your website. How to find them?<\/p>\n\n\n\n<p><strong>1. Define the Goal<\/strong>.<\/p>\n\n\n\n<p>This step is common for all stages and parts of SEO strategy. What you do is based on what you need.<\/p>\n\n\n\n<p>And what do you need for your website?&nbsp;<\/p>\n\n\n\n<p>Do you need more traffic?&nbsp;<\/p>\n\n\n\n<p>Perhaps people are coming to your website, but they\u2019re leaving right after?&nbsp;<\/p>\n\n\n\n<p>Maybe higher conversion is what you could use the most?<\/p>\n\n\n\n<p>Different goals require different keywords. It is easier to specify the goals with keywords that contain more than three words.&nbsp;<\/p>\n\n\n\n<p>Also, what is your focus keyword? What is the seed keyword for your money pages?&nbsp;<\/p>\n\n\n\n<p><strong>2. Choose the executor<\/strong>.<\/p>\n\n\n\n<p>Now that you know what to do, you have to define who will do it.&nbsp;<\/p>\n\n\n\n<p>You\u2019ve got two options:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Do it yourself;<\/li><li>Hire a professional.&nbsp;<\/li><\/ol>\n\n\n\n<p>Let\u2019s talk about them.&nbsp;<\/p>\n\n\n\n<p>Doing the keyword research on your own might be a tall task if you have no SEO knowledge. Also, it may require using some paid tools. And even then, you won\u2019t know if the keywords of your choice are the right ones.&nbsp;<\/p>\n\n\n\n<p>You can learn how to do it. There are more than enough keyword research guides on the Internet.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"906\" height=\"816\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/keyword-research-guide-serp.png\" alt=\"KW research guide SERP\" class=\"wp-image-537 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/keyword-research-guide-serp.png 906w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/keyword-research-guide-serp-300x270.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/keyword-research-guide-serp-768x692.png 768w\" data-sizes=\"auto, (max-width: 906px) 100vw, 906px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 906px; --smush-placeholder-aspect-ratio: 906\/816;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"906\" height=\"816\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/keyword-research-guide-serp.png\" alt=\"KW research guide SERP\" class=\"wp-image-537\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/keyword-research-guide-serp.png 906w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/keyword-research-guide-serp-300x270.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/keyword-research-guide-serp-768x692.png 768w\" sizes=\"auto, (max-width: 906px) 100vw, 906px\" \/><\/noscript><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>The same goes for YouTube:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"667\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/keyword-research-guide-yt-1024x667.png\" alt=\"keyword research guide Youtube results\" class=\"wp-image-538 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/keyword-research-guide-yt-1024x667.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/keyword-research-guide-yt-300x195.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/keyword-research-guide-yt-768x500.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/keyword-research-guide-yt.png 1355w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/667;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"667\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/keyword-research-guide-yt-1024x667.png\" alt=\"keyword research guide Youtube results\" class=\"wp-image-538\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/keyword-research-guide-yt-1024x667.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/keyword-research-guide-yt-300x195.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/keyword-research-guide-yt-768x500.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/keyword-research-guide-yt.png 1355w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure><\/div>\n\n\n\n<p>It will take some time to learn the keyword research and even more time to master it.&nbsp;<\/p>\n\n\n\n<p>But it\u2019s <strong>the cheapest way<\/strong> if you don\u2019t consider your time a currency.<\/p>\n\n\n\n<p>Alternatively, you can hire an SEO expert to do the keyword research. Here you have a list of benefits of hiring a professional:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>You are paying for knowledge and experience;<\/li><li>It saves you time;<\/li><li>You don\u2019t have to purchase expensive online tools;<\/li><li>You get correct keywords;<\/li><li>You can ask questions &#8211; a good SEO specialist will answer them;<\/li><\/ul>\n\n\n\n<p><strong>What about the cons<\/strong>? Well, SEO costs.&nbsp;<\/p>\n\n\n\n<p>Also, you should hire someone tried, tested, and trusted. Many self-proclaimed SEOs claim to know what they\u2019re doing, but they\u2019re unreliable.&nbsp;<\/p>\n\n\n\n<p>If you are interested in hiring an SEO agency but still have certain doubts, feel free to check our article <a href=\"https:\/\/gamerseo.com\/blog\/how-to-choose-seo-agency-6-things-you-must-know-about\/\">How to choose an SEO agency<\/a>.&nbsp;<\/p>\n\n\n\n<p><strong>3. Look for specific search phrases with four words or more<\/strong><\/p>\n\n\n\n<p><strong>Use your seed keyword<\/strong> to find attractive long-tail keywords.&nbsp;<\/p>\n\n\n\n<p>Usually, just by typing in one word in the Google search box, the search engine will show you a couple of viable long-tail keywords.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"596\" height=\"283\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/long-tail-keywords-google-suggestions.png\" alt=\"long-tail Logitech keywords Google suggestions\" class=\"wp-image-539 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/long-tail-keywords-google-suggestions.png 596w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/long-tail-keywords-google-suggestions-300x142.png 300w\" data-sizes=\"auto, (max-width: 596px) 100vw, 596px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 596px; --smush-placeholder-aspect-ratio: 596\/283;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"596\" height=\"283\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/long-tail-keywords-google-suggestions.png\" alt=\"long-tail Logitech keywords Google suggestions\" class=\"wp-image-539\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/long-tail-keywords-google-suggestions.png 596w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/05\/long-tail-keywords-google-suggestions-300x142.png 300w\" sizes=\"auto, (max-width: 596px) 100vw, 596px\" \/><\/noscript><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Later in this article, we list a few more free tools for researching keywords.&nbsp;<\/p>\n\n\n\n<p>Now, you need to know your target audience. You need to identify who you want to sell your product to.&nbsp;<\/p>\n\n\n\n<p>This is the process of <strong>creating a persona<\/strong>. Persona is your prospect, a person that you want to talk to directly.&nbsp;<\/p>\n\n\n\n<p>You should also create an antipersona. You should do it even before creating a persona.&nbsp;<\/p>\n\n\n\n<p><strong>Antipersona <\/strong>is a person that will never buy your product. Having an antipersona created will allow you to avoid selecting worthless keywords.&nbsp;<\/p>\n\n\n\n<p>So let\u2019s say your business revolves around real estate. Who is your client? Who is not? Sit down and think about it before you type your first keyword.&nbsp;<\/p>\n\n\n\n<p><strong>4. Create content and monitor its rankings<\/strong><\/p>\n\n\n\n<p>When you have your long-tails all in one place, all you have to do is prepare suitable content.&nbsp;<\/p>\n\n\n\n<p>Again, just like with keyword research, you can create content yourself or buy it.<\/p>\n\n\n\n<p><strong>Read also:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/gamerseo.com\/blog\/how-to-find-a-good-copywriter-get-the-best-content-for-your-business\/\">How to find a good copywriter?<\/a><\/li><li><a href=\"https:\/\/gamerseo.com\/blog\/marketing-success-stories-a-few-lessons-to-learn\/\">Marketing Success Stories &#8211; Few Lessons to Learn<\/a><\/li><\/ul>\n\n\n\n<p>There are pros and cons to both of these methods.&nbsp;<\/p>\n\n\n\n<p>We\u2019ll be honest here &#8211; if you don\u2019t run a content marketing or SEO business, it will be better for you to hire a professional writer.&nbsp;<\/p>\n\n\n\n<p>After the content is published and indexed in the Google database, you will only need to check its score. There are few ways of doing it.<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Google Search Console<\/strong> &#8211; Google\u2019s tool shows the total number of impressions, clicks, CTR, and average position.&nbsp;<\/li><li><strong>Google Analytics <\/strong>&#8211; You can synchronize it with Google Search Console. Google Analytics can provide you with more detailed stats, although learning its ins and outs can take some time.&nbsp;<\/li><li><strong>SERP<\/strong> &#8211; Simply type your desired keyword into the Google search box, and look for your result. We suggest you use the incognito mode for more precise results.&nbsp;<\/li><li><strong>Rank Tracking Tools<\/strong> &#8211; These are usually paid ones. Thus, we suggest you turn to an SEO specialist.<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">The best SEO tools for selecting long-tail keywords<\/h2>\n\n\n\n<p>Choosing proper long-tail keywords for your industry can be an arduous job. It requires knowledge, time, and some intuition. Best SEOs will not conduct worthy keyword research without proper tools.&nbsp;<\/p>\n\n\n\n<p>What are those? How to use these tools? Do you need all of them?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Free Keyword Research Tools<\/h3>\n\n\n\n<p>This chapter is dedicated to small business owners who want to do SEO on their own and bloggers.&nbsp;<\/p>\n\n\n\n<p>Not everyone can afford $50 monthly for an SEO tool, especially that they may not need it at all.&nbsp;<\/p>\n\n\n\n<p>Here you have a list of the<strong> best tools for free keyword research<\/strong>.<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Keyword Planner<\/a>.<\/li><li>Google Search Box.<\/li><li>\u201cPeople also look for\u201d section in search results.<\/li><li><a href=\"https:\/\/neilpatel.com\/ubersuggest\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">UberSuggest<\/a>.<\/li><li><a href=\"https:\/\/www.jaaxy.com\/keywords\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Jaaxy<\/a>.<\/li><li><a href=\"https:\/\/www.wordstream.com\/keywords\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Wordstream<\/a><\/li><li><a href=\"https:\/\/soovle.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Soovle<\/a>.&nbsp;<\/li><li><a href=\"https:\/\/answerthepublic.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Answer the Public<\/a>.<\/li><li><a href=\"https:\/\/questiondb.io\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">QuestionDB<\/a>.<\/li><\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Paid Keyword Research Tools<\/h3>\n\n\n\n<p>It is the domain of SEO professionals who rely on the best software in their work. SEO efforts usually mean necessary expenses. The price of an average pro keyword research tool can go up from around $20-30, even up to several hundred dollars per month!&nbsp;<\/p>\n\n\n\n<p>An SEO agency can help you find keyword ideas with decent overall search volumes without you having to pay for a keyword research tool.&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><a href=\"https:\/\/keywordtool.io\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Keywordtool.io<\/a>.<\/li><li><a href=\"https:\/\/kwfinder.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">KW Finder<\/a>.<\/li><li><a href=\"https:\/\/ahrefs.com\/keywords-explorer\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Ahrefs Keyword Explorer<\/a>.<\/li><li><a href=\"https:\/\/www.semrush.com\/analytics\/keywordoverview\/?db=us\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">SEMrush Keyword Overview<\/a>.<\/li><li><a href=\"https:\/\/analytics.moz.com\/pro\/keyword-explorer\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">MOZ Pro Keyword Explorer<\/a>.<\/li><li><a href=\"https:\/\/keywordsnatcher.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Keyword Snatcher<\/a>.<\/li><li><a href=\"https:\/\/secockpit.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">SECockpit<\/a>.<\/li><li><a href=\"https:\/\/surferseo.com\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">SurferSEO<\/a>.<\/li><li><a href=\"https:\/\/longtailpro.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Long Tail Pro<\/a>.<\/li><li><a href=\"https:\/\/buzzsumo.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">BuzzSumo<\/a>.<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">The Importance of Long-tail Keyword Phrases<\/h2>\n\n\n\n<p>What is your business\u2019 focus keyword?&nbsp;<\/p>\n\n\n\n<p>Is it a head or long-tail keyword?&nbsp;<\/p>\n\n\n\n<p>Are you ranking high or not?&nbsp;<\/p>\n\n\n\n<p>If you\u2019re dominating the competition, well, congratulations. It means you did everything right.&nbsp;<\/p>\n\n\n\n<p>However, we\u2019ll take a wild guess that you\u2019re on the other side of SERP. Otherwise, you wouldn\u2019t come here looking for a way to outsmart your competitors.&nbsp;<\/p>\n\n\n\n<p>Now you know that <strong>long-tail keywords might be your way to the top<\/strong>.<\/p>\n\n\n\n<p>Wait no more! Allow us to find them for you and boost your business to the sky.&nbsp;<\/p>\n\n\n\n<p>Reach the sales level you deserve. Improve conversion. Start making money, finally! Or make more money.&nbsp;<\/p>\n\n\n\n<p>We say that there is never enough income. What\u2019s your take?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">FAQ<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">What are Long-tail Keywords?<\/h3>\n\n\n\n<p>Long-tail keywords are search queries that contain 4 words or more. In general, long-tail keywords have less search volume, but they\u2019re more specific.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Why should I use long-tail keywords?<\/h3>\n\n\n\n<p>Reasons to use long-tail keywords:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Easier to rank for in search engines;<\/li><li>They bring less search traffic, but it\u2019s more meaningful one;<\/li><li>Higher quality traffic means more conversion;<\/li><li>They fit for search intent on different stages of the customer journey better;<\/li><li>They allow you to be more specific;<\/li><li>Can decrease your PPC costs.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Does my site need to use long-tail keywords?<\/h3>\n\n\n\n<p>Does your business need more leads, sales, and income? The answer is the same. You need long-tail keywords to bring prospects to your site, and therefore have a chance to convert them into leads or purchases.<\/p>\n\n\n\n<p>A well-thought content plan with smart long-tail keywords can generate tons of quality traffic over the years.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How can I find long-tail keywords?<\/h3>\n\n\n\n<p>To find long-tail keywords, you can:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>hire an SEO specialist;<\/li><li>Purchase Premium SEO software and learn how to use it;<\/li><li>Perform keyword research with free tools.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">What is a head term?<\/h3>\n\n\n\n<p>It is a general keyword that usually contains less than two words.&nbsp;<\/p>\n\n\n\n<p>All rights reserved 2021.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every website would love to appear in the top 1 spot in Google for search phrases with high volume. All of them dream of millions of visitors, thousands of prospects and sales, and a never-ending stream of income. It\u2019s not that easy anymore. Top spots are occupied by websites with high domain authority that built &#8230; <a title=\"What are Longtail Keywords and how they&#8217;ll Earn you Money\" class=\"read-more\" href=\"https:\/\/gamerseo.com\/blog\/what-are-longtail-keywords-and-how-theyll-earn-you-money\/\" aria-label=\"More on What are Longtail Keywords and how they&#8217;ll Earn you Money\">Read more<\/a><\/p>\n","protected":false},"author":7,"featured_media":540,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-528","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What are Longtail Keywords and how they&#039;ll Earn you Money<\/title>\n<meta name=\"description\" content=\"How to win the SEO game? 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