{"id":5653,"date":"2023-12-13T07:53:44","date_gmt":"2023-12-13T07:53:44","guid":{"rendered":"https:\/\/gamerseo.com\/blog\/?p=5653"},"modified":"2024-04-25T08:26:39","modified_gmt":"2024-04-25T08:26:39","slug":"google-ads-extensions-how-can-it-benefit-you","status":"publish","type":"post","link":"https:\/\/gamerseo.com\/blog\/google-ads-extensions-how-can-it-benefit-you\/","title":{"rendered":"Google Ads Extensions \u2013 How Can it Benefit You?"},"content":{"rendered":"\n<p>Google Ads has proven to be one of the best ways of marketing your products and services online. With almost 9 billion daily searches, you can count on someone stumbling upon your company at some point.<\/p>\n\n\n\n<p>So, to help you advertise on this platform, we have prepared a walkthrough of all the best ad extensions you can use in your Google Ads account. We\u2019ll go video, affiliate location extensions, call extension, and many more \u2013 all useful and productive! So, without further ado, let\u2019s dive into some Google Ad extensions.<\/p>\n\n\n\n<div class=\"wp-block-ht-block-toc  is-style-outline htoc htoc--position-wide toc-list-style-plain\" data-htoc-state=\"expanded\"><span class=\"htoc__title\"><span class=\"ht_toc_title\">Table of Contents<\/span><span class=\"htoc__toggle\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\"><g fill=\"#444\"><path d=\"M15 7H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1z\"><\/path><path d=\"M15 1H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1zM15 13H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1z\"><\/path><\/g><\/svg><\/span><\/span><div class=\"htoc__itemswrap\"><ul class=\"ht_toc_list\"><li class=\"\"><a href=\"#htoc-manual-and-automated-extensions\">Manual and Automated Extensions <\/a><ul class=\"ht_toc_child_list\"><li class=\"\"><a href=\"#htoc-manual-extensions\">Manual Extensions Google Ads<\/a><\/li><li class=\"\"><a href=\"#htoc-automated-extensions\">Automated Extensions Google Ads<\/a><\/li><\/ul><\/li><li class=\"\"><a href=\"#htoc-google-ads-extension-types\">Google Ads Extension Types<\/a><ul class=\"ht_toc_child_list\"><li class=\"\"><a href=\"#htoc-sitelink-extensions\">Sitelink Extensions <\/a><\/li><li class=\"\"><a href=\"#htoc-callout-extensions\">Callout Extensions <\/a><\/li><li class=\"\"><a href=\"#htoc-call-extensions\">Call Extensions<\/a><\/li><li class=\"\"><a href=\"#htoc-location-extensions\">Location Extensions <\/a><\/li><li class=\"\"><a href=\"#htoc-structured-snippets-extensions\">Structured Snippets Extensions <\/a><\/li><li class=\"\"><a href=\"#htoc-price-extensions\">Price Extensions <\/a><\/li><li class=\"\"><a href=\"#htoc-promotion-extensions\">Promotion Extensions<\/a><\/li><li class=\"\"><a href=\"#htoc-app-extensions\">App Extensions <\/a><\/li><li class=\"\"><a href=\"#htoc-lead-form-extensions\">Lead Form Extensions <\/a><\/li><li class=\"\"><a href=\"#htoc-seller-rating-extensions\">Seller Rating Extensions<\/a><\/li><li class=\"\"><a href=\"#htoc-dynamic-sitelink-extensions\">Dynamic Sitelink Extensions <\/a><\/li><li class=\"\"><a href=\"#htoc-automated-call-extensions\">Automated Call Extensions <\/a><\/li><li class=\"\"><a href=\"#htoc-product-extensions\">Product Extensions <\/a><\/li><li class=\"\"><a href=\"#htoc-video-extensions\">Video Extensions <\/a><\/li><\/ul><\/li><li class=\"\"><a href=\"#htoc-google-ads-extensions-conclusion\">Google Ads Extensions \u2013 Conclusion<\/a><\/li><\/ul><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-manual-and-automated-extensions\">Manual and Automated Extensions <\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Manual-and-Automated-Extensions-1024x576.png\" alt=\"Manual and Automated Extensions\n\" class=\"wp-image-5654 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Manual-and-Automated-Extensions-1024x576.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Manual-and-Automated-Extensions-300x169.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Manual-and-Automated-Extensions-768x432.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Manual-and-Automated-Extensions-1536x864.png 1536w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Manual-and-Automated-Extensions.png 1600w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/576;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Manual-and-Automated-Extensions-1024x576.png\" alt=\"Manual and Automated Extensions\n\" class=\"wp-image-5654\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Manual-and-Automated-Extensions-1024x576.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Manual-and-Automated-Extensions-300x169.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Manual-and-Automated-Extensions-768x432.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Manual-and-Automated-Extensions-1536x864.png 1536w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Manual-and-Automated-Extensions.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>First, look at the most basic way to filter any good Google Ad extension. There is a difference between automated and manual ad extensions. Both are great for some purposes and worse for others, so let\u2019s review each to see whether they would fit you well.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-manual-extensions\">Manual Extensions Google Ads<\/h3>\n\n\n\n<p>Let\u2019s start with manual extensions. Those are the ones that grant you full control over your ad campaigns and grant you complete customization options to change things up anytime you want. You can change what appears in the extension, what information is displayed, and who the target audience of this particular ad will be. You will also be able to monitor and optimize however you want with no issues whatsoever.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-automated-extensions\">Automated Extensions Google Ads<\/h3>\n\n\n\n<p>On the other side of things, we have Automated extensions  Here, Google Ads predicts your potential customers, what it should show them, and in what form it will be presented. It\u2019s straightforward to implement, and automated ad extensions have proven to be highly effective in performance.<\/p>\n\n\n\n<p>But, as you can imagine, you have much more limited control over the ad types and the campaign overall. It is recommended for those unfamiliar with the whole Google Ads extensions free-for-all and would use some guidance in that department.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-google-ads-extension-types\">Google Ads Extension Types<\/h2>\n\n\n\n<p>So, now that we know the primary forms of differentiating Google Ads Extensions, let\u2019s look at the most popular types you can use for your campaign. Of course, ensure that your ad quality is also up to standards, as just choosing the right extensions will not guarantee success.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-sitelink-extensions\">Sitelink Extensions <\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"617\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Sitelink-Extensions-1024x617.png\" alt=\"Sitelink Extensions\n\" class=\"wp-image-5655 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Sitelink-Extensions-1024x617.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Sitelink-Extensions-300x181.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Sitelink-Extensions-768x463.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Sitelink-Extensions.png 1211w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/617;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"617\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Sitelink-Extensions-1024x617.png\" alt=\"Sitelink Extensions\n\" class=\"wp-image-5655\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Sitelink-Extensions-1024x617.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Sitelink-Extensions-300x181.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Sitelink-Extensions-768x463.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Sitelink-Extensions.png 1211w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>Let\u2019s start with the most basic one \u2013 site link extensions. Sitelinks are additional links appearing under your main ad in the Google search. You can use it to advance the critical elements of your campaign, add some context to your ad, or even promote some accessories to your main product. Additionally, it will enhance your visibility on the search results page and allow you to give even better options for your customers to explore.<\/p>\n\n\n\n<p>With this extension, you can easily modify your promotion and create ad extensions. There are plenty of opportunities, so make the most out of them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-callout-extensions\">Callout Extensions <\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"417\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Callout-Extensions-1024x417.png\" alt=\"Callout Extensions\n\" class=\"wp-image-5656 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Callout-Extensions-1024x417.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Callout-Extensions-300x122.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Callout-Extensions-768x313.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Callout-Extensions.png 1332w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/417;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"417\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Callout-Extensions-1024x417.png\" alt=\"Callout Extensions\n\" class=\"wp-image-5656\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Callout-Extensions-1024x417.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Callout-Extensions-300x122.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Callout-Extensions-768x313.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Callout-Extensions.png 1332w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>Next up, we have the callout extensions. Those are all the additional snippets shown next to your ad, with promo offers, codes, free trials, etc. Why is it useful?&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>For starters, it can be used as an eye-catcher that people would see and take an interest in;&nbsp;<\/li>\n\n\n\n<li>It can be an addition to your original ad copy with some sweet promo you\u2019d like to emphasize;&nbsp;<\/li>\n\n\n\n<li>It can serve as additional information to potential customers.<\/li>\n<\/ul>\n\n\n\n<p>There\u2019s a lot to consider in that regard, and as it does not cost you anything extra, it\u2019s a shame not to utilize this tool to your benefit. Of course, you can say that it looks cheap, but it doesn\u2019t matter in the end. What matters is the conversion rate and CTR, so you\u2019d better start adding your snippets!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-call-extensions\">Call Extensions<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"828\" height=\"682\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Call-Extensions.png\" alt=\"Call Extensions\n\" class=\"wp-image-5657 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Call-Extensions.png 828w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Call-Extensions-300x247.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Call-Extensions-768x633.png 768w\" data-sizes=\"auto, (max-width: 828px) 100vw, 828px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 828px; --smush-placeholder-aspect-ratio: 828\/682;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"828\" height=\"682\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Call-Extensions.png\" alt=\"Call Extensions\n\" class=\"wp-image-5657\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Call-Extensions.png 828w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Call-Extensions-300x247.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Call-Extensions-768x633.png 768w\" sizes=\"auto, (max-width: 828px) 100vw, 828px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>Next, we have the call extensions. As you may have guessed, those are phone numbers you can add to your ad. With Google, you can even directly call your business by just clicking on the number, and you will be automatically transferred to the ring on your phone.&nbsp;<\/p>\n\n\n\n<p>Plenty of benefits come from phone extensions, so if you are not using it, you\u2019d better start already. First, it gives all the customers a direct line to your business if they want to purchase something or just ask about a particular product or service.&nbsp;<\/p>\n\n\n\n<p>Additionally, you are seen as a more viable company because someone can call this number and talk to you. You may be surprised that not many companies are willing to put out their phone numbers for everyone to see.<\/p>\n\n\n\n<p>With your phone number displayed next to your ad, you will have an excellent opportunity for real-time conversion tracking on who is calling you, why they are doing that, and what they typed to find your company. There are plenty of utilities that come from call extensions! Especially if you are running a local business.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-location-extensions\">Location Extensions <\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"965\" height=\"285\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Location-Extensions.png\" alt=\"Location Extensions\" class=\"wp-image-5658 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Location-Extensions.png 965w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Location-Extensions-300x89.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Location-Extensions-768x227.png 768w\" data-sizes=\"auto, (max-width: 965px) 100vw, 965px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 965px; --smush-placeholder-aspect-ratio: 965\/285;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"965\" height=\"285\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Location-Extensions.png\" alt=\"Location Extensions\" class=\"wp-image-5658\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Location-Extensions.png 965w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Location-Extensions-300x89.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Location-Extensions-768x227.png 768w\" sizes=\"auto, (max-width: 965px) 100vw, 965px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>Speaking of locations \u2013 we have location extensions. With this tool, you can easily create dozens of additional conversions and leads for your business, especially if you add open hours.<\/p>\n\n\n\n<p>Location extensions are essential when it comes to creating powerful business opportunities. Local companies need to try to get more and more people to visit their stores. And, if you are running a service-based business \u2013 it\u2019s a must.<\/p>\n\n\n\n<p>Additionally, it can increase the relevance of your ad, as you will be targeting people near your location. Just think about it: how often have you typed \u2013 restaurants near me or something like that? Well? Then think about how people usually mindlessly order \u2013 dentist, florist, game shop near me. No one wants to drive 2 hours just to buy a new Assassin\u2019s Creed game. Everyone loves convenience, so make sure to give people what they want.<\/p>\n\n\n\n<p>With this extension, you can also give people directions to your store using Google Maps. You will be directed to the business with no issues by simply clicking on your location extension. And, if you have many different locations, people can scroll through those to find which one is the nearest or which one is open.<\/p>\n\n\n\n<p>It\u2019s a great tool to add to your portfolio, especially for businesses requiring people to go to the physical store rather than order everything online. It may not be the best idea for e-commerce people, but as everything changes, it may be an option for them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-structured-snippets-extensions\">Structured Snippets Extensions <\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"611\" height=\"300\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Structured-Snippets-Extensions.png\" alt=\"Structured Snippets Extensions\n\" class=\"wp-image-5659 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Structured-Snippets-Extensions.png 611w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Structured-Snippets-Extensions-300x147.png 300w\" data-sizes=\"auto, (max-width: 611px) 100vw, 611px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 611px; --smush-placeholder-aspect-ratio: 611\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"611\" height=\"300\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Structured-Snippets-Extensions.png\" alt=\"Structured Snippets Extensions\n\" class=\"wp-image-5659\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Structured-Snippets-Extensions.png 611w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Structured-Snippets-Extensions-300x147.png 300w\" sizes=\"auto, (max-width: 611px) 100vw, 611px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>Another exciting ad extension you may be interested in is the structured snippets. Those extensions allow advertisers to further modify the critical aspects of their products or services ad by adding the essential details about the product. This could mean different types of shades, maybe a few flavors in circulation. There are plenty of possibilities, so make sure you pick the right one.<\/p>\n\n\n\n<p>Those ads usually have a header listing aspects, categories, brands, etc. All of those things are relevant to the business as a whole. You can change it up as you like, with styles, types, and such, based on what is currently available in your offer. By utilizing this extension, you can further improve the relevance of your ads, especially if you are selling different types of products. And it can improve your click-through rates by increasing engagement and even better CTR. With this kind of visibility, you can get straight to the point with your customers and catch their eye in the most critical aspect.&nbsp;<\/p>\n\n\n\n<p>It\u2019s suitable for local businesses and e-commerce, as you can just list all the brands you are working with and make people see all the potential in your company.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-price-extensions\">Price Extensions <\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"249\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Price-Extensions.png\" alt=\"Price Extensions\n\" class=\"wp-image-5661 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Price-Extensions.png 640w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Price-Extensions-300x117.png 300w\" data-sizes=\"auto, (max-width: 640px) 100vw, 640px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/249;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"249\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Price-Extensions.png\" alt=\"Price Extensions\n\" class=\"wp-image-5661\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Price-Extensions.png 640w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Price-Extensions-300x117.png 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>Next, we have the price extensions. And here \u2013 it\u2019s not that simple. It\u2019s highly dependent on the market situation, as it allows you to either show yourself as a cheaper company than competitors or bury your chances to find any potential business partners if you have overpriced items. Why is that? Well, depending on how much you are selling for, people can dismiss your entire effort altogether if, after your ad, a slightly cheaper display is displayed.<\/p>\n\n\n\n<p>But it can also benefit you. People are often overwhelmed with uncertain information about many different products and services. Sometimes, giving them the price upfront is reasonable and can make you more reliable than the competition, who is always trying to get you to visit the site, go through the logging process, and such.&nbsp;<\/p>\n\n\n\n<p>It\u2019s too much of a hassle, and no one has time for that! So, a quick look at the price is sometimes better than no. Especially if you are trying to get some sales across to your potential customers, it can benefit you and show them that you can deliver the goods, not only speak of them. So, if you are willing to use the price extension, ensure you have the marker researched, as it can make or break your efforts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-promotion-extensions\">Promotion Extensions<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"746\" height=\"887\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Promotion-Extensions.png\" alt=\"Promotion Extensions\n\" class=\"wp-image-5662 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Promotion-Extensions.png 746w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Promotion-Extensions-252x300.png 252w\" data-sizes=\"auto, (max-width: 746px) 100vw, 746px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 746px; --smush-placeholder-aspect-ratio: 746\/887;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"746\" height=\"887\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Promotion-Extensions.png\" alt=\"Promotion Extensions\n\" class=\"wp-image-5662\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Promotion-Extensions.png 746w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Promotion-Extensions-252x300.png 252w\" sizes=\"auto, (max-width: 746px) 100vw, 746px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>Another great extension you can use is the promotion extension. And let us tell you \u2013 those are some of the best concepts in this entire list. Just think about it \u2013 if you are looking to buy something and you see that something is 40% off \u2013 you are automatically interested!<\/p>\n\n\n\n<p>And so, it works exactly like this with promotion extensions. You are looking to buy something \u2013 great. How about 10% off? Just for the start. Right at the corner of your eye. Will it work? Well, it\u2019s a strategy that\u2019s being used all over the world, so it must be something in it. Although people are starting to feel a bit iffy about it ever since the EU created the \u201clowest price in the last 30 days\u201d, it turns out that the cuts were not cuts at all.<\/p>\n\n\n\n<p>But, it\u2019s still a great boost for most campaigns, and if done correctly, it can increase the visibility of your ads and boost your conversion rates, as people tend to fall for the \u201csale\u201d sign these days.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-app-extensions\">App Extensions <\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"441\" height=\"506\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/App-Extensions.png\" alt=\"App Extensions\n\" class=\"wp-image-5663 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/App-Extensions.png 441w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/App-Extensions-261x300.png 261w\" data-sizes=\"auto, (max-width: 441px) 100vw, 441px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 441px; --smush-placeholder-aspect-ratio: 441\/506;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"441\" height=\"506\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/App-Extensions.png\" alt=\"App Extensions\n\" class=\"wp-image-5663\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/App-Extensions.png 441w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/App-Extensions-261x300.png 261w\" sizes=\"auto, (max-width: 441px) 100vw, 441px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>For the more advanced advertisers \u2013 we have the app extensions. And let us tell you \u2013 this is one of the least used ones on this list. Even more, people are likely not to download another app just to buy something online. It\u2019s in the ten internet commandments; you can look it up. Jokes aside, if it does work, it will bring you a lot of conversions and sales.<\/p>\n\n\n\n<p>It\u2019s pretty simple: your ad will get locked with the ad for your app. So, for everyone who types \u2013 games for Xbox, your store\u2019s ad will show up. Most likely, little to no one will download it. But if they do \u2013 it\u2019s all up to you! Create a world full of opportunities, where great prices are roaming free, and for signing in, people are getting a free Steam game, one month of Xbox Game Pass, and a new Tesla (that last one may be an over-exaggeration).<\/p>\n\n\n\n<p>And, if you only have the app to market, you can easily find an ad group to advertise to. There are plenty of people who are willing to give an app a chance online if this is what they\u2019re actually looking for. So, marketing to them can be pretty easy, as they are already interested in the app market.&nbsp;<\/p>\n\n\n\n<p>In essence, it\u2019s one way or another. It will most likely be a flop most of the time, but when it works \u2013 well, it works pretty well, let us tell you.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-lead-form-extensions\">Lead Form Extensions <\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Lead-Form-Extensions-1024x538.png\" alt=\"Lead Form Extensions\" class=\"wp-image-5664 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Lead-Form-Extensions-1024x538.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Lead-Form-Extensions-300x158.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Lead-Form-Extensions-768x403.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Lead-Form-Extensions-1536x806.png 1536w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Lead-Form-Extensions.png 1600w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/538;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Lead-Form-Extensions-1024x538.png\" alt=\"Lead Form Extensions\" class=\"wp-image-5664\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Lead-Form-Extensions-1024x538.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Lead-Form-Extensions-300x158.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Lead-Form-Extensions-768x403.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Lead-Form-Extensions-1536x806.png 1536w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Lead-Form-Extensions.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>Lead Form Extensions is another type of Google Ads extension that could be interesting for potential advertisers. Here, you can allow the potential customer to get all the information about your offers directly from the ad. You can create an extension allowing customers to buy something or give them information about their buyer status.<\/p>\n\n\n\n<p>It\u2019s an extremely good tool for everyone interested in selling their products and services with profit, as this tool will allow them to lose a few steps between the customer and the purchase. And, as we all know, the fewer steps to the purchase, the less likely someone will change their mind. You can submit information in the form and never have to think about it again, as the markets will contact you with a great offer.<\/p>\n\n\n\n<p>All the forms are customizable; you can change them any time you\u2019d like and add some questions or other elements that you deem worthwhile in that particular situation. There are plenty of things to further advance your case \u2013 getting more leads.<\/p>\n\n\n\n<p>Additionally, it can simplify the whole process for the users, who will not have to look for a way to contact you or go through some extremely uninteresting signing process. They just need to leave a phone number or an email address, and that\u2019s pretty much it. Easier done than said.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-seller-rating-extensions\">Seller Rating Extensions<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"403\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Seller-Rating-Extensions.png\" alt=\"Seller Rating Extensions\n\" class=\"wp-image-5665 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Seller-Rating-Extensions.png 700w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Seller-Rating-Extensions-300x173.png 300w\" data-sizes=\"auto, (max-width: 700px) 100vw, 700px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/403;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"403\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Seller-Rating-Extensions.png\" alt=\"Seller Rating Extensions\n\" class=\"wp-image-5665\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Seller-Rating-Extensions.png 700w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Seller-Rating-Extensions-300x173.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>The next thing you can add to your ad, as funny as it may sound, is the seller ratings! And here, similarly to what we have said with the price extension, you need to be careful. Everyone feels that their business seems to be a great one, but it only takes a few bad reviews to make you seem unworthy of attention. So, if you have less than 4.5 stars, don\u2019t even bother with it.<\/p>\n\n\n\n<p>But, on the other hand, if you have some top numbers on your side, you can easily get across the point that you are trustworthy and credible. It\u2019s one of the best ways to ensure that people will know that you are not some \u2013 created yesterday, closed tomorrow \u2013 type of store but a legitimate business that has serviced dozens of customers. And in the day and age of digital scams being more popular than ever, this kind of element is extremely important for people to see.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-dynamic-sitelink-extensions\">Dynamic Sitelink Extensions <\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"633\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Dynamic-Sitelink-Extensions-1024x633.png\" alt=\"Dynamic Sitelink Extensions\n\" class=\"wp-image-5666 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Dynamic-Sitelink-Extensions-1024x633.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Dynamic-Sitelink-Extensions-300x185.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Dynamic-Sitelink-Extensions-768x475.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Dynamic-Sitelink-Extensions.png 1040w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/633;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"633\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Dynamic-Sitelink-Extensions-1024x633.png\" alt=\"Dynamic Sitelink Extensions\n\" class=\"wp-image-5666\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Dynamic-Sitelink-Extensions-1024x633.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Dynamic-Sitelink-Extensions-300x185.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Dynamic-Sitelink-Extensions-768x475.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Dynamic-Sitelink-Extensions.png 1040w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>Another interesting aspect of the Google Ads extensions is the dynamic site link. Those are automatically generated links that will appear below the ad and can direct users to particular pages on the website. But why are they called dynamic? Well, it\u2019s simply because they dynamically direct users to the specific parts of your website. You don\u2019t need to program it; you can simply allow this to happen. So, elements of your site, like contact, sales, or anything in between, can be accessed through this method.&nbsp;<\/p>\n\n\n\n<p>Those are usually generated next to a particular query of an individual, such as \u2013 shoes, and they will be shown shoes from your website, scarfs, the part of your website that\u2019s all about scarfs will appear, etc.<\/p>\n\n\n\n<p>The great thing about this tool is that it is automatically generated, and you don\u2019t need to add any effort. It will increase your visibility and allow you to get things done.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-automated-call-extensions\">Automated Call Extensions <\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"664\" height=\"613\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Automated-Call-Extensions.png\" alt=\"Automated Call Extensions\n\" class=\"wp-image-5667 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Automated-Call-Extensions.png 664w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Automated-Call-Extensions-300x277.png 300w\" data-sizes=\"auto, (max-width: 664px) 100vw, 664px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 664px; --smush-placeholder-aspect-ratio: 664\/613;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"664\" height=\"613\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Automated-Call-Extensions.png\" alt=\"Automated Call Extensions\n\" class=\"wp-image-5667\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Automated-Call-Extensions.png 664w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Automated-Call-Extensions-300x277.png 300w\" sizes=\"auto, (max-width: 664px) 100vw, 664px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>Next, we have the automated call extensions. This feature adds a phone number to your ad copy if Google predicts your users may be highly engaging with your phone number rather than simply getting onto your website.<\/p>\n\n\n\n<p>It\u2019s an automated ad extension, and it works pretty well. Based on all the information it has gathered on the users, you will get advertising opportunities that you did not know existed. You can decide if you\u2019d like to leave or customize it, but more often than not, it just stays on. Google knows a lot about your customers, so you may start believing in its abilities if you want more clicks. There are more reasons, of course, to add it. Simply \u2013 getting in contact with a real place can expand the total number of your customers, and people searching will have a way of actually contacting you.&nbsp;<\/p>\n\n\n\n<p>It adds more value to your ad and can increase your click-through and conversion rates. Google offers it as a way of simply foreseeing what would be, among other benefits, the right thing to do now.<\/p>\n\n\n\n<p>So, if you can add more sales to your business goals, then implementing it into your strategy is a great example of working ad extensions. You can trust their expertise as Google can collect information about their users.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-product-extensions\">Product Extensions <\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"213\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Product-Extensions.png\" alt=\"Product Extensions\n\" class=\"wp-image-5668 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Product-Extensions.png 800w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Product-Extensions-300x80.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Product-Extensions-768x204.png 768w\" data-sizes=\"auto, (max-width: 800px) 100vw, 800px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/213;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"213\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Product-Extensions.png\" alt=\"Product Extensions\n\" class=\"wp-image-5668\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Product-Extensions.png 800w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Product-Extensions-300x80.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Product-Extensions-768x204.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>Product extensions, on the other hand, are great examples of one of the best ways of promoting your products online with Google Ads. It\u2019s a simple thing \u2013 you sell a product and show it to the people. If they\u2019re interested, they buy it. If not \u2013 then not. But catching their eye is essential for a good conversion rate.<\/p>\n\n\n\n<p>It works like this: Someone searches for something, the product prices come up with images, and yours is on top of the list. It\u2019s great for business and visibility, and it\u2019s an all-time winner when it comes to Google Ads extensions. But there are some caveats. For starters, no one will go to your website if you have an overpriced product. Well, someone might be by mistake.&nbsp;<\/p>\n\n\n\n<p>Getting linked to the Google Merchant Center means you will get on top of the page and right next to all the other players. So, if you want an increased click-through rate and get some better than average rating \u2013 you should await the expected impact and come before the storm. See what others offer and just cut the price by 10%. You will not lose much, but you will get a lot of happy customers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-video-extensions\">Video Extensions <\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"895\" height=\"448\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Video-Extensions.png\" alt=\"Video Extensions\n\" class=\"wp-image-5669 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Video-Extensions.png 895w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Video-Extensions-300x150.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Video-Extensions-768x384.png 768w\" data-sizes=\"auto, (max-width: 895px) 100vw, 895px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 895px; --smush-placeholder-aspect-ratio: 895\/448;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"895\" height=\"448\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Video-Extensions.png\" alt=\"Video Extensions\n\" class=\"wp-image-5669\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Video-Extensions.png 895w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Video-Extensions-300x150.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Video-Extensions-768x384.png 768w\" sizes=\"auto, (max-width: 895px) 100vw, 895px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>And finally, we have the famous video extensions, a.k .a. (mostly) YouTube. Here you go for all the normal and mobile devices you spend most of your time on. YouTube is extremely good at advertising products, as people spend an absurd amount of time there.<\/p>\n\n\n\n<p>You can utilize some bumper ads, skippable and unskippable ads before videos, add your video commercials to the mix, and overall \u2013 have a lot of fun with this concept of content marketing.<\/p>\n\n\n\n<p>YouTube allows you to reach an absurd audience who will have to at least see a part of your ad before getting into their leisure time. So, if it\u2019s the effectiveness you\u2019re all about \u2013 you will be able to get it all and more with this kind of advertising.<\/p>\n\n\n\n<p>There are some additions to it as well. You can also show your ads with this extension on multiple sites in the Google Display Network, which is great for retargeting marketing. Additionally, YouTube allows you to create some basic ads and something much more advanced when it comes to quality content marketing efforts. So \u2013 that\u2019s a win-win for sure. The only downside is that you will have to spend money and time creating quality video ads. But \u2013 as all things are \u2013 the good stuff is always up there with the sour.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-google-ads-extensions-conclusion\">Google Ads Extensions \u2013 Conclusion<\/h2>\n\n\n\n<p>We hope that you found what you were looking for when it comes to ad extensions in Google Ads. There is plenty of knowledge about PPC ads and SEO optimization on our site \u2013 feel free to browse through! That\u2019s it for today, thanks for stopping by, and we will see you in the next one!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Ads has proven to be one of the best ways of marketing your products and services online. With almost 9 billion daily searches, you can count on someone stumbling upon your company at some point. So, to help you advertise on this platform, we have prepared a walkthrough of all the best ad extensions &#8230; <a title=\"Google Ads Extensions \u2013 How Can it Benefit You?\" class=\"read-more\" href=\"https:\/\/gamerseo.com\/blog\/google-ads-extensions-how-can-it-benefit-you\/\" aria-label=\"More on Google Ads Extensions \u2013 How Can it Benefit You?\">Read more<\/a><\/p>\n","protected":false},"author":13,"featured_media":5672,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-5653","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Ads Extensions \u2013 How Can it Benefit You?<\/title>\n<meta name=\"description\" content=\"Google Ads Extensions are some of the most popular ways of optimizing Google Ads. Check out our guide on what they can do for you!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gamerseo.com\/blog\/google-ads-extensions-how-can-it-benefit-you\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Ads Extensions \u2013 How Can it Benefit You?\" \/>\n<meta property=\"og:description\" content=\"Google Ads Extensions are some of the most popular ways of optimizing Google Ads. 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