{"id":585,"date":"2023-12-19T09:00:00","date_gmt":"2023-12-19T09:00:00","guid":{"rendered":"https:\/\/gamerseo.com\/blog\/?p=585"},"modified":"2024-04-25T08:41:42","modified_gmt":"2024-04-25T08:41:42","slug":"organic-seo-ctr-what-is-seo-ctr-and-how-to-improve-it","status":"publish","type":"post","link":"https:\/\/gamerseo.com\/blog\/organic-seo-ctr-what-is-seo-ctr-and-how-to-improve-it\/","title":{"rendered":"Organic SEO CTR, What is SEO CTR, and How to Improve it?"},"content":{"rendered":"\n<p>According to <a href=\"https:\/\/backlinko.com\/google-ctr-stats\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">data from Backlinko.com<\/a>, the number 1 search result achieves an <strong>organic CTR of 31,7%<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Almost 1\/3 of searchers will click the top result. It is 10x more likely to be clicked than a number 10 result, translating into 10x more traffic.&nbsp;<\/p>\n\n\n\n<p>High organic rankings are crucial for CTR. Moving up by 1 spot from any given position <strong>increases the CTR by more than 30%<\/strong>! It is something worth fighting for, and we\u2019ll tell you how to win that fight.<\/p>\n\n\n\n<p>Improving your CTR from merely 1% to 2% is just a one p.p. which doubles your traffic. With a 1% CTR, you get ten clicks from 1000 impressions. With 2% &#8211; you have 20.&nbsp;<\/p>\n\n\n\n<p>From this article, you will learn:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What is Organic Click-Through Rate;<\/li>\n\n\n\n<li>How to measure and <a href=\"https:\/\/gamerseo.com\/blog\/how-to-improve-click-through-rate-tips-to-take-into-consideration\/\" target=\"_blank\" rel=\"noreferrer noopener\">improve organic CTR<\/a>;<\/li>\n\n\n\n<li>What are the most important elements of your web page that influence CTR.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What is Organic Click Through Rate ?<\/strong><\/h2>\n\n\n\n<p><strong>Organic Click-Through Rate<\/strong> (CTR) is a rate at which your search results are clicked on search results pages to the total number of impressions.&nbsp;<\/p>\n\n\n\n<p>In other words, let\u2019s say that your blog post appears among organic listings 100 times for a particular keyword, and 10 people click it.&nbsp;<\/p>\n\n\n\n<p>It gives you a <strong>10% organic CTR<\/strong>.<\/p>\n\n\n\n<p>The average organic CTR for non-branded searches on the first page and position of Google looks like this:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"701\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/03\/organic-ctr-by-position-infographic-GamerSEO.png\" alt=\"organic ctr by position infographic - GamerSEO\" class=\"wp-image-6981 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/03\/organic-ctr-by-position-infographic-GamerSEO.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/03\/organic-ctr-by-position-infographic-GamerSEO-300x205.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/03\/organic-ctr-by-position-infographic-GamerSEO-768x526.png 768w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/701;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"701\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/03\/organic-ctr-by-position-infographic-GamerSEO.png\" alt=\"organic ctr by position infographic - GamerSEO\" class=\"wp-image-6981\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/03\/organic-ctr-by-position-infographic-GamerSEO.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/03\/organic-ctr-by-position-infographic-GamerSEO-300x205.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/03\/organic-ctr-by-position-infographic-GamerSEO-768x526.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>Organic CTR is one of the ranking factors. Larry Kim, a co-founder of MobileMonkey, <a href=\"https:\/\/moz.com\/blog\/does-organic-ctr-impact-seo-rankings-new-data\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">found out that<\/a> CTR and search rankings are codependent variables. He said:<\/p>\n\n\n\n<p>\u201c<em>By only looking at the extent by which a keyword beats or is beaten by the predicted CTR, you are essentially isolating the natural relationship between CTR and ranking in order to get a better picture of what\u2019s going on.<\/em>\u201d&nbsp;<\/p>\n\n\n\n<p>He also introduced the term \u201cExpected CTR,\u201d saying that \u201cfailing to beat the expected CTR makes it more probable for you to land in the positions 6-10 on SERP.<\/p>\n\n\n\n<p>Here is a quick guide for collecting CTR data if you don\u2019t know how to measure CTR.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Google Search Console<\/h3>\n\n\n\n<p>Checking the organic Google CTR of your website is easy. All you need to do is access your Google Search Console and find the \u201cPerformance\u201d report.<\/p>\n\n\n\n<p>Once there, click the \u201cAverage CTR\u201d button. It will look like this.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"374\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/average-CTR-on-Google-Search-Console-1024x374.png\" alt=\"average CTR on Google Search Console\" class=\"wp-image-5825 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/average-CTR-on-Google-Search-Console-1024x374.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/average-CTR-on-Google-Search-Console-300x110.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/average-CTR-on-Google-Search-Console-768x280.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/average-CTR-on-Google-Search-Console.png 1164w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/374;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"374\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/average-CTR-on-Google-Search-Console-1024x374.png\" alt=\"average CTR on Google Search Console\" class=\"wp-image-5825\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/average-CTR-on-Google-Search-Console-1024x374.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/average-CTR-on-Google-Search-Console-300x110.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/average-CTR-on-Google-Search-Console-768x280.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/average-CTR-on-Google-Search-Console.png 1164w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n\n\n\n<p>Below, you can see your website\u2019s performance for selected search queries.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"874\" height=\"471\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Google-Search-Console-results-in-CTR.png\" alt=\"Google Search Console results in CTR\" class=\"wp-image-5826 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Google-Search-Console-results-in-CTR.png 874w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Google-Search-Console-results-in-CTR-300x162.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Google-Search-Console-results-in-CTR-768x414.png 768w\" data-sizes=\"auto, (max-width: 874px) 100vw, 874px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 874px; --smush-placeholder-aspect-ratio: 874\/471;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"874\" height=\"471\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Google-Search-Console-results-in-CTR.png\" alt=\"Google Search Console results in CTR\" class=\"wp-image-5826\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Google-Search-Console-results-in-CTR.png 874w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Google-Search-Console-results-in-CTR-300x162.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Google-Search-Console-results-in-CTR-768x414.png 768w\" sizes=\"auto, (max-width: 874px) 100vw, 874px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>Also, you can check it for a given organic position.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"963\" height=\"474\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Google-Search-Console-CTR-stats.png\" alt=\"Google Search Console CTR stats\" class=\"wp-image-5827 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Google-Search-Console-CTR-stats.png 963w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Google-Search-Console-CTR-stats-300x148.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Google-Search-Console-CTR-stats-768x378.png 768w\" data-sizes=\"auto, (max-width: 963px) 100vw, 963px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 963px; --smush-placeholder-aspect-ratio: 963\/474;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"963\" height=\"474\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Google-Search-Console-CTR-stats.png\" alt=\"Google Search Console CTR stats\" class=\"wp-image-5827\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Google-Search-Console-CTR-stats.png 963w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Google-Search-Console-CTR-stats-300x148.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Google-Search-Console-CTR-stats-768x378.png 768w\" sizes=\"auto, (max-width: 963px) 100vw, 963px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>The Performance reports can also appear as one of the SERP features.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"655\" height=\"352\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/CTR-for-Sellers-and-Friends.png\" alt=\"CTR for Sellers and Friends\" class=\"wp-image-5828 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/CTR-for-Sellers-and-Friends.png 655w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/CTR-for-Sellers-and-Friends-300x161.png 300w\" data-sizes=\"auto, (max-width: 655px) 100vw, 655px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 655px; --smush-placeholder-aspect-ratio: 655\/352;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"655\" height=\"352\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/CTR-for-Sellers-and-Friends.png\" alt=\"CTR for Sellers and Friends\" class=\"wp-image-5828\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/CTR-for-Sellers-and-Friends.png 655w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/CTR-for-Sellers-and-Friends-300x161.png 300w\" sizes=\"auto, (max-width: 655px) 100vw, 655px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>However, in this case, you need to keep in mind that it shows you only the search result for that particular keyword. There may be more keywords than this web page is ranking for.<\/p>\n\n\n\n<p>You can download a report in a .xls file for easier use.&nbsp;<\/p>\n\n\n\n<p>This data comes straight from Google, so it\u2019s the most reliable source of knowledge.&nbsp;<\/p>\n\n\n\n<p>On top of that, Google Search Console provides you with a Links report, where you can see if your competition is pulling Negative SEO practices on you with maleficent backlinks.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Google Analytics<\/h3>\n\n\n\n<p>You can integrate your Google Analytics with Google Search Console. The report will deliver a little bit more search query data.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"749\" height=\"292\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/total-CTR-in-Google-Analytics.png\" alt=\"\" class=\"wp-image-5829 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/total-CTR-in-Google-Analytics.png 749w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/total-CTR-in-Google-Analytics-300x117.png 300w\" data-sizes=\"auto, (max-width: 749px) 100vw, 749px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 749px; --smush-placeholder-aspect-ratio: 749\/292;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"749\" height=\"292\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/total-CTR-in-Google-Analytics.png\" alt=\"\" class=\"wp-image-5829\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/total-CTR-in-Google-Analytics.png 749w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/total-CTR-in-Google-Analytics-300x117.png 300w\" sizes=\"auto, (max-width: 749px) 100vw, 749px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>Google Analytics will not only show the organic click-through rates but Google <a href=\"https:\/\/gamerseo.com\/blog\/ads-ctr-get-higher-ctr-and-increase-conversions\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ads CTR <\/a>too.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why is SEO CTR Important?<\/h2>\n\n\n\n<p>Click-Through Rate is a primary metric in Search Engine Optimization and a crucial ranking factor. Pleasing Google Bots is one thing, but satisfying the user is a different pair of shoes. Don\u2019t let your SEO efforts go to waste!<\/p>\n\n\n\n<p>High CTR means that your<a href=\"https:\/\/gamerseo.com\/blog\/what-is-seo-friendly-content-satisfy-users-and-search-engines\/\" target=\"_blank\" rel=\"noreferrer noopener\"> content attracts people<\/a>. This, along with a low Bounce Rate, means that users find what they\u2019re looking for on your website.&nbsp;<\/p>\n\n\n\n<p>In exchange for delivering the best-tailored, relevant content, Google rewards you by moving you up in search engine results pages.<\/p>\n\n\n\n<p>The most important part is appearing on the first page of SERP results. The CTR for the second page drops by a considerable margin which you can see on the following graph.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"678\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Backlinko-study-second-SERP.png\" alt=\"Backlinko study second SERP\" class=\"wp-image-5830 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Backlinko-study-second-SERP.png 960w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Backlinko-study-second-SERP-300x212.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Backlinko-study-second-SERP-768x542.png 768w\" data-sizes=\"auto, (max-width: 960px) 100vw, 960px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 960px; --smush-placeholder-aspect-ratio: 960\/678;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"678\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Backlinko-study-second-SERP.png\" alt=\"Backlinko study second SERP\" class=\"wp-image-5830\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Backlinko-study-second-SERP.png 960w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Backlinko-study-second-SERP-300x212.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Backlinko-study-second-SERP-768x542.png 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p><strong>Source:<\/strong> backlinko.com<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Higher CTR = More Traffic<\/h3>\n\n\n\n<p>The more people visit your website, the higher the chances for gaining a lead or a sale are. It\u2019s a natural relationship.&nbsp;<\/p>\n\n\n\n<p><strong>Is organic traffic better than the traffic from paid ads<\/strong>?&nbsp;<\/p>\n\n\n\n<p>It depends.&nbsp;<\/p>\n\n\n\n<p>We are living in an ad-filled reality. Ads are everywhere. However, many of us use AdBlock or similar software \u2013 in 2020, 763 mln people used AdBlock. It\u2019s 20% of all Internet users. Adobe\u2019s study shows that it generates a<a href=\"https:\/\/blog.getadmiral.com\/adblock-analytics#:~:text=The%20demand%20for%20adblock%20analytics,of%20adblock%20extensions%20grew%20globally.&amp;text=Worldwide%20adoption%20of%20adblockers%20exploded,over%20%2440%20billion%20per%20year.\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> $40 bln revenue loss<\/a> each year. Not to mention that we\u2019ve learned to ignore ads.<\/p>\n\n\n\n<p><strong>Thus, organic results are what people are looking for<\/strong>. Paid ads are just passing by.&nbsp;<\/p>\n\n\n\n<p>Contrary to paid search, organic traffic is free in a way. Sure, you have to pay for the keyword research, the content, uploading and indexing an article, and optimizing it for SEO.&nbsp;<\/p>\n\n\n\n<p>But once you have all this done, your content earns for itself. On the other hand, paid search is a constant expense.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Higher CTR = Higher Ranking Position<\/h3>\n\n\n\n<p>In effect, it will <a href=\"https:\/\/gamerseo.com\/blog\/how-to-get-quality-traffic-to-your-website-20-effective-ways\/\" target=\"_blank\" rel=\"noreferrer noopener\">bring more traffic<\/a> according to what we said earlier. Landing on the first position will give your company more than 30% of the whole traffic for a specific keyword.<\/p>\n\n\n\n<p>Keeping your CTR high is among the Google suggestions.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"837\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Comment-in-Twitter-confirming-Google-evaluates-results-quality-1024x837.png\" alt=\"Comment in Twitter confirming Google evaluates results quality\" class=\"wp-image-5831 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Comment-in-Twitter-confirming-Google-evaluates-results-quality-1024x837.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Comment-in-Twitter-confirming-Google-evaluates-results-quality-300x245.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Comment-in-Twitter-confirming-Google-evaluates-results-quality-768x628.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Comment-in-Twitter-confirming-Google-evaluates-results-quality.png 1280w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/837;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"837\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Comment-in-Twitter-confirming-Google-evaluates-results-quality-1024x837.png\" alt=\"Comment in Twitter confirming Google evaluates results quality\" class=\"wp-image-5831\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Comment-in-Twitter-confirming-Google-evaluates-results-quality-1024x837.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Comment-in-Twitter-confirming-Google-evaluates-results-quality-300x245.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Comment-in-Twitter-confirming-Google-evaluates-results-quality-768x628.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Comment-in-Twitter-confirming-Google-evaluates-results-quality.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>Not only that! Another Google engineer admitted that their algorithm uses CTR in the analysis to determine which search results best serve their purpose.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"333\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/CTR-analysis-in-Google-Algorithm.png\" alt=\"CTR analysis in Google Algorithm\" class=\"wp-image-5832 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/CTR-analysis-in-Google-Algorithm.png 640w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/CTR-analysis-in-Google-Algorithm-300x156.png 300w\" data-sizes=\"auto, (max-width: 640px) 100vw, 640px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/333;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"333\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/CTR-analysis-in-Google-Algorithm.png\" alt=\"CTR analysis in Google Algorithm\" class=\"wp-image-5832\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/CTR-analysis-in-Google-Algorithm.png 640w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/CTR-analysis-in-Google-Algorithm-300x156.png 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p><strong>Source:<\/strong> backlinko.com<\/p>\n\n\n\n<p>It shouldn\u2019t be a surprise. When people come to your real-world location store, they think you have what they\u2019re searching for. A point for you.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How Often You Get Clicked On &gt; How Often You Show Up<\/h3>\n\n\n\n<p>\u201cImpressions\u201d in Google Search Console is a vanity metric. <strong>It doesn\u2019t matter how many times your content appears on SERP<\/strong>. What really matters is how many people visit your website and convert.&nbsp;<\/p>\n\n\n\n<p>We will go even further than this, stating that<strong> having tons of impressions may be detrimental for your websites<\/strong>.<\/p>\n\n\n\n<p>Having lots of organic impressions with a low number of organic clicks means lower CTR.&nbsp;<\/p>\n\n\n<div class=\"gb-container gb-container-12684979\">\n\n<figure class=\"wp-block-table aligncenter\"><table><tbody><tr><td><strong>Protip<\/strong>: you should not go too far with graphics in your articles, as some of them may appear in Google Images for unrelated search queries. It will only ruin your organic CTR and average position.&nbsp;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">How Can We Improve Organic Click-Through-Rate?<\/h2>\n\n\n\n<p>Higher CTR is important for your domain; we know that already. You can improve your website\u2019s Click-Through Rate in many different ways.<\/p>\n\n\n\n<p>Certain types of posts have better predicted CTR than others. In modern SEO, these types of posts are known to have the best conversion rates:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cHow to\u201d posts;<\/li>\n\n\n\n<li>Numbered lists;<\/li>\n\n\n\n<li>\u201cBest of ___\u201d posts;<\/li>\n\n\n\n<li>\u201cTop XX of ___ \u201c posts;<\/li>\n\n\n\n<li>\u201cXX things to avoid\u201d posts;<\/li>\n<\/ul>\n\n\n\n<p>If your site loads fast without any problems, and your content is perfect, but your organic CTR graph takes a huge decline, you have to make amends.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Use Emotions<\/h3>\n\n\n\n<p>What is the most powerful drive for people? What makes them take action?&nbsp;<\/p>\n\n\n\n<p>The answer is &#8211; <strong>emotions<\/strong>.<\/p>\n\n\n\n<p><strong>Gerald Zaltman of Harvard Business School<\/strong> said that <a href=\"https:\/\/hbswk.hbs.edu\/item\/the-subconscious-mind-of-the-consumer-and-how-to-reach-it\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">95% of our transactional decisions are made subconsciously<\/a>.&nbsp;<\/p>\n\n\n\n<p>With your title and meta description, you\u2019ve got to convince searchers that your products or services are the best things in the world. Searchers need to know that:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You have a solution to their problems;<\/li>\n\n\n\n<li>You will improve their life;<\/li>\n\n\n\n<li>Your brand is their friend.<\/li>\n<\/ul>\n\n\n\n<p>Don\u2019t say: \u201cI have the answers\u201d in your title tags. People don\u2019t want JUST answers. Instead, you could create content that says: we have the information that will improve the comfort of your life.<\/p>\n\n\n\n<p>You can use the Headline Analyzer (like <a href=\"https:\/\/aminstitute.com\/process\/headline.cgi\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">EMV from AmInstitute<\/a>) to check if your headlines are attractive enough.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"349\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Headline-checker-1024x349.png\" alt=\"Headline checker\" class=\"wp-image-5833 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Headline-checker-1024x349.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Headline-checker-300x102.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Headline-checker-768x262.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Headline-checker.png 1482w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/349;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"349\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Headline-checker-1024x349.png\" alt=\"Headline checker\" class=\"wp-image-5833\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Headline-checker-1024x349.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Headline-checker-300x102.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Headline-checker-768x262.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Headline-checker.png 1482w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Optimize Your Titles<\/h3>\n\n\n\n<p>It is shocking that even in 2023, lots of websites don\u2019t have proper title tags.&nbsp;<\/p>\n\n\n\n<p>According to many SEO experts, the title tag of a page should fit within a certain pixel limit.&nbsp;<\/p>\n\n\n\n<p>You can use a tool like <a href=\"https:\/\/www.portent.com\/serp-preview-tool\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Portent SERP Preview<\/a> to check it.&nbsp;<\/p>\n\n\n\n<p>It needs to contain the exact keyword you are trying to rank for.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Protip<\/strong>: Title tags <strong>display is based on pixels<\/strong>. Some letters like \u201cI,\u201d \u201cl,\u201d \u201ct,\u201d are thinner than, for instance, \u201cW,\u201d \u201cm,\u201d or \u201cD.\u201d Lowercase letters are also thinner in general than uppercase letters. The same way the Separator \u201c|\u201d is thinner than the hyphen \u201c-.\u201d<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Most people read from right to left. The exceptions are Asians, who read from top to bottom, and languages that read from right to left, namely:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Arabic.<\/li>\n\n\n\n<li>Aramaic.<\/li>\n\n\n\n<li>Azeri.<\/li>\n\n\n\n<li>Dhivehi\/Maldivian.<\/li>\n\n\n\n<li>Hebrew.<\/li>\n\n\n\n<li>Kurdish (Sorani)<\/li>\n\n\n\n<li>Persian\/Farsi.<\/li>\n\n\n\n<li>Urdu.<\/li>\n<\/ul>\n\n\n\n<p>But there\u2019s more!&nbsp;<\/p>\n\n\n\n<p>The title\u2019s optimization does not end after fitting within the pixel limit. Your title must be attractive.<\/p>\n\n\n\n<p>Your page\u2019s title is the very first thing people will see on the search results page. It\u2019s like your appearance when going on a date.<\/p>\n\n\n\n<p>It has to scream from Google\u2019s search result page: \u201cI am what you are looking for!\u201d<\/p>\n\n\n\n<p>You should also use brackets. <a href=\"https:\/\/digitalducats.com\/headline-strategies-improve-ctr\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Research <\/a>by HubSpot found that using brackets in headlines had 40% higher CTRs.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Optimize Your Meta Descriptions<\/h3>\n\n\n\n<p>If the title tag is your appearance on a date, the meta description is the first sentence you say. You do not want your date to run away.<\/p>\n\n\n\n<p>The meta description follows the same rules as the title. It needs to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>contain the exact keyword;<\/li>\n\n\n\n<li>have the keyword the closest possible to the left-hand side;<\/li>\n\n\n\n<li>bring emotions;<\/li>\n\n\n\n<li>be descriptive, but not in a spoiler way.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>However, it\u2019s subordinate to the title.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Protip<\/strong>: Writing the meta description down is only a hint for Google. Sometimes it will choose a piece of text from the body of an article. It is worth it to write the meta description nonetheless.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Use Long-Tail Terms&nbsp;<\/h3>\n\n\n\n<p><a href=\"https:\/\/gamerseo.com\/blog\/what-are-longtail-keywords-and-how-theyll-earn-you-money\/\" target=\"_blank\" rel=\"noreferrer noopener\">Long-tail keywords are <\/a>search terms containing 4 or more words. Although they have noticeably lower search volume than head keywords, they generate 70% of all search queries.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"550\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/search-demand-curve-for-long-tail-keywords.png\" alt=\"search demand curve for long-tail keywords\" class=\"wp-image-5834 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/search-demand-curve-for-long-tail-keywords.png 1000w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/search-demand-curve-for-long-tail-keywords-300x165.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/search-demand-curve-for-long-tail-keywords-768x422.png 768w\" data-sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1000px; --smush-placeholder-aspect-ratio: 1000\/550;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"550\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/search-demand-curve-for-long-tail-keywords.png\" alt=\"search demand curve for long-tail keywords\" class=\"wp-image-5834\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/search-demand-curve-for-long-tail-keywords.png 1000w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/search-demand-curve-for-long-tail-keywords-300x165.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/search-demand-curve-for-long-tail-keywords-768x422.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>You should use them for two reasons:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>They offer better conversion rates;<\/li>\n\n\n\n<li>They\u2019re easier to rank for.&nbsp;<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Optimize Pages With Low &#8220;Organic Quality Scores&#8221;&nbsp;<\/h3>\n\n\n\n<p>Rand Fishkin from MOZ claims that there is something similar to <strong>Google AdWords Quality Score<\/strong> but related to content.<\/p>\n\n\n\n<p>To fix the quality score of your pages, you may follow the guidelines below<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Identify and Optimize Pages with Low-Quality Score<\/strong> &#8211; We advise you to optimize those created for the most attractive keywords.<\/li>\n\n\n\n<li><strong>Remove the ones you and your users don\u2019t need anymore<\/strong> &#8211; We recommend you simply use a \u201cno index\u201d tag, but the best way will be to 301 redirect it to a similar product or page.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Optimize Your URLs<\/h3>\n\n\n\n<p>To put it simply, your URL can be pretty or ugly. What\u2019s the difference?<\/p>\n\n\n\n<p>Here you have an example of a pretty one:<\/p>\n\n\n\n<p><a href=\"https:\/\/gamerseo.com\/blog\/how-much-do-blogs-cost-avoid-spending-too-much\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/gamerseo.com\/blog\/how-much-do-blogs-cost-avoid-spending-too-much\/<\/a><\/p>\n\n\n\n<p>And the bad one:<\/p>\n\n\n\n<p>https:\/\/gamerseo.com\/blog\/category\/22-04-2021\/index.php?=5754225=t44=?p=928<\/p>\n\n\n\n<p>Generally, you want to have the main keyword in the URL.&nbsp;<\/p>\n\n\n\n<p>Not many people even look at the URL address, but you want to have it clear and for those who do. Moreover, it helps the search engine crawlers understand the contents of your pages.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Optimize for Featured Snippets<\/h3>\n\n\n\n<p>You can make your pages look more attractive in search results pages by adding structured data.<a href=\"https:\/\/searchengineland.com\/lessons-i-have-learned-from-adding-faq-schema-a-test-of-1000-keywords-321535\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> A study<\/a> by Search Engine Land shows that structured markup can increase CTR by 30%!<\/p>\n\n\n\n<p>Do you remember our date metaphor? Structured markup is like make-up. It doesn\u2019t affect SEO that much per se, but it can give you an edge in any organic listing.&nbsp;<\/p>\n\n\n\n<p>It\u2019s excellent for transactional<a href=\"https:\/\/gamerseo.com\/blog\/types-of-search-intent-understand-the-needs-of-web-users\/\" target=\"_blank\" rel=\"noreferrer noopener\"> search intent<\/a>. People will see the product, rating, price range, availability, and other SERP features right in front of them.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"914\" height=\"613\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/results-for-Markus-Ikea.png\" alt=\"results for Markus Ikea\" class=\"wp-image-5835 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/results-for-Markus-Ikea.png 914w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/results-for-Markus-Ikea-300x201.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/results-for-Markus-Ikea-768x515.png 768w\" data-sizes=\"auto, (max-width: 914px) 100vw, 914px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 914px; --smush-placeholder-aspect-ratio: 914\/613;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"914\" height=\"613\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/results-for-Markus-Ikea.png\" alt=\"results for Markus Ikea\" class=\"wp-image-5835\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/results-for-Markus-Ikea.png 914w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/results-for-Markus-Ikea-300x201.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/results-for-Markus-Ikea-768x515.png 768w\" sizes=\"auto, (max-width: 914px) 100vw, 914px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>However, it\u2019s not that great for informational intent. Essentially, what happens is that people are getting their answers in the infobox instead of visiting your website. You have your impression, but no click. Thus, your CTR drops despite high rankings and the fact that users got what they wanted.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"905\" height=\"520\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/search-query-How-to-Turn-the-VPN-on.png\" alt=\"search query How to Turn the VPN on\" class=\"wp-image-5836 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/search-query-How-to-Turn-the-VPN-on.png 905w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/search-query-How-to-Turn-the-VPN-on-300x172.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/search-query-How-to-Turn-the-VPN-on-768x441.png 768w\" data-sizes=\"auto, (max-width: 905px) 100vw, 905px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 905px; --smush-placeholder-aspect-ratio: 905\/520;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"905\" height=\"520\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/search-query-How-to-Turn-the-VPN-on.png\" alt=\"search query How to Turn the VPN on\" class=\"wp-image-5836\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/search-query-How-to-Turn-the-VPN-on.png 905w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/search-query-How-to-Turn-the-VPN-on-300x172.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/search-query-How-to-Turn-the-VPN-on-768x441.png 768w\" sizes=\"auto, (max-width: 905px) 100vw, 905px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>Featured Snippet for a given keyword beats the top 1 result. In general, it is better to have than not.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">You Will Not Believe Our Findings! &#8211; Avoid Click Baits<\/h3>\n\n\n\n<p>We increased our organic CTR by [put a random 5-figure here] with this simple trick.&nbsp;<\/p>\n\n\n\n<p>Just kidding. We don\u2019t do that here.&nbsp;<\/p>\n\n\n\n<p>Click Baits are a big no-no in terms of organic CTR.&nbsp;<\/p>\n\n\n\n<p>Clickbait will give you more clicks. However, if you trick people into clicking your link, they will be displeased with it. They will bounce back to the SERP result page.&nbsp;<\/p>\n\n\n\n<p>However, people are not falling for clickbaits that much now.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Summary<\/h2>\n\n\n\n<p>High Google rankings are the Holy Grail of Search Engine Optimization. The world\u2019s giants in many different industries fight for more prominent positions on the search results page. The struggle never ends, just like SEO never ends.&nbsp;<\/p>\n\n\n\n<p>You want to dominate the search engine result page for the same keywords your competitors are trying to rank for. Occupying more prominent organic positions in SERP rankings will provide you with tons of traffic to convert to sales.<\/p>\n\n\n\n<p>Does organic CTR matter? No doubt.&nbsp;<\/p>\n\n\n\n<p>We know that now your CTR curves will go sky-high. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/GamerSEO-services-seo-ctr-1024x576.png\" alt=\"GamerSEO services seo ctr\" class=\"wp-image-5837 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/GamerSEO-services-seo-ctr-1024x576.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/GamerSEO-services-seo-ctr-300x169.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/GamerSEO-services-seo-ctr-768x432.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/GamerSEO-services-seo-ctr-1536x864.png 1536w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/GamerSEO-services-seo-ctr.png 1600w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/576;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/GamerSEO-services-seo-ctr-1024x576.png\" alt=\"GamerSEO services seo ctr\" class=\"wp-image-5837\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/GamerSEO-services-seo-ctr-1024x576.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/GamerSEO-services-seo-ctr-300x169.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/GamerSEO-services-seo-ctr-768x432.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/GamerSEO-services-seo-ctr-1536x864.png 1536w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/GamerSEO-services-seo-ctr.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>If you wish to entrust your Click-Through Rate, organic traffic, and conversion to&nbsp; professionals, <strong>fill out our <\/strong><a href=\"https:\/\/gamerseo.com\/#contact\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>contact form<\/strong><\/a><strong> and we will reach you ASAP<\/strong>.&nbsp;<\/p>\n\n\n\n<p>At GamerSEO, we\u2019ll help you improve your rankings, boost your traffic, and make your pages <a href=\"https:\/\/gamerseo.com\/blog\/how-to-beat-the-competition-in-google-12-useful-tips\/\" target=\"_blank\" rel=\"noreferrer noopener\">beat the competition<\/a>.<\/p>\n\n\n\n<p>Do you want to rank higher and have more clicks? Are you interested in having more income? Put our skills to the test! Lower positions will be just a memory, and you will dominate SERPs in your niche.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">FAQ<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Why Is Having a High CTR Percentage Important?<\/h3>\n\n\n\n<p>There are few reasons:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It is a ranking signal;<\/li>\n\n\n\n<li>It means more traffic;<\/li>\n\n\n\n<li>More traffic means more conversions;<\/li>\n\n\n\n<li>Better usage of resources.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">What is a \u201cGood\u201d Click-Through Rate?<\/h3>\n\n\n\n<p>If it\u2019s above the expected organic CTR, it\u2019s good. You should compare your search results with the expected Average CTR we posted earlier. If it\u2019s lower than this despite relatively high&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to improve the Organic CTR?<\/h3>\n\n\n\n<p>If you have a low CTR, there are some elements you could improve.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What about Social Ads like Facebook or LinkedIn?<\/h3>\n\n\n\n<p>We are talking about the organic CTR here. For Ads CTR, you need to choose our <a href=\"https:\/\/gamerseo.com\/blog\/ads-ctr-get-higher-ctr-and-increase-conversions\/\" target=\"_blank\" rel=\"noreferrer noopener\">ADS CTR article<\/a>.<\/p>\n\n\n\n<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Why is having a high CTR percentage important?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\\n<p>There are few reasons:<\/p>\\n<ul><li>It is a ranking signal;<\/li><li>It means more traffic;<\/li><li>More traffic means more conversions;<\/li><li>Better usage of resources.&nbsp;<\/li><\/ul>\\n\"}},{\"@type\":\"Question\",\"name\":\"What is a \u201cGood\u201d Click-Through Rate?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"If it\u2019s above the expected organic CTR, it\u2019s good. You should compare your search results with the expected Average CTR we posted earlier. If it\u2019s lower than this despite relatively high \"}},{\"@type\":\"Question\",\"name\":\"How to improve the Organic CTR?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"If you have a low CTR, there are some elements you could improve.\"}},{\"@type\":\"Question\",\"name\":\"What about Social Ads like Facebook or LinkedIn?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"We are talking about the organic CTR here. For Ads CTR, you need to choose our other article.\"}}]}<\/script>\n","protected":false},"excerpt":{"rendered":"<p>According to data from Backlinko.com, the number 1 search result achieves an organic CTR of 31,7%.&nbsp; Almost 1\/3 of searchers will click the top result. It is 10x more likely to be clicked than a number 10 result, translating into 10x more traffic.&nbsp; High organic rankings are crucial for CTR. Moving up by 1 spot &#8230; <a title=\"Organic SEO CTR, What is SEO CTR, and How to Improve it?\" class=\"read-more\" href=\"https:\/\/gamerseo.com\/blog\/organic-seo-ctr-what-is-seo-ctr-and-how-to-improve-it\/\" aria-label=\"More on Organic SEO CTR, What is SEO CTR, and How to Improve it?\">Read more<\/a><\/p>\n","protected":false},"author":7,"featured_media":599,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Organic SEO CTR, What is SEO CTR, and How to Improve it?<\/title>\n<meta name=\"description\" content=\"In SEO, CTR is one of the most impactful metrics of all. It tells you if you\u2019re visible in Google or not. 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