{"id":624,"date":"2023-12-21T09:00:00","date_gmt":"2023-12-21T09:00:00","guid":{"rendered":"https:\/\/gamerseo.com\/blog\/?p=624"},"modified":"2023-12-29T17:16:28","modified_gmt":"2023-12-29T17:16:28","slug":"how-to-do-seo-audit-get-a-health-check-for-your-website","status":"publish","type":"post","link":"https:\/\/gamerseo.com\/blog\/how-to-do-seo-audit-get-a-health-check-for-your-website\/","title":{"rendered":"How to do SEO Audit &#8211; Get a Health Check for Your Website!"},"content":{"rendered":"\n<p>According to<a href=\"https:\/\/ahrefs.com\/blog\/search-traffic-study\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> Ahrefs\u2019 study<\/a>, almost 91% of web pages are invisible to search engines.\u00a0<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"846\" height=\"566\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/graph-showing-that-91-of-web-pages-are-invisible-to-search-engines.png\" alt=\"graph showing that 91% of web pages are invisible to search engines\" class=\"wp-image-5843 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/graph-showing-that-91-of-web-pages-are-invisible-to-search-engines.png 846w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/graph-showing-that-91-of-web-pages-are-invisible-to-search-engines-300x201.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/graph-showing-that-91-of-web-pages-are-invisible-to-search-engines-768x514.png 768w\" data-sizes=\"auto, (max-width: 846px) 100vw, 846px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 846px; --smush-placeholder-aspect-ratio: 846\/566;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"846\" height=\"566\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/graph-showing-that-91-of-web-pages-are-invisible-to-search-engines.png\" alt=\"graph showing that 91% of web pages are invisible to search engines\" class=\"wp-image-5843\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/graph-showing-that-91-of-web-pages-are-invisible-to-search-engines.png 846w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/graph-showing-that-91-of-web-pages-are-invisible-to-search-engines-300x201.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/graph-showing-that-91-of-web-pages-are-invisible-to-search-engines-768x514.png 768w\" sizes=\"auto, (max-width: 846px) 100vw, 846px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p><a href=\"https:\/\/ahrefs.com\/blog\/why-seo-is-important\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>Source<\/strong><\/a><\/p>\n\n\n\n<p>It shows how important it is to have your website\u2019s SEO on point.&nbsp;<\/p>\n\n\n\n<p>With our <strong>step-by-step DIY SEO audit guide<\/strong>, you will know:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>When you need an SEO audit;<\/li>\n\n\n\n<li>How to do it yourself;<\/li>\n\n\n\n<li>What tools are useful in doing an SEO audit;<\/li>\n\n\n\n<li>How much it costs to order an audit.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>Read later<\/strong>: <a href=\"https:\/\/gamerseo.com\/blog\/is-seo-worth-it-for-small-business-we-believe-so\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Is SEO Worth It for Small Business? We believe so<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Is an SEO Audit and Why Is It Important?<\/h2>\n\n\n\n<p>A comparison of an<a href=\"https:\/\/gamerseo.com\/blog\/what-is-seo-audit-learn-the-basics-quickly\/\" target=\"_blank\" rel=\"noreferrer noopener\"> SEO audit<\/a> to a health check is something that all SEO experts love.\u00a0<\/p>\n\n\n\n<p>The definition from Three Deep Marketing says:<\/p>\n\n\n\n<p>\u201c<em>An SEO audit is a process of analyzing how well your web presence relates to best practices &#8211; it is the first step to creating an implementation plan that will have measurable results.<\/em>\u201d&nbsp;<\/p>\n\n\n\n<p>Here are crucial factors regarding an SEO audit:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Technical SEO<\/strong> &#8211; Page speed, accessibility, indexing;<\/li>\n\n\n\n<li><strong>Website structure<\/strong> and site architecture;<\/li>\n\n\n\n<li><strong>On-page SEO issues<\/strong> &#8211; 404 errors, thin content, internal linking, broken links;<\/li>\n\n\n\n<li><strong>Off-site problems<\/strong> &#8211; Backlink analysis, lost backlinks;<\/li>\n\n\n\n<li><a href=\"https:\/\/gamerseo.com\/blog\/how-ux-impacts-seo-improve-users-satisfaction-and-rankings\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>User experience<\/strong><\/a> issues;<\/li>\n\n\n\n<li><strong>Content <\/strong>gaps and keyword opportunities;<\/li>\n\n\n\n<li><strong>Competitive marketplace insights<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>Even though it may sound complicated, sometimes fixing just the basics can bring extraordinary results. This is an example of a <a href=\"https:\/\/gamerseo.com\/services\/case-studies\" target=\"_blank\" rel=\"noreferrer noopener\">case study<\/a> of one of our clients.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"191\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/gamerseo-client-case-study-1024x191.png\" alt=\"gamerseo client case study\" class=\"wp-image-5844 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/gamerseo-client-case-study-1024x191.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/gamerseo-client-case-study-300x56.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/gamerseo-client-case-study-768x143.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/gamerseo-client-case-study.png 1141w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/191;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"191\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/gamerseo-client-case-study-1024x191.png\" alt=\"gamerseo client case study\" class=\"wp-image-5844\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/gamerseo-client-case-study-1024x191.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/gamerseo-client-case-study-300x56.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/gamerseo-client-case-study-768x143.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/gamerseo-client-case-study.png 1141w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>When we started working together, all pages had the same page titles and meta descriptions. We had to fix it first.&nbsp;<\/p>\n\n\n\n<p>Then, we added lots of<a href=\"https:\/\/gamerseo.com\/blog\/what-is-unique-content-and-how-to-create-it-10-best-tips\/\" target=\"_blank\" rel=\"noreferrer noopener\"> unique content<\/a>. Many pages had a low word count. We also filled category pages with good, converting descriptions.\u00a0<\/p>\n\n\n\n<p>The <a href=\"https:\/\/gamerseo.com\/blog\/what-is-seo-strategy-and-how-to-create-a-good-one\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO strategy<\/a> we have designed provided our client with 250,000 unique visitors monthly in less than two years.\u00a0<\/p>\n\n\n\n<p>Performing an audit is a <strong>win-win situation.<\/strong>&nbsp;<\/p>\n\n\n\n<p>If an ordered audit shows that something is wrong with your website, you\u2019ll be aware of it, and you will be able to start looking for a solution. However, if everything is fine, you\u2019re golden, and you can only improve from then on.&nbsp;<\/p>\n\n\n\n<p>Most prominent SEO figures like Rand Fishkin, Brian Dean, and Neil Patel say that <strong>SEO never ends<\/strong>.&nbsp;<\/p>\n\n\n\n<p>With hundreds of changes in the Google algorithm each year, there is always something to work on. Solutions that worked for you greatly in January 2021 might be outdated five months later.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Step by Step SEO Audit [checklist]<\/h2>\n\n\n\n<p>When your PC is not doing well, you\u2019re checking it piece by piece &#8211; CPU, GPU, RAM, HDD, motherboard, etc. until you find the one element which drags the whole unit down.&nbsp;<\/p>\n\n\n\n<p>The same goes for an SEO audit.&nbsp;<\/p>\n\n\n\n<p>Once you notice something is wrong, you need to check your website step by step.&nbsp;<\/p>\n\n\n\n<p>We can divide an <strong>SEO audit into two major parts<\/strong>:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>On-site Audit<\/strong>&nbsp; &#8211; Here, you have to check everything within your domain, from indexability all the way to schema markups on each site.&nbsp;<\/li>\n\n\n\n<li><strong>Off-site Audit<\/strong> &#8211; In this part, you will mostly be checking and fixing your link profile, managing your website\u2019s authority, perception, and brand awareness outside of it.&nbsp;<\/li>\n<\/ol>\n\n\n\n<p>There is a debate about which part \u2013 on-site or off-site \u2013 is more important. We\u2019d side with those who start with On-Site optimization. Let\u2019s be honest; even the most valuable backlinks will not help if you have garbage content. Not to mention that low-quality content will not give you high-quality links.<\/p>\n\n\n\n<p>Here\u2019s a nice, newbie-friendly guide on what to <strong>look for during an SEO audit<\/strong>.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 1. Website Visibility Check&nbsp;<\/h3>\n\n\n\n<p>It should be your starting point. There is no Search Engine Optimization if search engines don\u2019t see your website at all.&nbsp;<\/p>\n\n\n\n<p>You should have your Google Search Console up and running by now. There, you have an option to check the status of any given URL within your domain.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"879\" height=\"409\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Google-search-console-screenshot.png\" alt=\"Google search console screenshot\" class=\"wp-image-5845 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Google-search-console-screenshot.png 879w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Google-search-console-screenshot-300x140.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Google-search-console-screenshot-768x357.png 768w\" data-sizes=\"auto, (max-width: 879px) 100vw, 879px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 879px; --smush-placeholder-aspect-ratio: 879\/409;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"879\" height=\"409\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Google-search-console-screenshot.png\" alt=\"Google search console screenshot\" class=\"wp-image-5845\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Google-search-console-screenshot.png 879w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Google-search-console-screenshot-300x140.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Google-search-console-screenshot-768x357.png 768w\" sizes=\"auto, (max-width: 879px) 100vw, 879px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>The tool will show you all indexation issues:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>URL is not indexed;<\/li>\n\n\n\n<li>URL is indexed but not uploaded in a website\u2019s sitemap;<\/li>\n\n\n\n<li>URL is indexed, but it has issues;<\/li>\n\n\n\n<li>URL is indexed and it has no errors.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Alternatively, you can use the command \u201csite:\u201d in Google Search Box.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"908\" height=\"615\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Google-search-box.png\" alt=\"Google search box\" class=\"wp-image-5846 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Google-search-box.png 908w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Google-search-box-300x203.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Google-search-box-768x520.png 768w\" data-sizes=\"auto, (max-width: 908px) 100vw, 908px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 908px; --smush-placeholder-aspect-ratio: 908\/615;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"908\" height=\"615\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Google-search-box.png\" alt=\"Google search box\" class=\"wp-image-5846\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Google-search-box.png 908w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Google-search-box-300x203.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Google-search-box-768x520.png 768w\" sizes=\"auto, (max-width: 908px) 100vw, 908px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>If Google doesn\u2019t see your URL because it\u2019s not indexed or blocked, it should return a result like this:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"931\" height=\"543\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Google-search-box-results.png\" alt=\"Google search box results\" class=\"wp-image-5847 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Google-search-box-results.png 931w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Google-search-box-results-300x175.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Google-search-box-results-768x448.png 768w\" data-sizes=\"auto, (max-width: 931px) 100vw, 931px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 931px; --smush-placeholder-aspect-ratio: 931\/543;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"931\" height=\"543\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Google-search-box-results.png\" alt=\"Google search box results\" class=\"wp-image-5847\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Google-search-box-results.png 931w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Google-search-box-results-300x175.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Google-search-box-results-768x448.png 768w\" sizes=\"auto, (max-width: 931px) 100vw, 931px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>Another mistake you might have made is messing up your robots.txt file. For example, you might click something you shouldn\u2019t click in an SEO plugin like RankMath or Yoast SEO, which changes the \u201cindex\u201d attribute.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 2. Make Sure There Is Only One Version of Your Site Available<\/h3>\n\n\n\n<p>If we made a mistake, we\u2019d have at least four versions of our website.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>http:\/\/gamerseo.com<\/li>\n\n\n\n<li>https:\/\/gamerseo.com<\/li>\n\n\n\n<li>http:\/\/www.gamerseo.com<\/li>\n\n\n\n<li>https:\/\/www.gamerseo.com.<\/li>\n<\/ol>\n\n\n\n<p>For Google, these are four different websites.&nbsp;<\/p>\n\n\n\n<p>Four separate websites with the same content. Any search engine will see that as duplicate content.&nbsp;<\/p>\n\n\n\n<p>If Google has indexed it already, you need to <strong>301 redirect them<\/strong> to one address. We\u2019ll talk about 301 redirects later on.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Pro tip<\/strong>: We recommend you <strong>have the HTTPS version of your website<\/strong>. Having an SSL certificate on your website is a ranking factor.&nbsp;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Step 3. Meta Tags<\/h3>\n\n\n\n<p>Every page on your site has its own title, H1 tag, and meta description. It\u2019s like a first name, last name, and a bio. You\u2019ve got to type in these data separately for each page.&nbsp;<\/p>\n\n\n\n<p>If you fail to do so, it will be set to default, which, in most cases, results in duplicating the data from the home page.<\/p>\n\n\n\n<p>And Google doesn\u2019t like duplicating.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Protip<\/strong>: These are only guidelines for Google, as it can determine the metadata on its own. However, it is better to guide Google than to let it choose for you.&nbsp;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>It is not the only benefit of having your metadata fixed. Remember that the title tag and meta description are important in terms of organic Click-Through Rate. If you want to have an edge in the search engine result page battle, fix them asap. Also, make sure you have only one title tag, H1 tag, and meta description per page.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"242\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/SEO-issues-screenshot-1024x242.png\" alt=\"SEO issues screenshot\" class=\"wp-image-5848 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/SEO-issues-screenshot-1024x242.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/SEO-issues-screenshot-300x71.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/SEO-issues-screenshot-768x182.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/SEO-issues-screenshot.png 1517w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/242;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"242\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/SEO-issues-screenshot-1024x242.png\" alt=\"SEO issues screenshot\" class=\"wp-image-5848\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/SEO-issues-screenshot-1024x242.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/SEO-issues-screenshot-300x71.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/SEO-issues-screenshot-768x182.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/SEO-issues-screenshot.png 1517w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Step 4. Check Your Organic Search Traffic<\/h3>\n\n\n\n<p>You must have asked yourself a question: \u201cWhy is no one coming to my store?\u201d or \u201cWhy don\u2019t I make sales?\u201d It is one of these SEO issues that trigger people to check if everything with their SEO is in order.&nbsp;<\/p>\n\n\n\n<p>If you\u2019ve asked yourself these questions, it means <strong>you do have a problem<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Google Search Console and Google Analytics should be the first tools to show you that there is an issue. You can also use free tools as well as paid tools to check it. However, the conclusion is always the same &#8211; <strong>you need <\/strong><a href=\"https:\/\/gamerseo.com\/blog\/how-to-get-quality-traffic-to-your-website-20-effective-ways\/\"><strong>more traffic<\/strong><\/a><strong> <\/strong>no matter how good your website is.&nbsp;<\/p>\n\n\n\n<p>For now, let\u2019s focus on the issue of having (or not having) any traffic.&nbsp;<\/p>\n\n\n\n<p>Does your Google Search Console look like this?<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1506\" height=\"547\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Google-search-console-results.png\" alt=\"Google search console results\" class=\"wp-image-5850 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Google-search-console-results.png 1506w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Google-search-console-results-300x109.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Google-search-console-results-1024x372.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Google-search-console-results-768x279.png 768w\" data-sizes=\"auto, (max-width: 1506px) 100vw, 1506px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1506px; --smush-placeholder-aspect-ratio: 1506\/547;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1506\" height=\"547\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Google-search-console-results.png\" alt=\"Google search console results\" class=\"wp-image-5850\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Google-search-console-results.png 1506w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Google-search-console-results-300x109.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Google-search-console-results-1024x372.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Google-search-console-results-768x279.png 768w\" sizes=\"auto, (max-width: 1506px) 100vw, 1506px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>Maybe your Google Analytics traffic chart looks like this?<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"578\" height=\"682\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Google-search-console-average-engagement-time.png\" alt=\"Google search console average engagement time\" class=\"wp-image-5851 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Google-search-console-average-engagement-time.png 578w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Google-search-console-average-engagement-time-254x300.png 254w\" data-sizes=\"auto, (max-width: 578px) 100vw, 578px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 578px; --smush-placeholder-aspect-ratio: 578\/682;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"578\" height=\"682\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Google-search-console-average-engagement-time.png\" alt=\"Google search console average engagement time\" class=\"wp-image-5851\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Google-search-console-average-engagement-time.png 578w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Google-search-console-average-engagement-time-254x300.png 254w\" sizes=\"auto, (max-width: 578px) 100vw, 578px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>If it does, you need help.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 5. Optimize Content on Your Site<\/h3>\n\n\n\n<p>Content optimization revolves around two things:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Search Engine Optimization<\/strong> &#8211; Make sure you have the search term in H1, title tag, meta description, and first 150 words of your content. You should also use LSI keywords (related ones) with correct density.&nbsp;<\/li>\n\n\n\n<li><strong>User Utility Optimization<\/strong> &#8211; Correct keyword placement is important but not as crucial as overall content quality and utility. The Internet is crowded with people searching for answers, and your sites need to focus on answering their needs.&nbsp;<\/li>\n<\/ol>\n\n\n\n<p>You want to have high-quality content for several reasons.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>High-quality content pages give you higher chances to acquire a backlink;<\/li>\n\n\n\n<li>High-quality content has better options to end up high in search rankings.<\/li>\n<\/ul>\n\n\n\n<p>We will go over the most common content issues.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Duplicate Content<\/h4>\n\n\n\n<p>Duplicate title tags and meta descriptions are a problem, as well as duplicate on-site content.&nbsp;<\/p>\n\n\n\n<p>Technically, there is no Google penalty for duplicate content. If Google finds two, as they call it, \u201cappreciably similar\u201d pieces of content on the Internet, they\u2019ll have trouble determining which one is the original.&nbsp;<\/p>\n\n\n\n<p>The most common mistakes here:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Pagination Pages &#8211; <\/strong>Each subsequent page will copy the metadata from the previous page.<\/li>\n\n\n\n<li><strong>Missing title tags and meta descriptions<\/strong> &#8211; In such a case, Google will automatically select the meta data, taking it from the home page, most likely. There is a risk it will be duplicated.<\/li>\n\n\n\n<li><strong>Copying the<\/strong><a href=\"https:\/\/gamerseo.com\/blog\/how-to-write-good-product-description-11-little-known-tips\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong> product description<\/strong><\/a> &#8211; Are you selling Secretlab gaming chairs? You may have taken the description from the producer\u2019s website, just like any reseller out there. Guess what? You all have duplicate content now.\u00a0\u00a0<\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\">Thin Content<\/h4>\n\n\n\n<p>In simple words, thin content is the type of content with little to no value for the user.&nbsp;<\/p>\n\n\n\n<p>In new SEO guidelines, there is a<strong> text to HTML ratio<\/strong>. This is the ratio of visible text to HTML elements invisible for the user.&nbsp;<\/p>\n\n\n\n<p>According to <a href=\"https:\/\/www.siteguru.co\/seo-academy\/text-to-html-ratio#:~:text=The%20ideal%20text%20to%20HTML,ranking%20higher%20on%20search%20results.\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">SiteGuru<\/a>, an ideal text to HTML ratio goes from 25% to 70%.\u00a0<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Landing Pages<\/h4>\n\n\n\n<p>Landing pages on your site are the place where you want your visitors to land. These pages are supposed to give your business sales.&nbsp;<\/p>\n\n\n\n<p>We suggest you use tools like SurferSEO to optimize the content and make sure the its structure is on point.&nbsp;<\/p>\n\n\n\n<p>Landing pages have a different purpose than blog posts. They need to convert &#8211; generate leads, make users leave their email address, or buy your product. For that, you may need to <a href=\"https:\/\/gamerseo.com\/blog\/how-to-find-a-good-copywriter-get-the-best-content-for-your-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">hire a good copywriter<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Articles, Blog Posts, and Other<\/h4>\n\n\n\n<p>Finally, once you have all the above fixed, you can focus on your posts.&nbsp;<\/p>\n\n\n\n<p>Blog posts &#8211; articles and guides &#8211; are essential for your <a href=\"https:\/\/gamerseo.com\/blog\/what-is-a-sales-funnel-and-how-does-it-work\/\" target=\"_blank\" data-type=\"post\" data-id=\"479\" rel=\"noreferrer noopener\">sales funnel<\/a>. They gather organic search traffic and build your website\u2019s authority.\u00a0<\/p>\n\n\n\n<p><strong>Read also<\/strong>: <a href=\"https:\/\/gamerseo.com\/blog\/why-have-a-company-blog-7-fact-based-reasons\/\" target=\"_blank\" rel=\"noreferrer noopener\">Why Have a Company Blog: 7 Fact-Based Reasons<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/gamerseo.com\/blog\/how-much-do-blogs-cost-avoid-spending-too-much\/\" target=\"_blank\" rel=\"noreferrer noopener\">How much does a blog cost<\/a>? It depends on its size, the industry, the quality of content, and many other factors. However, in general, the ROI on a blog is way higher than any <a href=\"https:\/\/gamerseo.com\/services\/ppc-campaign\" target=\"_blank\" rel=\"noreferrer noopener\">PPC campaign<\/a>.\u00a0<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Structured Data<\/h4>\n\n\n\n<p>This is a kind of decoration in comparison to elements we spoke about before.&nbsp;<\/p>\n\n\n\n<p>However, it can help your organic traffic. Adding some flair to your content makes it stand out on the search engine results page. This may give you an additional click or two.&nbsp;<\/p>\n\n\n\n<p>Structured data is an element of metadata placed within the website code that tells Google what is what. There are a lot of types of schema markup, and you can find them on <a href=\"https:\/\/schema.org\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">schema.org<\/a>.<\/p>\n\n\n\n<p>Using them may cause your search results to look like this.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"907\" height=\"632\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/SERP-poe-currency.png\" alt=\"SERP poe currency\" class=\"wp-image-5852 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/SERP-poe-currency.png 907w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/SERP-poe-currency-300x209.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/SERP-poe-currency-768x535.png 768w\" data-sizes=\"auto, (max-width: 907px) 100vw, 907px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 907px; --smush-placeholder-aspect-ratio: 907\/632;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"907\" height=\"632\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/SERP-poe-currency.png\" alt=\"SERP poe currency\" class=\"wp-image-5852\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/SERP-poe-currency.png 907w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/SERP-poe-currency-300x209.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/SERP-poe-currency-768x535.png 768w\" sizes=\"auto, (max-width: 907px) 100vw, 907px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading\">Keyword Optimization<\/h4>\n\n\n\n<p>You don\u2019t want to upload random content and hope for it to work. You need to focus on money keywords (if your goal is sales) that will attract your target audience.&nbsp;<\/p>\n\n\n\n<p>Each landing page has to be optimized for particular search terms.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 6. Optimize Your Site for Mobiles<\/h3>\n\n\n\n<p>Mobile-First Index was introduced back in 2019. It means that each page is indexed for mobile devices first.&nbsp;<\/p>\n\n\n\n<p>Therefore, you want to make your website mobile-friendly for the sake of both mobile and desktop search results.&nbsp;<\/p>\n\n\n\n<p>First, you want to use a <a href=\"https:\/\/search.google.com\/test\/mobile-friendly\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Mobile-Friendly test<\/a> to check whether your website is mobile-friendly.\u00a0<\/p>\n\n\n\n<p>Second, you need to fix all the issues. The most common ones are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Different content for mobile and desktop;<\/li>\n\n\n\n<li>Small, unreadable font;<\/li>\n\n\n\n<li>Interactive elements too close to each other;<\/li>\n\n\n\n<li>Page speed issues;<\/li>\n\n\n\n<li>Lack of responsiveness;<\/li>\n\n\n\n<li>Large page size.<\/li>\n<\/ul>\n\n\n\n<p>Third, you have to stick to the best practices regarding mobile-friendliness on a daily basis.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Keep your website light.<\/li>\n\n\n\n<li>Use a large, readable font.<\/li>\n\n\n\n<li>Always think of mobile users when creating the next piece of content.&nbsp;<\/li>\n\n\n\n<li>Take a look at your website from a mobile user perspective.&nbsp;<\/li>\n\n\n\n<li>Check to see if mobile and desktop results are the same.&nbsp;<\/li>\n\n\n\n<li>Ask for feedback.&nbsp;<\/li>\n<\/ol>\n\n\n\n<p>Making sure your website is mobile-friendly will boost your SEO rankings in no time.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 7. Internal Linking<\/h3>\n\n\n\n<p>You\u2019ve seen internal linking before. You have even seen it here at the beginning of an article.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"727\" height=\"70\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Read-Also-example-on-GamerSEO.png\" alt=\"Read Also example on GamerSEO\" class=\"wp-image-5853 lazyload\" style=\"--smush-placeholder-width: 727px; --smush-placeholder-aspect-ratio: 727\/70;width:760px;height:auto\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Read-Also-example-on-GamerSEO.png 727w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Read-Also-example-on-GamerSEO-300x29.png 300w\" data-sizes=\"auto, (max-width: 727px) 100vw, 727px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"727\" height=\"70\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Read-Also-example-on-GamerSEO.png\" alt=\"Read Also example on GamerSEO\" class=\"wp-image-5853\" style=\"width:760px;height:auto\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Read-Also-example-on-GamerSEO.png 727w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Read-Also-example-on-GamerSEO-300x29.png 300w\" sizes=\"auto, (max-width: 727px) 100vw, 727px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>You will see it at the end of this blog post too.<\/p>\n\n\n<div class=\"gb-container gb-container-275708e6\">\n<div class=\"gb-container gb-container-34dd1fbe\">\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"573\" height=\"181\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/seo-strategy-on-GamerSEO.png\" alt=\"seo strategy on GamerSEO\" class=\"wp-image-5854 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/seo-strategy-on-GamerSEO.png 573w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/seo-strategy-on-GamerSEO-300x95.png 300w\" data-sizes=\"auto, (max-width: 573px) 100vw, 573px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 573px; --smush-placeholder-aspect-ratio: 573\/181;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"573\" height=\"181\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/seo-strategy-on-GamerSEO.png\" alt=\"seo strategy on GamerSEO\" class=\"wp-image-5854\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/seo-strategy-on-GamerSEO.png 573w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/seo-strategy-on-GamerSEO-300x95.png 300w\" sizes=\"auto, (max-width: 573px) 100vw, 573px\" \/><\/noscript><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n<p>You can see it as a natural part of a text like:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"958\" height=\"134\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/internal-linking-natural-part-of-a-text-like.png\" alt=\"internal linking  natural part of a text like\" class=\"wp-image-5855 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/internal-linking-natural-part-of-a-text-like.png 958w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/internal-linking-natural-part-of-a-text-like-300x42.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/internal-linking-natural-part-of-a-text-like-768x107.png 768w\" data-sizes=\"auto, (max-width: 958px) 100vw, 958px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 958px; --smush-placeholder-aspect-ratio: 958\/134;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"958\" height=\"134\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/internal-linking-natural-part-of-a-text-like.png\" alt=\"internal linking  natural part of a text like\" class=\"wp-image-5855\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/internal-linking-natural-part-of-a-text-like.png 958w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/internal-linking-natural-part-of-a-text-like-300x42.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/internal-linking-natural-part-of-a-text-like-768x107.png 768w\" sizes=\"auto, (max-width: 958px) 100vw, 958px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>There are internal links at the bottom of this page.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"946\" height=\"374\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Useful-links-example-on-GamerSEO.png\" alt=\"Useful links example on GamerSEO\" class=\"wp-image-5856 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Useful-links-example-on-GamerSEO.png 946w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Useful-links-example-on-GamerSEO-300x119.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Useful-links-example-on-GamerSEO-768x304.png 768w\" data-sizes=\"auto, (max-width: 946px) 100vw, 946px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 946px; --smush-placeholder-aspect-ratio: 946\/374;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"946\" height=\"374\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Useful-links-example-on-GamerSEO.png\" alt=\"Useful links example on GamerSEO\" class=\"wp-image-5856\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Useful-links-example-on-GamerSEO.png 946w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Useful-links-example-on-GamerSEO-300x119.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Useful-links-example-on-GamerSEO-768x304.png 768w\" sizes=\"auto, (max-width: 946px) 100vw, 946px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>You can see internal links all over the place.<\/p>\n\n\n\n<p>What is the point of it?<\/p>\n\n\n\n<p>Experts from Search Engine Journal put it nicely and comprehensively with a picture.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"700\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Internal-linking-structure-from-Search-Engine-Journal-1024x700.png\" alt=\"Internal linking structure from Search Engine Journal\" class=\"wp-image-5857 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Internal-linking-structure-from-Search-Engine-Journal-1024x700.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Internal-linking-structure-from-Search-Engine-Journal-300x205.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Internal-linking-structure-from-Search-Engine-Journal-768x525.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Internal-linking-structure-from-Search-Engine-Journal.png 1500w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/700;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"700\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Internal-linking-structure-from-Search-Engine-Journal-1024x700.png\" alt=\"Internal linking structure from Search Engine Journal\" class=\"wp-image-5857\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Internal-linking-structure-from-Search-Engine-Journal-1024x700.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Internal-linking-structure-from-Search-Engine-Journal-300x205.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Internal-linking-structure-from-Search-Engine-Journal-768x525.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Internal-linking-structure-from-Search-Engine-Journal.png 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p><strong>Source:<\/strong> searchenginejournal.com<\/p>\n\n\n\n<p>Your homepage should be accessible from any other page. Category pages should be accessible from the homepage. Relevant blog posts need to link to category pages.<\/p>\n\n\n\n<p>It can look like this.<\/p>\n\n\n\n<p>Here you have a list of <strong>the biggest benefits of good internal linking<\/strong>.<\/p>\n\n\n\n<p>\u2714 It gives a clear picture of the website structure;<\/p>\n\n\n\n<p>\u2714 Allows users to move around the website;<\/p>\n\n\n\n<p>\u2714 Creates opportunities to lower the bounce rate (once visitors click such a link);<\/p>\n\n\n\n<p>\u2714 Keeps the Google Bot within your domain longer;<\/p>\n\n\n\n<p>\u2714 Shows the hierarchy of content \u2013 which pages are more important than others;<\/p>\n\n\n\n<p>\u2714 Helps spread the link equity;<\/p>\n\n\n\n<p>\u2714 Increases your site\u2019s dwell time and session duration.<\/p>\n\n\n\n<p>Your internal linking strategy has to be well-designed. You can\u2019t just link one page to another randomly and hope that it works. It is best when internal links are relevant.&nbsp;<\/p>\n\n\n\n<p>It should look more like in the image below.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"451\" height=\"278\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Internal-linking-example.png\" alt=\"Internal linking example\" class=\"wp-image-5858 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Internal-linking-example.png 451w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Internal-linking-example-300x185.png 300w\" data-sizes=\"auto, (max-width: 451px) 100vw, 451px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 451px; --smush-placeholder-aspect-ratio: 451\/278;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"451\" height=\"278\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Internal-linking-example.png\" alt=\"Internal linking example\" class=\"wp-image-5858\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Internal-linking-example.png 451w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Internal-linking-example-300x185.png 300w\" sizes=\"auto, (max-width: 451px) 100vw, 451px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>You want to check for any broken links and fix them. Every broken internal link on your website will send the user to a 404 page, resulting in a poor user experience. 404 pages usually come from improperly managing tag pages, archive pages, and deleting pages instead of redirecting them.&nbsp;<\/p>\n\n\n\n<p>It also applies to web crawlers. If you send the web crawler onto a 404 page, it won\u2019t be pleased.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 8. Redirections<\/h3>\n\n\n\n<p>This topic is tied close to the internal linking chapter.&nbsp;<\/p>\n\n\n\n<p>Lots of people make mistakes here.&nbsp;<\/p>\n\n\n\n<p>First off, <strong>don\u2019t delete a web page within your domain<\/strong>!<\/p>\n\n\n\n<p>Creating and publishing a web page makes an URL address as well. It is indexed by Google and kept in their database.&nbsp;<\/p>\n\n\n\n<p>Instead of deleting a web page, you should use a 301 redirection.&nbsp;<\/p>\n\n\n\n<p>You can set up a 301 redirection in a few ways.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>With your Content Management System plugin.&nbsp;<\/li>\n\n\n\n<li>.htaccess file.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Zombie Pages: <\/strong>If <strong>you already deleted some pages<\/strong>, it\u2019s not the end of the world. You can also redirect all the 404 pages using the same method.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>In the \u201cTools\u201d section, we mentioned Screaming Frog or DeepCrawl, which will help you find broken links and crawl errors. Some of them will set the 301 redirection automatically.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 9. Backlink Profile and Trust Flow<\/h3>\n\n\n\n<p>Let\u2019s assume that you <strong>have your technical SEO on point <\/strong>and you hired the best copywriters to create your content, yet you receive no traffic.&nbsp;<\/p>\n\n\n\n<p>The reason for that may be a weak link profile.&nbsp;<\/p>\n\n\n\n<p>You have a few options to check your link profile. We\u2019ll give you a few free ones as well as paid ones.&nbsp;<\/p>\n\n\n\n<p>First, Google Search Console.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"563\" height=\"603\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Google-search-console-internal-linking.png\" alt=\"Google search console internal linking\" class=\"wp-image-5859 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Google-search-console-internal-linking.png 563w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Google-search-console-internal-linking-280x300.png 280w\" data-sizes=\"auto, (max-width: 563px) 100vw, 563px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 563px; --smush-placeholder-aspect-ratio: 563\/603;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"563\" height=\"603\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Google-search-console-internal-linking.png\" alt=\"Google search console internal linking\" class=\"wp-image-5859\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Google-search-console-internal-linking.png 563w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Google-search-console-internal-linking-280x300.png 280w\" sizes=\"auto, (max-width: 563px) 100vw, 563px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>Here, you can see how many links your domain has and from which domains they come.&nbsp;<\/p>\n\n\n\n<p>Then, you can go to the \u201cTools\u201d chapter and choose one of the backlink checking tools. Your best free options will be UberSuggest and OpenLinkProfiler. For advanced SEO efforts, you should select <strong>Ahrefs, SEMrush<\/strong>, or <strong>Majestic<\/strong>.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 10. Page Load Speed Check<\/h3>\n\n\n\n<p>It is said that the ideal page load time should be shorter than 2,5 seconds. After that, there is a high chance that the user will go back to search results.&nbsp;<\/p>\n\n\n\n<p>Page Load time is what influences bounce rates the most.&nbsp;<\/p>\n\n\n\n<p><strong>Read Also<\/strong>: <a href=\"https:\/\/gamerseo.com\/blog\/does-page-speed-affect-seo-avoid-these-mistakes\/\" target=\"_blank\" rel=\"noreferrer noopener\">Does Page Speed Affect SEO? Avoid These Mistakes!\u00a0<\/a><\/p>\n\n\n\n<p>What can slow your page down? The most common issues are:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"932\" height=\"369\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/statistics-about-page-speed.png\" alt=\"statistics about page speed\" class=\"wp-image-5860 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/statistics-about-page-speed.png 932w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/statistics-about-page-speed-300x119.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/statistics-about-page-speed-768x304.png 768w\" data-sizes=\"auto, (max-width: 932px) 100vw, 932px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 932px; --smush-placeholder-aspect-ratio: 932\/369;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"932\" height=\"369\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/statistics-about-page-speed.png\" alt=\"statistics about page speed\" class=\"wp-image-5860\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/statistics-about-page-speed.png 932w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/statistics-about-page-speed-300x119.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/statistics-about-page-speed-768x304.png 768w\" sizes=\"auto, (max-width: 932px) 100vw, 932px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>Further diagnostics show more problems.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"947\" height=\"470\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/statistics-about-page-speed-part-2.png\" alt=\"statistics about page speed part 2\" class=\"wp-image-5861 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/statistics-about-page-speed-part-2.png 947w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/statistics-about-page-speed-part-2-300x149.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/statistics-about-page-speed-part-2-768x381.png 768w\" data-sizes=\"auto, (max-width: 947px) 100vw, 947px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 947px; --smush-placeholder-aspect-ratio: 947\/470;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"947\" height=\"470\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/statistics-about-page-speed-part-2.png\" alt=\"statistics about page speed part 2\" class=\"wp-image-5861\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/statistics-about-page-speed-part-2.png 947w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/statistics-about-page-speed-part-2-300x149.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/statistics-about-page-speed-part-2-768x381.png 768w\" sizes=\"auto, (max-width: 947px) 100vw, 947px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Protip<\/strong>: Flashy site elements like carousels, sliders, post grids, animations, etc., look cool, but<strong> they need to execute a lot of javascript<\/strong>. Do not use them if you don\u2019t have to.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>We\u2019ve got a list of best practices for your team members:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Use lazy load.<\/li>\n\n\n\n<li>Defer off-screen images.&nbsp;<\/li>\n\n\n\n<li>Optimize images and video files.&nbsp;<\/li>\n\n\n\n<li>Move scripts to &lt;footer&gt;.&nbsp;<\/li>\n\n\n\n<li>Preload the most critical resources (like fonts).<\/li>\n\n\n\n<li>Make above-the-fold content load as fast as possible.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Step 11. Competitor Analysis<\/h3>\n\n\n\n<p>You can\u2019t really reinvent the wheel in SEO. Current SEO is all about competition.&nbsp;<\/p>\n\n\n\n<p>The rule is simple. Valuable websites are at the <strong>top of the SERP.<\/strong><\/p>\n\n\n\n<p>You need to follow the leaders to catch up. Once you\u2019re equal to them, you can start thinking about overtaking their position.&nbsp;<\/p>\n\n\n\n<p>There are a few things your competition does that you can follow.&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Keyword selection<\/strong> &#8211; There is a lot to it. Let\u2019s break it down:<\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Top keywords <\/strong>&#8211; These are obviously the ones your rivals own, meaning they\u2019re doing their job well;<\/li>\n\n\n\n<li><strong>Content gaps <\/strong>&#8211; You can find keywords your competitors aren\u2019t ranking for and attack them. You should also nail the keywords they are ranking for, and you\u2019re not, and fill the gap ASAP;<\/li>\n\n\n\n<li><strong>Topic clusters<\/strong> &#8211; These are groups of posts connected topically. You need to cover them up too;<\/li>\n\n\n\n<li><strong>Keyword opportunities<\/strong> &#8211; You\u2019ve got to synchronize your keyword research with competition analysis.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\">\n<li><strong>Common backlinks <\/strong>&#8211; If your competitors have a backlink from a certain domain, and you don\u2019t, you\u2019re falling behind.&nbsp;<\/li>\n\n\n\n<li><strong>PPC campaigns <\/strong>&#8211; Wouldn\u2019t it be good to know which keywords are your competitors paying for? Tools like iSpionage or SpyFu give you such an option.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Protip<\/strong>: You can spy on your competition and see what direction of development they took. Type their <strong>domain name in the Google Search Box, and add \u201c\/sitemap.xml.\u201d<\/strong> It\u2019ll show you which pages they are currently working on.\u00a0<br><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"gb-block-image gb-block-image-29c51be0\"><img loading=\"lazy\" decoding=\"async\" width=\"1173\" height=\"605\" class=\"gb-image gb-image-29c51be0 lazyload\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Google-search-box-XML-file-1.png\" alt=\"Google search box XML file\" title=\"Google-search-box-XML-file-1\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Google-search-box-XML-file-1.png 1173w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Google-search-box-XML-file-1-300x155.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Google-search-box-XML-file-1-1024x528.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Google-search-box-XML-file-1-768x396.png 768w\" data-sizes=\"auto, (max-width: 1173px) 100vw, 1173px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1173px; --smush-placeholder-aspect-ratio: 1173\/605;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1173\" height=\"605\" class=\"gb-image gb-image-29c51be0\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Google-search-box-XML-file-1.png\" alt=\"Google search box XML file\" title=\"Google-search-box-XML-file-1\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Google-search-box-XML-file-1.png 1173w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Google-search-box-XML-file-1-300x155.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Google-search-box-XML-file-1-1024x528.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Google-search-box-XML-file-1-768x396.png 768w\" sizes=\"auto, (max-width: 1173px) 100vw, 1173px\" \/><\/noscript>\n<figcaption class=\"gb-headline gb-headline- gb-headline-text\"><\/figcaption>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Which SEO Audit Tools are Necessary?<\/h2>\n\n\n\n<p>You need to equip yourself with a couple of tools before you begin your SEO audit process.&nbsp; In this chapter, we are listing tools that should be the foundation of your SEO setup, along with some practical tips. Some of these tools are free, and they can be enough for the purpose of a mini audit.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Google Search Console and Google Analytics<\/h3>\n\n\n\n<p>Setting it up is not an easy task. If you don\u2019t feel comfortable making changes on the website server or within the code \u2013 leave it to an SEO specialist.&nbsp;<\/p>\n\n\n\n<p>Nonetheless,<strong> Google Search Console and Google Analytics are necessary for a successful SEO Audit.<\/strong><\/p>\n\n\n\n<p>Here are the important things from an SEO perspective that you can check in Google Search Console:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mobile Friendliness and AMP correctness;<\/li>\n\n\n\n<li>Core Web Vitals;<\/li>\n\n\n\n<li>Indexation issues;<\/li>\n\n\n\n<li>Search queries visibility;<\/li>\n\n\n\n<li>Organic search performance;<\/li>\n\n\n\n<li>Site speed errors;<\/li>\n\n\n\n<li>Structured data errors.<\/li>\n<\/ul>\n\n\n\n<p>Google Analytics is way more complex, but simple issues can be fixed with Google Search Console.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Complex SEO Site Audit Tools<\/h3>\n\n\n\n<p>Some tools allow you to press the button \u201cAudit\u201d and they will do it all.&nbsp;<\/p>\n\n\n\n<p>The essential SEO audit tools are.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>No.<\/strong><\/td><td><strong>Name<\/strong><\/td><td><strong>Free Features?<\/strong><\/td><td><strong>Price (from)<\/strong><\/td><\/tr><tr><td>1.<\/td><td><a href=\"https:\/\/ahrefs.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Ahrefs<\/a><\/td><td>NO<\/td><td>$99<\/td><\/tr><tr><td>2.<\/td><td><a href=\"https:\/\/www.semrush.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">SEMrush<\/a><\/td><td>NO<\/td><td>$119,95<\/td><\/tr><tr><td>3.<\/td><td><a href=\"https:\/\/majestic.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Majestic<\/a><\/td><td>NO<\/td><td>46,99\u20ac<\/td><\/tr><tr><td>4.<\/td><td><a href=\"https:\/\/moz.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">MOZ<\/a><\/td><td>YES (free trial)<\/td><td>$99<\/td><\/tr><tr><td>5.<\/td><td><a href=\"https:\/\/neilpatel.com\/ubersuggest\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">UberSuggest<\/a><\/td><td>YES<\/td><td>$29\/month$290\/lifetime<\/td><\/tr><tr><td>6.<\/td><td><a href=\"https:\/\/www.semstorm.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">SEMstorm<\/a><\/td><td>YES<\/td><td>$25\/month<br>$250\/annually<\/td><\/tr><tr><td>7.<\/td><td><a href=\"https:\/\/www.senuto.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Senuto<\/a><\/td><td>YES (free trial)<\/td><td>9\u20ac\/monthly84\u20ac\/annually<\/td><\/tr><tr><td>8.<\/td><td><a href=\"https:\/\/mangools.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Mangools<\/a><\/td><td>YES (free trial)<\/td><td>\u20ac49,90\u20ac\/monthly\u20ac358.80\/annually<\/td><\/tr><tr><td>9.<\/td><td><a href=\"https:\/\/buzzsumo.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">BuzzSumo<\/a><\/td><td>YES (free trial)<\/td><td>$99\/monthly$948\/annually<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Having these tools will basically mean you can perform quite an effective SEO Audit, both on-site and off-site. Make sure to have at least one of them.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Backlink Checker<\/h3>\n\n\n\n<p>Here, we are listing tools that are more focused strictly on checking backlinks.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>No.<\/strong><\/td><td><strong>Name<\/strong><\/td><td><strong>Free Features?<\/strong><\/td><td><strong>Price (from)<\/strong><\/td><\/tr><tr><td>1.<\/td><td><a href=\"https:\/\/openlinkprofiler.org\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">OpenLinkProfiler<\/a><\/td><td>YES<\/td><td>\u20ac69,95\/monthly<\/td><\/tr><tr><td>2.<\/td><td><a href=\"https:\/\/linkminer.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">LinkMiner\u00a0<\/a><\/td><td>YES (free trial)<\/td><td>\u20ac49,90\u20ac\/monthly *\u20ac358.80\/annually<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>* you can\u2019t have just LinkMiner, as you need to purchase the whole Mangools package.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Organic Search Traffic Analyzer<\/h3>\n\n\n\n<p>Tools like Ahrefs, SEMrush, or UberSuggest can show your website\u2019s organic traffic. This is just an addition to your Google Analytics reports because no tool is as precise as GA.&nbsp;<\/p>\n\n\n\n<p>However, what it can\u2019t do is<strong> analyze your competitors<\/strong>. You will never gain access to your biggest rivals through Google Analytics.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Mobile-Friendly Check<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>No.<\/strong><\/td><td><strong>Name<\/strong><\/td><td><strong>Free Features?<\/strong><\/td><td><strong>Price (from)<\/strong><\/td><\/tr><tr><td>1.<\/td><td><a href=\"https:\/\/search.google.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Search Console<\/a><\/td><td>YES<\/td><td>0<\/td><\/tr><tr><td>2.<\/td><td><a href=\"https:\/\/search.google.com\/test\/mobile-friendly\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Mobile-Friendly Test<\/a><\/td><td>YES<\/td><td>0<\/td><\/tr><tr><td>3.<\/td><td><a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-gb\/feature\/testmysite\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Test My Site<\/a><\/td><td>YES<\/td><td>0<\/td><\/tr><tr><td>4.<\/td><td><a href=\"https:\/\/smallseotools.com\/mobile-friendly-test\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Small SEO Tools<\/a><\/td><td>YES<\/td><td>0<\/td><\/tr><tr><td>5.<\/td><td><a href=\"https:\/\/www.rankwatch.com\/tools\/mobile-friendly-check.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">RankWatch<\/a><\/td><td>YES<\/td><td>$29<\/td><\/tr><tr><td>6.<\/td><td><a href=\"https:\/\/technicalseo.com\/tools\/mobile-friendly\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Merkle<\/a><\/td><td>YES<\/td><td>0<\/td><\/tr><tr><td>7.<\/td><td>Web Developer Tools *<\/td><td>YES<\/td><td>0<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>* To access Web Developer tools, you need to press Ctrl + I in your browser. However, it\u2019s not recommended for beginners.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Broken Link Checker<\/h3>\n\n\n\n<p>These site crawl SEO tools will perform a site search and check both internal and external links. With them, you can find and fix your 404 errors.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>No.<\/strong><\/td><td><strong>Name<\/strong><\/td><td><strong>Free Features?<\/strong><\/td><td><strong>Price (from)<\/strong><\/td><\/tr><tr><td>1.<\/td><td><a href=\"https:\/\/www.deadlinkchecker.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Deadlink Checker<\/a><\/td><td>YES<\/td><td>$9,95\/monthly<\/td><\/tr><tr><td>2.<\/td><td><a href=\"https:\/\/www.screamingfrog.co.uk\/seo-spider\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Screaming Frog<\/a><\/td><td>YES<\/td><td>\u00a3149.00 annually<\/td><\/tr><tr><td>3.<\/td><td><a href=\"https:\/\/www.deepcrawl.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Deep Crawl<\/a><\/td><td>YES<\/td><td>(per request)<\/td><\/tr><tr><td>4.<\/td><td><a href=\"https:\/\/www.oncrawl.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">OnCrawl<\/a><\/td><td>YES (free trial)<\/td><td>\u20ac49\/monthly<\/td><\/tr><tr><td>5.<\/td><td><a href=\"https:\/\/sitebulb.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Sitebulb<\/a><\/td><td>YES (free trial)<\/td><td>\u00a310 + VAT \/month<\/td><\/tr><tr><td>6.<\/td><td><a href=\"https:\/\/www.link-assistant.com\/website-auditor\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Website Auditor<\/a><\/td><td>YES<\/td><td>$124\/year<\/td><\/tr><tr><td>7.<\/td><td><a href=\"https:\/\/jetoctopus.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Jet Octopus<\/a><\/td><td>YES (free trial)<\/td><td>\u20ac25\/monthly<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Duplicate Content<\/h3>\n\n\n\n<p>Here you have a list of tools to check for duplicate content.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>No.<\/strong><\/td><td><strong>Name<\/strong><\/td><td><strong>Free features?<\/strong><\/td><td><strong>Price<\/strong><\/td><\/tr><tr><td>1.<\/td><td><a href=\"https:\/\/www.siteliner.com\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/www.siteliner.com\/\" rel=\"noreferrer noopener nofollow\">Siteliner<\/a><\/td><td>YES (1 free report\/30 days)<\/td><td>1\u00a2\/page<\/td><\/tr><tr><td>2.<\/td><td><a href=\"https:\/\/www.copyscape.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">CopyScape<\/a><\/td><td>YES<\/td><td>3\u00a2 per search (up to 200 words) plus 1\u00a2 per extra 100 words<\/td><\/tr><tr><td>3.<\/td><td><a href=\"https:\/\/plagiarismcheck.org\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Plagiarismcheck.org<\/a><\/td><td>YES<\/td><td>$2<\/td><\/tr><tr><td>4.<\/td><td><a href=\"https:\/\/smallseotools.com\/plagiarism-checker\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Smallseotools<\/a><\/td><td>YES<\/td><td>0<\/td><\/tr><tr><td>5.<\/td><td><a href=\"https:\/\/www.duplichecker.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Duplichecker<\/a><\/td><td>YES<\/td><td>$10\/monthly<\/td><\/tr><tr><td>6.<\/td><td><a href=\"http:\/\/grammarly.com\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Grammarly<\/a><\/td><td>YES (free account + Chrome extension)<\/td><td>$25\/monthly<\/td><\/tr><tr><td>7.<\/td><td><a href=\"https:\/\/www.plagium.com\/en\/plagiarismchecker\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Plagium<\/a><\/td><td>YES<\/td><td>\u20ac8\/monthly\u20ac0,04\/page<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Page Speed Test Tools<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>No.<\/strong><\/td><td><strong>Name<\/strong><\/td><td><strong>Free features?<\/strong><\/td><td><strong>Price<\/strong><\/td><\/tr><tr><td>1.<\/td><td><a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Page Speed Insights<\/a><\/td><td>YES<\/td><td>0<\/td><\/tr><tr><td>2.<\/td><td><a href=\"https:\/\/gtmetrix.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">GTMetrix<\/a><\/td><td>YES<\/td><td>$10\/monthly<\/td><\/tr><tr><td>3.<\/td><td><a href=\"https:\/\/tools.keycdn.com\/speed\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Key CDN Website Speed Test<\/a><\/td><td>YES<\/td><td>$0.04\/GB<\/td><\/tr><tr><td>4.<\/td><td><a href=\"https:\/\/developers.google.com\/web\/tools\/lighthouse\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Lighthouse Report<\/a> *<\/td><td>YES<\/td><td>0<\/td><\/tr><tr><td>5.<\/td><td><a href=\"https:\/\/tools.pingdom.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Pingdom Speed Test<\/a><\/td><td>YES<\/td><td>$10\/monthly<\/td><\/tr><tr><td>6.<\/td><td><a href=\"https:\/\/www.webpagetest.org\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">WebPageTest<\/a><\/td><td>YES<\/td><td>0<\/td><\/tr><tr><td>7.<\/td><td><a href=\"https:\/\/www.uptrends.com\/tools\/website-speed-test\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Uptrends<\/a><\/td><td>YES<\/td><td>$21,59\/monthly<\/td><\/tr><tr><td>8.<\/td><td><a href=\"https:\/\/pagelocity.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Pagelocity<\/a><\/td><td>YES<\/td><td>0<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>* Use Incognito mode to run the test, as extensions and plugins tend to affect the score.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Conclusion<\/h2>\n\n\n\n<p>There you have it &#8211; 11 steps to check if your website is fine. With time, you will realize that<strong> digital marketing is way more than just SEO<\/strong>. It also touches on the topics of brand awareness, PR, social media platforms presence, and other services. Search in Google for your brand name, and see what pops. It is what people searching for your brand will see.&nbsp;<\/p>\n\n\n\n<p>Is it what you want them to see? Does it match your business goals? Is it visible for your target keyword? If not, now you know how to get started.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/GamerSEO-services-2-1024x576.png\" alt=\"\" class=\"wp-image-5864 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/GamerSEO-services-2-1024x576.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/GamerSEO-services-2-300x169.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/GamerSEO-services-2-768x432.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/GamerSEO-services-2-1536x864.png 1536w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/GamerSEO-services-2.png 1600w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/576;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/GamerSEO-services-2-1024x576.png\" alt=\"\" class=\"wp-image-5864\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/GamerSEO-services-2-1024x576.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/GamerSEO-services-2-300x169.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/GamerSEO-services-2-768x432.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/GamerSEO-services-2-1536x864.png 1536w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/GamerSEO-services-2.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n\n\n\n<p>A proper strategy will boost your website to host hundreds of thousands of potential clients. At GamerSEO, we can help you with incorporating a proper SEO strategy, including a technical SEO audit. Fill out our <a href=\"https:\/\/gamerseo.com\/#contact\" target=\"_blank\" rel=\"noreferrer noopener\">contact form<\/a> and our professionals will reach you ASAP.\u00a0\u00a0<\/p>\n\n\n\n<p>We wish you all the best on your way to SEO success.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">FAQ<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">When do I know I need an SEO Audit?<\/h3>\n\n\n\n<p>An SEO Audit is like a health check for your site. Whenever you feel like there\u2019s something wrong, you should order one.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Can I do SEO Audit by Myself?<\/h3>\n\n\n\n<p>Sure. Simple SEO checks with things like WordPress CMS or GSC with an SEO tool like UberSuggest are accessible even for a newbie. For more technical fixes, you should consider hiring an SEO professional.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How much an SEO audit costs?<\/h3>\n\n\n\n<p>It depends on the site\u2019s size, structure, complexity, the total number of URLs, industry, and overall task difficulty. SEO audits prices begin from a couple of hundred dollars for a small blog and go up to dozens of thousands for a huge e-commerce store.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How long does a website audit take?<\/h3>\n\n\n\n<p>Depending on the size of your website, an SEO site audit can take from a couple of days to a few weeks.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How often do I need to have an SEO Audit?<\/h3>\n\n\n\n<p>Google Bots crawl the whole Internet in 3-6 months. It is also the timeframe for the most impactful changes. For a small company, we suggest performing an audit as the first SEO task and after implementing major changes to the website related to SEO aspects. Audit should be performed on a regular basis for large sites.<\/p>\n\n\n\n<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"When do I know I need an SEO Audit?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"An SEO Audit is like a health check for your site. Whenever you feel like there\u2019s something wrong, you should order one.\"}},{\"@type\":\"Question\",\"name\":\"Can I do SEO Audit by Myself?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Sure. Simple SEO checks with things like WordPress CMS or GSC with an SEO tool like UberSuggest are accessible even for a newbie. 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For a small company, we suggest performing an audit as the first SEO task and after implementing major changes to the website related to SEO aspects. Audit should be performed on a regular basis for large sites.\"}}]}<\/script>\n","protected":false},"excerpt":{"rendered":"<p>According to Ahrefs\u2019 study, almost 91% of web pages are invisible to search engines.\u00a0 Source It shows how important it is to have your website\u2019s SEO on point.&nbsp; With our step-by-step DIY SEO audit guide, you will know: Read later: Is SEO Worth It for Small Business? We believe so What Is an SEO Audit &#8230; <a title=\"How to do SEO Audit &#8211; Get a Health Check for Your Website!\" class=\"read-more\" href=\"https:\/\/gamerseo.com\/blog\/how-to-do-seo-audit-get-a-health-check-for-your-website\/\" aria-label=\"More on How to do SEO Audit &#8211; Get a Health Check for Your Website!\">Read more<\/a><\/p>\n","protected":false},"author":7,"featured_media":641,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-624","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to do SEO Audit - Get a Health Check for Your Website!<\/title>\n<meta name=\"description\" content=\"Do you feel like your website is not getting a lot of traffic? 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