{"id":6294,"date":"2024-02-01T09:00:00","date_gmt":"2024-02-01T09:00:00","guid":{"rendered":"https:\/\/gamerseo.com\/blog\/?p=6294"},"modified":"2024-03-12T11:14:03","modified_gmt":"2024-03-12T11:14:03","slug":"what-are-and-how-to-use-image-extensions-google-ads","status":"publish","type":"post","link":"https:\/\/gamerseo.com\/blog\/what-are-and-how-to-use-image-extensions-google-ads\/","title":{"rendered":"What Are and How to Use Image Extensions (Google Ads)"},"content":{"rendered":"\n<p>Google Ads image extensions are one of the latest updates to the paid advertisement platform and bring even more possibilities when creating ad groups or adding relevant images to previously text ads. These relevant visuals have a huge potential to help your search campaigns achieve a new level of interaction and generate more metrics for your campaign or ad group.<\/p>\n\n\n\n<p>The Google search results page is a competitive environment with numerous ad pieces for all kinds of products and services. An image extension that allows you to create dynamic image assets for those ads can be the key to shining among the competition and gathering more clicks to your landing page.<\/p>\n\n\n\n<p>The image extension for a campaign or ad group is still fairly new, and might be a little tricky to learn how to do it properly at the beginning, but don\u2019t worry. We&#8217;ve got you covered.<\/p>\n\n\n\n<p>In this article, we will show you everything you need to know about these ad extensions and how to use them properly on your Google Ads account. Make sure to take a careful look at all steps and processes to ensure the best results when creating your Google Ads image extension.<\/p>\n\n\n\n<div class=\"wp-block-ht-block-toc  is-style-outline htoc htoc--position-wide toc-list-style-plain\" data-htoc-state=\"expanded\"><span class=\"htoc__title\"><span class=\"ht_toc_title\">Table of Contents<\/span><span class=\"htoc__toggle\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\"><g fill=\"#444\"><path d=\"M15 7H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1z\"><\/path><path d=\"M15 1H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1zM15 13H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1z\"><\/path><\/g><\/svg><\/span><\/span><div class=\"htoc__itemswrap\"><ul class=\"ht_toc_list\"><li class=\"\"><a href=\"#htoc-what-are-image-extensions-on-google-ads\">What Are Image Extensions on Google Ads<\/a><\/li><li class=\"\"><a href=\"#htoc-why-image-extensions-are-important\">Why Image Extensions Are Important<\/a><\/li><li class=\"\"><a href=\"#htoc-history-of-google-ads-image-extensions\">History of Google Ads Image Extensions<\/a><\/li><li class=\"\"><a href=\"#htoc-requirements-to-use-image-extensions\">Requirements to Use Image Extensions<\/a><\/li><li class=\"\"><a href=\"#htoc-google-ads-image-guidelines\">Google Ads Image Guidelines<\/a><\/li><li class=\"\"><a href=\"#htoc-how-to-add-image-extensions-to-google-ads\">How to Add Image Extensions to Google Ads<\/a><\/li><li class=\"\"><a href=\"#htoc-tips-for-maximizing-image-extension-performance\">Tips for Maximizing Image Extension Performance<\/a><\/li><li class=\"\"><a href=\"#htoc-why-hiring-a-professional-agency-is-recommended\">Why Hiring a Professional Agency Is Recommended<\/a><\/li><li class=\"\"><a href=\"#htoc-additional-examples-of-google-ads-extensions\">Additional Examples of Google Ads Extensions<\/a><\/li><li class=\"\"><a href=\"#htoc-conclusion-on-image-extensions-google-ads\">Conclusion on Image Extensions Google Ads<\/a><\/li><\/ul><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-what-are-image-extensions-on-google-ads\">What Are Image Extensions on Google Ads<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/illustration-of-a-phone-displaying-search-results-with-image-on-the-side-of-ads-1024x576.png\" alt=\"illustration of an image extension in google SERP with the Google ads logo on the side\" class=\"wp-image-6295 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/illustration-of-a-phone-displaying-search-results-with-image-on-the-side-of-ads-1024x576.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/illustration-of-a-phone-displaying-search-results-with-image-on-the-side-of-ads-300x169.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/illustration-of-a-phone-displaying-search-results-with-image-on-the-side-of-ads-768x432.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/illustration-of-a-phone-displaying-search-results-with-image-on-the-side-of-ads-1536x864.png 1536w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/illustration-of-a-phone-displaying-search-results-with-image-on-the-side-of-ads.png 1600w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/576;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/illustration-of-a-phone-displaying-search-results-with-image-on-the-side-of-ads-1024x576.png\" alt=\"illustration of an image extension in google SERP with the Google ads logo on the side\" class=\"wp-image-6295\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/illustration-of-a-phone-displaying-search-results-with-image-on-the-side-of-ads-1024x576.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/illustration-of-a-phone-displaying-search-results-with-image-on-the-side-of-ads-300x169.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/illustration-of-a-phone-displaying-search-results-with-image-on-the-side-of-ads-768x432.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/illustration-of-a-phone-displaying-search-results-with-image-on-the-side-of-ads-1536x864.png 1536w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/illustration-of-a-phone-displaying-search-results-with-image-on-the-side-of-ads.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>We already know that image ad extensions can be powerful allies, but what are they? The name is pretty self-explanatory, but in case you don\u2019t know, they are components of your ad group that allow you to add square images and create image assets of all kinds to add to your text ads.<\/p>\n\n\n\n<p>The idea is to make the ad copy more attention-grabbing and increase the click-through rate and other metrics. The image asset appears right next to the ad copy, most commonly on the right side of your text.<\/p>\n\n\n\n<p>It is also optimized for mobile search ads, so they look good on all kinds of devices. With the image extension feature, your ad group can quickly increase its quality score and help you reach your objectives, whether you\u2019re looking for more website traffic, sales, or anything else.<\/p>\n\n\n\n<p>Unlike all other ad extensions, here you can increase your ad group level on search engine results pages by adding more than simple text. We all know how important visuals can be when it comes to marketing a product or service and being able to add multiple images can be the key for your business to reach its objectives.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-why-image-extensions-are-important\">Why Image Extensions Are Important<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"470\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/image-showing-an-example-of-image-extension-on-google-ads.png\" alt=\"image showing an example of image extension on google ads\" class=\"wp-image-6296 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/image-showing-an-example-of-image-extension-on-google-ads.png 840w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/image-showing-an-example-of-image-extension-on-google-ads-300x168.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/image-showing-an-example-of-image-extension-on-google-ads-768x430.png 768w\" data-sizes=\"auto, (max-width: 840px) 100vw, 840px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 840px; --smush-placeholder-aspect-ratio: 840\/470;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"470\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/image-showing-an-example-of-image-extension-on-google-ads.png\" alt=\"image showing an example of image extension on google ads\" class=\"wp-image-6296\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/image-showing-an-example-of-image-extension-on-google-ads.png 840w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/image-showing-an-example-of-image-extension-on-google-ads-300x168.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/image-showing-an-example-of-image-extension-on-google-ads-768x430.png 768w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>Along with making your ads more interesting and visually appealing, image extensions have numerous advantages that\u2019ll take your business to the next level when doing Google ads. For example, having an image helps show your product from the start. Sometimes, with only text, you might have no idea of how the product actually looks or how it works. When you add an image, this problem gets solved and makes it more likely for the customer to click on the ad and go to the landing page.<\/p>\n\n\n\n<p>Moreover, adding extensions to text ads is important because you can more easily increase their score and ad rank, making your marketing efforts highlight among the other competitors. The better your ads look, the more likely Google will recommend them first and the more clicks you\u2019ll gather, increasing other metrics like CTR and ROI. According to Google, <a href=\"https:\/\/support.google.com\/google-ads\/answer\/9566341?hl=en\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">including image extensions guarantees your business an <strong>increase of 10%<\/strong> in click-through rate<\/a>.<\/p>\n\n\n\n<p>The existing text ads on the platform have too much blank space not used for any kind of data, so adding the most relevant images of your product or service is the best way to make it more visually pleasant and interesting. Having ads with images is not something new on Google. Still, many marketers and business owners have been waiting for the possibility of adding image extensions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-history-of-google-ads-image-extensions\">History of Google Ads Image Extensions<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/image-showing-image-ads-being-displayed-on-different-platforms-1024x576.png\" alt=\"image showing image ads being displayed on different platforms\" class=\"wp-image-6297 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/image-showing-image-ads-being-displayed-on-different-platforms-1024x576.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/image-showing-image-ads-being-displayed-on-different-platforms-300x169.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/image-showing-image-ads-being-displayed-on-different-platforms-768x432.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/image-showing-image-ads-being-displayed-on-different-platforms.png 1280w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/576;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/image-showing-image-ads-being-displayed-on-different-platforms-1024x576.png\" alt=\"image showing image ads being displayed on different platforms\" class=\"wp-image-6297\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/image-showing-image-ads-being-displayed-on-different-platforms-1024x576.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/image-showing-image-ads-being-displayed-on-different-platforms-300x169.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/image-showing-image-ads-being-displayed-on-different-platforms-768x432.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/image-showing-image-ads-being-displayed-on-different-platforms.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>As we mentioned, adding images to search ads and other ad groups has been introduced previously and could be done using numerous file formats. Google started these image ad solutions back in 2013 as a test feature. It came back in 2016 with another type of extension called the Sitelink, and in 2019, it was what Google called \u201cGallery Ads.\u201d The image extensions, as we know, and as they are right now, were introduced only in 2020.<\/p>\n\n\n\n<p>Google is constantly listening to its users to see how they can improve their ad group tools, and this is the perfect example of how they improved with time. The Google Ads image extension is an example of how Google constantly observes marketing trends and what they need to do to provide the best experience when using their platform.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-requirements-to-use-image-extensions\">Requirements to Use Image Extensions<\/h2>\n\n\n\n<p>Even though Google Ads image extensions are available for everyone to use on their campaign or ad group, there are certain requirements you need to fulfill before being able to add image extensions. Before you start planning your campaign structure and choose the images, you must ensure you complete all these requirements.<\/p>\n\n\n\n<p>Here are the main ones:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google Ads account open for more than 90 days<\/li>\n\n\n\n<li>Good history of policy compliance<\/li>\n\n\n\n<li>Must have active campaigns<\/li>\n\n\n\n<li>Active text ads for at least 28 days on Google search<\/li>\n\n\n\n<li>You can\u2019t be advertising sensitive content (gambling, sexual content, etc.)<\/li>\n<\/ul>\n\n\n\n<p>After completing all these requirements and providing the internal data necessary for your account, you can start adding image extensions to your Google ads. This will increase your ad group levels and take your digital marketing campaign to the next level.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-google-ads-image-guidelines\">Google Ads Image Guidelines<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"497\" height=\"399\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/image-showing-the-guidelines-for-featuring-image-ads-on-Google.png\" alt=\"image showing the guidelines for featuring image ads on Google\" class=\"wp-image-6298 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/image-showing-the-guidelines-for-featuring-image-ads-on-Google.png 497w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/image-showing-the-guidelines-for-featuring-image-ads-on-Google-300x241.png 300w\" data-sizes=\"auto, (max-width: 497px) 100vw, 497px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 497px; --smush-placeholder-aspect-ratio: 497\/399;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"497\" height=\"399\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/image-showing-the-guidelines-for-featuring-image-ads-on-Google.png\" alt=\"image showing the guidelines for featuring image ads on Google\" class=\"wp-image-6298\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/image-showing-the-guidelines-for-featuring-image-ads-on-Google.png 497w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/image-showing-the-guidelines-for-featuring-image-ads-on-Google-300x241.png 300w\" sizes=\"auto, (max-width: 497px) 100vw, 497px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>Like any other Google ads extensions or campaign strategy, Google has strict <a href=\"https:\/\/support.google.com\/google-ads\/answer\/9566341?hl=en\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">guidelines<\/a> on how your images should look and what file type you should use. The platform provides clear documentation on these aspects, with clear instructions on how to optimize your image extension.<\/p>\n\n\n\n<p>When ad groups advertise using the image extension, it is obligatory to feature a square image with an aspect ratio of 1&#215;1. It is also recommended to feature landscape images. When selecting this landscape file, you can use the same image from the square asset but cropped on a different aspect ratio or use a completely different one. It is always recommended to use dedicated images for each format instead of just cropping them.<\/p>\n\n\n\n<p>Each type of image should also feature a specific resolution:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Square &#8211; Minimum of 300&#215;300 and Maximum of 1200&#215;1200<\/li>\n\n\n\n<li>Landscape &#8211; Minimum of 600&#215;314 and Maximum of 1200&#215;628<\/li>\n<\/ul>\n\n\n\n<p>Google also supports different image formats (max size: 5120KB), increasing compatibility. The main formats recommended by the platform are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>PNG<\/li>\n\n\n\n<li>JPG<\/li>\n\n\n\n<li>Static GIF<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-how-to-add-image-extensions-to-google-ads\">How to Add Image Extensions to Google Ads<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"477\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/picture-of-a-hand-holding-a-phone-displaying-an-ad-1024x477.png\" alt=\"picture of a hand holding a phone displaying an ad\" class=\"wp-image-6299 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/picture-of-a-hand-holding-a-phone-displaying-an-ad-1024x477.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/picture-of-a-hand-holding-a-phone-displaying-an-ad-300x140.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/picture-of-a-hand-holding-a-phone-displaying-an-ad-768x358.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/picture-of-a-hand-holding-a-phone-displaying-an-ad.png 1460w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/477;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"477\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/picture-of-a-hand-holding-a-phone-displaying-an-ad-1024x477.png\" alt=\"picture of a hand holding a phone displaying an ad\" class=\"wp-image-6299\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/picture-of-a-hand-holding-a-phone-displaying-an-ad-1024x477.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/picture-of-a-hand-holding-a-phone-displaying-an-ad-300x140.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/picture-of-a-hand-holding-a-phone-displaying-an-ad-768x358.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/picture-of-a-hand-holding-a-phone-displaying-an-ad.png 1460w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>Now it\u2019s time to see how to create dynamic image assets to elevate your ad group. Make sure to take a look at each step carefully to ensure the best results when creating ads of this kind.<\/p>\n\n\n\n<p>Here are all the steps you need to add image assets to your search ads:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-log-into-your-google-ads-account\">Log Into Your Google Ads Account<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1008\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/image-showing-the-login-screen-from-Google-Ads.png\" alt=\"image showing the login screen from Google Ads\" class=\"wp-image-6300 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/image-showing-the-login-screen-from-Google-Ads.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/image-showing-the-login-screen-from-Google-Ads-300x295.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/image-showing-the-login-screen-from-Google-Ads-768x756.png 768w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/1008;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1008\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/image-showing-the-login-screen-from-Google-Ads.png\" alt=\"image showing the login screen from Google Ads\" class=\"wp-image-6300\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/image-showing-the-login-screen-from-Google-Ads.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/image-showing-the-login-screen-from-Google-Ads-300x295.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/image-showing-the-login-screen-from-Google-Ads-768x756.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>Adding images is like adding any other kind of extension to your campaigns, so the first step is to log into your Google Ads account to access the tools panel. Remember that you need to fulfill all the requirements listed previously to see this tool.<\/p>\n\n\n\n<p>Once you sign into your account, you can access all the tools available and check the main information regarding each campaign. Make sure you\u2019re logged into the right account if you have multiple ones.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-check-for-ads-amp-extensions\">Check for Ads &amp; Extensions<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"389\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/image-showing-the-ads-and-extensions-tab-from-Google-Ads-1024x389.png\" alt=\"image showing the ads and extensions tab from Google Ads\" class=\"wp-image-6301 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/image-showing-the-ads-and-extensions-tab-from-Google-Ads-1024x389.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/image-showing-the-ads-and-extensions-tab-from-Google-Ads-300x114.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/image-showing-the-ads-and-extensions-tab-from-Google-Ads-768x292.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/image-showing-the-ads-and-extensions-tab-from-Google-Ads.png 1221w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/389;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"389\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/image-showing-the-ads-and-extensions-tab-from-Google-Ads-1024x389.png\" alt=\"image showing the ads and extensions tab from Google Ads\" class=\"wp-image-6301\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/image-showing-the-ads-and-extensions-tab-from-Google-Ads-1024x389.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/image-showing-the-ads-and-extensions-tab-from-Google-Ads-300x114.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/image-showing-the-ads-and-extensions-tab-from-Google-Ads-768x292.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/image-showing-the-ads-and-extensions-tab-from-Google-Ads.png 1221w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>Once you\u2019re logged in, you\u2019ll notice numerous tabs and tools you can access. Google Ads image extensions are located in the \u201cadds &amp; extensions\u201d tab. Once you click it, you\u2019ll open a secondary menu where you can look for extensions.<\/p>\n\n\n\n<p>This menu manages all ad extensions, from images to landing page integrations. You\u2019ll find a huge \u201c+\u201d button that you can use to start setting up the one you want.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-add-a-new-extension\">Add a New Extension<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"304\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/image-showing-the-menu-for-adding-new-extensions-to-ads-on-google.png\" alt=\"image showing the menu for adding new extensions to ads on google\" class=\"wp-image-6302 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/image-showing-the-menu-for-adding-new-extensions-to-ads-on-google.png 500w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/image-showing-the-menu-for-adding-new-extensions-to-ads-on-google-300x182.png 300w\" data-sizes=\"auto, (max-width: 500px) 100vw, 500px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/304;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"304\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/image-showing-the-menu-for-adding-new-extensions-to-ads-on-google.png\" alt=\"image showing the menu for adding new extensions to ads on google\" class=\"wp-image-6302\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/image-showing-the-menu-for-adding-new-extensions-to-ads-on-google.png 500w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/image-showing-the-menu-for-adding-new-extensions-to-ads-on-google-300x182.png 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>Once you click on the \u201c+\u201d button, you\u2019ll see a series of new ad extensions you can choose from, including the image extension. By selecting the image extension, Google will ask you to choose which image assets you want to use on your campaign.&nbsp;<\/p>\n\n\n\n<p>Before choosing the desired images, ensure they respect all the required guidelines, including aspect ratio, size, and format. Otherwise, Google will not allow you to upload it, and you\u2019ll have to repeat the entire process once you get the correct images.<\/p>\n\n\n\n<p>When clicking on the \u201c+\u201d button, Google will also take you to a page where you must select the campaign to which you want to add the images. This is a necessary step since most businesses run multiple campaigns simultaneously. Once you choose which campaign you want to add the new image assets to, you can start selecting the files.<\/p>\n\n\n\n<p>There are two main ways to add images to the text ad:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"htoc-uploading-new-files\">Uploading New Files<\/h4>\n\n\n\n<p>The most common way of adding image assets to your campaign is by uploading them directly from your computer as new files. To do that, you just need to access your assets library and click \u201cupload new\u201d or even \u201cfree stock images\u201d if you want to upload them from Unsplash or another stock image website. It is a very simple process, and if your image fits all the requirements, it will be uploaded to your assets library in no time.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"htoc-using-existing-image-assets\">Using Existing Image Assets<\/h4>\n\n\n\n<p>Another alternative is using existing images from previous campaigns or another ad group. Your existing images are stored in your Google Ads account, so they\u2019re easily accessible and approved based on Google\u2019s guidelines, making the process even faster.<\/p>\n\n\n\n<p>It might not be as effective as having specific images for that marketing action, but it can help increase your campaign level. Whether running ads for services online or customizing your ad\u2019s landing page image, everything needs to be according to these specifications.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-upload-your-image-extension\">Upload Your Image Extension<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"499\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/screenshot-of-the-image-upload-screen-on-google-ads-1024x499.png\" alt=\"screenshot of the image upload screen on google ads\" class=\"wp-image-6303 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/screenshot-of-the-image-upload-screen-on-google-ads-1024x499.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/screenshot-of-the-image-upload-screen-on-google-ads-300x146.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/screenshot-of-the-image-upload-screen-on-google-ads-768x375.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/screenshot-of-the-image-upload-screen-on-google-ads.png 1142w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/499;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"499\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/screenshot-of-the-image-upload-screen-on-google-ads-1024x499.png\" alt=\"screenshot of the image upload screen on google ads\" class=\"wp-image-6303\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/screenshot-of-the-image-upload-screen-on-google-ads-1024x499.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/screenshot-of-the-image-upload-screen-on-google-ads-300x146.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/screenshot-of-the-image-upload-screen-on-google-ads-768x375.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/screenshot-of-the-image-upload-screen-on-google-ads.png 1142w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>After completing all the steps, you just need to click the upload button, and Google will start processing your new image extension. It is a very simple process and takes no time.<\/p>\n\n\n\n<p>After some time, you can already start tracking the metrics regarding the ad you added the image to. You can also compare the before and after to see whether the image impacted the marketing strategy positively.<\/p>\n\n\n\n<p>Google provides you with all the tools and features necessary to measure your results and the metrics regarding every aspect of your campaign precisely, from clicks to sales. Featuring high-quality images can be the key to generating better results and helping you achieve your goals.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-tips-for-maximizing-image-extension-performance\">Tips for Maximizing Image Extension Performance<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"333\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/image-showing-multiple-ads-on-the-search-results-page.png\" alt=\"image showing multiple ads on the search results page\" class=\"wp-image-6304 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/image-showing-multiple-ads-on-the-search-results-page.png 600w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/image-showing-multiple-ads-on-the-search-results-page-300x167.png 300w\" data-sizes=\"auto, (max-width: 600px) 100vw, 600px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/333;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"333\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/image-showing-multiple-ads-on-the-search-results-page.png\" alt=\"image showing multiple ads on the search results page\" class=\"wp-image-6304\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/image-showing-multiple-ads-on-the-search-results-page.png 600w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/image-showing-multiple-ads-on-the-search-results-page-300x167.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>Now it\u2019s time to see some of the best tips and tricks you can use to ensure the best results when adding image extensions. Make sure to look at each one to see how they impact your ads and what you need to do to improve them even more.<\/p>\n\n\n\n<p>This way, you can easily highlight among your competitors and increase your ad rank. Here are the main image ad tips and tricks you should know:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-use-google-s-machine-learning-tools\">Use Google\u2019s Machine Learning Tools<\/h3>\n\n\n\n<p>Google offers its users numerous machine-learning tools to help automate processes and optimize results even more when doing any kind of investment. With image extensions, it is no different, and Google\u2019s AI can precisely choose the best picture for your campaigns.<\/p>\n\n\n\n<p>According to <a href=\"https:\/\/support.google.com\/google-ads\/answer\/9065075?hl=en\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google\u2019s report<\/a>, using machine learning has proven to be extremely effective and helped increase the return on ad spend of businesses by up to <strong>28%<\/strong>. On top of that, you can also expect a <strong>4%<\/strong> increase in sales while making every step easier and saving time that can be dedicated to other tasks.<\/p>\n\n\n\n<p>For example, if you\u2019re creating campaigns for a new tech product you\u2019re selling, you can not only select the smart bidding option that will automatically set up the main aspects of your campaign but also choose the <a href=\"https:\/\/support.google.com\/google-ads\/answer\/10109688?hl=en\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">dynamic image<\/a> selection tool. By using this feature, Google will automatically sort the best images of your product and insert them in your ads in the most optimized way.<\/p>\n\n\n\n<p>Featuring unique images can help your ad when it appears on the Google SERP, and with machine learning, the selected image can gather even more clicks and drive more traffic to your landing page.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-upload-rich-images-and-high-quality-assets\">Upload Rich Images and High-Quality Assets<\/h3>\n\n\n\n<p>Even though quality is directly related to image resolution, it is not the only aspect that defines it. A high-quality image not only has a good resolution but is also eye-catching, with elements that contribute to your product.<\/p>\n\n\n\n<p>This is why selecting image assets exclusively for each marketing effort is recommended instead of just picking older ones from the asset library. Moreover, make sure your image follows the visual ID of your company. This way, the compelling visuals of your images will also help with brand awareness.<\/p>\n\n\n\n<p>Uploading images that don\u2019t look like the rest of your communication might make your ad not look so attractive and also confuse potential customers. Some of them might look at the ad and think it\u2019s not real. To prevent that, you can do simple things such as choosing the same color palette from your company or including its logo, for example.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-test-different-images\">Test Different Images<\/h3>\n\n\n\n<p>Like when doing paid social, testing different images is always a good idea. It helps understand your audience better and what they want to see when looking for your product or service.<\/p>\n\n\n\n<p>You can upload two different assets to the campaign and monitor them through Google Analytics to see which one gathers more clicks or performs better overall. This is a common technique used by marketers of all industries. It\u2019s called the <strong>A\/B strategy<\/strong>.<\/p>\n\n\n\n<p>For example, if you create the same campaign using two different images, you can tell which elements are more likely to attract clicks, using it as a guide for future campaigns. It is very easy to do and can bring numerous benefits to your future marketing efforts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-keep-the-images-simple-and-objective\">Keep the Images Simple and Objective<\/h3>\n\n\n\n<p>The images of your campaign should work as complements to the text of your ad. Even though they must be visually appealing and fit your business communication, keeping them simple and minimalistic is also recommended.&nbsp;<\/p>\n\n\n\n<p>They are supposed to be backup tools to illustrate your product or service. According to <a href=\"https:\/\/support.google.com\/google-ads\/answer\/9566341?hl=en\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google\u2019s official guidelines<\/a>, for increasing image effectiveness, it is recommended that your important image content occupies the center of the image and <strong>80%<\/strong> of its space at maximum. According to studies made by Google, the simple backgrounds help to emphasize the essence of your content and product, and occupying the center allows the user to easily keep track of what the image is about. You can check these and many other curiosities in the same document containing the official guidelines.<\/p>\n\n\n\n<p>For example, if you\u2019re creating ads for a product, you can add a simple image of the product with a solid background. This way, you make something simple that works as a complement to what\u2019s being advertised.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-why-hiring-a-professional-agency-is-recommended\">Why Hiring a Professional Agency Is Recommended<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/image-from-GamerSEO-showing-the-different-services-provided-1024x576.png\" alt=\"image from GamerSEO showing the different services provided\" class=\"wp-image-6305 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/image-from-GamerSEO-showing-the-different-services-provided-1024x576.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/image-from-GamerSEO-showing-the-different-services-provided-300x169.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/image-from-GamerSEO-showing-the-different-services-provided-768x432.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/image-from-GamerSEO-showing-the-different-services-provided-1536x864.png 1536w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/image-from-GamerSEO-showing-the-different-services-provided.png 1600w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/576;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/image-from-GamerSEO-showing-the-different-services-provided-1024x576.png\" alt=\"image from GamerSEO showing the different services provided\" class=\"wp-image-6305\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/image-from-GamerSEO-showing-the-different-services-provided-1024x576.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/image-from-GamerSEO-showing-the-different-services-provided-300x169.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/image-from-GamerSEO-showing-the-different-services-provided-768x432.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/image-from-GamerSEO-showing-the-different-services-provided-1536x864.png 1536w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/image-from-GamerSEO-showing-the-different-services-provided.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>If you strive for the best results when advertising to potential customers, there are several reasons why you should consider hiring a professional company to help with this task. By having an experienced professional taking care of your campaigns, you increase the chances of success and don\u2019t need to worry about the numerous aspects and metrics generated by the efforts.<\/p>\n\n\n\n<p>Google Ads is not something you learn from one day to the next. From what data you should be looking at to the platforms where you should be advertising, everything impacts the campaign results.<\/p>\n\n\n\n<p>At GamerSEO, we have the best professionals on the market, with years of experience, to ensure the best results for you and your business. Whether you need simple text ad planning or a complete Google Ads strategy, we have everything you need to take your business to the next level. Join us, and let\u2019s create quality marketing together.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-additional-examples-of-google-ads-extensions\">Additional Examples of Google Ads Extensions<\/h2>\n\n\n\n<p>Have you ever considered another method to enhance your Google Ads? Certainly, there are numerous:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/gamerseo.com\/blog\/automated-extensions-google-ads-maximizing-campaign-success\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Ads Automated Extensions<\/a>,<\/li>\n\n\n\n<li><a href=\"https:\/\/gamerseo.com\/blog\/learn-how-to-release-a-promotion-extensions-google-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Ads Promotion Extensions<\/a>,<\/li>\n\n\n\n<li><a href=\"https:\/\/gamerseo.com\/blog\/google-ads-sitelink-extensions-use-them-functionally\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Ads Sitelink Extensions<\/a>,<\/li>\n\n\n\n<li><a href=\"https:\/\/gamerseo.com\/blog\/google-ads-call-extensions-what-they-are-and-when-to-use\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Ads Call Extensions<\/a>.<\/li>\n<\/ul>\n\n\n\n<p>Google Ads offers a wide range of options to enhance the performance of your advertisements.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-conclusion-on-image-extensions-google-ads\"><br>Conclusion on Image Extensions Google Ads<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"868\" height=\"274\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/image-from-Google-Ads-console-showing-the-different-menus-and-tools.png\" alt=\"image from Google Ads console showing the different menus and tools\" class=\"wp-image-6306 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/image-from-Google-Ads-console-showing-the-different-menus-and-tools.png 868w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/image-from-Google-Ads-console-showing-the-different-menus-and-tools-300x95.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/image-from-Google-Ads-console-showing-the-different-menus-and-tools-768x242.png 768w\" data-sizes=\"auto, (max-width: 868px) 100vw, 868px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 868px; --smush-placeholder-aspect-ratio: 868\/274;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"868\" height=\"274\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/image-from-Google-Ads-console-showing-the-different-menus-and-tools.png\" alt=\"image from Google Ads console showing the different menus and tools\" class=\"wp-image-6306\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/image-from-Google-Ads-console-showing-the-different-menus-and-tools.png 868w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/image-from-Google-Ads-console-showing-the-different-menus-and-tools-300x95.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/01\/image-from-Google-Ads-console-showing-the-different-menus-and-tools-768x242.png 768w\" sizes=\"auto, (max-width: 868px) 100vw, 868px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>If you want to take your ads to the next level, adding images to them can be the answer. With the recent addition of image extensions, it became even easier for marketers to illustrate their ads and add non-verbal elements to help gather clicks and convert potential customers.<\/p>\n\n\n\n<p>Like any other Google extension or tool, you have to follow a series of criteria for the platform to approve your images, going from the maximum file size to the kind of content it shouldn\u2019t feature, like sexually suggestive content. If applied correctly, these images can help make your ads look more appealing, boost your metrics, and make you one step closer to achieving your business objectives.<\/p>\n\n\n\n<p>Now that you know everything you need about image extensions, it is time to start improving your text ads and adding this new feature to them. Make sure to check the requirements list and the guidelines before choosing any image. This way, you ensure the best experience when adding images to your ads.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Ads image extensions are one of the latest updates to the paid advertisement platform and bring even more possibilities when creating ad groups or adding relevant images to previously text ads. These relevant visuals have a huge potential to help your search campaigns achieve a new level of interaction and generate more metrics for &#8230; <a title=\"What Are and How to Use Image Extensions (Google Ads)\" class=\"read-more\" href=\"https:\/\/gamerseo.com\/blog\/what-are-and-how-to-use-image-extensions-google-ads\/\" aria-label=\"More on What Are and How to Use Image Extensions (Google Ads)\">Read more<\/a><\/p>\n","protected":false},"author":13,"featured_media":6546,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-6294","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Are and How to Use Image Extensions (Google Ads)<\/title>\n<meta name=\"description\" content=\"Dynamic image extensions are one of the most recent additions to the Google search ads system. 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