{"id":6984,"date":"2024-02-19T09:00:00","date_gmt":"2024-02-19T09:00:00","guid":{"rendered":"https:\/\/gamerseo.com\/blog\/?p=6984"},"modified":"2024-04-04T12:41:32","modified_gmt":"2024-04-04T12:41:32","slug":"smart-shopping-upgrade-to-performance-max-key-changes","status":"publish","type":"post","link":"https:\/\/gamerseo.com\/blog\/smart-shopping-upgrade-to-performance-max-key-changes\/","title":{"rendered":"Smart Shopping Upgrade to Performance Max | Key Changes!"},"content":{"rendered":"\n

In the present era, a substantial portion of overall sales is attributed to online transactions, facilitated either through direct website access or via advertising channels. According to Statista<\/a>, in 2022, e-commerce represented nearly 19 percent of retail sales worldwide, and the website forecasts that in 2027, this percentage should rise to 25%.<\/p>\n\n\n\n

In this scenario, businesses that fail to broaden their perspective to encompass the global market may encounter significant challenges and miss out on crucial opportunities to enhance their revenue.<\/p>\n\n\n\n

Thinking about the potential of online sales, Google has taken an important step in the right direction, putting at the disposal of retailers, marketers, and business owners Performance Max, a new type of campaign that considers automated processes and AI as a core of the deployment of advertisements.<\/p>\n\n\n\n

This is why Google has decided, at the end of 2022, to replace Smart Shopping, the previous platform to promote products and services of the American giant, and local campaigns with Performance Max campaigns.<\/p>\n\n\n\n

In the following lines, we\u2019ll see how Smart Shopping upgraded to Performance Max<\/strong> and all the benefits that this conversion has brought to us and the online sales world.<\/p>\n\n\n\n

Performance Max Campaign vs Smart Shopping Campaign: Key Differences<\/h2>\n\n\n\n
Performance Max Campaign<\/strong><\/td>Smart Shopping Campaign<\/strong><\/td><\/tr>
Complete automation<\/td>Vast manual work<\/td><\/tr>
Quick setup<\/td>Intricate setup<\/td><\/tr>
Ads across multiple placements<\/td>Ads displayed on Google Ads, the Shopping Tab, and Google Images<\/td><\/tr>
Basic reporting<\/td>Detailed reporting<\/td><\/tr>
You can insert negative keywords at an account level<\/td>You can add negative keywords at both account and campaign levels<\/td><\/tr>
Not accurate targeting; at least you use audience signals<\/td>Very accurate targeting<\/td><\/tr>
No bid adjustments<\/td>Bid adjustments<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
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