{"id":7242,"date":"2024-03-29T08:13:00","date_gmt":"2024-03-29T08:13:00","guid":{"rendered":"https:\/\/gamerseo.com\/blog\/?p=7242"},"modified":"2024-04-06T18:43:55","modified_gmt":"2024-04-06T18:43:55","slug":"performance-max-for-b2b-how-to-grow-your-business-with-paid-ads","status":"publish","type":"post","link":"https:\/\/gamerseo.com\/blog\/performance-max-for-b2b-how-to-grow-your-business-with-paid-ads\/","title":{"rendered":"Performance Max for B2B \u2013 How to Grow Your Business with Paid Ads"},"content":{"rendered":"\n<p>Performance Max is the maximum amount of reach for the optimal amount of money. Google has made it clear that if you want to max out your potential \u2013 this is the way to do it! And, as we are somewhat Google connoisseurs, we thought that what a great idea it is to tell you all about maximizing your advertising efforts! As the #1 Video Game Marketing Agency, we know a bit or two about just how to optimize your marketing efforts.&nbsp;<\/p>\n\n\n\n<p>So, if you want to improve your Google Performance Max campaigns for your B2B efforts and are tired of using traditional search ads to find your target audience \u2013 we have got you covered. Ad campaigns have no secrets for us, and we can help you do wonders with your customer data. So, let\u2019s optimize bids, get some broad-match keywords into work, and make your B2B marketers happy! This is the ultimate guide to improve your campaign\u2019s performance!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Is Performance Max?<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"333\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Google-Performance-Max-examples.png\" alt=\"Google-Performance-Max-examples\" class=\"wp-image-7243 lazyload\" style=\"--smush-placeholder-width: 720px; --smush-placeholder-aspect-ratio: 720\/333;width:720px;height:auto\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Google-Performance-Max-examples.png 720w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Google-Performance-Max-examples-300x139.png 300w\" data-sizes=\"auto, (max-width: 720px) 100vw, 720px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"333\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Google-Performance-Max-examples.png\" alt=\"Google-Performance-Max-examples\" class=\"wp-image-7243\" style=\"width:720px;height:auto\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Google-Performance-Max-examples.png 720w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Google-Performance-Max-examples-300x139.png 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>Let\u2019s start with some basics. <a href=\"https:\/\/gamerseo.com\/blog\/what-is-performance-max-google-ads-benefits-cons-how-to-build-it-tips\/\" target=\"_blank\" rel=\"noreferrer noopener\">What exactly is this Performance Max <\/a>that everyone is talking about? And most importantly \u2013 how can you use it to your advantage?<\/p>\n\n\n\n<p>The shortest answer would probably be that it\u2019s just another way of using the machine learning algorithms from Google but on a much broader scale. Performance Max does not limit itself to search themes but covers a whole range of Google services. There are essentially four layers of where you can find Performance Max:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Display<\/strong><\/li>\n\n\n\n<li><strong>YouTube<\/strong><\/li>\n\n\n\n<li><strong>Search<\/strong><\/li>\n\n\n\n<li><strong>Discover<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Each one of those has a different way of helping you convert customers. It\u2019s especially important in B2B, as businesses operate on various different platforms, and simple search campaigns may not be the best way to approach the topic.&nbsp;<\/p>\n\n\n\n<p>Each Performance Max campaign focuses on a business goal that you set for it. And it proves to work time and time again. Plenty of companies have seen a<a href=\"https:\/\/embryo.com\/blog\/performance-max-statistics-you-wish-youd-known-sooner\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> rise in their ROAS<\/a> after introducing Performance Max. However, one that Google consistently emphasizes is the average 12% increase in conversion value for retail advertisers who switch from Smart Shopping campaigns while maintaining the same or better return on ad spend.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Should You Use it for B2B Purposes?<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Google-Performance-Max-for-holiday-season.png\" alt=\"Google Performance Max for holiday season\" class=\"wp-image-7244 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Google-Performance-Max-for-holiday-season.png 1000w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Google-Performance-Max-for-holiday-season-300x169.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Google-Performance-Max-for-holiday-season-768x432.png 768w\" data-sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1000px; --smush-placeholder-aspect-ratio: 1000\/563;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Google-Performance-Max-for-holiday-season.png\" alt=\"Google Performance Max for holiday season\" class=\"wp-image-7244\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Google-Performance-Max-for-holiday-season.png 1000w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Google-Performance-Max-for-holiday-season-300x169.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Google-Performance-Max-for-holiday-season-768x432.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>We all know that Google Ads is the way to go when it comes to digital marketing. And <a href=\"https:\/\/www.digitalauthority.me\/resources\/6-main-differences-between-b2b-and-b2c-marketing\/#:~:text=B2B%20marketers%20sell%20to%20other,to%20convert%20a%20B2B%20customer.\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">B2B-oriented companies are always looking for a more holistic approach to marketing than customer-oriented companies<\/a>. Marketing to other businesses is aimed at a smaller group of professionals in their field. Those people do not make sudden or rushed decisions based on a hunch. Hence \u2013 it\u2019s harder and more expensive to market to the B2B customers. So, the Performance Max kind of advertisement is the best approach that you can have for that purpose. And here\u2019s why.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">More Conversions for Less<\/h3>\n\n\n\n<p>Lead generation is key when it comes to B2B advertising. And what better lead generator can you ask for than one of the most useful tools on the market \u2013 Google Performance Max? Based on the research from Shoptimised on 2179 Google Ads accounts, where they compared the budget for the Performance Max campaign to Standard Shopping and Smart Shopping, Google Ads had a <a href=\"https:\/\/mycodelesswebsite.com\/performance-max-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">641% ROAS increase in nine months<\/a>. For Standard Shopping campaigns, the Return on Ad Spend (ROAS) declined from 583% in Q4 2021 to 492% in Q2 2022. Conversely, Smart Shopping campaigns saw an increase in ROAS, rising from 599% in Q4 2021 to 641% in Q2 2022.<\/p>\n\n\n\n<p>Performance Max is outperforming the other Google digital marketing schemes, and Google is outperforming the competition. So, if you want to play with the best, you need to find yourself among the best.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Cheaper Leads<\/h3>\n\n\n\n<p>Additionally, the audience signals seem to point to the fact that Performance Max can help you not only with optimizing your existing search campaigns or maximizing conversions but also with gaining <a href=\"https:\/\/gamerseo.com\/blog\/performance-max-lead-generation-learn-how-to-set-it-up-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">PMax new leads<\/a>. And \u2013 for a better price than your average search campaign. Even with smart bidding.<\/p>\n\n\n\n<p>It was exquisitely shown in the example of <a href=\"https:\/\/mycodelesswebsite.com\/performance-max-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Allianz Insurance<\/a>. Based on their findings, they claim to be using Performance Max for their Google Search campaigns for targeting car insurance products. Their primary objective was to generate more car insurance leads while minimizing costs. Through this initiative, Allianz not only met its goal but also saw a notable decrease in the cost per lead by 15%. So, performance advertisers can definitely be happy with that bidding strategy!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">More Data<\/h2>\n\n\n\n<p>Even more, Google Performance Max will not only give you cheaper and better options but also allow you to gain more insight into the minds of your partners. Because it utilizes many different ways of advertising, it\u2019s only understandable that you will be able to garner a lot of information from multiple sources. Landing pages of different websites from the Display part of Google, some video viewers, keyword targeting enthusiasts \u2013 every aspect of your target group, as well as your website traffic, can and should be analyzed. This is for this single campaign but also for budget optimization and other <a href=\"https:\/\/gamerseo.com\/blog\/performance-max-for-local-campaigns-key-aspects-to-learn\/\" target=\"_blank\" rel=\"noreferrer noopener\">Performance Max local campaigns<\/a>. It\u2019s not always about getting the highest ad rank; it\u2019s sometimes about what Google\u2019s machine learning can tell you about yourself.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to Optimize Your Campaign for Google Performance Max?<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Google-Ads-our-first-campaign-1024x576.png\" alt=\"Google Ads - our first campaign\" class=\"wp-image-7245 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Google-Ads-our-first-campaign-1024x576.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Google-Ads-our-first-campaign-300x169.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Google-Ads-our-first-campaign-768x432.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Google-Ads-our-first-campaign-1536x864.png 1536w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Google-Ads-our-first-campaign.png 1600w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/576;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Google-Ads-our-first-campaign-1024x576.png\" alt=\"Google Ads - our first campaign\" class=\"wp-image-7245\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Google-Ads-our-first-campaign-1024x576.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Google-Ads-our-first-campaign-300x169.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Google-Ads-our-first-campaign-768x432.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Google-Ads-our-first-campaign-1536x864.png 1536w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Google-Ads-our-first-campaign.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>So, now that you understand the diverse range that Google Performance Max operates in, let\u2019s see just how well you can utilize it to your advantage. Of course, this would be different than optimizing for<a href=\"https:\/\/gamerseo.com\/blog\/performance-max-for-e-commerce-life-saver-tips-and-tricks\/\" target=\"_blank\" rel=\"noreferrer noopener\"> e-commerce Performance Max <\/a>or <a href=\"https:\/\/gamerseo.com\/blog\/google-performance-max-for-retail-is-it-worth-it\/\" target=\"_blank\" rel=\"noreferrer noopener\">Performance Max for retail<\/a>, but the main concept remains the same.\u00a0<\/p>\n\n\n\n<p>Let\u2019s now go over the different ways that you can get more converting customers through your Google channels.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Be Unique!<\/h3>\n\n\n\n<p>The best way to maximize your performance max is to be different from all the competitors and use the means that you were assigned to the best of your abilities. For example, if you have access to videos, create something that will make people turn their heads.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/open.library.okstate.edu\/introtosocialmedia\/chapter\/youtube-the-worlds-second-largest-search-engine\/#:~:text=YouTube%20is%20the%20world's%20second,descriptions%2C%20titles%2C%20and%20tags.\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">YouTube is the second largest website<\/a> after Google, so conversion rates can be astronomical with their help. Additionally, create an ad copy full of multimedia ad extensions to make it stand out. The professionals are expecting something professional in the end, so it\u2019s understandable that to convince them, you have to do a little bit more than simply putting a price tag under their noses.&nbsp;<\/p>\n\n\n\n<p>Google\u2019s real-time understanding of the first-party data can help you with the same prioritization that you would be using for traditional advertising.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Test, Test, Test\u2026<\/h3>\n\n\n\n<p>Google Ads Performance Max uses quite a lot of options for advertising purposes. So, to get the best performance for similar audiences, you may need to get some high-quality testing. Fortunately, Google Ads allows you to create a different campaign type for different audiences and test out various scenarios. That way, by getting into Google properties, you can change things up a bit from a campaign level to get to the right audience. You can do some placement exclusions to negative keywords and add even more assets to different promotion channels. Overall \u2013 dig deeper to get enough data to finally get your campaign off the ground!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Review and Monitor<\/h3>\n\n\n\n<p>And finally \u2013 make sure to review and monitor your Google Performance Max campaign. Check your budgets to find out if the campaign is getting out to the right audiences and is not stuck on a single platform. B2B marketing is usually set to get new audiences and users, so it\u2019s important not to get stuck on the same user base repeatedly. To ensure the success of your marketing efforts, you need to find out where your campaigns are being shown and focus on what is important to you. As it\u2019s usually a goal-based campaign type, see if you are getting the attention you wanted whether or not you are not overpaying for your marketing efforts. It\u2019s essential to do it the right way, as the Google Performance Max can be pretty expensive. The data shows that you should put in at least <a href=\"https:\/\/mycodelesswebsite.com\/performance-max-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">150 dollars per day<\/a> if you want to see great results. Considering that the least amount of time you can put it on is six weeks \u2013 it\u2019s safe to say that you need to keep a close eye on your investment.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Performance Max for B2B \u2013 Tips<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"264\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Performance-Max-campaigns-1024x264.png\" alt=\"Performance Max campaigns\" class=\"wp-image-7246 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Performance-Max-campaigns-1024x264.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Performance-Max-campaigns-300x77.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Performance-Max-campaigns-768x198.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Performance-Max-campaigns-1536x396.png 1536w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Performance-Max-campaigns.png 1600w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/264;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"264\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Performance-Max-campaigns-1024x264.png\" alt=\"Performance Max campaigns\" class=\"wp-image-7246\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Performance-Max-campaigns-1024x264.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Performance-Max-campaigns-300x77.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Performance-Max-campaigns-768x198.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Performance-Max-campaigns-1536x396.png 1536w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Performance-Max-campaigns.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>So, now that you know <a href=\"https:\/\/gamerseo.com\/blog\/steps-to-create-performance-max-campaigns-google-ads\/\">how to create <\/a>and <a href=\"https:\/\/gamerseo.com\/blog\/performance-max-google-ads-specs-optimizing-your-campaigns-for-success\/\" target=\"_blank\" rel=\"noreferrer noopener\">optimize your Performance Max campaign<\/a>, let\u2019s go over some useful tips and best practices for you to check out. Of course, this does not mean that this will work for everyone, but those are just simple and basic tactics you can use in most circumstances. Different goals will require different approaches, so be sure to review those before introducing them in your line of work.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Search and Remarketing Are Important!<\/h3>\n\n\n\n<p>It can be pretty understandable that getting the right goals with the right insights may not be the easiest thing to do. And \u2013 you may be tempted to only focus on what may bring you the most customers. However, we advise you to focus not only on the placement of your ads in the Display network or YouTube. Think about keyword-based search campaigns, as they are still pretty great for optimizing your marketing efforts. Additionally, it puts a lot of emphasis on remarketing. It\u2019s one of the best ways to get even more people interested in your products, especially with B2B campaigns. Companies that were somewhat interested in your line of business did not do it by accident, so remarketing to them can be quite a good idea.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Fill Up Your Archive!<\/h3>\n\n\n\n<p>Additionally, make sure to create many different assets and fill up your archive. The more elements you add to the Performance Max campaign, the greater the chance that someone will see it. You will be able to get the best results from creating something unique and accessible through many different mediums. Make sure to create plenty of different images, videos, ad copies, and such. Even more, go to your customer match lists and see who\u2019s on there. Change it a bit if you feel like it\u2019s missing some crucial information; add something that you feel would be a creative insight into the situation. In our opinion, the more, the better with Performance Max, so keep your creative assets full of promise, and they will blossom with leads!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Set Yourself Goals!<\/h3>\n\n\n\n<p>And finally \u2013 make sure that you have attainable goals that you want to achieve. The more thorough you are with presenting them in your conversion goals, the more likely it is that you will actually be able to achieve them. The best thing about this type of campaign is that it allows you to have multiple goals. You can prioritize potential customers, create remarketing lists, and promote your brand at the same time.&nbsp;<\/p>\n\n\n\n<p>It\u2019s especially important for B2B, where you don\u2019t always want to rely simply on getting the sales conversions but to get some qualified leads. If you understand what you are trying to achieve and you do it the right way, your online sales will skyrocket. Of course, B2B businesses are always on the lookout for new potential customers as they focus on profit. Finding the right goals for your particular line of business may be challenging, but we are positive that you will find a path to finding out exactly what you need.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Performance Max for B2B \u2013 Conclusion<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"320\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Google-Ads-Performance-Max-campaign.png\" alt=\"Google Ads Performance Max campaign\" class=\"wp-image-7247 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Google-Ads-Performance-Max-campaign.png 640w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Google-Ads-Performance-Max-campaign-300x150.png 300w\" data-sizes=\"auto, (max-width: 640px) 100vw, 640px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/320;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"320\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Google-Ads-Performance-Max-campaign.png\" alt=\"Google Ads Performance Max campaign\" class=\"wp-image-7247\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Google-Ads-Performance-Max-campaign.png 640w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Google-Ads-Performance-Max-campaign-300x150.png 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>And here we are, at the end of our road! As you can see, with Performance Max, you can maximize conversions, leads, and reach across all of Google\u2019s channels. It\u2019s a high-cost, high-return strategy. Although, if you think about it, the costs may seem high at the start, if you have placements on so many different channels and you get new users each step of the way \u2013 it\u2019s only understandable that you would have to pay extra for that.&nbsp;<\/p>\n\n\n\n<p>Nevertheless, the campaigns are cheaper than what you can get with usual Google Ads when you look at the return on ad spend factor. And that\u2019s really the most important one if you think about it, as it allows you to actually get back what you have invested into marketing.<\/p>\n\n\n\n<p>That\u2019s it for today; thank you so much for stopping by! If you are interested in more marketing\/PPC\/SEO-related knowledge \u2013 we have a lot of it on our site. Feel free to browse through all of it, as we are positive that you will find something to your liking. Of course, we also recommend that you check out our services as the #1 Video Game Marketing Company \u2013 GamerSEO. See you in the next one!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Performance Max is the maximum amount of reach for the optimal amount of money. Google has made it clear that if you want to max out your potential \u2013 this is the way to do it! And, as we are somewhat Google connoisseurs, we thought that what a great idea it is to tell you &#8230; <a title=\"Performance Max for B2B \u2013 How to Grow Your Business with Paid Ads\" class=\"read-more\" href=\"https:\/\/gamerseo.com\/blog\/performance-max-for-b2b-how-to-grow-your-business-with-paid-ads\/\" aria-label=\"More on Performance Max for B2B \u2013 How to Grow Your Business with Paid Ads\">Read more<\/a><\/p>\n","protected":false},"author":13,"featured_media":7250,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-7242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Performance Max for B2B \u2013 How to Grow Your Business with Paid Ads<\/title>\n<meta name=\"description\" content=\"Performance Max for B2B \u2013 a comprehensive guide for all who want to grow your business!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gamerseo.com\/blog\/performance-max-for-b2b-how-to-grow-your-business-with-paid-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Performance Max for B2B \u2013 How to Grow Your Business with Paid Ads\" \/>\n<meta property=\"og:description\" content=\"Performance Max for B2B \u2013 a comprehensive guide for all who want to grow your business!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gamerseo.com\/blog\/performance-max-for-b2b-how-to-grow-your-business-with-paid-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"GamerSEO - Video game marketing agency\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-29T08:13:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-06T18:43:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/performance-max-for-b2b.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Maciej Konski\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Maciej Konski\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/gamerseo.com\/blog\/performance-max-for-b2b-how-to-grow-your-business-with-paid-ads\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/gamerseo.com\/blog\/performance-max-for-b2b-how-to-grow-your-business-with-paid-ads\/\"},\"author\":{\"name\":\"Maciej Konski\",\"@id\":\"https:\/\/gamerseo.com\/blog\/#\/schema\/person\/037024946009bf3df6f806596a2b43e0\"},\"headline\":\"Performance Max for B2B \u2013 How to Grow Your Business with Paid Ads\",\"datePublished\":\"2024-03-29T08:13:00+00:00\",\"dateModified\":\"2024-04-06T18:43:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/gamerseo.com\/blog\/performance-max-for-b2b-how-to-grow-your-business-with-paid-ads\/\"},\"wordCount\":2137,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/gamerseo.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/gamerseo.com\/blog\/performance-max-for-b2b-how-to-grow-your-business-with-paid-ads\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/performance-max-for-b2b.png\",\"articleSection\":[\"PPC\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/gamerseo.com\/blog\/performance-max-for-b2b-how-to-grow-your-business-with-paid-ads\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/gamerseo.com\/blog\/performance-max-for-b2b-how-to-grow-your-business-with-paid-ads\/\",\"url\":\"https:\/\/gamerseo.com\/blog\/performance-max-for-b2b-how-to-grow-your-business-with-paid-ads\/\",\"name\":\"Performance Max for B2B \u2013 How to Grow Your Business with Paid Ads\",\"isPartOf\":{\"@id\":\"https:\/\/gamerseo.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/gamerseo.com\/blog\/performance-max-for-b2b-how-to-grow-your-business-with-paid-ads\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/gamerseo.com\/blog\/performance-max-for-b2b-how-to-grow-your-business-with-paid-ads\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/performance-max-for-b2b.png\",\"datePublished\":\"2024-03-29T08:13:00+00:00\",\"dateModified\":\"2024-04-06T18:43:55+00:00\",\"description\":\"Performance Max for B2B \u2013 a comprehensive guide for all who want to grow your business!\",\"breadcrumb\":{\"@id\":\"https:\/\/gamerseo.com\/blog\/performance-max-for-b2b-how-to-grow-your-business-with-paid-ads\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/gamerseo.com\/blog\/performance-max-for-b2b-how-to-grow-your-business-with-paid-ads\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/gamerseo.com\/blog\/performance-max-for-b2b-how-to-grow-your-business-with-paid-ads\/#primaryimage\",\"url\":\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/performance-max-for-b2b.png\",\"contentUrl\":\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/performance-max-for-b2b.png\",\"width\":1200,\"height\":628},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/gamerseo.com\/blog\/performance-max-for-b2b-how-to-grow-your-business-with-paid-ads\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/gamerseo.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"PPC\",\"item\":\"https:\/\/gamerseo.com\/blog\/category\/ppc\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Performance Max for B2B \u2013 How to Grow Your Business with Paid Ads\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/gamerseo.com\/blog\/#website\",\"url\":\"https:\/\/gamerseo.com\/blog\/\",\"name\":\"GamerSEO - Video game marketing agency\",\"description\":\"Interesting articles from the marketing world\",\"publisher\":{\"@id\":\"https:\/\/gamerseo.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/gamerseo.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/gamerseo.com\/blog\/#organization\",\"name\":\"GamerSEO - Video game marketing agency\",\"url\":\"https:\/\/gamerseo.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/gamerseo.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/gamerseo-logo-white-t.png\",\"contentUrl\":\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/gamerseo-logo-white-t.png\",\"width\":301,\"height\":59,\"caption\":\"GamerSEO - Video game marketing agency\"},\"image\":{\"@id\":\"https:\/\/gamerseo.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/gamerseo.com\/blog\/#\/schema\/person\/037024946009bf3df6f806596a2b43e0\",\"name\":\"Maciej Konski\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/gamerseo.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/06\/Maciej-Konski-PPC-specjalist-150x150.jpg\",\"contentUrl\":\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/06\/Maciej-Konski-PPC-specjalist-150x150.jpg\",\"caption\":\"Maciej Konski\"},\"description\":\"A PPC specialist who started with organic social media. For several years, the core of his activities are:- Google Ads, Microsoft Ads, Meta Ads, TikTok Ads, Twitter Ads,\u00a0 Linkedin Ads. He has led campaigns with a global reach, e.g. for FootballTeam, G2A, ETOTO, as well as many smaller campaigns in the sports, construction and financial industries. Has full focus on ROAS. Privately, a fan of football, history of wars and Star Wars.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/maciejkonski\/\"],\"url\":\"https:\/\/gamerseo.com\/blog\/author\/maciej-konski\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Performance Max for B2B \u2013 How to Grow Your Business with Paid Ads","description":"Performance Max for B2B \u2013 a comprehensive guide for all who want to grow your business!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/gamerseo.com\/blog\/performance-max-for-b2b-how-to-grow-your-business-with-paid-ads\/","og_locale":"en_US","og_type":"article","og_title":"Performance Max for B2B \u2013 How to Grow Your Business with Paid Ads","og_description":"Performance Max for B2B \u2013 a comprehensive guide for all who want to grow your business!","og_url":"https:\/\/gamerseo.com\/blog\/performance-max-for-b2b-how-to-grow-your-business-with-paid-ads\/","og_site_name":"GamerSEO - Video game marketing agency","article_published_time":"2024-03-29T08:13:00+00:00","article_modified_time":"2024-04-06T18:43:55+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/performance-max-for-b2b.png","type":"image\/png"}],"author":"Maciej Konski","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Maciej Konski","Est. reading time":"11 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/gamerseo.com\/blog\/performance-max-for-b2b-how-to-grow-your-business-with-paid-ads\/#article","isPartOf":{"@id":"https:\/\/gamerseo.com\/blog\/performance-max-for-b2b-how-to-grow-your-business-with-paid-ads\/"},"author":{"name":"Maciej Konski","@id":"https:\/\/gamerseo.com\/blog\/#\/schema\/person\/037024946009bf3df6f806596a2b43e0"},"headline":"Performance Max for B2B \u2013 How to Grow Your Business with Paid Ads","datePublished":"2024-03-29T08:13:00+00:00","dateModified":"2024-04-06T18:43:55+00:00","mainEntityOfPage":{"@id":"https:\/\/gamerseo.com\/blog\/performance-max-for-b2b-how-to-grow-your-business-with-paid-ads\/"},"wordCount":2137,"commentCount":0,"publisher":{"@id":"https:\/\/gamerseo.com\/blog\/#organization"},"image":{"@id":"https:\/\/gamerseo.com\/blog\/performance-max-for-b2b-how-to-grow-your-business-with-paid-ads\/#primaryimage"},"thumbnailUrl":"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/performance-max-for-b2b.png","articleSection":["PPC"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/gamerseo.com\/blog\/performance-max-for-b2b-how-to-grow-your-business-with-paid-ads\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/gamerseo.com\/blog\/performance-max-for-b2b-how-to-grow-your-business-with-paid-ads\/","url":"https:\/\/gamerseo.com\/blog\/performance-max-for-b2b-how-to-grow-your-business-with-paid-ads\/","name":"Performance Max for B2B \u2013 How to Grow Your Business with Paid Ads","isPartOf":{"@id":"https:\/\/gamerseo.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/gamerseo.com\/blog\/performance-max-for-b2b-how-to-grow-your-business-with-paid-ads\/#primaryimage"},"image":{"@id":"https:\/\/gamerseo.com\/blog\/performance-max-for-b2b-how-to-grow-your-business-with-paid-ads\/#primaryimage"},"thumbnailUrl":"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/performance-max-for-b2b.png","datePublished":"2024-03-29T08:13:00+00:00","dateModified":"2024-04-06T18:43:55+00:00","description":"Performance Max for B2B \u2013 a comprehensive guide for all who want to grow your business!","breadcrumb":{"@id":"https:\/\/gamerseo.com\/blog\/performance-max-for-b2b-how-to-grow-your-business-with-paid-ads\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/gamerseo.com\/blog\/performance-max-for-b2b-how-to-grow-your-business-with-paid-ads\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/gamerseo.com\/blog\/performance-max-for-b2b-how-to-grow-your-business-with-paid-ads\/#primaryimage","url":"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/performance-max-for-b2b.png","contentUrl":"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/performance-max-for-b2b.png","width":1200,"height":628},{"@type":"BreadcrumbList","@id":"https:\/\/gamerseo.com\/blog\/performance-max-for-b2b-how-to-grow-your-business-with-paid-ads\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/gamerseo.com\/blog\/"},{"@type":"ListItem","position":2,"name":"PPC","item":"https:\/\/gamerseo.com\/blog\/category\/ppc\/"},{"@type":"ListItem","position":3,"name":"Performance Max for B2B \u2013 How to Grow Your Business with Paid Ads"}]},{"@type":"WebSite","@id":"https:\/\/gamerseo.com\/blog\/#website","url":"https:\/\/gamerseo.com\/blog\/","name":"GamerSEO - Video game marketing agency","description":"Interesting articles from the marketing world","publisher":{"@id":"https:\/\/gamerseo.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/gamerseo.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/gamerseo.com\/blog\/#organization","name":"GamerSEO - Video game marketing agency","url":"https:\/\/gamerseo.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/gamerseo.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/gamerseo-logo-white-t.png","contentUrl":"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2021\/03\/gamerseo-logo-white-t.png","width":301,"height":59,"caption":"GamerSEO - Video game marketing agency"},"image":{"@id":"https:\/\/gamerseo.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/gamerseo.com\/blog\/#\/schema\/person\/037024946009bf3df6f806596a2b43e0","name":"Maciej Konski","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/gamerseo.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/06\/Maciej-Konski-PPC-specjalist-150x150.jpg","contentUrl":"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/06\/Maciej-Konski-PPC-specjalist-150x150.jpg","caption":"Maciej Konski"},"description":"A PPC specialist who started with organic social media. For several years, the core of his activities are:- Google Ads, Microsoft Ads, Meta Ads, TikTok Ads, Twitter Ads,\u00a0 Linkedin Ads. He has led campaigns with a global reach, e.g. for FootballTeam, G2A, ETOTO, as well as many smaller campaigns in the sports, construction and financial industries. Has full focus on ROAS. Privately, a fan of football, history of wars and Star Wars.","sameAs":["https:\/\/www.linkedin.com\/in\/maciejkonski\/"],"url":"https:\/\/gamerseo.com\/blog\/author\/maciej-konski\/"}]}},"_links":{"self":[{"href":"https:\/\/gamerseo.com\/blog\/wp-json\/wp\/v2\/posts\/7242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gamerseo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gamerseo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gamerseo.com\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/gamerseo.com\/blog\/wp-json\/wp\/v2\/comments?post=7242"}],"version-history":[{"count":3,"href":"https:\/\/gamerseo.com\/blog\/wp-json\/wp\/v2\/posts\/7242\/revisions"}],"predecessor-version":[{"id":7306,"href":"https:\/\/gamerseo.com\/blog\/wp-json\/wp\/v2\/posts\/7242\/revisions\/7306"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gamerseo.com\/blog\/wp-json\/wp\/v2\/media\/7250"}],"wp:attachment":[{"href":"https:\/\/gamerseo.com\/blog\/wp-json\/wp\/v2\/media?parent=7242"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gamerseo.com\/blog\/wp-json\/wp\/v2\/categories?post=7242"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gamerseo.com\/blog\/wp-json\/wp\/v2\/tags?post=7242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}