{"id":7393,"date":"2024-04-15T11:29:32","date_gmt":"2024-04-15T11:29:32","guid":{"rendered":"https:\/\/gamerseo.com\/blog\/?p=7393"},"modified":"2024-04-17T16:33:45","modified_gmt":"2024-04-17T16:33:45","slug":"how-to-setup-conversion-tracking-in-google-ads-a-comprehensive-guide","status":"publish","type":"post","link":"https:\/\/gamerseo.com\/blog\/how-to-setup-conversion-tracking-in-google-ads-a-comprehensive-guide\/","title":{"rendered":"How to Setup Conversion Tracking in Google Ads \u2013 A Comprehensive Guide!"},"content":{"rendered":"\n<p>Google Ads is probably the first thing you should think about if you\u2019re trying to grow your business. It\u2019s still getting a lot of clicks, even though the social media marketing is right around the corner. But, you need to also be able to actually find out whether or not your actions are actually bringing results. And that is what a Google Ads Conversion Tag is for! If you want to track conversions \u2013 it\u2019s the easiest way!<\/p>\n\n\n\n<p>In this article, we will show you just how to set up conversion tracking in Google Ads and explain all the steps to do so. Without further ado, let\u2019s dive in!<\/p>\n\n\n\n<div class=\"wp-block-ht-block-toc  is-style-outline htoc htoc--position-wide toc-list-style-plain\" data-htoc-state=\"expanded\"><span class=\"htoc__title\"><span class=\"ht_toc_title\">Table of Contents<\/span><span class=\"htoc__toggle\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\"><g fill=\"#444\"><path d=\"M15 7H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1z\"><\/path><path d=\"M15 1H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1zM15 13H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1z\"><\/path><\/g><\/svg><\/span><\/span><div class=\"htoc__itemswrap\"><ul class=\"ht_toc_list\"><li class=\"\"><a href=\"#htoc-what-is-conversion-tracking-in-google-ads\">What Is Conversion Tracking in Google Ads?<\/a><\/li><li class=\"\"><a href=\"#htoc-what-kind-of-ads-you-can-track\">What Kind of Ads You Can Track?<\/a><\/li><li class=\"\"><a href=\"#htoc-how-to-set-it-up\">How to Set It Up?<\/a><\/li><li class=\"\"><a href=\"#htoc-how-to-setup-conversion-tracking-in-google-ads-conclusion\">How to Setup Conversion Tracking in Google Ads \u2013 Conclusion<\/a><\/li><\/ul><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-what-is-conversion-tracking-in-google-ads\">What Is Conversion Tracking in Google Ads?<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"297\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Conversion-Tracking-in-Google-Ads.png\" alt=\"Conversion Tracking in Google Ads\" class=\"wp-image-7394 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Conversion-Tracking-in-Google-Ads.png 720w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Conversion-Tracking-in-Google-Ads-300x124.png 300w\" data-sizes=\"auto, (max-width: 720px) 100vw, 720px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 720px; --smush-placeholder-aspect-ratio: 720\/297;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"297\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Conversion-Tracking-in-Google-Ads.png\" alt=\"Conversion Tracking in Google Ads\" class=\"wp-image-7394\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Conversion-Tracking-in-Google-Ads.png 720w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Conversion-Tracking-in-Google-Ads-300x124.png 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>Let\u2019s start with the question: what is conversion tracking in <a href=\"https:\/\/gamerseo.com\/blog\/what-is-google-ads-learn-how-to-advertise-on-google\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Ads<\/a>? In essence, it\u2019s a tool that allows you to measure just how effective your online advertising campaigns are by tracking the actions of the people you manage to reach. Those actions are the conversions you have previously chosen to count as such. It could be anything from signing up for a newsletter, buying something on your website, or even getting to your place with Google Maps.<\/p>\n\n\n\n<p>It\u2019s essential to do so because it allows you to track your <a href=\"https:\/\/gamerseo.com\/blog\/what-is-conversion-value-google-ads-2023-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">conversion value<\/a>! Additionally, people use it to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Return on Investment (ROI) measuring<\/strong> \u2013 Google Analytics account allows you to measure the quality and effectiveness of your advertising campaigns. It can compare the cost of what you have advertised compared to what it brought to your company. That way, you will get even more effective advertising going forward and get the lowest possible cost per conversion.<\/li>\n\n\n\n<li><strong>Campaign optimization<\/strong> \u2013 additionally, you can analyze your keywords and campaigns in order to get the ads that will drive the most conversions to your store and get you even better results than what you usually get.<\/li>\n\n\n\n<li><strong>Better targeting<\/strong> \u2013 Additionally, you can use conversion rates to get even better targeting for your products and services. If you can see which demographics you are getting to with your ads, you can improve your targeting by choosing the most effective ad groups from your Google Analytics Account!<\/li>\n<\/ul>\n\n\n\n<p>Just remember, if you want to set up conversion tracking in Google Ads, you will need to assign a tracking tag for each type of conversion. Only then will you be able to see which of the Google Tag code conversions worked for your benefit and which ones were not usable at all! We will delve into this topic further in the article.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-what-is-good-conversion-rate\">What Is Good Conversion Rate?<\/h3>\n\n\n\n<p>As<a href=\"https:\/\/databox.com\/good-google-ads-conversion-rate#:~:text=Most%20of%20our%20survey%20participants,display%20ads%2C%20it's%200.55%25.\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> Databox points out<\/a> in their survey, a 3.1-6% conversion rate for search ads is a standard. Of course, we can talk about what a good conversion rate is, and then, for example, Mr. Robert Eppinger of MaxAd would tell you about a 5-10% conversion rate in high-performing ad accounts. However, there are many cases where it can be under 5%, and the ad account is still in great shape.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-google-ads-tag\">Google Ads Tag<\/h3>\n\n\n\n<p>Let\u2019s talk briefly about the Google Ads Tag, a tag you can utilize for tracking conversions. It can be added pretty easily to any site you\u2019d like, as it\u2019s a website code, so you can as easily add it to your own website or to the template on your Squarespace or WordPress account.&nbsp;<\/p>\n\n\n\n<p>This code can be added if you choose the type of conversion you want and track this particular conversion. You can call it a conversion label, for example.<\/p>\n\n\n\n<p>The tag will then track the specific actions that users will take after clicking on your Google Ads Tag. It can be anything from purchases; you can add the over-the-phone sale conversion, an app download \u2013 anything you\u2019d like.&nbsp;<\/p>\n\n\n\n<p>You can use Google Tag Manager to track online and offline conversions. It\u2019s a simple tool that will help you get the hang of all this conversion tracking setup.&nbsp;<\/p>\n\n\n\n<p>\u201cWith Google Tag Manager, it\u2019s a matter of an hour or so from receiving a tag to testing to QA to deployment. It\u2019s exponentially better\u201d \u2013 <a href=\"https:\/\/marketingplatform.google.com\/about\/tag-manager\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Mona Gandhi<\/a>, Software Engineer, Airbnb. And we are all behind that statement as well!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-what-kind-of-ads-you-can-track\">What Kind of Ads You Can Track?<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Google-Ads-Managment-screen-1024x576.png\" alt=\"Google Ads Managment screen\" class=\"wp-image-7395 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Google-Ads-Managment-screen-1024x576.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Google-Ads-Managment-screen-300x169.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Google-Ads-Managment-screen-768x432.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Google-Ads-Managment-screen-1536x864.png 1536w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Google-Ads-Managment-screen.png 1600w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/576;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Google-Ads-Managment-screen-1024x576.png\" alt=\"Google Ads Managment screen\" class=\"wp-image-7395\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Google-Ads-Managment-screen-1024x576.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Google-Ads-Managment-screen-300x169.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Google-Ads-Managment-screen-768x432.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Google-Ads-Managment-screen-1536x864.png 1536w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Google-Ads-Managment-screen.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>Of course, there\u2019s always the question of what kind of conversions you can actually track. There are plenty of those, so it may seem problematic to look for a specific way to track the conversions not only from Google Ads compared to all conversions but also from specific types of conversions.<\/p>\n\n\n\n<p>As it turns out \u2013 it\u2019s pretty easy, and there are plenty of types of conversions you can track. Let\u2019s go over the most common ones now.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-website-visits\">Website Visits<\/h3>\n\n\n\n<p>This is probably the most common conversion type, as the website visit is easy to track and easy to prove. If someone goes to your website and clicks on the desired button, like sign-up, download, purchase, or whatnot, you will get a notification about the conversion being done.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-phone-calls\">Phone Calls<\/h3>\n\n\n\n<p>Additionally, if you have a phone, you will be able to track the calls that were initiated from your ads. You can use the click-to-call button or the website calls, meaning \u2013 the ones made after someone visits your website and copies the phone number.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-app-installs\">App Installs<\/h3>\n\n\n\n<p>With a mobile app available to your customers, you will also be able to track installations of your app. Additionally, you can track the activity within the app, like the in-app purchases, sign-ups, and other types of conversions that may be interesting to you.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-store-visits\">Store Visits<\/h3>\n\n\n\n<p>Next, we have the store visits. If you have a physical store, you can also add the conversion based on people actually going to your place. Store visits can be tricky to evaluate, but if a person used Google Maps to get to your store or logged into their Google Ads account in your store while having the location options turned on, Google will be able to track those conversions as well.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-smart-goals\">Smart Goals<\/h3>\n\n\n\n<p>It\u2019s the automated conversion tracking tool for those who do not have a desired conversion outcome on their website. With Smart Goals, Google will use machine learning to optimize your conversions, analyze the visitors&#8217; behaviors, and choose the most appropriate and valuable types of conversions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-offline-conversions\">Offline Conversions<\/h3>\n\n\n\n<p>And finally, we have the imported offline conversions. This means all the leads and sales are made offline or over the phone. You can add them to the system and track them as conversions if someone tells you that they found you through Google or just to keep track of all the conversions that are happening due to your marketing efforts. Conversion data is critical!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-how-to-set-it-up\">How to Set It Up?<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"555\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Google-Ads-Conversion-Actions-1024x555.png\" alt=\"Google Ads Conversion Actions\" class=\"wp-image-7396 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Google-Ads-Conversion-Actions-1024x555.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Google-Ads-Conversion-Actions-300x163.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Google-Ads-Conversion-Actions-768x417.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Google-Ads-Conversion-Actions.png 1497w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/555;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"555\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Google-Ads-Conversion-Actions-1024x555.png\" alt=\"Google Ads Conversion Actions\" class=\"wp-image-7396\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Google-Ads-Conversion-Actions-1024x555.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Google-Ads-Conversion-Actions-300x163.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Google-Ads-Conversion-Actions-768x417.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Google-Ads-Conversion-Actions.png 1497w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>So, you may now be wondering how to set up your Google Tag and start tracking conversions. Well, as it turns out, it\u2019s pretty easy. You just need to follow the steps below, and you will be just fine. There is an entire blog post on<a href=\"https:\/\/support.google.com\/tagmanager\/answer\/6105160?hl=en\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> Google Ads<\/a> on how to accomplish just that, so you can check it out as well!<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>First of all, go to your Google Tag Manager and create a new Google Ads tag. Go to the home screen and select New Tag, then enter Tag configuration and Google Ads Conversion Tracking;<\/li>\n\n\n\n<li>While you\u2019re in your Google Ads account, go to Tools and Setting Menu -&gt; Select Measurement: Conversions -&gt; Conversion Actions -&gt; select the name of the conversion you will be tracking -&gt; expand the tab for Tag to get more details about your Conversion Tag;<\/li>\n<\/ul>\n\n\n\n<p>&lt;iframe width=&#8221;702&#8243; height=&#8221;395&#8243; src=&#8221;https:\/\/www.youtube.com\/embed\/z9-ssbjRTyg&#8221; title=&#8221;Creating a Google Ads Tag &amp;amp; Conversion Linker in Google Tag Manager&#8221; frameborder=&#8221;0&#8243; allow=&#8221;accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share&#8221; allowfullscreen&gt;&lt;\/iframe&gt;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Next, select Use Google Tag Manager and copy the Conversion ID and Conversion Label; your conversion ID will be right there below the first point in the instructions menu;<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"589\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Where-to-Find-Conversion-ID-in-Google-Ads-1024x589.png\" alt=\"Where to Find Conversion ID in Google Ads\" class=\"wp-image-7397 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Where-to-Find-Conversion-ID-in-Google-Ads-1024x589.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Where-to-Find-Conversion-ID-in-Google-Ads-300x173.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Where-to-Find-Conversion-ID-in-Google-Ads-768x442.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Where-to-Find-Conversion-ID-in-Google-Ads-1536x883.png 1536w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Where-to-Find-Conversion-ID-in-Google-Ads.png 1600w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/589;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"589\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Where-to-Find-Conversion-ID-in-Google-Ads-1024x589.png\" alt=\"Where to Find Conversion ID in Google Ads\" class=\"wp-image-7397\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Where-to-Find-Conversion-ID-in-Google-Ads-1024x589.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Where-to-Find-Conversion-ID-in-Google-Ads-300x173.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Where-to-Find-Conversion-ID-in-Google-Ads-768x442.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Where-to-Find-Conversion-ID-in-Google-Ads-1536x883.png 1536w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Where-to-Find-Conversion-ID-in-Google-Ads.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>Copy the Conversion ID and Conversion Label;<\/li>\n\n\n\n<li>Next, go to the Tag Manager and add those there; you can change the Conversion Value and Transaction ID as well if you want;<\/li>\n\n\n\n<li>Click Save, and you\u2019re ready to go!<\/li>\n<\/ul>\n\n\n\n<p>That is essentially the easiest way to do so, but \u2013 you can also opt for the harder version if you have a specific site you want to add. Let\u2019s go into detail on this topic.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-custom-google-conversion-tracking\">Custom Google Conversion Tracking&nbsp;<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"337\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Start-Tracking-Conversions-screen-in-Google-Ads-1024x337.png\" alt=\"Start Tracking Conversions screen in Google Ads\" class=\"wp-image-7398 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Start-Tracking-Conversions-screen-in-Google-Ads-1024x337.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Start-Tracking-Conversions-screen-in-Google-Ads-300x99.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Start-Tracking-Conversions-screen-in-Google-Ads-768x253.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Start-Tracking-Conversions-screen-in-Google-Ads-1536x506.png 1536w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Start-Tracking-Conversions-screen-in-Google-Ads.png 1600w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/337;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"337\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Start-Tracking-Conversions-screen-in-Google-Ads-1024x337.png\" alt=\"Start Tracking Conversions screen in Google Ads\" class=\"wp-image-7398\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Start-Tracking-Conversions-screen-in-Google-Ads-1024x337.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Start-Tracking-Conversions-screen-in-Google-Ads-300x99.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Start-Tracking-Conversions-screen-in-Google-Ads-768x253.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Start-Tracking-Conversions-screen-in-Google-Ads-1536x506.png 1536w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Start-Tracking-Conversions-screen-in-Google-Ads.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>For example, you can add a code to your website that will work as a Google Tag as well. You just need to use a specific landing page to do so and have a web developer do that. Although it\u2019s pretty easy, you may do it yourself or by using a third-party app. Here\u2019s how to do it, based on the Shopify example.<\/p>\n\n\n\n<p>Make sure not to duplicate your custom conversion tracking and your Google Ads Tracking, as you may be experiencing <a href=\"https:\/\/help.shopify.com\/en\/manual\/promoting-marketing\/analyze-marketing\/tracking-adwords-conversions\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">problems with report data<\/a> and ad optimization.<\/p>\n\n\n\n<p>What you need to know before getting started with this kind of tracking:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Get a Google Ads Account<\/li>\n\n\n\n<li>Have ads<\/li>\n<\/ul>\n\n\n\n<p>And that\u2019s pretty much it!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"htoc-create-a-conversion-action\">Create a Conversion Action<\/h4>\n\n\n\n<p>The first thing you need to do is to actually create a conversion action in your Google Ads account. To do so, you will need to install the Google tag and add the event snippet \u2013 an action that will trigger the conversion tracking. In most cases, this will be a purchase, but as we have mentioned before \u2013 you can set it up however you want. Whether you need more local conversions or app installs \u2013 it\u2019s all up to you.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"htoc-install-google-tag\">Install Google Tag<\/h4>\n\n\n\n<p>Next, you need to install the Google tag in your code. We have presented you with how to do it in the previous part, so let\u2019s just skip to the next part.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"htoc-install-event-snippet\">Install Event Snippet<\/h4>\n\n\n\n<p>Here, you need to add the even snippet of your choosing to the checkout page. It means that every time someone clicks on one of these ads and gets to the checkout page or another type of conversion of your choosing, you will get a notification, and the tracking will start. Here\u2019s how to do it:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Go to Google Ads and select Event snippet section -&gt; select Page load;<\/li>\n\n\n\n<li>Copy the code<\/li>\n\n\n\n<li>In this Shopify example we are using, go to the Shopify admin page, click on Settings, and then go to the Checkout;<\/li>\n\n\n\n<li>Go to the additional scripts text box and add the event snippet; just paste it under the existing code;<\/li>\n\n\n\n<li>Add the Google tag above the event snippet;<\/li>\n<\/ul>\n\n\n\n<p>If you want to prevent duplicate conversions, be sure to add this to your code:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>On the line before the snippet, paste {% if first_time_accessed %}.<\/li>\n\n\n\n<li>On the line after the snippet, paste {% endif %}.<\/li>\n\n\n\n<li>The default currency is USD. If you don&#8217;t sell in US dollars, then replace &#8216;USD&#8217; in the event snippet with &#8216;{{ currency }}.&#8217;<\/li>\n\n\n\n<li>The default transaction ID is blank. To prevent Google Ads from recording duplicate conversions, next to &#8216;transaction_id&#8217;: replace &#8221; with &#8216;{{ order_id&nbsp; }}.&#8217;<\/li>\n\n\n\n<li>Click Save.<\/li>\n<\/ul>\n\n\n\n<p>Your code then should look like this after those changes:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>{% if first_time_accessed %}&nbsp;&nbsp;&lt;!&#8211; Event snippet for Test conversion page &#8211;&gt;&nbsp;&nbsp;&lt;script&gt;&nbsp;&nbsp;&nbsp;&nbsp;gtag(&#8216;event&#8217;, &#8216;conversion&#8217;, {&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&#8216;send_to&#8217;: &#8216;1234567&#8217;,&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&#8216;value&#8217;: 1.0,&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&#8216;currency&#8217;: &#8216;{{ currency }}&#8217;,&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&#8216;transaction_id&#8217;: &#8216;{{ order_id }}&#8217;,&nbsp;&nbsp;&nbsp;&nbsp;});&nbsp;&nbsp;&lt;\/script&gt;{% endif %}<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"htoc-dynamic-conversion-value\">Dynamic Conversion Value<\/h4>\n\n\n\n<p>And finally, let\u2019s find out how to track dynamic conversion value. If you have an online store, like in the case of Shopify, you will have a different value for each conversion. As it turns out, you can track each and every one of those. Here\u2019s how to do it in Shopify (and analogous \u2013 all the other websites):<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Open Shopify admin again and click on Settings &gt; Checkout<\/li>\n\n\n\n<li>Open \u2013 Additional scripts text box and find the even snippet from the previous installments;<\/li>\n\n\n\n<li>Replace the value line with one of these:<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Tax excluded<\/td><td>{{ checkout.subtotal_price | divided_by: 100.0 }},<\/td><\/tr><tr><td>Tax included<\/td><td>{{ checkout.total_price | divided_by: 100.0 }},<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Click on save, and you\u2019re ready to go!<\/li>\n<\/ul>\n\n\n\n<p>After changes, it should look like this:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>{% if first_time_accessed %}&nbsp;&nbsp;&lt;!&#8211; Event snippet for Test conversion page &#8211;&gt;&nbsp;&nbsp;&lt;script&gt;&nbsp;&nbsp;&nbsp;&nbsp;gtag(&#8216;event&#8217;, &#8216;conversion&#8217;, {&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&#8216;send_to&#8217;: &#8216;1234567&#8217;,&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&#8216;value&#8217;: {{ checkout.subtotal_price | divided_by: 100.0 }},&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&#8216;currency&#8217;: &#8216;{{ currency }}&#8217;,&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&#8216;transaction_id&#8217;: &#8216;{{ order_id }}&#8217;,&nbsp;&nbsp;&nbsp;&nbsp;});&nbsp;&nbsp;&lt;\/script&gt;{% endif %}<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>To ensure everything worked well, go to your Google Ads account Conversion actions page and see if the tag is verified. It can take up to a couple of hours, so you may need to wait a little bit to get it done.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-google-ads-management-services\">Google Ads Management Services<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/GamerSEO-Video-Game-Marketing-Agnecy.png\" alt=\"GamerSEO- Video Game Marketing Agnecy\" class=\"wp-image-7399 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/GamerSEO-Video-Game-Marketing-Agnecy.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/GamerSEO-Video-Game-Marketing-Agnecy-300x169.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/GamerSEO-Video-Game-Marketing-Agnecy-768x432.png 768w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/576;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/GamerSEO-Video-Game-Marketing-Agnecy.png\" alt=\"GamerSEO- Video Game Marketing Agnecy\" class=\"wp-image-7399\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/GamerSEO-Video-Game-Marketing-Agnecy.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/GamerSEO-Video-Game-Marketing-Agnecy-300x169.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/GamerSEO-Video-Game-Marketing-Agnecy-768x432.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>To get the most out of your ads, you need to utilize the Google Ads Management Service to the fullest. Google Ads Management Services are services offered by marketing agencies or individuals specializing in managing and optimizing Google Ads campaigns for businesses. These services typically include a range of activities designed to maximize the effectiveness of a company&#8217;s advertising budget on the Google Ads platform. Of course, we recommend ourselves for this task, as we have a lot of experience with SEO and PPC campaigns!<\/p>\n\n\n\n<p>Let\u2019s now go over the most important elements of Google Ads Management services that you will need in your process.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Google Ads Account Optimization<\/strong> \u2013 Google Ads Manager will help you in not only creating ads but also optimizing the existing ones that are already in your Google Ads account. So, you will be able to create campaign structures, different ad groups, and keywords as well.<\/li>\n\n\n\n<li><strong>Keywords \u2013 <\/strong>speaking of keywords, with Google Ads Manager, you will be able to maximize your conversions; with professional help, you will be able to get even greater reach with your setup;<\/li>\n\n\n\n<li><strong>Ad Creation \u2013 <\/strong>the<strong> <\/strong>agency can also help you out in creating your ads the right way, as they have much more experience in the topic, so you will not lose money in the process;<\/li>\n\n\n\n<li><strong>Bid Management \u2013 <\/strong>and \u2013 will help you in the bidding process, so you will not overpay for what you can do; this kind of optimization is crucial when it comes to quality budget allocation;<\/li>\n\n\n\n<li><strong>Targeting \u2013 <\/strong>the<strong> <\/strong>agency can also help you with even greater audience targeting, for example, by finding the right audience that will actually be interested in buying your products and services; we had this kind of issue back in the day when our client would insist that we should advertise the remastered version of Diablo II to the young audiences; he did that but with little to no results; it turned out that the nostalgia factor was crucial in that regard, so the 30-45 crowd responded much better to the promo;<\/li>\n\n\n\n<li><strong>Ad Extensions \u2013 <\/strong>more, the right agency will also help you out in setting up the Ad Extensions that can enhance your reach and get you even more conversions; ad extensions can<a href=\"https:\/\/growmyads.com\/google-search\/google-ads-ad-assets\/#:~:text=Google%20Ad%20assets%E2%80%94%20previously%20known,relevant%20and%20increase%20conversions%20accordingly.\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> boost your results<\/a> and, as they are completely free, you can just add them to your portfolio with no problems;<\/li>\n\n\n\n<li><strong>Conversion Tracking \u2013 <\/strong>moreover, a well-established agency can help you with the Google Tag Assistant to create the proper tracking tag for each and every single conversion;<\/li>\n\n\n\n<li><strong>Analytics \u2013 <\/strong>in addition to advanced ad creation, you will also be provided with great analytics features; a marketing company will present you with an abundance of evidence of their work and the demographics they managed to reach; it\u2019s a great tool all around and with the help of experts \u2013 you will have a much deeper insight into what you managed to accomplish;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-how-to-setup-conversion-tracking-in-google-ads-conclusion\">How to Setup Conversion Tracking in Google Ads \u2013 Conclusion<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"656\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Installing-the-Tag-in-Google-Ads-Conversion-1024x656.png\" alt=\"Installing the Tag in Google Ads Conversion\" class=\"wp-image-7400 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Installing-the-Tag-in-Google-Ads-Conversion-1024x656.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Installing-the-Tag-in-Google-Ads-Conversion-300x192.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Installing-the-Tag-in-Google-Ads-Conversion-768x492.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Installing-the-Tag-in-Google-Ads-Conversion-1536x984.png 1536w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Installing-the-Tag-in-Google-Ads-Conversion.png 1600w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/656;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"656\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Installing-the-Tag-in-Google-Ads-Conversion-1024x656.png\" alt=\"Installing the Tag in Google Ads Conversion\" class=\"wp-image-7400\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Installing-the-Tag-in-Google-Ads-Conversion-1024x656.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Installing-the-Tag-in-Google-Ads-Conversion-300x192.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Installing-the-Tag-in-Google-Ads-Conversion-768x492.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Installing-the-Tag-in-Google-Ads-Conversion-1536x984.png 1536w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2024\/04\/Installing-the-Tag-in-Google-Ads-Conversion.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>Thanks for stopping by! As you can see, the world of conversion tracking is full of fantastic ways to get even more data on the most crucial element of any business \u2013 getting money. For more articles on various topics related to digital marketing \u2013 be sure to check out our site and find out everything you need to develop your online business!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Ads is probably the first thing you should think about if you\u2019re trying to grow your business. It\u2019s still getting a lot of clicks, even though the social media marketing is right around the corner. But, you need to also be able to actually find out whether or not your actions are actually bringing &#8230; <a title=\"How to Setup Conversion Tracking in Google Ads \u2013 A Comprehensive Guide!\" class=\"read-more\" href=\"https:\/\/gamerseo.com\/blog\/how-to-setup-conversion-tracking-in-google-ads-a-comprehensive-guide\/\" aria-label=\"More on How to Setup Conversion Tracking in Google Ads \u2013 A Comprehensive Guide!\">Read more<\/a><\/p>\n","protected":false},"author":13,"featured_media":7403,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-7393","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Setup Conversion Tracking in Google Ads \u2013 A Comprehensive Guide!<\/title>\n<meta name=\"description\" content=\"How to Setup Conversion Tracking in Google Ads \u2013 if you asked yourself that question, you came to the right place!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gamerseo.com\/blog\/how-to-setup-conversion-tracking-in-google-ads-a-comprehensive-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Setup Conversion Tracking in Google Ads \u2013 A Comprehensive Guide!\" \/>\n<meta property=\"og:description\" content=\"How to Setup Conversion Tracking in Google Ads \u2013 if you asked yourself that question, you came to the right place!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gamerseo.com\/blog\/how-to-setup-conversion-tracking-in-google-ads-a-comprehensive-guide\/\" \/>\n<meta property=\"og:site_name\" content=\"GamerSEO - 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