{"id":822,"date":"2023-12-26T09:00:00","date_gmt":"2023-12-26T09:00:00","guid":{"rendered":"https:\/\/gamerseo.com\/blog\/?p=822"},"modified":"2023-12-29T19:21:34","modified_gmt":"2023-12-29T19:21:34","slug":"content-for-ecommerce-website-6-ideas-that-really-convert","status":"publish","type":"post","link":"https:\/\/gamerseo.com\/blog\/content-for-ecommerce-website-6-ideas-that-really-convert\/","title":{"rendered":"Content for eCommerce Website [6 Ideas That Really CONVERT!]"},"content":{"rendered":"\n<p><a href=\"https:\/\/clutch.co\/seo-firms\/resources\/how-content-marketing-benefits-businesses\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">82% of people<\/a> have <strong>bought<\/strong> a company\u2019s products or services because of <strong>content marketing. <\/strong>Still, this is only one of the endless facts that show the power of great content.\u00a0<\/p>\n\n\n\n<p>But how do you create a copy that will go viral instead of landing in the dumpster? Read through to find out, as this article will teach you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What is eCommerce content marketing?<\/li>\n\n\n\n<li>What are the benefits of eCommerce content marketing?<\/li>\n\n\n\n<li>What content is the best for an eCommerce website?<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-ht-block-toc  is-style-outline htoc htoc--position-wide toc-list-style-plain\" data-htoc-state=\"expanded\"><span class=\"htoc__title\"><span class=\"ht_toc_title\">Table of Contents<\/span><span class=\"htoc__toggle\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\"><g fill=\"#444\"><path d=\"M15 7H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1z\"><\/path><path d=\"M15 1H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1zM15 13H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1z\"><\/path><\/g><\/svg><\/span><\/span><div class=\"htoc__itemswrap\"><ul class=\"ht_toc_list\"><li class=\"\"><a href=\"#htoc-what-is-ecommerce-content-marketing1\">What is eCommerce Content Marketing?<\/a><\/li><li class=\"\"><a href=\"#htoc-the-benefits-of-content-marketing-for-ecommerce-websites\">The Benefits of Content Marketing for eCommerce Websites<\/a><\/li><li class=\"\"><a href=\"#htoc-best-content-for-an-ecommerce-website\">Best Content for an eCommerce Website<\/a><\/li><li class=\"\"><a href=\"#htoc-summary\">Summary<\/a><\/li><li class=\"\"><a href=\"#htoc-faq\">FAQ<\/a><\/li><\/ul><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-what-is-ecommerce-content-marketing1\">What is eCommerce Content Marketing?<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"633\" height=\"352\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Definition-of-content-marketing.png\" alt=\"Definition of content marketing\" class=\"wp-image-5921 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Definition-of-content-marketing.png 633w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Definition-of-content-marketing-300x167.png 300w\" data-sizes=\"auto, (max-width: 633px) 100vw, 633px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 633px; --smush-placeholder-aspect-ratio: 633\/352;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"633\" height=\"352\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Definition-of-content-marketing.png\" alt=\"Definition of content marketing\" class=\"wp-image-5921\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Definition-of-content-marketing.png 633w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Definition-of-content-marketing-300x167.png 300w\" sizes=\"auto, (max-width: 633px) 100vw, 633px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>According to the definition, content marketing connects consumers and business owners. Depending on the funnel stage, consumers look for specific pieces of information. And to satisfy their needs, business owners may use an eCommerce content marketing strategy. With content, they provide the answers to the consumers\u2019 questions at each step of the funnel.<\/p>\n\n\n\n<p>Depending on the type of your business and your target audience, you could choose from the following types of content. However, not all of the examples may fit into your eCommerce content strategy. Still, if you need help in this matter, feel free to <a href=\"https:\/\/gamerseo.com\/#contact\" target=\"_blank\" rel=\"noreferrer noopener\">contact<\/a> our experts.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"390\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Types-of-content-for-search-engine-marketing-1024x390.png\" alt=\"Types of content for search engine marketing\" class=\"wp-image-5922 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Types-of-content-for-search-engine-marketing-1024x390.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Types-of-content-for-search-engine-marketing-300x114.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Types-of-content-for-search-engine-marketing-768x293.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Types-of-content-for-search-engine-marketing.png 1071w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/390;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"390\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Types-of-content-for-search-engine-marketing-1024x390.png\" alt=\"Types of content for search engine marketing\" class=\"wp-image-5922\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Types-of-content-for-search-engine-marketing-1024x390.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Types-of-content-for-search-engine-marketing-300x114.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Types-of-content-for-search-engine-marketing-768x293.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Types-of-content-for-search-engine-marketing.png 1071w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>Source: <a href=\"https:\/\/www.e2msolutions.com\/blog\/types-of-content\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">e2msolutions<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-the-benefits-of-content-marketing-for-ecommerce-websites\">The Benefits of Content Marketing for eCommerce Websites<\/h2>\n\n\n\n<p>If you still haven\u2019t utilized engaging content in your marketing strategy, this may be the missing puzzle piece. A high-quality content:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/gamerseo.com\/blog\/how-to-increase-sales-in-ecommerce-12-data-packed-ideas\/\" target=\"_blank\" rel=\"noreferrer noopener\">increases sales<\/a> or conversion rates;\u00a0<\/li>\n\n\n\n<li>improves your brand&#8217;s credibility;<\/li>\n\n\n\n<li>has a positive impact on your position in the Google search rankings.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>In the sections below, we have explained the key advantages of content marketing.<\/p>\n\n\n\n<p>However, to learn even more about the power of content marketing, we highly recommend also checking out the article <a href=\"https:\/\/gamerseo.com\/blog\/why-invest-in-content-marketing-8-data-supported-reasons\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/gamerseo.com\/blog\/why-invest-in-content-marketing-8-data-supported-reasons\/\" rel=\"noreferrer noopener\">Why Invest in Content Marketing: 8 Data-Supported Reasons<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-content-drives-traffic\">Content Drives Traffic&nbsp;<\/h3>\n\n\n\n<p>According to Tech Client, websites with blogs have <a href=\"https:\/\/www.techclient.com\/blogging-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">434% more indexed pages<\/a> than those that don\u2019t publish content regularly.<\/p>\n\n\n\n<p>What&#8217;s more, your eCommerce store can benefit from content marketing by <a href=\"https:\/\/gamerseo.com\/blog\/how-to-get-quality-traffic-to-your-website-20-effective-ways\/\" target=\"_blank\" rel=\"noreferrer noopener\">getting<strong> qualified organic traffic<\/strong><\/a>. It means that only people that are genuinely interested in your products land on your eCommerce site.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-content-marketing-moves-people-down-the-funnel\">Content Marketing Moves People Down the Funnel<\/h3>\n\n\n\n<p>Even if your online store visitors are just at the research stage, an effective content marketing strategy gives them the tools to spark their interest in your products or services. As web users start following your brand, at some point, they might land on your product pages and convert.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"359\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/how-consumers-respond-to-content-marketing-clutch-study.png\" alt=\"how consumers respond to content marketing - clutch study 2018\" class=\"wp-image-5923 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/how-consumers-respond-to-content-marketing-clutch-study.png 600w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/how-consumers-respond-to-content-marketing-clutch-study-300x180.png 300w\" data-sizes=\"auto, (max-width: 600px) 100vw, 600px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/359;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"359\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/how-consumers-respond-to-content-marketing-clutch-study.png\" alt=\"how consumers respond to content marketing - clutch study 2018\" class=\"wp-image-5923\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/how-consumers-respond-to-content-marketing-clutch-study.png 600w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/how-consumers-respond-to-content-marketing-clutch-study-300x180.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p><br>According to a <a href=\"https:\/\/clutch.co\/seo-firms\/resources\/how-content-marketing-benefits-businesses\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Clutch 2018 study,<\/a> <strong>53% of people<\/strong> who consume a company\u2019s content are more likely to revisit their website. What\u2019s more, 50% are more likely to research the company&#8217;s products.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-content-marketing-builds-trust\">Content Marketing Builds Trust<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"615\" height=\"289\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/infographic-proving-that-buyers-pay-attention-to-content-when-evaluating-a-business.png\" alt=\"infographic proving that buyers pay attention to content when evaluating a business\" class=\"wp-image-5924 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/infographic-proving-that-buyers-pay-attention-to-content-when-evaluating-a-business.png 615w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/infographic-proving-that-buyers-pay-attention-to-content-when-evaluating-a-business-300x141.png 300w\" data-sizes=\"auto, (max-width: 615px) 100vw, 615px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 615px; --smush-placeholder-aspect-ratio: 615\/289;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"615\" height=\"289\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/infographic-proving-that-buyers-pay-attention-to-content-when-evaluating-a-business.png\" alt=\"infographic proving that buyers pay attention to content when evaluating a business\" class=\"wp-image-5924\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/infographic-proving-that-buyers-pay-attention-to-content-when-evaluating-a-business.png 615w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/infographic-proving-that-buyers-pay-attention-to-content-when-evaluating-a-business-300x141.png 300w\" sizes=\"auto, (max-width: 615px) 100vw, 615px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>With proper content strategy, you show your industry expertise and let the target audience get to know your brand. According to Demand Gen Report, <a href=\"https:\/\/www.demandgenreport.com\/resources\/research\/2016-content-preferences-survey-b2b-buyers-value-content-that-offers-data-and-analysis\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>95% of the B2B service and product buyers<\/strong><\/a> admit that content is a reliable marker when evaluating a business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-content-affects-seo\">Content Affects SEO<\/h3>\n\n\n\n<p>Compelling content improves the authority of your eCommerce website. Moreover, when it complies with SEO principles, your website ranks higher in the search engines, making it easier to find your business online and drive new traffic. With that in mind, choose the keywords you want to rank for and place them in the title, meta description, and content.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-content-fits-various-marketing-platforms\">Content Fits Various Marketing Platforms<\/h3>\n\n\n\n<p>By applying several forms of eCommerce content marketing at the same time, you can achieve better results. With a newsletter campaign or a free ebook, you can build a strong mailing list.&nbsp;<\/p>\n\n\n\n<p>Through content from influencer collaborations, you reach a new audience and build brand awareness. Visual content and written content are also highly useful on social media platforms such as Facebook, Instagram, or LinkedIn.<\/p>\n\n\n\n<p>Read More: <a href=\"https:\/\/gamerseo.com\/blog\/what-is-multi-channel-marketing-use-it-efficiently\/\" target=\"_blank\" rel=\"noreferrer noopener\">What is Multi-Channel Marketing: Use it Efficiently<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-best-content-for-an-ecommerce-website\">Best Content for an eCommerce Website<\/h2>\n\n\n\n<p>We already know how content can help eCommerce sites. In this part of the article, we will focus on which forms of content to choose to maximize the effects of your content marketing campaign.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-product-videos\">Product Videos<\/h3>\n\n\n\n<p>Video is a helpful tool to turn heads and attract your website visitors. With product videos, you get a chance to convey your brand story, present the benefits of your product or service, and awaken customers\u2019 curiosity by showing what they may expect. Additionally, product videos give more of a real-life experience than pure images.<\/p>\n\n\n\n<p><strong>Amy Onorato, a contributor at IdeaRocket, shared <\/strong>her perspective, saying the following:<\/p>\n\n\n\n<p><em>\u201cProduct videos allow your business to showcase (and show off) what your company can do visually. In some cases, this can make your product more accessible and engaging to viewers. As they say, <\/em><strong><em>seeing is believing<\/em><\/strong><em>, and a strong product video will help your customers do just that.<\/em>\u201d<\/p>\n\n\n\n<p>On their product pages, Steam includes a series of video content presenting fragments of gameplay. This way, they draw the prospect into the whirlwind of action before the potential customer even buys the game.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"946\" height=\"477\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Steam-Days-Gone-selling-page-with-product-videos-included.png\" alt=\"Steam \u2018Days Gone\u2019 selling page with product videos included\" class=\"wp-image-5925 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Steam-Days-Gone-selling-page-with-product-videos-included.png 946w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Steam-Days-Gone-selling-page-with-product-videos-included-300x151.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Steam-Days-Gone-selling-page-with-product-videos-included-768x387.png 768w\" data-sizes=\"auto, (max-width: 946px) 100vw, 946px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 946px; --smush-placeholder-aspect-ratio: 946\/477;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"946\" height=\"477\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Steam-Days-Gone-selling-page-with-product-videos-included.png\" alt=\"Steam \u2018Days Gone\u2019 selling page with product videos included\" class=\"wp-image-5925\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Steam-Days-Gone-selling-page-with-product-videos-included.png 946w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Steam-Days-Gone-selling-page-with-product-videos-included-300x151.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Steam-Days-Gone-selling-page-with-product-videos-included-768x387.png 768w\" sizes=\"auto, (max-width: 946px) 100vw, 946px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-blogging\">Blogging<\/h3>\n\n\n\n<p>There are so many benefits to having a corporate blog that we&#8217;ve devoted <a href=\"https:\/\/gamerseo.com\/blog\/why-have-a-company-blog-7-fact-based-reasons\/\" target=\"_blank\" rel=\"noreferrer noopener\">a separate post to this topic.<\/a> Cutting a long story short, however, the key advantages of blogging are as follows:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Higher organic search traffic;<\/li>\n\n\n\n<li>Increased social media presence (blog posts can be shared not only by readers but also brands themselves);<\/li>\n\n\n\n<li>Additional platform to communicate with customers;<\/li>\n\n\n\n<li>Opportunity to show the company\u2019s \u201chuman face.\u201d<\/li>\n<\/ul>\n\n\n\n<p>When writing a blog, it is advisable to focus on educational content. The main task of our blogging efforts is to present the brand as a field specialist and share the company\u2019s values. Therefore, think about different formats of content. <strong>Don\u2019t focus solely on your products and the promotion of your brand name. Instead, share content that brings real value to your community.<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"803\" height=\"676\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Discord-blog-post-example-which-features-not-only-specific-products-but-also-educates.jpg\" alt=\"Discord blog post example which features not only specific products but also educates\" class=\"wp-image-5926 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Discord-blog-post-example-which-features-not-only-specific-products-but-also-educates.jpg 803w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Discord-blog-post-example-which-features-not-only-specific-products-but-also-educates-300x253.jpg 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Discord-blog-post-example-which-features-not-only-specific-products-but-also-educates-768x647.jpg 768w\" data-sizes=\"auto, (max-width: 803px) 100vw, 803px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 803px; --smush-placeholder-aspect-ratio: 803\/676;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"803\" height=\"676\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Discord-blog-post-example-which-features-not-only-specific-products-but-also-educates.jpg\" alt=\"Discord blog post example which features not only specific products but also educates\" class=\"wp-image-5926\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Discord-blog-post-example-which-features-not-only-specific-products-but-also-educates.jpg 803w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Discord-blog-post-example-which-features-not-only-specific-products-but-also-educates-300x253.jpg 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Discord-blog-post-example-which-features-not-only-specific-products-but-also-educates-768x647.jpg 768w\" sizes=\"auto, (max-width: 803px) 100vw, 803px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>One of the blog posts on the Discord page shares <strong>how technology can facilitate the education of youngsters.<\/strong> The post shows how it helps parents and teachers in their mission of bringing the most out of schoolchildren\u2019s natural curiosity and creativity. However, it does also indirectly promote Discord as a product.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-how-to-content\">How-To Content<\/h3>\n\n\n\n<p>Ecommerce companies can use how-to guides to target customers at the bottom of the marketing funnel effectively. By giving them extensive knowledge sources, a brand wins their loyalty and encourages them to return when they\u2019re ready to make a purchase.&nbsp;<\/p>\n\n\n\n<p>When it comes to secondary effects, How-To content may also receive social shares &#8211;&nbsp; and a few links leading to your page through word-of-mouth marketing are never a bad thing.<\/p>\n\n\n\n<p>The How-To guide should be concise, quality content that gives the visitors the information they need in the shortest time possible. Such articles may also include internal linking to help with page navigation and make customers aware of your product pages.<\/p>\n\n\n\n<p>An excellent way to structure the guide is <strong>to number each stage that clients have to go through.<\/strong> You may also highlight the most important steps or information in bold and include videos, pictures, or gifs to illustrate the process.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"499\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Bluemic-blog-post-on-how-to-start-a-podcast-1024x499.jpg\" alt=\"Bluemic blog post on how to start a podcast \" class=\"wp-image-5927 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Bluemic-blog-post-on-how-to-start-a-podcast-1024x499.jpg 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Bluemic-blog-post-on-how-to-start-a-podcast-300x146.jpg 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Bluemic-blog-post-on-how-to-start-a-podcast-768x374.jpg 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Bluemic-blog-post-on-how-to-start-a-podcast.jpg 1152w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/499;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"499\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Bluemic-blog-post-on-how-to-start-a-podcast-1024x499.jpg\" alt=\"Bluemic blog post on how to start a podcast \" class=\"wp-image-5927\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Bluemic-blog-post-on-how-to-start-a-podcast-1024x499.jpg 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Bluemic-blog-post-on-how-to-start-a-podcast-300x146.jpg 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Bluemic-blog-post-on-how-to-start-a-podcast-768x374.jpg 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Bluemic-blog-post-on-how-to-start-a-podcast.jpg 1152w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p><strong>Bluemic Blog <\/strong>features a blog post teaching its audience how to start a podcast. What\u2019s worth noting is that the choice of topic perfectly blends with the company&#8217;s top-selling products. This way, Bluemic content creators can share knowledge and market their most popular items at the same time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-personalized-newsletters\">Personalized Newsletters<\/h3>\n\n\n\n<p>Once the customer\u2019s loyalty has been won, email marketing in the form of individual newsletters can be the next step to take. However, to make email campaigns function properly, marketers should keep in mind one thing. <strong>The content included in the newsletters should be tailored to customers\u2019 needs, interests, and requirements.<\/strong><\/p>\n\n\n\n<p>Remember to include the consumer&#8217;s first name to ensure that the newsletter content is relevant and therefore personalized. Additionally,&nbsp; choose recommendations based on the product pages they have recently browsed in your eCommerce shop.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Think about this<\/strong>: if someone has recently bought a gaming PC, he most likely wouldn\u2019t be interested in buying games for gaming consoles. However, recommending a list of great PC titles with an additional 10% discount code could encourage the customer to make another purchase and increase your store\u2019s conversions.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"721\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Spotify-personalized-newsletter-thats-driving-traffic-to-their-apps.png\" alt=\"Spotify personalized newsletter that\u2019s driving traffic to their app\" class=\"wp-image-5929 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Spotify-personalized-newsletter-thats-driving-traffic-to-their-apps.png 486w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Spotify-personalized-newsletter-thats-driving-traffic-to-their-apps-202x300.png 202w\" data-sizes=\"auto, (max-width: 486px) 100vw, 486px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 486px; --smush-placeholder-aspect-ratio: 486\/721;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"721\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Spotify-personalized-newsletter-thats-driving-traffic-to-their-apps.png\" alt=\"Spotify personalized newsletter that\u2019s driving traffic to their app\" class=\"wp-image-5929\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Spotify-personalized-newsletter-thats-driving-traffic-to-their-apps.png 486w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/Spotify-personalized-newsletter-thats-driving-traffic-to-their-apps-202x300.png 202w\" sizes=\"auto, (max-width: 486px) 100vw, 486px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>The picture above is an excellent example of how <strong>Spotify<\/strong> utilizes personalization strategies to reach its fans. With vocabulary choices such as \u201cexclusive email\u201d and \u201ctop listeners,\u201d they give their recipients a <strong>sense of uniqueness.<\/strong> However, thanks to information regarding a concert show they might like, Spotify customers may additionally feel valued and appreciated.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-research-the-latest-trends\">Research the Latest Trends&nbsp;<\/h3>\n\n\n\n<p>Even though evergreen content provides invaluable benefits, a fresh breeze of trending news may also be highly supportive for content marketing campaigns.<\/p>\n\n\n\n<p>Such content ideas may<strong> utilize viral topics, seasonal events, and more<\/strong>. Even though the purpose is to create trending content, you should prepare the ideas in advance. This way, you\u2019ll be able to strike precisely while the iron is hot.&nbsp;<\/p>\n\n\n\n<p>Make use of creativity to create new content <strong>that\u2019s not only a written word.<\/strong> You may think about recording video reports about what\u2019s happening in your industry. However, always keep in mind how this could allow you to sell products.<\/p>\n\n\n\n<p><strong>Do you recognize this picture?&nbsp;<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/next-level-ads-marketing-by-Samsung-the-picture-from-Oscar-gala-featuring-Hollywood-stars.png\" alt=\" next-level ads marketing by Samsung - the picture from Oscar gala featuring Hollywood stars\" class=\"wp-image-5930 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/next-level-ads-marketing-by-Samsung-the-picture-from-Oscar-gala-featuring-Hollywood-stars.png 960w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/next-level-ads-marketing-by-Samsung-the-picture-from-Oscar-gala-featuring-Hollywood-stars-300x169.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/next-level-ads-marketing-by-Samsung-the-picture-from-Oscar-gala-featuring-Hollywood-stars-768x432.png 768w\" data-sizes=\"auto, (max-width: 960px) 100vw, 960px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 960px; --smush-placeholder-aspect-ratio: 960\/540;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/next-level-ads-marketing-by-Samsung-the-picture-from-Oscar-gala-featuring-Hollywood-stars.png\" alt=\" next-level ads marketing by Samsung - the picture from Oscar gala featuring Hollywood stars\" class=\"wp-image-5930\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/next-level-ads-marketing-by-Samsung-the-picture-from-Oscar-gala-featuring-Hollywood-stars.png 960w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/next-level-ads-marketing-by-Samsung-the-picture-from-Oscar-gala-featuring-Hollywood-stars-300x169.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/next-level-ads-marketing-by-Samsung-the-picture-from-Oscar-gala-featuring-Hollywood-stars-768x432.png 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p><br>It might have looked like all these A-listers were caught up by a refreshing moment of spontaneity. And this time, there\u2019s nothing wrong with being misled &#8211; after all, almost every person in this picture is a Hollywood-class actor. In reality, the viral photo was<strong> part of a Samsung advertising campaign<\/strong> designed to promote the Galaxy Note 3, the phone that took the picture.\u00a0<\/p>\n\n\n\n<p>According to estimates, <strong>Samsung spent nearly $20 million on advertising<\/strong> during the Oscars&#8217; television commercial breaks. However, more publicity was provided by Ellen DeGeneres, who was using the white Galaxy Note 3 during the broadcast.<\/p>\n\n\n\n<p>By making a deal with ABC TV, both parties agreed that Samsung\u2019s product &#8211; the Galaxy smartphone &#8211; would be part of the show. According to the information from &#8220;The Wall Street Journal,\u201d the contract between the event organizer and Samsung assumed that the smartphone would get its airtime during the TV broadcast from the gala.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-customer-testimonials-and-product-reviews\">Customer Testimonials and Product Reviews<\/h3>\n\n\n\n<p>Online shoppers are more likely to trust your brand if other customers are satisfied as well.&nbsp;<\/p>\n\n\n\n<p>Khalid Saleh, the CEO, and co-founder of Invesp, has shared the <a href=\"https:\/\/www.invespcro.com\/blog\/word-of-mouth-marketing\/#:~:text=28%25%20of%20consumers%20say%20word,strengthening%20or%20eroding%20brand%20affinity.&amp;text=82%25%20of%20marketers%20use%20word,to%20improve%20their%20direct%20sales.\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">following numbers concerning customer reviews:<\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>90% of consumers<\/strong> read online reviews before visiting a business;&nbsp;<\/li>\n\n\n\n<li><strong>88% of consumers<\/strong> trust online reviews as much as personal recommendations.<\/li>\n<\/ul>\n\n\n\n<p>That being said, online visitors are more likely to consider your brand if other customers are satisfied as well. This quells much of the skepticism associated with an online business.<\/p>\n\n\n\n<p>A way to bolster your shoppers\u2019 trust is by incorporating reviews into your content. Posting <a href=\"https:\/\/gamerseo.com\/blog\/marketing-success-stories-a-few-lessons-to-learn\/\" target=\"_blank\" rel=\"noreferrer noopener\">success stories<\/a> and comments from happy customers adds positivity to your site while also validating your product to viewers.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"265\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/different-types-of-customer-reviews-on-WordPress.com-written-by-other-sites-representatives-1024x265.png\" alt=\"different types of customer reviews on WordPress.com written by other sites\u2019 representatives\" class=\"wp-image-5931 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/different-types-of-customer-reviews-on-WordPress.com-written-by-other-sites-representatives-1024x265.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/different-types-of-customer-reviews-on-WordPress.com-written-by-other-sites-representatives-300x78.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/different-types-of-customer-reviews-on-WordPress.com-written-by-other-sites-representatives-768x199.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/different-types-of-customer-reviews-on-WordPress.com-written-by-other-sites-representatives.png 1120w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/265;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"265\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/different-types-of-customer-reviews-on-WordPress.com-written-by-other-sites-representatives-1024x265.png\" alt=\"different types of customer reviews on WordPress.com written by other sites\u2019 representatives\" class=\"wp-image-5931\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/different-types-of-customer-reviews-on-WordPress.com-written-by-other-sites-representatives-1024x265.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/different-types-of-customer-reviews-on-WordPress.com-written-by-other-sites-representatives-300x78.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/different-types-of-customer-reviews-on-WordPress.com-written-by-other-sites-representatives-768x199.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/different-types-of-customer-reviews-on-WordPress.com-written-by-other-sites-representatives.png 1120w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>One possible solution is to include product reviews on the main page. This has been done by WordPress site owners, who start building trust towards their services from first sight.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-summary\">Summary<\/h2>\n\n\n\n<p>Content has been a crucial factor in the digital marketing of web pages for years, and it doesn\u2019t seem it\u2019ll change anytime soon. As the possibilities that are creating content provides for a business owner are endless, we\u2019ll have an insight into<strong> <\/strong>a summary<strong> of the key advantages:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>When you create educational and valuable content, it positively affects the online <strong>presence<\/strong> of your eCommerce brand in <strong>search engine results.<\/strong><\/li>\n\n\n\n<li>Content brings more<strong> traffic from people<\/strong> who are <strong>genuinely interested<\/strong> in your products. What it means is that the path to increased conversions is way shorter;<\/li>\n\n\n\n<li>However, even if a potential consumer visits your landing pages <strong>without the intent<\/strong> to make a purchase, well-written content <strong>may move them down the <\/strong><a href=\"https:\/\/gamerseo.com\/blog\/what-is-a-sales-funnel-and-how-does-it-work\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>sales funnel<\/strong><\/a><strong>.<\/strong><\/li>\n\n\n\n<li><strong>Content is universal<\/strong> and does wonders on various platforms, regardless if you want to concentrate your efforts on social media channels, newsletter campaigns, or tutorials such as a step-by-step guide or buying guides.<\/li>\n\n\n\n<li>A<a href=\"https:\/\/gamerseo.com\/blog\/how-to-build-trust-in-business-7-game-changing-tips-for-your-company\/\" target=\"_blank\" rel=\"noreferrer noopener\"> good content strategy for eCommerce website <strong>may increase trust <\/strong>towards your business<\/a>. With content creation, including <strong>customer stories, product reviews,<\/strong> or <strong>sharing user content <\/strong>on social platforms, you increase customer engagement and give new customers a reason to trust you.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/GamerSE-services-content-for-eccommerce-1024x576.png\" alt=\"GamerSEO services - content for eccommerce\" class=\"wp-image-5932 lazyload\" data-srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/GamerSE-services-content-for-eccommerce-1024x576.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/GamerSE-services-content-for-eccommerce-300x169.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/GamerSE-services-content-for-eccommerce-768x432.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/GamerSE-services-content-for-eccommerce-1536x864.png 1536w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/GamerSE-services-content-for-eccommerce.png 1600w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/576;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/GamerSE-services-content-for-eccommerce-1024x576.png\" alt=\"GamerSEO services - content for eccommerce\" class=\"wp-image-5932\" srcset=\"https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/GamerSE-services-content-for-eccommerce-1024x576.png 1024w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/GamerSE-services-content-for-eccommerce-300x169.png 300w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/GamerSE-services-content-for-eccommerce-768x432.png 768w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/GamerSE-services-content-for-eccommerce-1536x864.png 1536w, https:\/\/gamerseo.com\/blog\/wp-content\/uploads\/2023\/12\/GamerSE-services-content-for-eccommerce.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>If you are looking for expert advice or more information regarding content creation, our specialists would be more than happy to answer.\u00a0 That being said, let us help you achieve all the benefits we have mentioned in the article. Feel free to <a href=\"https:\/\/gamerseo.com\/#contact\" target=\"_blank\" rel=\"noreferrer noopener\">contact<\/a> us and subscribe to our newsletter for more fresh content.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-faq\">FAQ<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-how-to-choose-content-for-ecommerce-content-marketing-strategy\">How to Choose Content for Ecommerce Content Marketing Strategy?<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Identify who your target audience is.<\/li>\n\n\n\n<li>Find out what content your potential customers consume the most.<\/li>\n\n\n\n<li>Create content yourself or hire professionals.<\/li>\n\n\n\n<li>Measure results of the campaign &#8211; monitor how the audience interacts with content pages.<\/li>\n\n\n\n<li>Ask for feedback.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-what-should-good-ecommerce-content-strategy-include\">What Should Good eCommerce Content Strategy Include?<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Make sure to <a href=\"https:\/\/gamerseo.com\/blog\/what-is-unique-content-and-how-to-create-it-10-best-tips\/\" target=\"_blank\" rel=\"noreferrer noopener\">create unique content<\/a> that matches your target audience.<\/li>\n\n\n\n<li>Create content that fits different <a href=\"https:\/\/gamerseo.com\/blog\/types-of-search-intent-understand-the-needs-of-web-users\/\" target=\"_blank\" rel=\"noreferrer noopener\">search queries and user intent<\/a>.<\/li>\n\n\n\n<li>To generate leads, offer something in exchange for personal information.<\/li>\n\n\n\n<li>Mark your presence on social media.<\/li>\n\n\n\n<li>Develop personalized newsletters.<\/li>\n\n\n\n<li><a href=\"https:\/\/gamerseo.com\/blog\/how-to-write-good-product-description-11-little-known-tips\/\" target=\"_blank\" rel=\"noreferrer noopener\">Write compelling product descriptions<\/a>.<\/li>\n\n\n\n<li>Encourage customers to repurchase with appropriate incentives, such as discount codes.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-what-are-the-two-main-categories-of-e-commerce\">What Are the Two Main Categories of E-commerce?<\/h3>\n\n\n\n<p>B2B (Business-to-Business) and B2C (Business-to-Customer) are the two essential types of e-Commerce in the world today.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>B2B transaction example: The purchases occur between two separate businesses, e.g., when online stores <a href=\"https:\/\/gamerseo.com\/blog\/how-to-find-a-good-copywriter-get-the-best-content-for-your-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">hire a copywriting agency<\/a> to write compelling descriptions for their niche products.<\/li>\n\n\n\n<li>B2C sale example: Customer buys resources directly from a company, e.g., people purchase Netflix license directly from Netflix page.<\/li>\n<\/ul>\n\n\n\n<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"How to Choose Content for Ecommerce Content Marketing Strategy?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Identify who your target audience is.\\nFind out what content your potential customers consume the most.\\nCreate content yourself or hire professionals.\\nMeasure results of the campaign - monitor how the audience interacts with content pages.\\nAsk for feedback.\"}},{\"@type\":\"Question\",\"name\":\"What Should Good eCommerce Content Strategy Include?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Make sure to create unique content that matches your target audience.\\nCreate content that fits different search queries and user intent.\\nTo generate leads, offer something in exchange for personal information.\\nMark your presence on social media.\\nDevelop personalized newsletters.\\nWrite compelling product descriptions.\\nEncourage customers to repurchase with appropriate incentives, such as discount codes.\"}},{\"@type\":\"Question\",\"name\":\"What Are the Two Main Categories of E-commerce?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\\n<p>B2B (Business-to-Business) and B2C (Business-to-Customer) are the two essential types of e-Commerce in the world today.<\/p>\\n\\n<ul><li>B2B transaction example: The purchases occur between two separate businesses, e.g., when online stores hire a copywriting agency to write compelling descriptions for their niche products.<\/li><li>B2C sale example: Customer buys resources directly from a company, e.g., people purchase Netflix license directly from Netflix page.<\/li><\/ul>\"}}]}<\/script>\n","protected":false},"excerpt":{"rendered":"<p>82% of people have bought a company\u2019s products or services because of content marketing. Still, this is only one of the endless facts that show the power of great content.\u00a0 But how do you create a copy that will go viral instead of landing in the dumpster? Read through to find out, as this article &#8230; <a title=\"Content for eCommerce Website [6 Ideas That Really CONVERT!]\" class=\"read-more\" href=\"https:\/\/gamerseo.com\/blog\/content-for-ecommerce-website-6-ideas-that-really-convert\/\" aria-label=\"More on Content for eCommerce Website [6 Ideas That Really CONVERT!]\">Read more<\/a><\/p>\n","protected":false},"author":7,"featured_media":823,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-822","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Content for eCommerce Website [6 Ideas That Really CONVERT!]<\/title>\n<meta name=\"description\" content=\"Looking for a way to increase sales of your eCommerce store? Have a look at the best ideas of powerful content for eCommerce website that actually converts!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gamerseo.com\/blog\/content-for-ecommerce-website-6-ideas-that-really-convert\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content for eCommerce Website [6 Ideas That Really CONVERT!]\" \/>\n<meta property=\"og:description\" content=\"Looking for a way to increase sales of your eCommerce store? 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