Below are case studies based on our activity on several exciting projects done in the past. Read on!
MULTIPLAYER ONLINE BROWSER GAME, CASE STUDY
The first example is a multi-language browser game. Clients’ primary area of interest included building visibility and domain migration from a local one to a global one.
Here you can see statistics of a browser game’s landing page that we are taking care of SEO-wise. We did the following for the website:
- opened the way into a high-competitive football games SERP market by extensive link-building, collecting quality backlinks from high domain authority websites;
- quality blog posts creation, news, reviews, articles both on-site and off-site;
- and rank tracking.
Later we’ve prepared and conducted an advanced paid YouTube campaign, improving brand awareness, gathering traffic, and increasing overall conversion. We dealt with advertising contract negotiations and the proper advertising execution, taking into account YouTube ranking factors.
The domain’s authority, brand awareness, and traffic are constantly and steadily grown.
Old domain results:
New domain results:
Additionally, we have applied keywords corresponding to the game’s theme for every language version. The content of the game itself fits the users’ search criteria. For example:
Moreover, we have organized an intense YouTube campaign for the game in Russia & South America. We have contacted more than 1000 YouTube Content Creators; Streamers on Twitch, Mixer, YouTube, Facebook Live, and Instagram and TikTok influencers.
Hours spent on negotiations brought more than 35K new players to the Brazilian server and 30K to the Russian and Latin American servers.
We’ve worked with people in Argentina, Brazil, Mexico, Chile, Colombia, Peru, Poland, Ukraine, Russia, Spain, and Portugal during the project.
DIGITAL GOODS ONLINE STORE, CASE STUDY
Another example is an online store selling digital goods from popular MMORPG games. After the initial analysis, we’ve found the following:
- Internal and external duplicate content;
- A lack of friendly URLs;
- Single web page available in multiple formats (HTTP, HTTPS, www/non-www);
- No sitemaps;
- Poor loading time;
- Poor UX;
- A lack of correct metadata - titles, descriptions, and headlines.
We’ve prepared the developers’ guidelines and eliminated errors with a single web page available under different URL addresses. We’ve created unique content for each product type. We’ve prepared essential features for accessible content management. We’ve adjusted the UX, at the same time improving page loading speed. The significant difficulty derived from using 100% dedicated solutions.
In the later stages, we’ve focused on developing a blog page and adding more products optimizing existing content, making it more browser-friendly. We’ve also performed A/B tests that improved the conversion rate - almost doubled clients’ income with organic traffic as a result.
Throughout the whole cooperation, off-site activities applied that relied on link building to improve the domain authority and link profile. Those actions were repeated, alongside the progress of the overall improvement of the website.
THE PROJECT IN NUMBERS:
Unique Visitors Growth, from July 2017 to October 2020 (2001 to 25407). About 1169% increase, comparing the first month of our cooperation to a month before this case study was published.
The number of keywords in Google in July 2017:
Top 1-3 - 7 keywords
Top 3-10 - 4 keywords.
The number of keywords in Google in October 2020:
Top 1-3 - 764 keywords (+ 10814%)
Top 3-10 - 3599 keywords (+ 89875%)
AN AUCTION PLATFORM, CASE STUDY
The last case is an auctioning platform that we have promoted from almost zero traffic. We’ve created developers’ guidelines at the prototype stage: an SEO plan covering broad keyword research, a long-term content plan, and the correct configuration of elements as titles, headlines, structured data, or meta descriptions. We’ve emphasized the page load speed, including optimizing images in every article and subpage, using CDN, lazy loading, and a few suggestions from various page speed tools.
We’ve prepared a complex data-driven content plan covering both evergreen and trending topics, following the updates and products vital for the industry, focused on the E-A-T Google algorithm update specialization.
In just over two years, we’ve managed to increase organic traffic to 250,000 page views monthly. The website had a little bump due to drastic changes in the Google algorithm lately, but it has been adjusted and re-optimized, and it’s recovering its numbers as we speak.
SUMMARY
We think that the above is quite impressive, so let’s get in touch! Yes, SEO is time-dependent, so waste time no more and let us find the best treatment for your website.
Not impressed? Worry not! We have all the tools to change your mind - share your doubts with us, and we will use our knowledge and experience to make them disappear. We are confident that just one glance at your website will be enough for us to tell you, what can be improved, and how we could do it. So, give us a shot!
