If you are looking for an SEO audit, there is probably something wrong with your website. You don’t have much experience with Search Engine Optimization, but you know that compared to the amount of work and resources you’re putting into your company, your online visibility is somewhat low. You don’t have to be a engineer to tell there is something wrong with your computer, right? It is what brought you here.
What is an SEO audit?
You can compare poor visibility to a PC malfunction. What do you do when your personal computer is not working as it should? You check the Task Manager, temperature, you run diagnosis, antimalware scan, defragmentation, register cleaning. Then you can even try and perform a format, or system cleaning. You Google it, search through forums, create threads, overall struggling. And then, once all the hope dies - you take it to the specialist.
Translating it on the SEO language - we’re the specialist. We have years and years of experience in SEO. Whatever is wrong with your website, we’ll figure it out just by looking at it and running some tests. We will give you a thorough diagnosis with a treatment plan.
What do we do during SEO audit?
There are countless factors influencing your page rank. We cover them all.
- Google visibility,
- Link profiles,
- Backlinks quality and quantity,
- Page load speed,
- Duplicate content,
- Keyword analysis,
- Structured data,
- Meta descriptions,
- Competition analysis,
- Broken URLs,
- On-page content quality analysis,
These are only examples of activities that we’re performing during the audit. The fewer services you order, the less you will pay. The deeper the audit, the higher the price. Reportedly, there are 200 ranking factors in Google. In fact, there are way more. There are even things, that you wouldn’t think of, like links that needs to be disavowed or domain history. We’re checking everything.
Why does it cost so much?
SEO is key if you want to position your business in search engines well, and quality has a price. Learning all the ins and outs of Search Engine Optimizations takes many years, which is why the best SEO specialists tend to charge insane amounts of money. But truth to be told, how much would you pay for higher sales?
The price of an audit is mostly based on the complexity of a task. Smaller websites like blogs with tiny number of URLs will take way shorter to check than a huge e-commerce shop with thousands of separate products.
And what about the overall price of the services? Large SEO companies will demand a lot of dollars, because, well, they’re large. They have extensive infrastructure and staff that they need to upkeep. Some smaller agencies can also demand high paychecks explaining that due to the size of their company it will take a lot more work, while in fact it is just a cash grab. Our prices are based strictly on the amount of work that we have to do in order to improve your websites ratings.
When you should order an SEO audit?
Reportedly there are more than 3,000 Google algorithm updates every year. Every update can ruin your traffic, so it’s mandatory to follow these changes. However, as we all know, someone who’s busy running a company doesn’t have time to check every Google update. It is why when you see a significant traffic drop, you should look for a professional SEO audit.
Also, each time you’re creating a new website or migrating the old one, you should check its condition while it’s still in the developer’s mode. You can allow yourself to be invisible in Google, and sometimes moving the website is necessary.
Lastly, when you’re already cooperating with an SEO agency, but you still don’t see the results, it may be a good idea to verify their skills by ordering an audit.
Keep in mind that the audit we perform is passive. It means, that we point out what needs changing. We will not implement these changes. It’s on you. Many people claim that they’ve paid a lot of money to different SEO companies for audits, and it gave them nothing, but they forget to mention that they didn’t made an effort to implement these changes.
We will not run your company on your behalf. Ordering an audit is one part of the bargain and a strong sign, that you feel the responsibility not only for the company, but also for your employees and their families. A company is people. If not for yourself, do it for them.
You need to fill every page with at least 500 words? Do it.
You need to fire your back-end developer for numerous mistakes? Do it.
You need to change the domain, because you have been punished by Google? Guess what? Do it. Because if you don’t, your company may fail.
We will not sugar coat the situation, and tell you whatever you’d like to hear. We want honesty on both ends of the trade. If your website needs changes, we’ll say it.