If you want to be professional in your business, everything has to be perfect from the creation of the product up until the customers’ satisfaction. You can’t allow yourself for mistakes, because every single, small misstep may be really costly. After all, you want to make money with your company, not spend them.
Today, every successful business needs a website. There is no way around. No presence in the Internet means no presence in the industry. How your website looks like, how it presents itself, the overall feelings from using it, the accessibility is what determines whether you’ll sell your product or not. With ever changing Google algorithms and trends, there will always be something to improve on your website. One of these things is the Users’ Experience, commonly known as UX.
What is the experience?
It is, by far, the most popular, basic method of checking the users’ experience on website. There are many systems and ways that it can be done, with 10 principles of Nielsen, 8 rules by Schneiderman, or 30 rules of Connelly. Some elements and solutions on the website should meet certain requirements, and we’re here to check if all of these are in place.
How can you tell if something is of a good quality, if you don’t test it yourself? It is what the cognitive walkthrough is about. You visit your own website from a point of view of a regular user to see, if there are elements that may be bothering. You create scenarios and follow them up, acting as if the user came in. Also, you can ask someone who’s not familiar with the site to perform these scenarios and provide you with the feedback. Every substantive opinion is priceless.
Last but not least, you have the good old checklist. You name the things that have to be done, and proceed along the list. Checking every element one by one can take some time, and time is money, but in terms of UX you can treat it in categories of investment rather than expenditure. The example of items on such a checklist could be the website credibility, professional design, personalized features, uncluttered information, etc.
Of course, there is no reason not to perform all of these to maximize your website’s potential. No amount of care is too much when it comes to your business.
“Do I need UX analysis?”
It is the ultimate question, that many people ask from a small blogger up to a CEO of a big international company. “Is there anything I can do better?” And it is an awesome question. One man said: “Only fool is sure of anything, wise man keeps on guessing.” If you’re asking yourself this question, it may indicate that you feel like there is still room for improvement. If it’s true, then you probably could use some analysis. You will have two possible outcomes:
- your website needs correction - great! You’ve found your missing link
- your website is perfect - it’s also great!
Having an UX audit is a win-win situation for you, and another reason why you shouldn’t shy away from this.