Youtube has a massive advertising potential, if only you know how to utilize it to its fullest. How many times did we watch a simple, short video mindlessly? How many ads did we watch?
Advertising, shoutouts, and sponsored material is by far the best money for a YouTube content creator. It is why this method of promoting your business is successful. The bigger the channel, the greater the potential, and the bigger the money. We have an experience of cooperating with multiple content creators, and with our approach we can help you utilize your advertising budget to maximum.
I want an Ad campaign on YouTube
And an automatic response from us would be: “What kind of a campaign?”
Saying that you want to promote your business on YouTube is like saying nothing. There are many possibilities and we’re taking care that you find the best one for your company.
It is the moment when the content creator says: “This video is sponsored by…” and then for 20-30 seconds they talk about your product or a company. Of course, if the YouTuber works in the gaming niche, it’d be weird if he suddenly started advertising real estate products, so you need to think carefully.
We take care of it. Our team will select content creators matching your business and expectations perfectly, so that you could maximize your advertising budget.
A pinned comment
It is another way of marking your presence in the web. An author of the video can pin your comment at the very top, which makes it visible for users. It’s cheaper than “renting” 30 seconds of his video, and it is definitely easier. More and more people tend to slide down while watching a YouTube video to see what people think. A popular, highly-viewed video has a great potential to reach many potential customers and increase traffic significantly.
A TrueView commercial
This form of YouTube advertising is way less prevalent, because of the increasing popularity of AdBlock. Also, viewers usually do not pay attention to these ads. You need to take into the account, that the cost of preparing such a commercial is on you. It is less likely that the ad will match the niche of the video material, as well. Still, if you have an advertising budget to spend nevertheless, it’s another option worth considering.
We all know that some of the YouTubers have built their careers and fan bases on testing and reviewing certain products. Whatever is that you’re producing and selling, collaboration with specialized content creator might help greatly. Do you have apparel or cosmetics? There are more than enough YouTubers who would be delighted to review it. You’re selling cars? Perhaps someone like Scotty Kilmer would like to give it a try?
Another benefit is the targeting. A cooperation with an expert in a particular area guarantees that your advertising will be delivered straight to people interested in it. Currently, YouTube is so saturated with brands, topics, and themes, that it does the job for you. Content Creators that are specializing in certain areas have gathered large audiences around them. Having hundreds of thousands and millions of subscribers proves trust and quality. It is all that you could possibly need for your business - the viewer base, the expertise, the trust that you don’t have to build from scratch.
The specializations are key here. For example, if you are a producer of medieval armament, collaborating with Skallagrim will deliver your products directly to the fans of medieval armament and swordsmanship.
Our role here is to find the YouTube channel matching your business and utilizing your marketing budget to the maximum.