There is a common misconception that devising strategies to attract potential customers is an effortless task. However, developing successful marketing initiatives involves thoughtful planning, deep understanding of target audiences, competitive analysis, and continuous adaptation to evolving market trends.  For startup companies, the process is not different. Creating a solid startup marketing strategy takes time, but … Read more

Startups seem to be sprawling out from everywhere these days. And for a reason – people have the resources and ideas to finally show the world what they want to change and how they plan to go about it. But – getting a word out on the street can be problematic, especially for a company … Read more

In the online world, having the right kind of visitors is crucial for a web business. It’s what leads to more sales and brand success. Just having lots of visitors is not enough; we need them to take action, like making a purchase or signing up. So, it’s not only about attracting people to the … Read more

When implementing a PPC campaign, there are multiple metrics used for measuring and evaluating whether strategies have been successful. One of the most relevant is ROAS, which indicates the money your business gets after investing in a particular advertising campaign.  But how do you calculate ROAS? What exactly a good ROAS is? And even more … Read more

In today’s interconnected world, influencers have become an integral part of our lives, akin to modern-day rockstars that symbolize our era. Their impact is so significant that an influencer’s recommendation alone can make or break a brand’s success. Many well-established and emerging brands now collaborate with influencers to promote their products and reach untapped markets, … Read more