How to Increase Sales in eCommerce [12 Data-Packed Ideas]

how to increase sales in ecommerce

By 2022, eCommerce sales are predicted to account for 20% of global retail sales. That’s a massive jump from only 10% in 2017, showing a doubling in just five years. Becoming an increasingly important part of the consumer experience worldwide, eCommerce offers immense opportunities for business owners. However, many businesses struggle with taking advantage of … Read more

What Is a Sales Funnel, and How Does It Work?

what is a sales funnel

Missing a sale is something that every business owner knows well. It would even be insane to expect a 100% turn of marketing leads into conversions.  Although these things happen, they could happen less often.  According to a MarketingSherpa survey, 79% of marketing leads are never converted into paying customers.   The same study shows that … Read more

Sponsored Content vs Native Advertising – Big Differences, Great Results

sponsored content vs native advertising

If your ad placement strategy fails to create engagement, then your business will be long forgotten in a sea full of other alternatives. We all want our website to have visibility, but the digital marketing world is now more competitive than ever before. Consumers are constantly bombarded with ads by businesses. Naturally, we all want … Read more

What is SEO Friendly Content | Satisfy Users and Search Engines

What is SEO friendly content

What’s the biggest problem of many great copywriters? We’ll tell you. Although they have exceptional writing skills, their informative and high-quality content often reaches fewer readers than their competition.  The reason behind that is the lack of search engine optimization.  Nowadays, users are looking for answers to their questions. With that in mind, the job … Read more