How to Increase Sales in eCommerce [12 Data-Packed Ideas]

how to increase sales in ecommerce

By 2022, eCommerce sales are predicted to account for 20% of global retail sales. That’s a massive jump from only 10% in 2017, showing a doubling in just five years. Becoming an increasingly important part of the consumer experience worldwide, eCommerce offers immense opportunities for business owners. However, many businesses struggle with taking advantage of … Read more

What Is a Sales Funnel, and How Does It Work?

what is a sales funnel

Missing a sale is something that every business owner knows well. It would even be insane to expect a 100% turn of marketing leads into conversions.  Although these things happen, they could happen less often.  According to a MarketingSherpa survey, 79% of marketing leads are never converted into paying customers.   The same study shows that … Read more

Sponsored Content vs Native Advertising – Big Differences, Great Results

sponsored content vs native advertising

If your ad placement strategy fails to create engagement, then your business will be long forgotten in a sea full of other alternatives. We all want our website to have visibility, but the digital marketing world is now more competitive than ever before. Consumers are constantly bombarded with ads by businesses. Naturally, we all want … Read more

Advergaming Examples – How Games can give you Sales?

advergaming examples

As numerous studies show, customers are tired of traditional advertising.  Therefore, marketers are looking for other ways to convince people to their products. Being aware of the rapid development of the gaming industry, well-known brands willingly partner with gaming companies.   How do successful brands promote their products through games? To explain this phenomenon and point … Read more

Marketing Success Stories: A Few Lessons to Learn

marketing success stories

You have created a great product, but…does it have any value if you cannot present it to potential customers? Even if you know how to evidence its superiority over competition, you still need to somehow reach the customers.  That is exactly why product quality alone is no longer sufficient to achieve success. The competition which … Read more