Best Blog Examples for Business – Let’s Learn From the Best in the Industry

best blog examples for business

Having a business blog is not optional these days. The competition is fierce and, guess what? – they are also targeting your ideal audience. As a company, we must definitely provide something more than just products and services. People are not just customers anymore: they also are users.  Business blogging is not only about creating … Read more

How to Improve Click-Through Rate – Tips to Take Into Consideration

how to improve ctr

In online businesses, marketplaces, or stores, the click rate is one of the main aspects when it comes to convertibility and successful sales. Click rate represents the number of potential customers that are interested in purchasing your product or service. In this guide, we are going to address: What is the click-through rate? Why is … Read more

How to Increase Sales in eCommerce [12 Data-Packed Ideas]

how to increase sales in ecommerce

By 2022, eCommerce sales are predicted to account for 20% of global retail sales. That’s a massive jump from only 10% in 2017, showing a doubling in just five years. Becoming an increasingly important part of the consumer experience worldwide, eCommerce offers immense opportunities for business owners. However, many businesses struggle with taking advantage of … Read more

Email CTR – What is Click-Through Rate and How to Improve It

Email CTR - What is Click-Through Rate and How to Improve It

Creating successful email marketing campaigns is not easy at all. There are significant challenges that many marketers need to overcome to ensure the effectiveness of an email message. But how do we measure email effectiveness? Of course, some essential factors like having the emails delivered or achieving a good email open rate are extremely important. … Read more

What Is a Sales Funnel, and How Does It Work?

what is a sales funnel

Missing a sale is something that every business owner knows well. It would even be insane to expect a 100% turn of marketing leads into conversions.  Although these things happen, they could happen less often.  According to a MarketingSherpa survey, 79% of marketing leads are never converted into paying customers.   The same study shows that … Read more

Sponsored Content vs Native Advertising – Big Differences, Great Results

If your ad placement strategy fails to create engagement, then your business will be long forgotten in a sea full of other alternatives. We all want our website to have visibility, but the digital marketing world is now more competitive than ever before. Consumers are constantly bombarded with ads by businesses. Naturally, we all want … Read more

Advergaming Examples – How Games can give you Sales?

advergaming examples

As numerous studies show, customers are tired of traditional advertising.  Therefore, marketers are looking for other ways to convince people to their products. Being aware of the rapid development of the gaming industry, well-known brands willingly partner with gaming companies.   How do successful brands promote their products through games? To explain this phenomenon and point … Read more