User Acquisition, or UA, is an essential practice within any brand marketing strategy. You can reach many new users and early adopters for your product, app, game, or different product through this activity. User acquisition works through several strategies that your company can adopt to enhance the reach out of your project. User acquisition is … Read more
When you hear about video games, you think of game developers, creators, directors, millions of players, gameplay, etc. But video games are more than that. This industry involves public relations as well, an exciting part that has equal value. PR professionals are a relevant part of the team inside any gaming studio. These experts are … Read more
Game promotion is a challenge, either on Youtube, Twitter, or other platforms. Each of these has its pros and cons, and to leverage each of them is a crucial move that every developer or channel owner should make. Twitch is a relatively new streaming platform used for gamers to promote different games or their own … Read more
Being a good marketing professional or having a brand that holds a good marketing department is more than just putting some strategies into practice. It’s also about learning from the best and the new trends on the market. Attending a marketing conference is an opportunity to learn about upcoming novelties and new technology in the … Read more
These past two years have been a rollercoaster for all kinds of matters. So now that the world is recovering, staying up-to-date with the latest conferences is crucial. This is one of the fastest and enjoyable ways to learn something and find a new aim for your projects. Developer conferences are something that you can’t … Read more
Marketing a mobile game in the app stores is not an easy task. It involves a lot of factors, from your time and budget to the nature of your game. And let’s not forget about the complicated character of gamers, who decide, through ratings and game reviews in specialized media, which games rank high and … Read more
Twitch marketing has taken the gaming industry by storm. Live streaming is now one of the most preferred formats for audiences all over the world. You might know a couple of Twitch streamers with a good story, thousands of viewers, and a loyal audience. The majority of gaming brands are reaching an agreement with these … Read more
Today, 91% of millennials trust online reviews as much as friends and family. What’s more, influencer marketing generates 11 times as much return on investment (ROI) compared to traditional digital marketing methods. All that proves that social media influencers have already surpassed TV celebrities. However, to establish successful influencer marketing campaigns, both parties need to … Read more
The global online gambling market is expected to grow from $64.13 billion in 2020 to $72.02 billion in 2021. The numbers indicate not only the dynamic growth of the online casino business but also that it’s a highly competitive industry. And to reach the right audience before the ever-growing competition, online casinos should design a … Read more
Understanding customer journey mapping gives you a durable, competitive advantage. Customers have more channels to interact with brands than ever. So, how do you ensure that they are getting a seamless customer experience in this noisy world? And more importantly, how do you ensure that they don’t skip you for another brand? Read also: Why … Read more