Video Game PR [5 Tips and Agencies You Must Consider]

When you hear about video games, you think of game developers, creators, directors, millions of players, gameplay, etc. But video games are more than that. This industry involves public relations as well, an exciting part that has equal value.  PR professionals are a relevant part of the team inside any gaming studio. These experts are … Read more

Best Conferences for Marketers That Will Inspire Your Team

best conferences for marketers

Being a good marketing professional or having a brand that holds a good marketing department is more than just putting some strategies into practice. It’s also about learning from the best and the new trends on the market.  Attending a marketing conference is an opportunity to learn about upcoming novelties and new technology in the … Read more

How to Write Influencer Contract Template [Examples Included]

influencer contract template

Today, 91% of millennials trust online reviews as much as friends and family.  What’s more, influencer marketing generates 11 times as much return on investment (ROI) compared to traditional digital marketing methods. All that proves that social media influencers have already surpassed TV celebrities. However, to establish successful influencer marketing campaigns, both parties need to … Read more

What is Customer Journey Mapping – A Step-by-Step Guide to Create One

what is customer journey mapping

Understanding customer journey mapping gives you a durable, competitive advantage. Customers have more channels to interact with brands than ever. So, how do you ensure that they are getting a seamless customer experience in this noisy world? And more importantly, how do you ensure that they don’t skip you for another brand? Read also: Why … Read more