In the gaming industry, understanding the landscape of gamer types is crucial for developers aiming to craft experiences that resonate with a broad audience. At the heart of this endeavor lies the concept of gamification. But what is gamification exactly? It’s a strategy that employs game mechanics to engage users and influence behavior. As more … Read more
The video game industry is rocking right now! Practically, there are no people who don’t play games, either on console, PC, or mobile. Nowadays, the gaming supply only grows and grows. The gaming industry was valued at USD 162 billion last year, and it is expected to double its value in 2026. But, what are … Read more
With more tournaments, better video games, and better prize funds, eSports is growing at an accelerated rate. Brands have already noticed this, deciding to enter into the niche with esports marketing strategies and reach a new audience. Even though this is a fast-emerging channel for brands, you can easily miss a shot because an esports … Read more
The gaming industry is growing at a pace that’s immensely difficult to follow. And that’s a fact. In 2016, it was predicted that the video gaming industry would be worth $90 billion in 2020. The rapid growth, however, has overwhelmed all the watchers. According to a Statista report, in 2020, the video game industry was … Read more
Everybody loves playing video games, and there are hundreds of titles being released every day, whether console or mobile games. With this comes the necessity of a good marketing strategy to make your game known among the competition. However, video game marketing is challenging, primarily due to the need to deliver the precise type of … Read more
When dealing with video game advertising, marketing professionals have to consider many different details. Each platform lives its own life, requiring different marketing solutions to reach its community. From Sony’s console games campaigns to King’s advertisement campaigns for their mobile games, the selected strategy is well-thought by dozens of professionals before launch. This is to … Read more
The everyday growth of the video game industry opened space for indie developers to enter this competitive market and start creating their titles without the help of big companies. However, it comes with the necessity of an effective marketing strategy to guarantee the game’s success among numerous titles released daily. From mobile games to console … Read more
Mobile game marketing can take various forms, with the same common goal: increasing the number of downloads and revenue from players. And we are at the best time to focus on mobile marketing. Although tough for everyone, the pandemic caused people to spend more time on the internet than usual, with a greater need for … Read more
Search Engine Optimization, or SEO, tends to work similarly regardless of the field of interest. SEO gaming is not different. Still, there are some strategies you can put more energy and dedication into. This article mentions these strategies to enhance your website if you’re in the gaming industry. Major Factors to Consider When Crafting SEO … Read more
Got a game soon ready for launch? It’s time to promote it to the world, and what better way to do it than by making a fantastic video trailer to show all the wonders your studio is preparing? But perhaps you don’t know where to start or have some doubts about how to make a … Read more