In 2020, the video game industry became a bigger moneymaker than the global movie and North American sports industries combined. The video game industry has skyrocketed in recent years because of various ways to play video games. And as developers are constantly launching new titles, video game marketers have to deal with ever-growing competition. However, … Read more
With more tournaments, better video games, and better prize funds, eSports is growing at an accelerated rate. Brands have already noticed this, deciding to enter into the niche with esports marketing strategies and reach a new audience. Even though this is a fast-emerging channel for brands, you can easily miss a shot because an esports … Read more
Through all these years, Steam stays as the ruling king and the go-to platform of gaming online stores. Launched in 2003, they are still the best platform, with the biggest library of PC games and a social hub for players. Valve has also created the Source game engine, throughout which they developed hit games like … Read more
Once upon a time, a typical gamer was perceived as a social outcast trying to find approval in the video gaming world. However, this stereotype was buried years ago. Today, music, sport, and cinema stars openly express their love for gaming. They often appear on streaming platforms and play video games, whereas eSport players participate … Read more
Mobile games are a relevant part of the future of video games. That’s why mobile game developers are working like never before to create revolutionary mobile games that will expand and change the industry forever. The future is right now! The mobile gaming industry has exploded during the last couple of years. Downloads have increased … Read more
The video game industry is rocking right now! Practically, there are no people who don’t play games, either on console, PC, or mobile. Nowadays, the gaming supply does nothing but grow and grow. The gaming industry was valued at USD 162 billion last year, and it is expected to double its value in 2026. But, … Read more
Imagine what would happen if you managed to implement game elements into your business. According to numerous examples, implementing game design elements in non-gaming activities stimulates collaboration, makes everyday tasks more fun, and improves the user experience. Digital businesses all over the world are already implementing their own gamification strategy to keep users engaged while … Read more
The gaming industry is growing at a pace that’s immensely difficult to follow. And that’s a fact. In 2016, it was predicted that the video gaming industry would be worth $90 billion in 2020. The rapid growth, however, has overwhelmed all the watchers. According to a Statista report, in 2020, the video game industry was … Read more
During its beginnings, gaming was perceived as a worthless time consumer. However, the market has quickly evolved into a billion-dollar business. Today, it is engaging one of the largest communities over the Internet. Currently, the gaming market creates immense marketing opportunities. Still, it is often neglected due to the stereotypical perception resulting from a lack … Read more
Introduction Today, the presence of articles concerning eSports in magazines like Forbes is business as usual. However, just a few years ago the industry was not taken seriously, whereas eSports players were mocked for being called sportsmen. So what caused such a drastic change in the perception of eSports? The answer is simple – when … Read more