Easy Tips on How to Do Marketing for Gamers

marketing to gamers

When dealing with video game advertising, marketing professionals have to consider many different details. Each platform lives its own life, requiring different marketing solutions to reach its community. From Sony’s console games campaigns to King’s advertisement campaigns for their mobile games, the selected strategy is well-thought by dozens of professionals before launch. This is to … Read more

Easy Steps on Marketing Indie Games

marketing indie games

The everyday growth of the video game industry opened space for indie developers to enter this competitive market and start creating their titles without the help of big companies. However, it comes with the necessity of an effective marketing strategy to guarantee the game’s success among numerous titles released daily. From mobile games to console … Read more

The Different Types of Gamer Persona

gamer persona

For many years, the segmentation of types of gamers stood between “hardcore” and “casuals.” The first one is the ones that lived the “past golden age” of gaming with their very hands and eyes. Meanwhile, casual gamers were the ones that had fun once in a while, or they just played a few popular titles, … Read more

How to Build a Gaming Community From Scratch

build a gaming community

It is becoming increasingly common to see communities built around the gaming industry, as the love for video games can be seen in most social media channels. Millions of people contribute their content, like fan art, to build an engaged gaming community. This benefits all aspects of the video game world, including building relationships with … Read more

8 Most Effective Video Game Promotion Ideas You Should Try

video game promotion

In 2020, the video game industry became a bigger moneymaker than the global movie and North American sports industries combined. The video game industry has skyrocketed in recent years because of various ways to play video games. And as developers are constantly launching new titles, video game marketers have to deal with ever-growing competition.  However, … Read more