When dealing with video game advertising, marketing professionals have to consider many different details. Each platform lives its own life, requiring different marketing solutions to reach its community. From Sony’s console games campaigns to King’s advertisement campaigns for their mobile games, the selected strategy is well-thought by dozens of professionals before launch. This is to … Read more
The everyday growth of the video game industry opened space for indie developers to enter this competitive market and start creating their titles without the help of big companies. However, it comes with the necessity of an effective marketing strategy to guarantee the game’s success among numerous titles released daily. From mobile games to console … Read more
Mobile game marketing can take various forms, with the same common goal: increasing the number of downloads and revenue from players. And we are at the best time to focus on mobile marketing. Although tough for everyone, the pandemic caused people to spend more time on the internet than usual, with a greater need for … Read more
Search Engine Optimization, or SEO, tends to work similarly regardless of the field of interest. SEO gaming is not different. Still, there are some strategies you can put more energy and dedication into. This article mentions these strategies to enhance your website if you’re in the gaming industry. Major Factors to Consider When Crafting SEO … Read more
Got a game soon ready for launch? It’s time to promote it to the world, and what better way to do it than by making a fantastic video trailer to show all the wonders your studio is preparing? But perhaps you don’t know where to start or have some doubts about how to make a … Read more
For many years, the segmentation of types of gamers stood between “hardcore” and “casuals.” The first one is the ones that lived the “past golden age” of gaming with their very hands and eyes. Meanwhile, casual gamers were the ones that had fun once in a while, or they just played a few popular titles, … Read more
The gaming industry has always been popular, but its market grew significantly during the lockdown. The year 2021 was a golden year for gaming developers. In terms of operating profit, Nintendo leads with $5.4 billion, while Sony is a close second with $2.63 billion. This is quite impressive, and such numbers result from several marketing … Read more
It is becoming increasingly common to see communities built around the gaming industry, as the love for video games can be seen in most social media channels. Millions of people contribute their content, like fan art, to build an engaged gaming community. This benefits all aspects of the video game world, including building relationships with … Read more
In 2020, the video game industry became a bigger moneymaker than the global movie and North American sports industries combined. The video game industry has skyrocketed in recent years because of various ways to play video games. And as developers are constantly launching new titles, video game marketers have to deal with ever-growing competition. However, … Read more
With more tournaments, better video games, and better prize funds, eSports is growing at an accelerated rate. Brands have already noticed this, deciding to enter into the niche with esports marketing strategies and reach a new audience. Even though this is a fast-emerging channel for brands, you can easily miss a shot because an esports … Read more