Entrepreneurs know that running a business is a never-ending learning experience. It’s a long way of finding the right connections and learning from their top business leaders, which is why startup conferences are so popular nowadays. Younger entrepreneurs face a problem: Where to get money to fund their goals? This is why startup conferences exist. … Read more
If you have been paying attention to how influencer marketing has evolved over the past few years, you may have noticed the results it can bring to your business. The thing is there’s not much you can learn if you only read about it without seeing real-life influencer marketing examples. You’d be surprised about what … Read more
What’s the primary goal of every business? The answer is simple: bringing results. And as you have landed here, you are probably wondering: Can I do anything to increase my conversion rate? How to turn usual visitors into paying customers? That’s exactly what we will discuss today. We will show that A/B testing can be … Read more
Artificial Intelligence is part of our society, and it’s a no-brainer. Being present in virtually all technologies–your smartphone, smart TV, home appliances, laptop, software, and social media –it settles down in our lives rent-free. Not even with the most futuristic films do we think that this phenomenon would grow to such an extent. Algorithms and … Read more
When you hear about video games, you think of game developers, creators, directors, millions of players, gameplay, etc. But video games are more than that. This industry involves public relations as well, an exciting part that has equal value. PR professionals are a relevant part of the team inside any gaming studio. These experts are … Read more
Game promotion is a challenge, either on Youtube, Twitter, or other platforms. Each of these has its pros and cons, and to leverage each of them is a crucial move that every developer or channel owner should make. Twitch is a relatively new streaming platform used for gamers to promote different games or their own … Read more
These past two years have been a rollercoaster for all kinds of matters. So now that the world is recovering, staying up-to-date with the latest conferences is crucial. This is one of the fastest and enjoyable ways to learn something and find a new aim for your projects. Developer conferences are something that you can’t … Read more
Marketing a mobile game in the app stores is not an easy task. It involves a lot of factors, from your time and budget to the nature of your game. And let’s not forget about the complicated character of gamers, who decide, through ratings and game reviews in specialized media, which games rank high and … Read more
Twitch marketing has taken the gaming industry by storm. Live streaming is now one of the most preferred formats for audiences all over the world. You might know a couple of Twitch streamers with a good story, thousands of viewers, and a loyal audience. The majority of gaming brands are reaching an agreement with these … Read more
The global online gambling market is expected to grow from $64.13 billion in 2020 to $72.02 billion in 2021. The numbers indicate not only the dynamic growth of the online casino business but also that it’s a highly competitive industry. And to reach the right audience before the ever-growing competition, online casinos should design a … Read more