What is Customer Journey Mapping – A Step-by-Step Guide to Create One

what is customer journey mapping

Understanding customer journey mapping gives you a durable, competitive advantage. Customers have more channels to interact with brands than ever. So, how do you ensure that they are getting a seamless customer experience in this noisy world? And more importantly, how do you ensure that they don’t skip you for another brand? Read also: Why … Read more

Casino Marketing Strategy | 10 Best Casino Marketing ideas to Grow Your Business

casino marketing tips to grow business

This is the most comprehensive guide on casino marketing you’ll find. Today, we are going to show you the best casino marketing practices that are genuinely working. Here’s a quick rundown of what we’ll discuss today: So, do you want to achieve next-level results with your online casino? Let’s get started. #1 Create a Functional … Read more

How to Spy on Competitors? [List of Techniques and Best Tools]

spy on competitors

Today, setting up a business is probably easier than ever. Even though this brings many advantages, it also translates into an astonishing number of competitors. Such a conjuncture creates critical business issues: How to gain the competitive edge? What would help me outperform competitors? Choosing the right strategies is not easy to do, yet it … Read more

Mobile Website Optimization [7 Best Tips You’ll Find Today]

mobile website optimization

Mobile devices account for more than half of web traffic worldwide. In the first quarter of 2021, mobile devices (excluding tablets) generated 54.8 percent of global website traffic. The constantly growing importance of mobile remodeled how websites are built and used.  Today, web developers put major emphasis on providing a great experience for mobile users. … Read more

What Is a Sales Funnel, and How Does It Work?

what is a sales funnel

Missing a sale is something that every business owner knows well. It would even be insane to expect a 100% turn of marketing leads into conversions.  Although these things happen, they could happen less often.  According to a MarketingSherpa survey, 79% of marketing leads are never converted into paying customers.   The same study shows that … Read more

Advergaming Examples – How Games can give you Sales?

advergaming examples

As numerous studies show, customers are tired of traditional advertising.  Therefore, marketers are looking for other ways to convince people to their products. Being aware of the rapid development of the gaming industry, well-known brands willingly partner with gaming companies.   How do successful brands promote their products through games? To explain this phenomenon and point … Read more