Influencers are part of our lives. They are the new rockstars, a sign of our times. Influencers are so relevant these days that a brand’s success may depend entirely on their recommendation.
Major brands and new brands work with influencers to promote their products and reach new customers. What’s more, this trend is even more accentuated in gaming products.
Anyway, building influencer marketing strategies doesn’t assure you that your product will be a complete success. Its performance depends on the type of potential influencer you choose and their fit with your brand.
In today’s post, we’re going to discuss How to Find Influencers for Your Brand. In this complete guide, you’ll learn what it takes to work with influencers. We will also give you some useful tips in this regard. In this guide, we will share:
- What is an influencer, and why do you need to work with one;
- Tips for finding the right influencer.
- What Is an Influencer?
- Why Do You Need to Find Influencers for Your Business?
- Tips on Finding Social Media Influencers
- How to Find The Right Influencers for Your Brand
What Is an Influencer?
In the story of our world, there have always been influential people whose opinion is more important than others. These people, or celebrities, have started thought revolutions, maybe changed the senses of eras.
Nowadays, a big part of this role (on a smaller scale) is carried out for opinion leaders or influencers, bringing brand values to big and small businesses.
An influencer is an average person who has become an online authority in their own right. Such a person has influence and followers on social channels that believe and listen to their words.
Their followers build long-term relationships and frequently shape their interests in a target market based on what the influencer thinks and believes.
An influencer could be a:
- Social media personality;
- Industry expert;
- Thought leader;
- Lifestyle brand.
Each influencer has its number of followers. There are four types of influencers according to their number:
- Nano-influencers. From 1K to 10K followers.
- Micro-influencers. From 10K to 100K followers.
- Macro-influencers. From 100K to 1M followers.
- Mega or Lifestyle influencers. More than a million followers.
Why Do You Need to Find Influencers for Your Business?
As human beings, we trust in people who are close to us. If we hear a recommendation from a friend or family, we tend to believe it.
Consider the following situation:
You want to buy a game, but you’re not sure about what game to buy. You have three options.
- You can watch videos on YouTube with gameplay and see for yourself if the game is for you.
- You can visit specialized websites, such as Metacritic, read the comments and check the glocal note.
- Visit the channel of your favorite gaming influencer and check if they have high-quality content on a regular basis related to the game you’re interested in.
You should consider these three options, but not at the same level.
Watching videos on Youtube will show you how the game looks and some general aspects. Specialized websites and users’ comments will tell about features and, at the end, of gamers’ specific point of view.
Otherwise, you can watch this game’s stream broadcasted by your favorite influencer or listen to their opinion about the game. At the same time, if you trust judgment, you’ll likely be more willing to buy that game.
Note. Search for influencers who fit with your product and community and analyze and glean information about their Internet performance. In this sense, you’ll discover who is your perfect brand ambassador.
Tips on Finding Social Media Influencers
You may leverage some essential tips to choose the right influencer and build your influencer campaigns. Let’s take a look at some of the most relevant.
Your Influencer Must Be Relevant to Your Customers
It may sound a bit obvious, but people tend to believe those who manage the field in which they work.
Example n°1: if you want to know how to lose weight, you probably will look for an influencer specializing in fitness culture. You will probably check their videos and see whether they’re fit or not.
Example n°2: you love MMOs, and you want to know everything about Lost Ark, the new game of Amazon Games. In this situation, you look for a Youtube or Twitch influencer who is an expert in MMOs. You check if they have a gameplay video or if they have some review.
Essentially, look for influencers and make sure they fit with your product. To find your best influencers, you will need to take it a step further. Some questions you have to ask yourself are:
- Who is this influencer’s audience?
- How does this influencer brand themself?
- Does this align with my brand’s target customers and messaging?
Customers follow relevant influencers, either Tik-Tok, YouTube, or Instagram influencers who embody a self-identity or lifestyle that reflects a value proposition for the follower.
When you create your influencer marketing campaigns, you must consider the influencer’s content that is aligned with your brand or product.
Your Influencer Must Appear To Be Authentic
Customers trust influencers because they’re valuable and honest sources of information. Most influencers create content in which they believe, without pressure from any big tech or major brand. Of course, this situation may happen, but just with macro or life-styles influencers who have agreements with other brands.
Therefore, the more sponsored content an influencer posts, the more their reliability is diluted.
Essentially, you want your influencer to be authentic, or else they lose their value. Ideal influencers may work with many brands and products, but the best ones do this discreetly.
Find relevant influencers who are authentic and do not have too many sponsors, no matter how many followers they have.
Understand the Authority of the Influencer
When you’re looking for the best influencer for your influencer campaign, you should consider evaluating some ranking factors, such as the following:
- The number of followers;
- Alexa rank of the website;
- Engagement rate of followers;
- Quality of content;
- Niche coverage.
These factors determine the influencer’s authority, and they’re relevant enough to help you reach your goals and find users.
Potential influencers are those who match your requirements, i.e., the number of new users you want to reach, the number of downloads you desire, and effective sales.
Finding influencers requires a thoughtful analysis of the factors aforementioned. Thus you should check the metrics before making a decision.
How to Find The Right Influencers for Your Brand
Hashtag Search On Instagram
Thanks to Instagram‘s hashtags, you can find online influencers who might be interested in working with you and your brand. Besides, when you find these influencers, you’ll see related content from different points of view.
Searching for a specific niche through specific and popular hashtags can let you know what other online content creators are creating.
Using hashtag searches can help you find social network profiles you might not encounter through a simple Google search. Besides, it can help you identify the kinds of people you are reaching.
Your Followers and Engagers on Social Media – You Never Know the Hidden Influencers that Lurk in Your Audiences
Your existing social media accounts are great resources to find a person, or influencer, who has a solid following. This person can help you improve your reach and increase the number of people who access your product or service.
Someone who has thousands of followers or friends on social media may produce the same effect as an influencer while not even being one. This person can share your posts or content, helping you to create interest. This allows you to increase the number of people you are engaging with regularly. Then, check any social media account you have.
Search by Keywords on YouTube
Keywords are bricks and mortar of any successful virtual marketing campaign. Through these, you can search for specific content and check the top content on a particular topic. And YouTube is an excellent platform to do this.
On YouTube, keywords will help you to find top videos related to the topic you’re looking for and influencers who create content that revolves around those topics.
Go deeper into long-tail keywords to narrow your search results and find influencers who have a large number of views.
An important benefit of working with influencers is that they have, in general, a strong presence in any social channel.
When you find a perfect influencer for your purposes, you should check if they have an Instagram, Facebook, or Twitter account with a satisfying number of followers. This way, your visibility will increase.
Use Influencer Tools or Databases
You may consider using an influencer marketing platform that helps you to build a marketing campaign. Influencers tools and databases are great resources for revealing top influencers in a particular niche.
These influencer platforms will provide you with relevant information about influencers you’re interested in. This way, you can check their social profiles, email addresses, websites, so you can connect with them easily to create strong influencer relationships.
Although using influencer tools and databases might be effective in finding influencers in your niche, you should use them with caution. In the market, many companies deliver out-of-date influencer information.
Let’s take a look at some of the platforms to find the best industry influencers.
TrendHERO is a platform to search, check and find Instagram influencers. It has over 90 million accounts in its database, including international and local influencers.
This tool will help you to identify fake accounts and focus your efforts on suitable influencers.
Creator.co is a social platform that will help you connect with creative creators, influential bloggers, and influencers who can help you reach your goals on a large scale on social media platforms.
BuzzSumo will help you to collaborate with the influencers who matter. Thanks to this website, you may identify influencers, monitor their performance, and create high-performing content. You can easily access the analytics, and measure the metrics to make the best decisions regarding your niche.
HypeAuditor has an 11M+ database. Here, you can conduct a demographic search through audience quality filters. Besides, this platform will provide you with over 35 in-depth metrics to analyze YouTube, Instagram, and TikTok influencers.
Keyhole is a platform whose primary focus is enabling marketers to create authentic engagement rates with many influencers based on their compatibility and interests. Keyhole offers custom plans and flexible data banks.
OpenInfluence is an influencer marketing agency that offers you an extension of your team, assuring you that all your partners will be committed to your goals.
An influencer for your beauty brand is a good resource that can help you reach more people, new users, or customers to your product or services.
Furthermore, with professional YouTubers, Instagrammers, Tiktokers, etc., you can create a marketing campaign that goes further than traditional marketing. Thanks to this, you can take advantage of the influencers most significant to your goals, audience, and niche to build brand awareness.
At this point of the article, you already know how to find influencers in your niche, with whom to create effective campaigns that help enhance brand visibility, generate valuable leads, drive traffic, and increase sales.
Otherwise, if you’re struggling with resources and don’t have a clear idea about what to do, you can always head to GameSEO and start a conversation with us. Feel free to send us a message. We’ll share our opinions and insights to provide you with the best solutions for your case.
How Do You Find an Influencer?
- Start with hashtags.
- Use Google.
- Scan competitor’s mentions and tags.
- Search by keywords on YouTube.
- Start any blog post of your interest and follow some bloggers.
- Use influencer tools or databases.
- Subscribe to any influencers’ marketing newsletter or blogs to check every news.
- Recruit through your website to find influencers as a new brand.
- Comb through followers on personal and competitors’ accounts.
How Do I Find the Right Instagram Influencer for my Brand?
- Start by looking at your followers for potential influencers.
- Conduct relevant hashtags searches to find engaged Instagram influencers.
- Check Your competitors’ followers.
- Do relevant Google searches.
- Use influencer marketing tools or influencer marketplaces.
How Can I Work with Influencers for Free?
- Keep an open mind towards new ideas.
- Create a win-win profitable platform.
- Collaborating with influencers generates a targeted consumer base for your brand.
- Make influencers your brand ambassadors.
- Motivate influencers to make contests and create new campaigns.
- Count on beneficial networking.
- Trust on influencers’ judgments.
- Obtain reachable goals for campaigns.
Why Choosing the Right Influencer is Important?
The choice of the influencer is fundamental to correctly convey the message we want our brand to give and to reach a target audience that is interested in our product. In other words, they can boost your brand through product reviews and dive deeper into your company.
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SEO specialist with over four years of professional experience. A/B test and Data-Driven SEO enthusiast. In his work, he focuses on the development and implementation of a strategy that achieves predetermined, specific goals. Privately, a fan of mountain biking.