In the online world, having the right kind of visitors is crucial for a web business. It’s what leads to more sales and brand success. Just having lots of visitors is not enough; we need them to take action, like making a purchase or signing up. So, it’s not only about attracting people to the website but also getting them to do something once they are there. By making their experience better and easier, we can turn visitors into loyal customers and make the business grow.
With this in mind, we have brought for you this “How to Get Quality Traffic to your Website Guide” so you can get quality traffic and more leads. In this article, you will learn:
- The best 2o ways to drive more traffic to your website;
- How to implement each of these ways.
- Ways to Drive Traffic to Your Site
- Get Social For More Traffic
- Focus on Content Creation
- Use Landing Pages
- Optimize Your Free Google Business Profile
- Email Marketing For Website Traffic
- Include Hashtags in Your Posts
- Target Long-Tail Keywords
- Guest Blog
- Use Captivating Headlines
- Update Any Old Blog Post You Have
- Enhance On-Page SEO0
- Build Backlinks to Rank Higher in Search Engines
- Answer Questions on Quora
- Create YouTube Video Tutorials
Ways to Drive Traffic to Your Site
In the body of this article, we are going to address the most recommendable SEO strategies to get quality traffic to your website. We will be discussing SEO competencies, creating content, strategies for social networks, and other methods.
Display advertising, social media advertising, and paid search are more than recommendable ways to attract visitors.
One interesting point of advertising is that you can adjust your paid strategies to achieve different types of goals.
Do you want to generate traffic?
Do you want to increase your conversions?
Fundamentally, you have to be clear about your goals to decide which paid channels to use. Each of these channels has its pros and cons; thus, studying them is essential to make a good decision.
Let’s take a look at the four most effective channels for companies:
Although paid advertising represents just around 5% of total searches, it is still a great way to increase the quality traffic to your website.
This is a digital marketing approach in which search engines let advertisers show their ads on SERPs.
Google Ads are the fundamental example.
Paid traffic search works through the PPC model (Pay-Per-Click), i.e., you do not pay until someone clicks on your advertising.
The only downside of paid search is that it can be time-consuming and very expensive if you don’t know how to manage it. Moreover, the end of the campaign usually translates results in a traffic drop.
According to Neil Patel’s blog, 96% of first-time website visitors do not buy anything when they enter a specific website. This doesn’t mean they are not interested, but rather that they aren’t interested in that particular time.
Paid ads can be retargeted as retargeted ads. After a visitor explores your website, they will encounter your advertisements while engaging in activities such as reading an article or browsing other online stores. These ads will serve as reminders of the exciting products/services you provide, enticing them to return to your site once they are ready to make a purchase.
While retargeting ads target specific users who have shown interest in a brand but did not convert, display advertising involves promoting products or brands through visual ads on digital channels to reach new audience, focusing on brand awareness.According to Instapage, an average US user sees around 63 display ads per day.
Display advertising can indeed be effective, despite the relatively low click-through rate (CTR) of about 0.06%. The low CTR may seem discouraging, but suppose you take out a display ad with a website that has 1.5 million monthly visitors.
At a 0.06% click rate, that’s still 900 people clicking on your ad (1.5 million visitors * 0.06% = 900) — 900 new potential customers!
In today’s world, social media advertising is a fundamental part of any strategy whose purpose is getting more traffic to a website and the right visitors. This option has dozens of personalization possibilities to reach the target audience and online communities in your field.
For example, Linkedin – the world’s largest professional network – provides access to a vast community of professionals, decision-makers, and industry influencers, making it an ideal platform for reaching potential clients and partners in the business realm.
According to WordStream, marketers who use video grow revenue 49% faster than non-video users.
A promotional video is a very common way of promoting a specific marketing sale, initiative, or event. These are similar in form to teaser videos, and the purpose is similar: attract audience attention to show them more.
Some types of promo videos are the following:
- Intro videos;
- Product launch videos;
- Explainer videos;
- Recruitment videos;
- Testimonial videos;
- FAQ videos.
Get Social For More Traffic
The path to increasing website traffic starts with high-quality cont0ent. But there is no use in having great content if no one reads it. You need to be proactive and show your content to your community.
Using social networks to publish a fragment of your work and redirect to your site is a great way to promote your content.
Facebook serves as an exceptional platform for effectively sharing your content through captivating and intriguing fragments, ultimately driving valuable traffic to your website from various social media channels.
Dapper Labs, the blockchain-based game developer, is an excellent example. The image above post shows a post shared on their Facebook page. They announce a new partnership and insert a link to the website.On the other hand, Twitter is perfect for inserting short and snappy links to drive traffic to your web page. FNATIC, the esports organization, has a constant presence on Twitter where they post their interaction with other brands.
Finally, highly visual social media, such as Instagram or Pinterest, can be the right decision if your brand is a B2C product company. Creating interesting and attractive images of your products included in Instagram Stories or Reels can drive extra traffic to your company website.
Focus on Content Creation
Content is everything you include in your website. Types of content you can create are:
- Blog posts
- Specific articles answering common questions
- How-to guides
- Case studies
- Social media posts
- Whitepapers with industry insights and facts
- Guest posts
- And more!
High-quality content helps your website position better in SERPs and creates a professional image. Besides, users might come to your content to get useful information and find out that you offer products that may solve their pain points.
But remember, blog posts drive traffic in the long term.
According to Rick Whittington, research shows that it takes about 20 quality blog posts published regularly to start seeing a significant increase in lead activity.
The first great step is determining which piece of content will be the cornerstone of your website.
Use Landing Pages
Landing pages are specific pages where you can provide some special piece of content or unique offers. They are one of the most relevant free sources of traffic to your website.
For example, that might include downloading a free guide related to some specific product of your store, a discount code, or starting a free trial to try your service.These pages contain all the details potential customers need to move forward and convert, making it more likely to happen. Targeting your message to the right client and using proper keywords leads to more quality website traffic and conversion.
Optimize Your Free Google Business Profile
An optimized Google business listing gets 7x more visits than an incomplete one, according to an SEO expert Ankit Jha.
Listing is linking to your website; thus, having your website in Google listing is a great way to let potential customers know about your brand and make an informed decision.
Let’s take a look at the benefits of Google My Business that make it one of the best free tools of quality website traffic.
- It’s easy to set up and free!
- Allows you to show up for search traffic in your location.
- Increases your visibility on a platform whose users have the intent to buy.
- Drives high-quality traffic to your site and, more importantly, to your store.
- Allows buyers to post reviews and even further boost their presence.
- Enables your brand to get found in mobile queries.
- Allows you to use visuals to provide consumers with a sense of what it’s like to be at your business.
- Equips searchers with the ability to interact with your business directly in your listing, providing interesting forms to make contact with your brand.
Email Marketing For Website Traffic
This is one of the most traditional methods you can use. Moreover, it can be a powerful tool for any type of business because it can bring relevant traffic and translate into conversions.
To create a successful email marketing campaign, you must know what your target customer is. This way, you can create specific content for a particular group of people and offer them a straightforward answer to their questions.Add one form for on-site email on your web page, collect emails from visitors and send them updates when you publish new content, but don’t be ).
Don’t be like most email marketers who bombard target customers with relentless emails daily. Considering which info is relevant to them is fundamental to shoot and hit the bullseye.
Also, do not underestimate the power of word-of-mouth marketing. Take advantage of the comments of your former and current clients, especially from people who are already enjoying your products or services. Share these comments or a link that leads to a section where potential customers can read them.
A friendly email reminder about a new service or product can help you boost your traffic and rank high, too.
Include Hashtags in Your Posts
Since hashtags were proposed by the web developer Chris Messina in 2007, they have been fundamental to group similar content in social media, becoming an essential part of any social media marketing.
Thanks to relevant hashtags, your posts can go further and reach a new segment of interested people. This is a great way your content and products will be discovered by users searching for services like yours.
The more eyes on your links, the more free traffic you’re getting to your website or social media.
Target Long-Tail Keywords
* 70 % of total keywords that people use correspond to long-tail keywords.
Long-tail keywords rank higher than short-tail keywords. Why?
Long-tail keywords aim for more specific content, and they are perfect to lead organic search traffic to a niche business.
In other words, targeting long-tail keywords gives you a better chance of ranking higher when it comes to specific queries related to your products and services.
If you do not target topics with high search volume, you won’t get quality search traffic.
Nowadays, more people write specific phrases to search online. This is because the supply on the Internet is so high that it is difficult to find what you are looking for with a short keyword.
Also, long-tail keywords are very useful if you have a local business and you need to build a local SEO. For example, a furniture store located in a specific neighborhood or city can benefit greatly from using long-tail keywords. Instead of solely targeting broad and highly competitive keywords like “furniture store,” they can focus on more specific phrases like “modern furniture store in [neighborhood/city name]” or “affordable furniture store near [landmark or popular location].”
Guest Blogging is the art (Art?) of exchanging a valuable piece of content with recognizable creators or other blogs to enhance the reception of your content.
Including blog posts, guest posting, or relevant content of famous bloggers or influencers on your site can help to drive traffic to your site.
At the same time, posting your content on other pages is a great way to advertise your blog in front of somebody else’s audience. Keep in mind that a guest post is an opportunity to share links too.
Moreover, you might combine guest blogging efforts with influencer marketing strategy. You just need to reach out to an influencer and ask them to review your brand products or services.
A good practice is to find websites of businesses related to your field whose content can connect directly with yours. Also, you can leverage influencers on Twitter.
Use Captivating Headlines
Despite having high-quality content, some websites lack traffic due to poor titles that don’t attract attention nor entice to click. If your pages have many impressions but low CTR, rewriting your meta titles and descriptions should be your go-to.
Captivating headlines help make your content look more professional and clickable. Moreover, it will even help the specific page rank better in search engines’ results pages, attracting new customers.
What makes a headline captivating? Let’s take a look at some traffic strategies you can adopt in this case:
- Use powerful verbs. For example, “outstanding” instead of “good,” “excel” instead of “do well.”
- Be clear and accurate. I.e., do not bluff.
- Keep it simple, make it short, ideally under 70 characters, to not get cut off in search engine results.
- A study commanded by HubSpot + Outbrain indicates that using brackets in headlines [XX] increases the CTR by 40%.
- Include a quantity of something, if it is relevant, e.g., “9 Proven Ways To Drive…”
- Avoid overused words and long sentences.
- Makeover all the articles with bland titles. This can lead to a major game-changer in driving new users to click on your posts.
Update Any Old Blog Post You Have
Something counterproductive with blogging is that may become obsolete over time.
Even if your content is considered evergreen, it needs to be updated once in a while. For instance, industry trends and best practices continuously evolve, causing content to become outdated. Moreover, cultural shifts can change societal norms and preferences, rendering certain topics in evergreen content less relevant. Economic conditions, on the other hand, impact markets and industries, affecting content with pricing or financial advice.
Moreover, it might be necessary to add extra relevant content to your old posts. For example, a 2015 blog entry describing best social media to reach Gen Z should be enriched with information about TikTok, which emerged in 2016.
These could be posts that have done well0
To update your content, take into consideration the following advice.
- Replace regular basis, old statistics, images, and references with new ones.
- Improve your content structure, avoiding walls of text and other format issues, building a general better content.
- Add internal links to new content.
- Fix any problem you find – fonts, size, broken links, etc.
- Optimize related content to boost conversion rates.
- You can develop Slideshare presentations to present the new content in more interactive media.
- Google’s algorithm is changing all the time, making keyword rankings shift from time to time.
- Create new content if updating the old one requires too significant time investment.
To not get stressed trying to update all your content, just pick up one blog post per week and work on it. Keeping your blog active is fundamental to get quality traffic.
Enhance On-Page SEO0
Crafting a compelling meta title and meta description is one of the most important SEO tactics to get more website visitors. Both are the visible faces of your content in SERPs.
Meta Title, as its name says, is the main headline of a particular topic.
Meta description is the text you can read below the URL in SERPs.
Nobody has time to browse through all the search results. Thus, showing users the main topic of the page and its contents already in SERPs makes them much more likely to visit your page if your text matches their intent.
On-page tactics, such as the aforementioned, can bring great results, but it might take some time to see them.
Build Backlinks to Rank Higher in Search Engines
Backlinking is the strategy of incorporating trusted links from other websites to yours. This is a great strategy to put your content in front of a larger audience and drive quality traffic to your site, even if you have a brick-and-mortar store.
Besides, Google and other search engines pay attention and detect backlinks as another way to rank your website in SERPs.
If Google finds trusted links from a complementary business, influencer, or industry to your website, it will increase its trust in your website content. This will lead to higher rankings, ergo more traffic.
Answer Questions on Quora
Quora is a a well-known question & answer social media platform. The goal of this platform is to share knowledge on various topics. Any member can ask and answer a question related to a specific topic.
Furthermore, answering questions can be a great path to drive higher traffic to your website. The strategy is you answer questions related to your brand and product, including the right keywords to anchor content on your blog.
However, don’t use spammy links on any of the social media platforms. Make sure to find relevant keywords and insert them in your answers, in addition to a thoughtful reply.
Then, access Quora and start to create a professional presence by showing your brand awareness.
Create YouTube Video Tutorials
YouTube is the second most popular search engine globally; thus, taking advantage of it is a great medium to increase the traffic to your site.
Create interesting and informative videos that add value to your products or services. Also, make sure to link those videos to your content by inserting a link in the description.
One of the recommended movements here is creating video tutorials or offering a free course related to your brand.
Traffic generation through good YouTube strategies is the goal here.
Users are 3x more likely to watch YouTube tutorials than reading instructions or a blog post.
Getting high-quality right traffic to your website and more customers are things that don’t happen overnight and require decisions and actions. The ones mentioned in this article are some you need to consider to reach these goals.
Other tools you might consider are Google Analytics and Google Trends, designed to analyze your web page’s behavior and the search intent of users looking for content like yours.Besides, building a strong SEO strategy is crucial to address all the parameters mentioned above. And this is where we come in.
At GamerSEO, we will create an SEO strategy personalized to your content, brand, industry, and product. We will study your case, the structure of your site and marketing channel, and provide the best solutions to drive quality traffic to your old or new website. Feel free to send us a message if you are interested in our service using this contact form.
How Can I Get Unlimited Traffic to My Website?
To increase website traffic, focus on creating valuable content, optimizing for search engines, and promoting through social media. Utilize email marketing, guest blogging, and influencer partnerships. Consider online advertising, engage in online communities, and prioritize user experience. Remember, building a strong audience takes time and consistent effort.
How Can I Get 1000 Visitors to My Website?
There is no specific path to increase conversions and the number of visitors. New features appear almost daily. The most advisable thing is to enhance the SEO as it remains over time. Sooner or later, and depending on your optimization quality, you will get 1000 visitors, and then more and more.
How do I Sell Traffic to My Website?
Short answer: to sell traffic to your site, you first need to register on a platform whose purposes are aligned with these goals. Once you do this, you can exchange and add advertising codes to your website.
How do I Get my Website Noticed?
- Use target keywords in your field.
- Use compelling page titles, meta tags, and meta descriptions.
- Create and share content, high-quality content.
- Use social media ads, such as Instagram and Facebook ads.
- Be shareable.
- Create more pages.
All rights reserved. Copyright 2023.
SEO specialist with over six years of professional experience. A/B test and Data-Driven SEO enthusiast. In his work, he focuses on the development and implementation of a strategy that achieves predetermined, specific goals. Privately, a fan of mountain biking.