What Is a Good ROI for Google Ads?

what is a good roi for google ads

Google Ads has been one of the world’s most popular PPC advertising services. So, it does not surprise anyone that more and more people are becoming interested in what it is all about and how they can optimize their business with this platform. But, as with all things, some issues arrive at the scene. For … Read more

Best Strategies to Find Competitors Keywords (PPC)

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Understanding the competitive scenario of your industry is a vital practice for any business that wants to highlight among the competitors. One of the most common ways to do so is through search engine results pages, whether through SEO or paid search.  But your paid keywords must be precisely selected for an effective PPC strategy … Read more

PPC Bid Management – How to Optimize Your Ad Results

ppc bid management

PPC, also known as Pay-Per-Click is one of the most utilized tools in the digital world. Ads on such sites as Google, Amazon, or social media sites have successfully outrun the traditional media. Thanks to advanced algorithms, automated bid management is a cheaper and more direct option to reach your customers than buying an ad … Read more

What Is PPC Intelligence and the Benefits It Brings to Campaigns

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There are several factors that marketers need to consider when developing PPC campaigns. From the target audience to the budget of the PPC campaign, different factors will impact campaign performance and ad planning. To help with the main aspects of this challenge and generate valuable insights, PPC professionals practice strategies called PPC intelligence. They can … Read more

What Are Conversions in Google Ads: Enhanced Tracking, Local Conversions, and More!

what are conversions in google ads

As an advertiser, your ultimate goal in running Google Ads campaigns is to drive meaningful actions from your target audience. These actions, known as conversions, represent the desired outcomes that align with your business objectives. Conversions can take various forms, such as website sign-ups, app downloads, phone calls, and purchases. Understanding how to track and … Read more