Maciej Konski 
PPC and paid search are commonly used as interchangeable concepts, which is not necessarily wrong due to their similarities, but they also have several differences. A few years ago, when advertisers and publishers talked about PPC, they referred to it as paid search. But nowadays, PPC involves more than just showing ads on a search … Read more
Pay-Per-Click advertising is getting bigger every day, and, like in most cases, if you are not jumping on the bandwagon, you will probably stay behind. With Meta and Google having almost 50% of the US digital advertising market, it’s no surprise that more and more businesses are getting into PPC with many successes. And who … Read more
Digital advertising has become the main type of marketing investment for many companies around the world, and PPC campaigns are among the most used strategies. But for these efforts to be worth investing in, the return on ad spend also needs to be positive. To calculate how much a Google advertising campaign generated, most marketing … Read more
It’s not the easiest of times to promote your business online. In this day and age, you need to understand the digital space, how to create the perfect ad, and – how to optimize your website, landing page, and such. Back in the day, it was easy; you would put an ad in the paper, … Read more
Smart and Standard Shopping campaigns are crucial in the modern world, where customers tend to search and buy products online and directly from platforms like Amazon, eBay, and business stores. These are a great complement for search and display ads since they appeal to visual recognition and present your items as quality products. In the … Read more
While navigating the Internet, we witness hundreds or thousands of ads placed at the top, bottom, and side of websites or other placements. These ads that continuously change are known as display ads since they appear according to our preferences, websites we visit, searches we conduct in search engines, and more. But What Are Google … Read more
Google Ads is undoubtedly one of the best friends of every business owner who wants to increase their business numbers through paid search ads. The tool features numerous categories and options to ensure you precisely achieve your objectives, whether you want to increase website traffic or sales volume. One of the most used features is … Read more
Google Ads offers multiple ways of promoting your products or services through different campaign types. Most campaigns aim to get more conversions or entice more leads to create a solid base of potential customers interested in our product or services. However, due to many factors, these campaigns often do not work as expected, indicating a … Read more
In the ever-evolving world of digital marketing, Facebook Ads remain a powerhouse for businesses seeking to reach their target audience effectively. With Facebook’s vast user base, advertising on this platform offers unparalleled opportunities to connect with potential customers and drive conversion. However, the key to success lies in understanding how to target Facebook Ads strategically. … Read more
Facebook Ads cost has been the talk of the internet for years now. Currently called Meta Ads, it’s one of the two biggest ad platforms on the market, with Google Ads being the close leader. Facebook Ad has proved to be one of the most effective ways to advertise your business online, with millions of … Read more