Maciej Konski 
It’s not the easiest of times to promote your business online. In this day and age, you need to understand the digital space, how to create the perfect ad, and – how to optimize your website, landing page, and such. Back in the day, it was easy; you would put an ad in the paper, … Read more
Smart and Standard Shopping campaigns are crucial in the modern world, where customers tend to search and buy products online and directly from platforms like Amazon, eBay, and business stores. These are a great complement for search and display ads since they appeal to visual recognition and present your items as quality products. In the … Read more
While navigating the Internet, we witness hundreds or thousands of ads placed at the top, bottom, and side of websites or other placements. These ads that continuously change are known as display ads since they appear according to our preferences, websites we visit, searches we conduct in search engines, and more. But What Are Google … Read more
Google Ads is undoubtedly one of the best friends of every business owner who wants to increase their business numbers through paid search ads. The tool features numerous categories and options to ensure you precisely achieve your objectives, whether you want to increase website traffic or sales volume. One of the most used features is … Read more
Google Ads offers multiple ways of promoting your products or services through different campaign types. Most campaigns aim to get more conversions or entice more leads to create a solid base of potential customers interested in our product or services. However, due to many factors, these campaigns often do not work as expected, indicating a … Read more
In the ever-evolving world of digital marketing, Facebook Ads remain a powerhouse for businesses seeking to reach their target audience effectively. With Facebook’s vast user base, advertising on this platform offers unparalleled opportunities to connect with potential customers and drive conversion. However, the key to success lies in understanding how to target Facebook Ads strategically. … Read more
Facebook Ads cost has been the talk of the internet for years now. Currently called Meta Ads, it’s one of the two biggest ad platforms on the market, with Google Ads being the close leader. Facebook Ad has proved to be one of the most effective ways to advertise your business online, with millions of … Read more
We see pay-per-click content growing a lot more every day, and Google’s platform for this kind of marketing is the most used among business owners. Whether through YouTube ads or Gmail marketing, several platforms can be used to display ad content. More than just the content, the format is also a massive responsibility for a … Read more
Programmatic display ads are a new and improved way of reaching people with your product. It’s efficient, full of possibilities, and most importantly, can reach a lot of people all over the world. Of course, as discussed in the article, it’s not for everyone, but there are plenty of ways to use those for your … Read more
The marketing world requires efficiency and reach to convert leads into customers. The Performance Max is Google’s solution to a common challenge: managing multiple campaigns across different platforms. So, what’s the real-world advantage of using Performance Max? This type of campaign is a one-stop-shop. Businesses can use Performance Max to cover all these platforms with … Read more