Daniel Santi 
UX writing is one of the most complicated writing disciplines since it demands an untraditional approach that requires the writer to be accurate, concrete, concise, and deploy all their communication abilities. Fortunately, there is abundant literature about the principles of the UX writing process and UX design that can help one become a professional in … Read more
Everything you read when using apps is meticulously planned and written by UX experts who seek to provide crucial information about how to use those applications. In other words, everything you see on the screen when using the app has a reason and aims to enhance your user experience and usability. Everything starts with the … Read more
UX writing is a critical aspect of web, app, and product design. It requires careful consideration to ensure the content meets specific conditions and characteristics for optimal performance. To achieve this, UX writers and designers should adhere to certain guiding principles. In the following sections, we outline the key UX writing principles that your next … Read more
All the content in apps, websites, or other digital products is produced by expert writers who work untiringly to capture the reader’s attention and provide crucial information about the functionality of those products and services. This content includes product descriptions, tutorials, internal messages, FAQs, tutorials, links, data, blog posts, etc., that must truly engage with … Read more
The COVID-19 lockdowns in 2020 led to a significant increase in mobile gaming user penetration rates worldwide, as reported by Statista. In the US specifically, this penetration rate rose from 41% in 2020 to 46% in 2023. As a result, many video game studios have shifted their focus to developing compelling titles for mobile platforms, … Read more
How do you know if you are implementing the right approach to Google advertising and bidding correctly on keywords to ensure visibility for your business? This is a difficult question as there are many factors and advertising conditions change all the time. Furthermore, the region and country where you deploy your ads are also crucial … Read more
In today’s fast-paced world, it’s imperative for companies to leverage all communication channels to cultivate meaningful and profitable relationships with their customers. With new modes of interaction emerging daily, resting on one’s laurels is not an option. Moreover, each customer or prospect has their own distinct worldview and preferences when engaging with brands for products … Read more