Maciej Konski 
Performance Max is the maximum amount of reach for the optimal amount of money. Google has made it clear that if you want to max out your potential – this is the way to do it! And, as we are somewhat Google connoisseurs, we thought that what a great idea it is to tell you … Read more
E-commerce is growing faster than ever, whether because of how people buy products and services today or due to reduced costs for most industries. You can use multiple strategies to make your ad spend seen by the users online, whether through search campaigns, smart shopping campaigns with creative assets, or any other. Each campaign type … Read more
Nowadays, Performance Max and Local Campaigns are working together to provide the best Google Ads services for marketers and retailers eager to promote their products in a local context. PMax ensures a better performance regarding their campaigns across all the Google inventories and improves the general management of the assets, groups, bids, and other factors. … Read more
In the dynamic digital advertising landscape, the retirement of smart shopping campaigns marked a significant shift in Google Ads’ strategy. With the introduction of Performance Max (PMAX) campaigns, advertisers witnessed a paradigmatic transformation in campaign management and optimization. As we navigate this evolution, it’s imperative to understand the features and benefits of PMAX campaigns and … Read more
In the present era, a substantial portion of overall sales is attributed to online transactions, facilitated either through direct website access or via advertising channels. According to Statista, in 2022, e-commerce represented nearly 19 percent of retail sales worldwide, and the website forecasts that in 2027, this percentage should rise to 25%. In this scenario, … Read more
The advertising world has been flipped on its head since digital advertising has come into play. Traditional marketing has never been as effective as the efforts of Google Ads campaigns. So, it’s understandable that it’s getting increasingly popular each day. Getting more and more views and clicks became so easy that many industries created Google … Read more
In the dynamic realm of online advertising, mastering a Google Ads strategy is crucial for businesses aiming to stand out amidst fierce competition. Whether you’re new to the Google Ads ecosystem or looking to refine your existing approach, understanding the intricacies of Google Ads campaigns, ad groups, and various ad types is the key to … Read more
In the dynamic world of online advertising, Google Ads stands as a towering presence, offering many tools to boost the visibility and efficacy of your digital campaigns. Among these powerful features are Google Ads extensions, a significant yet often underutilized component. This article will delve into automated extensions in Google Ads, contrasting them with manual … Read more
Both large and small businesses that use Google Ads have the opportunity to promote offers through promotion extensions that can be set up with the advertisement platform. Promotion extensions allow them to increase the conversion rate of their ads by encouraging people to leverage pre-populated occasions and special events. Due to the multiple benefits that … Read more
Google Ads is running the digital marketing world. Here, you can use pretty much any medium you’d like to promote your products or services. One of the things you can use is Google Ads extensions, which can help you add useful and eye-catching sitelinks. Google Ads extensions provide you with a unique opportunity to create … Read more