Maciej Konski 
Running paid ads on search engines or social media platforms is undoubtedly one of the best contemporary marketing strategies. Whether on Google Ads, Facebook Ads, or any other platform, we can reach numerous potential customers. But for these users to complete the sales funnel and finish the purchase, several aspects need to be planned. One … Read more
We live in an era where creating an online advertising campaign for your product or service is indispensable. And if there is one thing that digital marketing is full of, it is acronyms. Some of the most common ones are SEO, PPC, and CPC. This can cause serious confusion if you’re not an expert in … Read more
The whole world is talking about it – PPC ads. Whether we like it or not, we are in the digital marketing age, and thus – we need to work in a digital marketing world. The most efficient way of advertising globally is currently the PPC model. The two giants, Facebook and Google, that use … Read more
You can evaluate several metrics to determine whether your ad strategy is working. One of these is CTR or Click-through rate, a key indicator that brings valuable insights into campaigns from different perspectives. But What Is CTR in Google Ads? It’s a fundamental question when discussing better PPC marketing campaigns aiming at improving the number … Read more
In today’s digital age, many businesses constantly seek innovative ways to attract more customers and boost their online presence. PPC is a powerful tool that has emerged as a game-changer in online advertising for lead generation. But what exactly is PPC, and how can it be harnessed effectively to drive high-quality leads? This article explores … Read more
In the fast-paced world of digital marketing, PPC (Pay-Per-Click) campaigns are a vital component of any successful advertising strategy. They offer a means to reach a specific target audience, generate leads, and boost revenue. However, the success of your PPC campaigns relies heavily on the ability to measure and analyze their performance effectively. That’s where … Read more
Facebook Ads is one of the most famous platforms for paid digital marketing. But to achieve good results with your campaigns, it is indispensable to have a tool that gathers the results automatically and provides insights into what to do next. This is where Meta Pixel can be a game-changer in the industry. The tool … Read more
It’s the time of digital marketing, and what can be more business-aligned than LinkedIn? Let’s face it: if you want to get customers – you go to Google, Facebook, or Microsoft. If you want to get contracts – you go for some LinkedIn ads. This platform has repeatedly proven that it’s the social media for … Read more
In the ever-evolving landscape of online advertising, Google Ads has emerged as a pivotal platform for businesses aiming to boost their online presence and drive revenue. Among the plethora of strategies and metrics available, Return on Ad Spend (ROAS) stands out as an important factor that directly ties advertising efforts to the bottom line. In … Read more
The world has gone mad with paid search ads, and rightfully so. It is the basis of most online marketing, and for a reason. Whether done with search engines or social media sites, this paid search strategy can bring you traffic you would never even think of. And, with advanced tools that can help you … Read more