Maciej Konski 
It’s the time of digital marketing, and what can be more business-aligned than LinkedIn? Let’s face it: if you want to get customers – you go to Google, Facebook, or Microsoft. If you want to get contracts – you go for some LinkedIn ads. This platform has repeatedly proven that it’s the social media for … Read more
In the ever-evolving landscape of online advertising, Google Ads has emerged as a pivotal platform for businesses aiming to boost their online presence and drive revenue. Among the plethora of strategies and metrics available, Return on Ad Spend (ROAS) stands out as an important factor that directly ties advertising efforts to the bottom line. In … Read more
The world has gone mad with paid search ads, and rightfully so. It is the basis of most online marketing, and for a reason. Whether done with search engines or social media sites, this paid search strategy can bring you traffic you would never even think of. And, with advanced tools that can help you … Read more
Whether you’re a small business running local campaigns or a big company that advertises worldwide, the performance max campaign is becoming one of the most attractive solutions for ad spend. This new option for running Google Ads campaigns promises to boost your online sales like never before and maximize clicks and revenue. But more than … Read more
Facebook advertising has shown to be one of the most effective ways of promoting your business, and its paid ad campaign platform has all the tools you need for perfect results. Creating Facebook ads is not limited to text or images. The platform allows the ads manager to create numerous digital assets, including videos. Animated … Read more
In the unsteady modern world, advertising possibilities abound in almost every media and platform we can access from our computers and mobile devices. Advertisements range from inquiries in search engines to social media publications, reaching thousands of users per day. These circumstances are great for advertisers, retailers, and marketers looking to position their products and … Read more
Running ads on LinkedIn is a game-changer for businesses looking to connect with professionals and decision-makers. It offers a robust platform to reach your target audience effectively and boost brand awareness, drive website traffic, or generate leads. In this article, we’ll guide you through the essential steps to create, manage, and optimize your LinkedIn ad … Read more
Retargeting has been one of the most successful ways of getting people interested in your products. Whether it’s something as simple as convincing people to buy your product on your site or if you use dynamic ads on multiple websites – the primary purpose of this tool is simple – you want people to find … Read more
Facebook Advertising is one of the most effective ways of promoting your business online. Whether running a local business or something more global, Facebook has proven to be one of the most effective platforms to promote your efforts. Of course, there are plenty of other methods, like Search Engine Optimization (SEO) for the long run … Read more
Nowadays, well-prepared paid advertisements are indispensable to highlight among the competition. And although this task may look easy, there are several options to choose from. The main doubt comes when deciding between paid search advertising and paid social ads. Each technique has advantages to help you reach the target audience and achieve your main objectives, … Read more