PPC

Google and Twitter are some of the most famous names in the industry regarding advertising platform options. Whether you’re a small business trying to reach your target audience or a big company looking for ways to gather more visitors to your website, both advertising tools have numerous features that help you achieve your goals and … Read more

Display advertising and PPC advertising are two clear-cut forms of online advertising that can look similar, but they have important differences in their perspective, approach, and objectives. What is the best advertising approach? Who wins in a PPC vs. Display Ads scenario? Both have their pros and cons and aim at different goals. Besides, adopting … Read more

Running paid ads on search engines or social media platforms is undoubtedly one of the best contemporary marketing strategies. Whether on Google Ads, Facebook Ads, or any other platform, we can reach numerous potential customers. But for these users to complete the sales funnel and finish the purchase, several aspects need to be planned. One … Read more

We live in an era where creating an online advertising campaign for your product or service is indispensable. And if there is one thing that digital marketing is full of, it is acronyms. Some of the most common ones are SEO, PPC, and CPC.  This can cause serious confusion if you’re not an expert in … Read more

The whole world is talking about it – PPC ads. Whether we like it or not, we are in the digital marketing age, and thus – we need to work in a digital marketing world. The most efficient way of advertising globally is currently the PPC model. The two giants, Facebook and Google, that use … Read more

You can evaluate several metrics to determine whether your ad strategy is working. One of these is CTR or Click-through rate, a key indicator that brings valuable insights into campaigns from different perspectives.  But What Is CTR in Google Ads? It’s a fundamental question when discussing better PPC marketing campaigns aiming at improving the number … Read more

In today’s digital age, many businesses constantly seek innovative ways to attract more customers and boost their online presence. PPC is a powerful tool that has emerged as a game-changer in online advertising for lead generation.  But what exactly is PPC, and how can it be harnessed effectively to drive high-quality leads? This article explores … Read more

In the fast-paced world of digital marketing, PPC (Pay-Per-Click) campaigns are a vital component of any successful advertising strategy. They offer a means to reach a specific target audience, generate leads, and boost revenue. However, the success of your PPC campaigns relies heavily on the ability to measure and analyze their performance effectively. That’s where … Read more

Facebook Ads is one of the most famous platforms for paid digital marketing. But to achieve good results with your campaigns, it is indispensable to have a tool that gathers the results automatically and provides insights into what to do next. This is where Meta Pixel can be a game-changer in the industry. The tool … Read more

It’s the time of digital marketing, and what can be more business-aligned than LinkedIn? Let’s face it: if you want to get customers – you go to Google, Facebook, or Microsoft. If you want to get contracts – you go for some LinkedIn ads. This platform has repeatedly proven that it’s the social media for … Read more