Articles for those who want to know more
Every campaign in Google Ads is primarily based on two relevant factors: keywords and bids. Keywords can be positive and negative, both providing important benefits to campaigns, especially in enticing the right audience and avoiding attracting low-quality searchers who are not relevant to your brand. Both types correspond to certain search phrases and words strictly … Read more
Performance Max campaigns are one of the best solutions for managing your business campaign. It’s a great tool for any advertiser working in the e-commerce business, whether you’re a business veteran or just starting out. However, this isn’t the only use of Performance Max Campaign. Apparently, you can use it to generate high-quality leads. But … Read more
Performance Max is the maximum amount of reach for the optimal amount of money. Google has made it clear that if you want to max out your potential – this is the way to do it! And, as we are somewhat Google connoisseurs, we thought that what a great idea it is to tell you … Read more
E-commerce is growing faster than ever, whether because of how people buy products and services today or due to reduced costs for most industries. You can use multiple strategies to make your ad spend seen by the users online, whether through search campaigns, smart shopping campaigns with creative assets, or any other. Each campaign type … Read more
Nowadays, Performance Max and Local Campaigns are working together to provide the best Google Ads services for marketers and retailers eager to promote their products in a local context. PMax ensures a better performance regarding their campaigns across all the Google inventories and improves the general management of the assets, groups, bids, and other factors. … Read more
Performance Max campaigns for online stores are essential to an e-commerce marketing strategy. Compared to local campaigns, they make it possible to increase sales and achieve defined business goals effectively. And for anyone who got used to Google Ads in the past, setting it up should be a walk in the park. However, the optimal … Read more
Since the launch of Performance Max campaigns, Google has been literally bending over backward to attract as many business users as possible by making Google Ads an accessible tool, even for beginners. However, when it comes to reporting in your Performance Max campaign, this is where Google falls short. The reporting section in Google Ads … Read more
Google Ads targeting allows you to reach your target audience at the right time and place. It’s a practice that is essential in attracting new customers and generating profit for the company. There are several ways and ready-made solutions on how to target ads in Google Ads, and it all depends on the marketing strategy … Read more
In the dynamic digital advertising landscape, the retirement of smart shopping campaigns marked a significant shift in Google Ads’ strategy. With the introduction of Performance Max (PMAX) campaigns, advertisers witnessed a paradigmatic transformation in campaign management and optimization. As we navigate this evolution, it’s imperative to understand the features and benefits of PMAX campaigns and … Read more
In the present era, a substantial portion of overall sales is attributed to online transactions, facilitated either through direct website access or via advertising channels. According to Statista, in 2022, e-commerce represented nearly 19 percent of retail sales worldwide, and the website forecasts that in 2027, this percentage should rise to 25%. In this scenario, … Read more