How to Choose a PPC Agency? [8 Key Considerations]

Choosing the right Pay-Per-Click (PPC) agency can be a game-changer for your business. A successful PPC campaign drives targeted traffic to your site, boosting sales, increasing brand visibility, and delivering a significant return on investment. 

However, with many PPC agencies, each promising the moon and stars, how can you choose the best from the rest? 

This article is designed to help you consider critical aspects while selecting a PPC agency. We will explore the importance of understanding their strategic approach, industry expertise, pricing structure, transparency level, and client success stories.

Whether you are a startup looking to make your first sale or an established business seeking to ramp up your digital marketing efforts, this guide will provide you with a roadmap to making an informed choice.

How to Choose an Experienced PPC Agency for Your Business?

When choosing a PPC agency for your business, you must consider critical aspects, from expertise level or prices to identifying goals for your PPC campaigns.

Determine Digital Marketing Goals

Your business requires you to identify clear marketing and budget goals before contacting a PPC agency.

Why? Because specialists need to understand your ideas and how they can use PPC ads to improve your company. 

Now, this could become a collaborative effort, If you’re struggling to find what you want to achieve. You can ask for help – especially if the agency handles real-time data – and establish the correct KPIs.

Goals also include a budget. And this will vary depending on the PPC strategy, the estimated ad spend, and segmentation.

Marketing goals

Research the PPC Agency

The market is full of companies that claim to be the “best PPC agency online” and preach about getting the best results or getting you to the first page of the organic search results. The truth is that most of them can’t differentiate between organic and paid search traffic.

The best thing you can do is research the agencies you’re interested in and determine if their offer is genuine. You can look up this information:

  • Expertise
  • Marketing professionals
  • Google reviews
  • Case studies
  • Collaborations

A good PPC agency has constant online activity and will try to solve the users’ issues. For example, You could search on forums, subreddits or Linkedin to find professionals that work for a PPC agency.

You could ask them something you like to test their knowledge and based on their answer, you decide whether to request a quote or keep looking.

Services Provided

Check the agency’s website to see if it offers all the PPC services you seek. Look for:

  • Platforms used. Do they only use Google ads (Google AdWords) or also use other PPC channels like Facebook, Instagram, Linkedin, Youtube, etc?
  • Ad creation. Do they have a PPC team to craft the ads, or will you have to hire a graphic designer and a copywriter?
  • PPC management. Do they create your PPC account and handle all the setup processes?
  • Ad type. Are videos and images included, or do they only create search ads?
  • Do they communicate campaign results?
  • Other services provided. If things go well, can you use other services like SEO, social media management, or web development?

These factors are important when choosing a PPC partner. Ensure you find all you need to know before making a decision. 

PPC services process

Location is Not Important

The Internet opened the doors to reach people and companies worldwide without restrictions. This increases your agency’s possibilities exponentially and opens a market for your business.

But why would you go online and reach out to an agency hundreds of miles away when you can find one locally?

The truth is that it doesn’t matter. Good PPC agencies can be found anywhere. Close a deal with the one that suits you best.

Reports & Communication

Transparency and communication are hard to find in business, but that’s precisely what you must look for to find the right PPC agency.

Get all the information from potential PPC partners to make an informed decision. This includes:

  • Paid media channels they use.
  • Monthly rates or pricing models.
  • Reports you get.
  • Tools they use.

If you can’t find them on their websites, ask directly. If the agency doesn’t share that information, keep looking. You must know what you’re paying for and the results you’ll get.

PPC reports

Expertise Level

Expertise refers to much more than just knowledge. It includes the PPC platforms an agency uses to help their customers achieve their goals and how professional they are in accepting mistakes.

An expert agency will quickly catch what you want to achieve, who your audience is, and even tell you what you’ve been doing wrong. Stick with those who know how to do the job and make your PPC marketing efforts worthwhile.


The agency’s price may be a flat fee or a percentage of what you spend on ads. That depends on the agreement you make with your partner. But that’s not the only expense you’ll have for future campaigns.

You also must include the money paid to the ad platforms for each ad released. Let’s give you an example:

You close a deal with a PPC agency for a $1,000 flat fee. This is the amount you’ll have to pay monthly, whether you make sales or not. But you must also pay for the impressions and clicks the leads make on your ads. And that’s established according to competition, bid strategy, PPC objective, and other factors.

So, ensure you delimit terms and conditions with the agency before closing a deal so you know what to expect.

Customer Reviews

Last but not least, check reviews.

An agency will never tell you they’re wrong or can’t do something. On the contrary, they will offer marvels to you.

The only way to confirm their honesty is through reviews. Check the Google Business profile and find information on search engines about your options. Consider asking on Linkedin to other professionals, businessmen, and companies to see if they’ve worked with the agency before.

You can also ask for recommendations online and speak with those.

Either way, the right agency will publish case studies on its website that showcase what it did and the results of its previous campaigns.

PPC Agency Google Review

What is a PPC Agency?

A PPC agency is a marketing company in charge of developing and ensuring proper PPC performance for businesses and individuals.

It provides digital marketing services that include:

  • Getting qualified leads into a sales funnel.
  • Prepare high-quality ad copy.
  • Create a compelling ad design for each campaign.
  • Increase sales and overall conversions.
  • Boost brand awareness.
  • Generate recurrent advertising strategies.

What you’re doing here is paying an external team to manage your ads in the hopes of making a profit. 

When Are PPC Agencies Needed?

You need PPC advertising to increase brand awareness, build an audience and increase sales in the short term.

This marketing strategy allows you to bypass the natural way that landing pages, product pages, or entire websites obtain traffic and include it in the first search results (in the case of Google ads) or show their paid content in social media through videos, images, or carousels.

There are also other reasons why your business needs a PPC agency:

  1. SEO takes time, and you need sales now. The first shows your product to people who want to know it, but the second uses people who want to buy it.
  2. You use expertise and knowledge to meet your sales goals and grow your business.
  3. PPC allows you to reach qualifying leads in the shortest time.
  4. You get the maximum ROI by targeting the right audience and competitive keywords.
  5. It’s cheaper than hiring an in-house PPC team.

Elements of a Great PPC Agency

A solid PPC strategy combines the business’s insights with the PPC expert’s expertise.

An agency can achieve it by asking the right questions and understanding the company’s value proposition and its multiple goals.

But what are the elements that a PPC strategy must have?

Real-Time Data

A great agency is data-driven. They use tools to retrieve information that helps them understand customer behavior and find the best ways to reach an audience.

Agencies also use data to determine ROAS and meet the KPIs they established, such as:

  • Click Through Rate (CTR)
  • Cost per Click (CPC)
  • Clicks
  • Quality Score
  • Conversion Rate (CVR)
  • Cost Per Acquisition (CPA)
Ad types for PPC

Business-Agency Communication

The agency could give all the data, but you won’t do anything with them if they don’t communicate what they are for.

So, it’s key that your marketing partner talks to you and tells you how your PPC results are going or if you need to change your target audience.

You need to understand everything happening in your business to know if your resources are correctly allocated.

PPC Report

Hungry for Knowledge

The most important aspect for a PPC agency is that they must stay up-to-date and get new strategies to reach their audience.

And as customers become more experts in what they want, the agency will have to find better and more natural ways to connect. 

PPC Knowledge

Questions to Ask to a PPC Agency

Here are a few questions you could ask your potential PPC agency to know if they match you.

Are There PPC Specialists In My Niche?

A PPC specialist knows the market and has had firsthand experience working with past clients in the same industry. You should look for this professional to get better results.

How Many Years of Experience Does The Team Have?

An experienced team will work better than a new one. The latter may have fresh ideas and think outside the box, but a professional crew will know the ins and outs of a campaign’s success.

Does The Agency Have Any Individual or Collective Certifications?

Certifications don’t define expertise. But they do help the agency to be more professional. You can ask for titles or degrees to know what you can expect from a PPC expert from a specific agency.

A few examples could be:

  • Microsoft advertising certification
  • Google ads certification
  • Meta marketing certification
  • Amazon ads certification

What PPC Advertising Services Do You Offer?

Ask for their advertising services to establish a clear content marketing strategy for your business.

How Long Is The Onboarding Process?

How long do they take to set up a PPC account for your business?

Ask how long it will take for the agency to launch the first campaign and what information or resources they need.

What PPC Campaign Reports Do You Provide?

Consult and confirm the agency generates reports. It’s key for you to understand how your business progresses and if you have – or not – consistent results.

Who Will Manage Your Account?

Ask for the person who will take care of your PPC account. The sooner you know them, the better.

You’ll be able to get 1-on-1 meetings and discuss current campaigns and future developments.

GamerSEO Has The Best PPC Agency for You

At GamerSEO, we boast a team of gaming industry PPC specialists dedicated to driving explosive growth through targeted advertisements. With our expertise, you can expect your business to experience the boost it needs to become profitable, yielding short-term results that have a lasting impact.

In addition to our PPC services, we offer a comprehensive range of digital marketing solutions. From SEO optimization and thorough audits to engaging content writing and effective link building strategies, each service is designed to provide unique benefits to your business. 

Our SEO efforts ensure better online positioning, while our content writing services deliver compelling messages that resonate with your audience. We also optimize websites to enhance user experience and establish direct connections with relevant media and other websites.

By leveraging all of these services, you can build a trustworthy brand that stands out in the competitive gaming industry. Contact us today and let us help you achieve remarkable success in your digital marketing endeavors.

How to Choose a PPC Agency – Summary

Finding the right PPC agency is an art that requires diligence, insight, and a clear understanding of your business goals. Use this knowledge to make an educated decision. Your choice will have a lasting impact on your online presence and overall business performance. 

Don’t settle for mediocrity, demand excellence and transparency. A great PPC agency is not just a hired service, it’s an extension of your team. 

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