Maciej Konski 
Facebook is one of the most powerful advertising platforms. With its vast user base and targeting capabilities, it offers you multiple opportunities to showcase your products and services. This article centers on the best Facebook ad examples across different formats. From captivating image ads to engaging video content, these examples provide invaluable insights into effective … Read more
Meta Pixel, formerly Facebook Pixel code, is one of the best ways to optimize your Facebook Ads, currently known as Meta Ads. Getting a Pixel code is essential for creating compelling ads and achieving even better results. It’s not an obligatory element but a handy tool in online advertising; if you don’t want to install … Read more
Google Ads is one of the main Internet platforms for creating and publishing advertisements across several websites and the search engine. To position the search ads in the best places on the SERPs, Google Ads considers the ad quality and the ad rank, crucial data that can put your ad over or below another ad. … Read more
Facebook is one of the most effective digital marketing tools out there. But, as all things fade, the initial high will drop significantly, and you will need to change things up. In this article, we will show you how to scale Facebook Ads effectively and avoid ad fatigue that prevents you from going further with … Read more
In the ever-evolving landscape of online advertising, the battle for visibility and relevance on search engines has become more crucial than ever. While Google Ads often dominate the conversation, savvy advertisers understand the untapped potential of Microsoft Advertising, formerly known as Bing Ads. This platform offers a unique space to connect with potential customers directly, … Read more
Microsoft Advertising – whether you like it or not – is here to stay with us. The monopoly of Google Ads is still going strong, but – it’s not the only thing anymore. With the failure of Bing Ads, Microsoft has decided to rebrand itself to get some of that ad-revenue piece of the pie. … Read more
Google Ads is one of the primary services when creating and publishing ads across a series of different platforms like the Google Search Engine, Google Display Network, and YouTube. However, regardless of the size of Google Ads and its reach, the effectiveness of marketing strategies through Google Ads varies based on many factors, including the … Read more
Paid ad campaigns are a standard for almost every industry nowadays, and Google Ads is the first choice of businesses wanting to reach new audiences and increase their brand awareness. The platform allows you to create ad groups for all objectives and provides key metrics for understanding how well the ad campaign is performing. Understanding … Read more
Google Ads has proven to be one of the best ways of marketing your products and services online. With almost 9 billion daily searches, you can count on someone stumbling upon your company at some point. So, to help you advertise on this platform, we have prepared a walkthrough of all the best ad extensions … Read more
As you know, it is getting harder and harder with each day to promote something online, and doing it with Search Engine Optimization will take some time and effort. For that reason, paid search traffic is one of the fastest-growing ways of online paid advertising. There are plenty of ways you can utilize this tool, … Read more