Maciej Konski 
Paid ad campaigns are a standard for almost every industry nowadays, and Google Ads is the first choice of businesses wanting to reach new audiences and increase their brand awareness. The platform allows you to create ad groups for all objectives and provides key metrics for understanding how well the ad campaign is performing. Understanding … Read more
Google Ads has proven to be one of the best ways of marketing your products and services online. With almost 9 billion daily searches, you can count on someone stumbling upon your company at some point. So, to help you advertise on this platform, we have prepared a walkthrough of all the best ad extensions … Read more
As you know, it is getting harder and harder with each day to promote something online, and doing it with Search Engine Optimization will take some time and effort. For that reason, paid search traffic is one of the fastest-growing ways of online paid advertising. There are plenty of ways you can utilize this tool, … Read more
In the ever-evolving landscape of online advertising, Google Video ads have emerged as a powerhouse, revolutionizing the way businesses connect with their audiences. From YouTube videos to video campaigns across various platforms, the potential for reaching and engaging potential customers is vast. In this comprehensive guide, we’ll navigate the intricacies of Google Video Ads, exploring … Read more
In the digital age, Facebook is a powerful platform for advertisers, one of the top online choices for businesses worldwide. Whether you’re a service-based company trying to engage potential customers or an eCommerce platform seeking direct online sales, mastering Facebook advertising can significantly boost your revenue. This article explores the best ways to make money … Read more
Are you thinking of creating your first campaign on Facebook or Instagram? Aren’t sure where to begin? Are you asking yourself How to Use Facebook Ads Manager? You have arrived at the right place. Here, you will learn all the basics as well as more advanced aspects related to advertising campaigns on Meta, formerly known … Read more
Advertising platforms like Google Ads and TikTok ads are crucial for businesses seeking new customers. Google Ads has a cost-effective way to reach a massive audience worldwide through its Display Network, making it a popular platform for targeting potential shoppers. Meanwhile, TikTok Ads bring a fresh approach to the somewhat stale social media landscape, especially … Read more
In today’s world, a significant portion of sales, exchanges, and transactions occurs in the digital realm, including social media, online platforms, and websites. Businesses have recognized the virtual landscape as essential for promoting their products and services, enabling them to connect with fresh audiences, particularly tech-savvy younger generations, to expand their reach and achieve their … Read more
In the fast-paced world of e-commerce, staying ahead requires more than just an appealing online storefront. To thrive, you need insights into customer behavior, effective ad campaigns, and revenue-boosting strategies. That’s where the Meta Pixel (formerly Facebook Pixel) comes into play. This seemingly inconspicuous piece of code offers Shopify store owners many opportunities, from tracking … Read more
Having an average click-through rate is one of the most common LinkedIn ad benchmarks and tells a lot about the performance of your text ads. If you want to achieve the best results when doing marketing campaigns for LinkedIn, you must create strategies to increase the average CTR. Keeping a look at this information is … Read more