Maciej Konski 
WordPress is a major platform where people around the world can build their websites and publish them easily by using its plugins and tools. One of the strongest aspects of WordPress is that it allows you to link it to a series of services and external platforms to improve results and provide your website with … Read more
In the ever-evolving landscape of online advertising, choosing the right platform to reach your target audience is crucial. Two giants in the field, Yahoo and Google, offer distinct advertising solutions that cater to the diverse needs of businesses. This article will delve into Yahoo Ads and Google Ads, formerly known as Google AdWords, to help … Read more
Google and Twitter are some of the most famous names in the industry regarding advertising platform options. Whether you’re a small business trying to reach your target audience or a big company looking for ways to gather more visitors to your website, both advertising tools have numerous features that help you achieve your goals and … Read more
Display advertising and PPC advertising are two clear-cut forms of online advertising that can look similar, but they have important differences in their perspective, approach, and objectives. What is the best advertising approach? Who wins in a PPC vs. Display Ads scenario? Both have their pros and cons and aim at different goals. Besides, adopting … Read more
Running paid ads on search engines or social media platforms is undoubtedly one of the best contemporary marketing strategies. Whether on Google Ads, Facebook Ads, or any other platform, we can reach numerous potential customers. But for these users to complete the sales funnel and finish the purchase, several aspects need to be planned. One … Read more
We live in an era where creating an online advertising campaign for your product or service is indispensable. And if there is one thing that digital marketing is full of, it is acronyms. Some of the most common ones are SEO, PPC, and CPC. This can cause serious confusion if you’re not an expert in … Read more
The whole world is talking about it – PPC ads. Whether we like it or not, we are in the digital marketing age, and thus – we need to work in a digital marketing world. The most efficient way of advertising globally is currently the PPC model. The two giants, Facebook and Google, that use … Read more
You can evaluate several metrics to determine whether your ad strategy is working. One of these is CTR or Click-through rate, a key indicator that brings valuable insights into campaigns from different perspectives. But What Is CTR in Google Ads? It’s a fundamental question when discussing better PPC marketing campaigns aiming at improving the number … Read more
In the fast-paced world of digital marketing, PPC (Pay-Per-Click) campaigns are a vital component of any successful advertising strategy. They offer a means to reach a specific target audience, generate leads, and boost revenue. However, the success of your PPC campaigns relies heavily on the ability to measure and analyze their performance effectively. That’s where … Read more
Facebook Ads is one of the most famous platforms for paid digital marketing. But to achieve good results with your campaigns, it is indispensable to have a tool that gathers the results automatically and provides insights into what to do next. This is where Meta Pixel can be a game-changer in the industry. The tool … Read more