Maciej Konski 
We see pay-per-click content growing a lot more every day, and Google’s platform for this kind of marketing is the most used among business owners. Whether through YouTube ads or Gmail marketing, several platforms can be used to display ad content. More than just the content, the format is also a massive responsibility for a … Read more
Programmatic display ads are a new and improved way of reaching people with your product. It’s efficient, full of possibilities, and most importantly, can reach a lot of people all over the world. Of course, as discussed in the article, it’s not for everyone, but there are plenty of ways to use those for your … Read more
The marketing world requires efficiency and reach to convert leads into customers. The Performance Max is Google’s solution to a common challenge: managing multiple campaigns across different platforms. So, what’s the real-world advantage of using Performance Max? This type of campaign is a one-stop-shop. Businesses can use Performance Max to cover all these platforms with … Read more
Google Ads has been one of the world’s most popular PPC advertising services. So, it does not surprise anyone that more and more people are becoming interested in what it is all about and how they can optimize their business with this platform. But, as with all things, some issues arrive at the scene. For … Read more
Pay-per-click (PPC) advertising has revolutionized how businesses connect with their target audiences. It’s not just about visibility, it’s about ensuring that every dollar spent has a purpose and potential for return. As businesses invest in PPC, particularly on platforms like Google Ads, understanding the metrics that gauge success becomes paramount. One such metric is “impressions.” … Read more
You can be sure of two things if you are running a business these days. One – if it’s small, some big player will want to buy you out in a matter of years. And two – you just have to put out Google Ads. And there is a reason for that. For starters, just … Read more
When implementing a PPC campaign, there are multiple metrics used for measuring and evaluating whether strategies have been successful. One of the most relevant is ROAS, which indicates the money your business gets after investing in a particular advertising campaign. But how do you calculate ROAS? What exactly a good ROAS is? And even more … Read more
Understanding the competitive scenario of your industry is a vital practice for any business that wants to highlight among the competitors. One of the most common ways to do so is through search engine results pages, whether through SEO or paid search. But your paid keywords must be precisely selected for an effective PPC strategy … Read more
PPC, also known as Pay-Per-Click is one of the most utilized tools in the digital world. Ads on such sites as Google, Amazon, or social media sites have successfully outrun the traditional media. Thanks to advanced algorithms, automated bid management is a cheaper and more direct option to reach your customers than buying an ad … Read more
Writing ad copy is a vital part of paid search ads, and ensuring quality in this step of the content production process also means better ranking on search engines. From the ad extensions to the call to action used, everything can have a distinct impact when ad writing. Beyond creating mere content, crafting effective marketing … Read more