Maciej Konski 
Navigating the world of Google Ads, formerly known as Google Adwords, is essential for businesses aiming to enhance their online presence. Understanding the costs and how Google Ads works is crucial when planning to run Google Ads campaigns. The ad spend in Google Ads varies based on several factors, including ad rank, the competitiveness of … Read more
Having an agency to manage your Google Ads campaign and marketing efforts is not something new, and as PPC grows globally, this is becoming even more common. Google Ads management services go from simple tasks to more complex ones, like managing entire Google Ads accounts and their business needs. Most people don’t even consider that … Read more
The average Google Ads cost and budget can vary a lot depending on numerous aspects. One of the most important is the region where your Google Ads account is located and where the business is advertised. Whether you are performing Google search results pages ads or video ads for YouTube, each kind of action also … Read more
Google Ads is a must-use platform that all marketers, retailers, and advertisers eager to promote their products and services must utilize to reach target audiences locally or worldwide. Many businesses refrain from using the platform due to a lack of understanding of how it operates and uncertainty about the potential increase in their marketing budget. … Read more
Mobile gaming is at its best moment ever. The quality of mobile apps is getting increasingly advanced, so it’s no surprise that due to the advancement of phones, the gaming industry is getting more interested in creating new and exciting titles. And – due to the fierce competition, developers need mobile game promotion. Here are … Read more
In the marketing world, understanding the target audience for mobile games is not just beneficial – it’s a game changer. With billions of individuals worldwide playing these games, the mobile gaming industry presents a vast ocean of opportunities for game developers. However, navigating these waters requires more than just creating engaging content. It demands a … Read more
In the ever-evolving landscape of online advertising, staying ahead requires harnessing the latest tools and strategies. Enter Performance Max campaigns in Google Ads, a game-changing approach that maximizes your reach, engagement, and conversions. To make the most of this innovative campaign type, it’s crucial to understand the intricacies of Performance Max Google Ads specs. In … Read more
In the ever-evolving world of online advertising, staying ahead means leveraging every tool to effectively understand and reach your target market. Google Ads has been a game-changer for many large and small businesses aiming to optimize their digital marketing efforts. One of the most powerful features of Google Ads is the Performance Max (PMax) campaign. … Read more
Listing groups can be life savers when planning your performance max campaigns. They are directly related to your performance and how optimized your deliveries are. However, for them to work and help you reach the advertising objective, all the aspects need to be correctly set up and optimized to align with your overall campaign. But … Read more
Every campaign in Google Ads is primarily based on two relevant factors: keywords and bids. Keywords can be positive and negative, both providing important benefits to campaigns, especially in enticing the right audience and avoiding attracting low-quality searchers who are not relevant to your brand. Both types correspond to certain search phrases and words strictly … Read more