Maciej Konski

Running ads on LinkedIn is a game-changer for businesses looking to connect with professionals and decision-makers.  It offers a robust platform to reach your target audience effectively and boost brand awareness, drive website traffic, or generate leads. In this article, we’ll guide you through the essential steps to create, manage, and optimize your LinkedIn ad … Read more

Retargeting has been one of the most successful ways of getting people interested in your products. Whether it’s something as simple as convincing people to buy your product on your site or if you use dynamic ads on multiple websites – the primary purpose of this tool is simple – you want people to find … Read more

Facebook Advertising is one of the most effective ways of promoting your business online. Whether running a local business or something more global, Facebook has proven to be one of the most effective platforms to promote your efforts. Of course, there are plenty of other methods, like Search Engine Optimization (SEO) for the long run … Read more

Nowadays, well-prepared paid advertisements are indispensable to highlight among the competition. And although this task may look easy, there are several options to choose from. The main doubt comes when deciding between paid search advertising and paid social ads. Each technique has advantages to help you reach the target audience and achieve your main objectives, … Read more

LinkedIn, the professional network and social media, is the place on the Internet where millions of professionals engage and interact with each other. Besides that, LinkedIn gives you the opportunity to advertise our brand, products, and job applications with its ads.    But How Much Do LinkedIn Ads Cost? The above is a fundamental question that … Read more

Twitter has a potential audience of 400 million users, making Twitter, currently X, one of the most relevant social media to drive more link clicks and generate more engagement with users. It is also one of the best places to promote your brand or product, as people respond well to Twitter advertisements.  But How Much … Read more

It’s entirely inaccurate to suggest that Twitter is solely a platform for sharing memes, images, and sending direct messages. This social media giant is one of the largest platforms globally, and your business can leverage its potential to your advantage. A strong Twitter presence brings numerous benefits, and posting Twitter content professionally can elevate your … Read more

PPC and paid search are commonly used as interchangeable concepts, which is not necessarily wrong due to their similarities, but they also have several differences. A few years ago, when advertisers and publishers talked about PPC, they referred to it as paid search. But nowadays, PPC involves more than just showing ads on a search … Read more

Pay-Per-Click advertising is getting bigger every day, and, like in most cases, if you are not jumping on the bandwagon, you will probably stay behind. With Meta and Google having almost 50% of the US digital advertising market, it’s no surprise that more and more businesses are getting into PPC with many successes. And who … Read more

Digital advertising has become the main type of marketing investment for many companies around the world, and PPC campaigns are among the most used strategies. But for these efforts to be worth investing in, the return on ad spend also needs to be positive.  To calculate how much a Google advertising campaign generated, most marketing … Read more