Fernando Vallone 
During its beginnings, gaming was perceived as a worthless time consumer. However, the market has quickly evolved into a billion-dollar business. Today, it is engaging one of the largest communities over the Internet. Currently, the gaming market creates immense marketing opportunities. Still, it is often neglected due to the stereotypical perception resulting from a lack … Read more
In 2020, the video gaming industry was estimated to be worth $159.3 Billion, which is a significant increase of 9.3% from 2019. These numbers prove that video games are taking the world by storm. One once mocked industry now successfully drives off prevalent stereotypes and becomes one of the most powerful markets globally. The industry’s … Read more
Users who click on PPC ads on Google are 50% more likely to purchase than those that come to the same website through organic results. However, they actually need to click on the ad to see your offer. That’s why having high click-through rates in terms of paid ads is so important. In this article, … Read more
Missing a sale is something that every business owner knows well. It would even be insane to expect a 100% turn of marketing leads into conversions. Although these things happen, they could happen less often. According to a MarketingSherpa survey, 79% of marketing leads are never converted into paying customers. The same study shows that … Read more
Business owners have to be aware of the competition in virtually every field when starting a company. Many companies see it as the main enemy, but is it really the right approach? We think that a savvy business owner can make use of competitors to improve the standard of provided services and reach even more … Read more
As numerous studies show, customers are tired of traditional advertising. Therefore, marketers are looking for other ways to convince people to their products. Being aware of the rapid development of the gaming industry, well-known brands willingly partner with gaming companies. How do successful brands promote their products through games? To explain this phenomenon and point … Read more
How often do you see headlines like “This 25-year-old is now a billionaire, after he…”? A few years back, such people were a phenomenon. However, today brands that achieve enormous success are often anonymous to the general public. If you asked your parents what “Blizzard” is, they probably wouldn’t have a clue, right? This happens … Read more
Introduction Today, the presence of articles concerning eSports in magazines like Forbes is business as usual. However, just a few years ago the industry was not taken seriously, whereas eSports players were mocked for being called sportsmen. So what caused such a drastic change in the perception of eSports? The answer is simple – when … Read more