Fernando Vallone

Users who click on PPC ads on Google are 50% more likely to purchase than those that come to the same website through organic results. However, they actually need to click on the ad to see your offer. That’s why having high click-through rates in terms of paid ads is so important.  In this article, … Read more

Creating successful email marketing campaigns is not easy at all. There are significant challenges that many marketers need to overcome to ensure the effectiveness of an email message. But how do we measure email effectiveness? Of course, some essential factors like having the emails delivered or achieving a good email open rate are extremely important. … Read more

Missing a sale is something that every business owner knows well. It would even be insane to expect a 100% turn of marketing leads into conversions.  Although these things happen, they could happen less often.  According to a MarketingSherpa survey, 79% of marketing leads are never converted into paying customers.   The same study shows that … Read more

If your ad placement strategy fails to create engagement, then your business will be long forgotten in a sea full of other alternatives. We all want our website to have visibility, but the digital marketing world is now more competitive than ever before. Consumers are constantly bombarded with ads by businesses. Naturally, we all want … Read more

Business owners have to be aware of the competition in virtually every field when starting a company. Many companies see it as the main enemy, but is it really the right approach? We think that a savvy business owner can make use of competitors to improve the standard of provided services and reach even more … Read more

As numerous studies show, customers are tired of traditional advertising.  Therefore, marketers are looking for other ways to convince people to their products. Being aware of the rapid development of the gaming industry, well-known brands willingly partner with gaming companies.   How do successful brands promote their products through games? To explain this phenomenon and point … Read more

Do you ask friends for opinions before buying a particular product? Or maybe you’ve recently bought something due to friends’ recommendations?  We bet everybody does that. People are keener to spend their hard-earned money on something that is verified by a trusted source.  Today, nobody believes in radio or TV commercials. They have simply become … Read more

How often do you see headlines like “This 25-year-old is now a billionaire, after he…”? A few years back, such people were a phenomenon. However, today brands that achieve enormous success are often anonymous to the general public. If you asked your parents what “Blizzard” is, they probably wouldn’t have a clue, right? This happens … Read more